Session Catalog

Tue, Sep 17
Wed, Sep 18
Thu, Sep 19

8:00 AM PDT - Tuesday, Sep 17

Yes
Marketing
Agentforce Marketing
Data 360
Data
Intermediate
Breakout
Yes
The recent Salesforce conference session showcased a vibrant narrative centered around the transformative impact of Data Cloud, which has emerged as the fastest growing organic product Salesforce has ever created. The session highlighted the extensive capabilities of Data Cloud ranging from vector database, semantic search, zero-copy and more, underscoring Data Cloud's significance in the Salesforce ecosystem. Attendees were engaged with trivia questions, emphasizing the depth of Salesforce's partnerships, particularly the Zero Copy Partner Network with key players like Google, AWS, and Snowflake, which enables data to remain in place while being accessed by Data Cloud. The session also teased the imminent launch of Agentforce, a platform designed to augment human capabilities with intelligent agents, built upon the foundation of Data Cloud.
<html><head></head><body>• Data Cloud's robust growth was highlighted as it now serves as the backbone for many Salesforce applications, emphasizing the importance of having a well-organized data structure for effective AI implementation.• The Zero Copy Partner Network, featuring collaborations with industry giants, was underscored as a key innovation, allowing data to reside within native storage solutions while being fully accessible by Data Cloud.• Upcoming innovations such as Agentforce were previewed, promising to leverage Data Cloud's capabilities to provide intelligent augmentation for human tasks, signifying Salesforce's continued commitment to cutting-edge technological advancements.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915862541001QFxe
Discover techniques for using actionable data to improve customer engagement across all channels and departments..
Uncover new ways to use Salesforce products to meet your organizational goals and improve overall marketing performance.
Learn how Data Cloud unlocks trapped data to power personalized experiences across the customer lifecycle.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915862541001QFxe ">Report a Concern</a>
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 3
Moscone West
8:00 a.m. Tuesday, Sep 17
Tuesday, Sep 17
Find Out What's New and What's Next for Data Cloud
Discover our latest innovations with Data Cloud and its role in the future of data-driven experiences — from driving customer focus and personalization to AI-powered Agents.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Breakout
- Tuesday, Sep 178:30 AM - 9:15 AM PDT
 
 (3:30 PM - 4:15 PM GMT)
 Moscone West, L3, Room 3022
Yes
Marketing
Media and Entertainment
Agentforce Marketing
Agentforce Media
Data 360
Data
Intermediate
Theater
Yes
The recent Salesforce conference highlighted the ongoing digital transformation journey of a major sports and entertainment organization, showcasing their innovative integration of Salesforce products, including Data Cloud, Marketing Cloud, and Sales Cloud, to enhance fan experience and unlock new revenue streams. The session revealed how the organization tackled data silos by leveraging a bidirectional connection between Salesforce Data Cloud and Databricks, resulting in a 147% increase in ticket central click-through rate through the use of Interaction Studio. The organization's approach to data integration has streamlined processes, improved efficiency, and allowed for more personalized fan engagement, all while addressing privacy concerns and maintaining a comprehensive view of customer interactions across various systems.
<html><head></head><body>• The organization successfully increased ticket sales revenue by 147% through the integration of Salesforce Interaction Studio and is exploring further enhancements with Journey Builder.• Salesforce Data Cloud played a pivotal role in resolving data silos, enabling real-time data exchange with Databricks and facilitating the creation of a unified Customer 360 view.• Future plans include leveraging automated workflows for post-event surveys and creating personalized fan experiences, similar to a 'Spotify Wrapped', to build long-term brand affinity.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915883633001QWIg
Learn how to integrate data from multiple channels to create a comprehensive view of each fan for personalized engagement.
Discover innovative approaches to diversify income streams and drive sustainable revenue growth.
Learn best practices for building effective loyalty programs to enhance fan engagement and retention.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915883633001QWIg">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
InterContinental
8:00 a.m. Tuesday, Sep 17
Tuesday, Sep 17
Maximize Fan Engagement Beyond Game Day with Data and AI
Fans are a vital part of sports and entertainment organizations. Learn how to monetize data insights across to deliver next-gen fan experiences and create a single view of the fan with Data Cloud.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 178:45 AM - 9:05 AM PDT
 
 (3:45 PM - 4:05 PM GMT)
 InterContinental, L5, InterContinental Ballroom A

12:00 PM PDT - Tuesday, Sep 17

Yes
Marketing
Operations
Media and Entertainment
Agentforce Marketing
Agentforce Media
Customer Relationships
Beginner
Roundtable
Yes
Roundtable
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Yes
Visible
InterContinental
12:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Subscriber Lifecycle: Strategies to Boost Engagement
Join experts to discuss innovative approaches to enhancing subscriber management - from onboarding through retention. Learn how to unlock data insights to grow revenue throughout the lifecycle.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Session Type: Roundtable
- Tuesday, Sep 1712:00 PM - 12:45 PM PDT
  
  (7:00 PM - 7:45 PM GMT)
  InterContinental, L4, Twin Peaks
Yes
Marketing
Service
Agentforce Marketing
Agentforce Service
Artificial Intelligence
Beginner
Theater
Yes
The recent Salesforce conference session highlighted the critical role of AI in transforming customer experience, with a focus on iconic brands accelerating their digital transformation through the use of AI and customer engagement platforms like Sprinklr and Salesforce. Presenters discussed how traditional enterprises are catching up with digital natives by investing in AI capabilities to provide personalized marketing and seamless service experiences across various channels. They demonstrated how integrating Sprinklr’s AI-driven customer engagement with Salesforce's comprehensive CRM can yield a true customer 360 in real-time, streamlining data to enhance decision-making. The session also showcased case studies of global brands leveraging these technologies to expand market reach, improve content strategy, and drive sales with substantial ROI while emphasizing the ongoing collaboration between Salesforce and Sprinklr to deliver unified customer experience solutions.
<html><head></head><body>• AI is being leveraged by iconic brands to create frictionless, self-service experiences and personalized customer engagement, driving revenue growth and customer loyalty.• Integrating Sprinklr's platform with Salesforce solutions allows brands to filter massive amounts of data for actionable insights, offering a comprehensive view of the customer journey.• Future plans include Salesforce and Sprinklr working more closely to establish a unified architecture and joint go-to-market strategy, aiming to provide more cohesive and scalable customer experience solutions.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916099821001QDF0
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916099821001QDF0">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Campground
Moscone North
12:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
AI Lessons from Iconic Brands Unifying CX with Sprinklr
Learn how the world’s most loved brands are unlocking opportunities for growth and productivity from their customer conversations — and what’s next for AI in transforming the customer experience.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 1712:30 PM - 12:50 PM PDT
 
 (7:30 PM - 7:50 PM GMT)
 Moscone North, LL, Campground, Theater 3
Yes
Marketing
IT
Agentforce Marketing
Data
Beginner
Theater
Yes
DreamForce attendees were treated to a deep dive into how Salesforce Marketing Cloud can drive personalized customer experiences and prove ROI. The session highlighted the importance of data-driven marketing strategies, as evidenced by a Salesforce study revealing that 88% of customers rate the experience a company provides as highly as its products, and a third will switch brands after one bad encounter. Speakers shared the journey of PSA, a collectible grading and authentication company, illustrating their successful implementation of Salesforce tools to double engagement metrics by doubling campaigns, not volume, and to personalize content using Marketing Cloud's Journey Builder. This transformation was underscored by the importance of leveraging data pipelines within Salesforce, as well as the innovative use of a 90/10 control group strategy to accurately measure campaign ROI.
<html><head></head><body>• Personalized customer experiences are no longer just expected but required, with poor experiences prompting 33% of customers to switch brands.• PSA's case study demonstrated the effectiveness of Salesforce Marketing Cloud in doubling engagement metrics and personalizing customer journeys.• The 90/10 control group strategy utilized by PSA illustrates a robust method for measuring incremental revenue and the direct ROI of marketing campaigns.</body></html>
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915861509001QqaQ
Discover techniques for using actionable data to improve customer engagement across all channels and departments.
Learn how this solution clearly differentiates Marketing Cloud as a leader.
Uncover new ways to utilize Salesforce products to meet your organizational goals and improve overall marketing performance.
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915861509001QqaQ">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Visible
Yes
Moscone West, Level 2
Moscone West
12:00 p.m. Tuesday, Sep 17
3:00 p.m. Thursday, Sep 19
Thursday, Sep 19
Tuesday, Sep 17
Create Data-Driven Journeys & Segments — and Prove ROI
Learn how leading brands use Journey Builder to action on their data and create targeted audience segments to achieve measurable ROI. Gain actionable insights to transform your marketing strategies.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Type: Theater
- Tuesday, Sep 1712:30 PM - 12:50 PM PDT
 
 (7:30 PM - 7:50 PM GMT)
 Moscone West, L2, Codey Theater
Yes
Marketing
Designer
Sales
Agentforce Sales
AppExchange
Beginner
Breakout
Yes
The recent Salesforce conference featured a session where Canva introduced its capabilities to enhance sales assets and drive business growth, revealing that the platform is now used in 190 countries and supports over 60 million educators and 500,000 nonprofits. The session highlighted Canva's AI-driven features like magic Switch and Brand Fetch, which allow for seamless creation and customization of sales materials. Furthermore, Canva's integration with Salesforce was announced, which autofills Salesforce data into Canva templates, streamlining the sales process. The session demonstrated how Canva's tools could be leveraged across sales cycles to improve pre-sales workflows, reduce non-sales tasks, create scalable processes, and support the customer lifecycle, ultimately saving significant design hours and enhancing sales engagement.
<html><head></head><body>• Canva's platform is extensively used worldwide and aligns with Salesforce's ethos of giving back to the community, offering free services to educators and nonprofits.• The newly announced Canva for Salesforce integration on the Salesforce AppExchange allows for the automatic filling of Canva templates with Salesforce data, promising to simplify sales tasks significantly.• Canva's suite of tools, including AI features like Magic Switch, Brand Fetch, and recorded presentations, aims to optimize the sales process by reducing administrative work and enabling personalized, scalable sales content.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916014077001QNKn
Learn how Canva customers, including 95% of the Fortune 500, leverage our all-in-one design platform to impact their bottom line.
Get a deep dive into Canva’s powerful AI, brand management, and data automation features, as well as a sneak peek at our new Canva for Salesforce integration.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916014077001QNKn">Report a Concern</a>
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 3
Moscone West
12:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Drive Growth with Standout Sales Assets Using Canva
Discover how Canva boosts sales productivity. Join us and see how our AI-powered tools, brand management, and data connectivity features help teams create assets that leave a lasting impression.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Breakout
- Tuesday, Sep 1712:30 PM - 1:15 PM PDT
 
 (7:30 PM - 8:15 PM GMT)
 Moscone West, L3, Room 3018
Yes
Marketing
Agentforce Marketing
Artificial Intelligence
Beginner
Hands-on Training
Yes
Hands-on Training
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Laptops are provided for all attendees.
Yes
Visible
Marriot Marquis
12:00 p.m. Tuesday, Sep 17
Wednesday, Sep 18
10:00 a.m. Wednesday, Sep 18
Tuesday, Sep 17
Explore Einstein Content Creation for Account Engagement
Discover how to build prompts, generate segments, and create email content using generative AI with Data Cloud and Einstein. Explore practical use cases in this hands-on session for impactful results.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Equipment provided: Laptops are provided for all attendees.
Session Type: Hands-on Training
- Tuesday, Sep 1712:30 PM - 1:30 PM PDT
  
  (7:30 PM - 8:30 PM GMT)
  Marriott, Level B2, Salon 7
Yes
Marketing
Service
Agentforce Service
Customer Relationships
Intermediate
Theater
Yes
The session highlighted McDonald's journey with Salesforce, focusing on challenges faced before the modernization of their customer care technology stack, which included outdated systems leading to inefficiencies and high service costs. By partnering with West Monroe and implementing Salesforce Service Cloud and Sprout Social, McDonald's achieved a 56% reduction in customer care costs and saw potential for revenue growth through increased customer retention and loyalty program participation. The new integrated solution provided a seamless omnichannel experience, improved social media response times, and maintained a human element in customer interactions, emphasizing the importance of an intuitive platform for quick user onboarding and impactful customer service.
<html><head></head><body>• Salesforce Service Cloud and Sprout Social's integration allowed McDonald's to handle customer incidents more efficiently, offering a single platform for agents and reducing the need to redirect customers.• The modernized strategy and technology stack led to significant cost savings and set the stage for future innovations, such as chatbots and advanced analytics, to meet growing customer service demands.• The implementation underscored the critical role of social media in customer service, with 63% of consumers indicating that the quality of customer support received on social media influences their brand loyalty, driving the need for an effective social customer care strategy.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916079121001QrD1
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916079121001QrD1">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Campground
Moscone North
12:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
How McDonald’s Serves Smiles with Omni-Channel Customer Care
With over 93M followers, McDonald’s needed a tech stack to manage care requests with ease. Learn how they use Sprout Social, Service Cloud, and West Monroe to delight customers at the speed of social.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 1712:30 PM - 12:50 PM PDT
 
 (7:30 PM - 7:50 PM GMT)
 Moscone North, LL, Campground, Theater 1
Yes
Commerce
Marketing
Retail
Consumer Goods
Agentforce Commerce
Agentforce Marketing
Beginner
Breakout
Yes
The recent conference session provided a comprehensive analysis of the evolving consumer landscape, leveraging anonymized shopping data from over 1.5 billion shoppers using Salesforce Commerce, Marketing, and Service Clouds. Insights were shared on the state of the consumer and retail industry, revealing how sustained inflation, high interest rates, and global conflict affect shopping behaviors. The presentation highlighted the importance of value in the 2024 holiday season, with predictions based on consumer sentiment research and a detailed forecast for online sales growth. The session concluded with a focus on the role of AI in enhancing customer experiences and the significance of loyalty programs in fostering repeat business.
<html><head></head><body>• Despite economic challenges, online sales in 2024 continue to show positive growth, although consumers are buying fewer products and increasingly relying on credit.• The concept of value will dominate the 2024 holiday season, with consumers seeking the best prices and retailers expected to offer significant discounts, especially during Cyber Week.• Loyalty programs are gaining importance as they provide customers with incentives to return while offering brands valuable first-party data for better-targeted marketing.</body></html>
Available on Salesforce+
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915906243001QDRM
Get an exclusive look at holiday insights from over 1.5 billion global shoppers.
Discover the best ways to prepare for your most important sales season.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915906243001QDRM">Report a Concern</a>
Breakout
Available on Salesforce+
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone South
Metreon AMC
Content Pavilion
<a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/retail_&_consumer_goods_at_dreamforce_2024/episode/episode-s1e7">Watch now</a>
2:00 p.m. Thursday, Sep 19
12:00 p.m. Tuesday, Sep 17
Thursday, Sep 19
Tuesday, Sep 17
Retail: Holiday Shopping Predictions Revealed
Get an exclusive look at holiday insights from over 1.5 billion global shoppers and discover the best ways to prepare for your most important sales season.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Breakout
- Tuesday, Sep 1712:30 PM - 1:15 PM PDT
 
 (7:30 PM - 8:15 PM GMT)
 Metreon AMC, L3, Theater 11
Yes
Marketing
Agentforce Marketing
Data
Intermediate
Breakout
Yes
The recent Salesforce conference session provided an in-depth look at how B2B marketing strategies are evolving, particularly through the integration of Data Cloud with Account Engagement. Attendees learned about the significance of consolidating data from various sources, including CRM, ERP, and marketing engagement data, to create a single customer view. This consolidation is seen as a catalyst for more granular segmentation, enabling personalized customer journeys across marketing, sales, and service departments. Demonstrations highlighted the practical application of Data Cloud and account engagement, showcasing how Flexo Concepts leverages these tools for their product launch, resulting in actionable insights and improved campaign management.
<html><head></head><body>• Data Cloud's integration with account engagement platforms allows for the unification of disparate data sources, facilitating tailored marketing campaigns and personalized customer experiences.• The session showcased how Flexo Concepts successfully implemented Data Cloud for their product launch, utilizing it for data consolidation, audience segmentation, and journey building.• Attendees were introduced to the practical use of Data Cloud's segment-triggered flows, enabling automated actions like sales order creation and ad campaign targeting based on dynamic customer data.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915863571001Qi62
Discover techniques for using actionable data to improve customer engagement across all channels and departments.
Uncover new ways to utilize Salesforce products to meet your organizational goals and improve overall marketing performance.
Learn how this solution clearly differentiates Marketing Cloud as a leader.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915863571001Qi62">Report a Concern</a>
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 3
Moscone West
12:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Transform Your B2B Marketing Strategy with Data Cloud
Understanding how customers engage across every channel is critical. Learn how you can access data outside your CRM to better personalize marketing campaigns and increase lead conversion.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Breakout
- Tuesday, Sep 1712:30 PM - 1:15 PM PDT
 
 (7:30 PM - 8:15 PM GMT)
 Moscone West, L3, Room 3022
Yes
Marketing
Developer
Agentforce Marketing
Data
Intermediate
Roundtable
Yes
Learn how to apply strategies for leveraging actionable data to enhance customer engagement across channels and departments.
Uncover new ways to utilize Salesforce products to meet your organizational goals and improve overall marketing performance.
Learn how this solution clearly differentiates Marketing Cloud as a leader.
Roundtable
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Yes
Visible
Moscone West, Level 2
Lodge Village
Moscone West
12:00 p.m. Tuesday, Sep 17
1:00 p.m. Thursday, Sep 19
Thursday, Sep 19
Tuesday, Sep 17
Unlocking Mobile App Data to Elevate Customer Journeys
Mobile apps are a powerful source of customer interaction and preference data. Design and discuss mobile-first journeys in this expert-led roundtable.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Session Type: Roundtable
- Tuesday, Sep 1712:30 PM - 1:30 PM PDT
  
  (7:30 PM - 8:30 PM GMT)
  Moscone West, L2, Marketing & Commerce Lodge RT 7

1:00 PM PDT - Tuesday, Sep 17

Yes
Marketing
Agentforce Marketing
Data 360
Artificial Intelligence
Beginner
Theater
Yes
The session focused on the strategy of opportunity-based marketing, a nuanced approach that aligns marketing and sales teams around the opportunity object to move buying groups through the sales pipeline. Ruth Bolster from Salesforce highlighted the similarities and differences between opportunity-based marketing and account-based marketing, emphasizing the importance of targeting key decision-makers and influencers within buying groups. The upcoming release of a buying group orchestration feature within Marketing Cloud was announced, promising to simplify the identification and targeting of buying group members. Additionally, the session covered practical tactics for redefining marketing and sales alignment, personalizing outreach, and speaking the same reporting language to drive sales success.
<html><head></head><body>• Opportunity-based marketing is set apart by its focus on buying groups and their positions in the sales process, rather than broader accounts or individual roles.• Salesforce's Marketing Cloud is developing a new feature, buying group orchestration, aiming to enhance marketers' ability to identify and target members of a buying group, set to release in the next six months.• Aligning marketing and sales efforts around the opportunity object in Sales Cloud is key, with strategic use of data and reporting to create effective communication and support sales.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915875290001QJxb
Uncover new ways to utilize Salesforce products to meet your organizational goals and improve overall marketing performance.
Learn how a combined CRM + Marketing strategy can impact your bottom line.
Hear use cases that combine the power of CRM + Marketing to deliver exceptional customer-driven relationships.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915875290001QJxb">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 2
Moscone West
12:00 p.m. Wednesday, Sep 18
Wednesday, Sep 18
1:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Align Marketing and Sales on the Opportunity
Opportunity-based marketing helps marketing and sales teams close deals faster by aligning their outreach on the opportunity. Learn strategies to personalize outreach based on deal status.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 171:00 PM - 1:20 PM PDT
 
 (8:00 PM - 8:20 PM GMT)
 Moscone West, L2, Codey Theater
Yes
Marketing
Small Business Owner
Agentforce Marketing
Artificial Intelligence
Intermediate
Workshop
Yes
Please bring your own laptop to participate.
Uncover new ways to utilize Salesforce products to meet your organizational goals and improve overall marketing performance.
Learn how this solution clearly differentiates Marketing Cloud as a leader.
Learn how a combined CRM and marketing strategy can impact your bottom line.
Workshop
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Yes
Visible
Moscone West, Level 2
Moscone West
3:00 p.m. Thursday, Sep 19
1:00 p.m. Tuesday, Sep 17
Thursday, Sep 19
Tuesday, Sep 17
Build Connected Journeys with Marketing Cloud Growth Edition
Get hands-on with Marketing Cloud Growth Edition. Learn how to use Salesforce Flow for Marketers to create multichannel journeys and get work done faster.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Required equipment: Please bring your own laptop to participate.
Session Type: Workshop
- Tuesday, Sep 171:00 PM - 2:00 PM PDT
  
  (8:00 PM - 9:00 PM GMT)
  Moscone West, L2, Room 2008
Yes
Commerce
Marketing
Purchasing and Procurement
Automotive
Manufacturing
Agentforce Commerce
Agentforce Manufacturing
Artificial Intelligence
Intermediate
Theater
Yes
The session focused on the importance of a clear business strategy in successfully implementing AI, specifically through the lens of decision intelligence, and emphasized the high failure rate of AI projects without such strategic clarity. The speaker illustrated the potential of decision intelligence by detailing a case study where DXC technology integrated various systems using Salesforce products, such as Sales Cloud, Commerce Cloud, Service Cloud, and MuleSoft, along with SAP, to optimize a large manufacturing client's operations. This integration led to significant cost savings and improved decision-making processes. The narrative was punctuated by an analogy comparing AI projects without a plot to a failed magic trick, highlighting the need for purposeful AI applications to create a 'magical' user experience.
<html><head></head><body>• Nearly 90% of AI projects fail due to lack of a clear strategy, compared to the successful embedding of AI into companies' core business strategies.• Decision intelligence has shown tangible benefits in various industries, and a case study showcased the integration of Salesforce and MuleSoft to streamline operations and achieve substantial cost savings.• To harness the true power of AI, companies must define a clear business ambition, invest in the right foundational tools, and ensure they are using quality data to drive their business processes.</body></html>
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916039535001QMkl
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916039535001QMkl">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Visible
Yes
Campground
Moscone North
1:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Decision Intelligence: Thriving in the Age of AI
This session will explore a DXC's customer journey to establish a 360-degree view of the business using Manufacturing Cloud, CRM/ERP integration, and the promise of AI in industrial B2B commerce.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Type: Theater
- Tuesday, Sep 171:00 PM - 1:20 PM PDT
 
 (8:00 PM - 8:20 PM GMT)
 Moscone North, LL, Campground, Theater 3
Yes
Marketing
IT
Tableau
Data 360
Artificial Intelligence
Beginner
Theater
Yes
The conference session provided a comprehensive exploration of building a data culture within organizations, emphasizing the importance of AI literacy and trust in data. A key discussion point highlighted that AI literacy is not only a global imperative but also a critical skill gap as identified by Coursera, underscoring the need for a shift in talent management strategies. The narrative delved into the challenges of data chaos and the necessity for integration and automation, leading to the integration of AI-infused experiences. Moreover, the session showcased Moonpig's journey in creating a data culture through four actionable steps, offering insights into fostering engagement with data, overcoming the 'OK plateau', and establishing trust and inclusivity around data analytics and AI applications.
<html><head></head><body>• AI literacy is recognized as the top skills gap globally, necessitating a paradigm shift in how organizations approach workforce development and data culture.• Moonpig's four steps to establishing a data culture empower their teams with data and AI, emphasizing "ask the second question" exploration and clarity in data presentation.• Building trust in data is crucial, and it can be achieved by promoting honesty, openness, and encouraging inclusive behaviors, which in turn will help in overcoming AI apprehension.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916138028001QWZe
Consider the impact of evolving workforce needs on your organization’s data culture.
Learn the benefits of building your data culture.
Gain insights and takeaways to put into practice on your journey to data maturity.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916138028001QWZe">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 3
Moscone West
11:00 a.m. Thursday, Sep 19
1:00 p.m. Tuesday, Sep 17
Thursday, Sep 19
Tuesday, Sep 17
Unlocking Data Culture: Your Path to AI Success with Tableau
Discover how a strong data culture helps your organization align on strategy, empower employees, and outperform competition. Join Tableau for tips to simplify your journey to data maturity.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 171:00 PM - 1:20 PM PDT
 
 (8:00 PM - 8:20 PM GMT)
 Moscone West, L3, Tableau Theater
Yes
Marketing
Service
Technology
Agentforce Marketing
Data 360
Customer Relationships
Beginner
Theater
Yes
The conference session underscored the imperative for tech marketers to harness unified data to drive customer engagement and cost-efficient growth, highlighting that only 17% of tech companies have fully integrated their data, which impedes personalized customer journeys. The emphasis was on the importance of telemetry data and third-party app integration to create a holistic customer view, enabling the use of AI for improved segmentation and campaign efficiency. Data Cloud's role was showcased in personalizing customer engagement at scale and aiding in the measurement of key business metrics like pipeline and net revenue retention. Agentforce was introduced as a new solution to help marketers optimize campaigns and personalize customer experiences more effectively.
<html><head></head><body>• Unified customer profiles and unlocked telemetry data via Data Cloud are pivotal in personalizing the customer journey and increasing trust and ROI.• Free trials can significantly boost conversion rates by 25 to 50%, and personalized incentives are crucial for guiding customers through the adoption journey.• Agentforce, now generally available, offers campaign agents that automate personalization and optimization tasks, allowing marketers to focus on strategic initiatives.</body></html>
Available on Salesforce+
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916146021001Q5g5
Learn how unlocking trapped data helps you personalize the entire customer journey and reduce CAC.
See how you can power marketing teams to help with retention and product adoption.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916146021001Q5g5">Report a Concern</a>
Theater
Available on Salesforce+
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 2
Moscone West
<a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/communications,_media,_&_technology_at_dreamforce_2024/episode/episode-s1e14">Watch now</a>
1:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Marketing Beyond Acquisition: Retention and Adoption in Tech
While companies look to reduce customer acquisition costs, marketing also plays a pivotal role across the customer lifecycle. Learn how NVIDIA drives retention and adoption across the lifecycle.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 171:30 PM - 1:50 PM PDT
 
 (8:30 PM - 8:50 PM GMT)
 Moscone West, L2, Room 2000
Yes
Marketing
Agentforce Service
Customer Relationships
Beginner
Theater
Yes
Salesforce's integration with WhatsApp has revolutionized customer engagement by allowing businesses to interact with over 1 billion people messaging weekly, as highlighted at DreamForce. With the introduction of unified conversations on Data Cloud, Salesforce enables personalization at scale, aligning with customers' expectations of seamless interactions across all departments. A case study with Oxxo showcased the effectiveness of Marketing Cloud in driving traffic, improving conversion rates by over 100%, and leveraging WhatsApp to achieve up to an 80% conversion rate in certain campaigns. The session emphasized the strategic use of omnichannel communication to bridge the digital and physical retail experience, demonstrating Salesforce's commitment to facilitating connected customer journeys.
<html><head></head><body>• Salesforce's deep integration with WhatsApp and Data Cloud empowers businesses to build operational customer profiles and activate personalized conversations in real time.• Oxxo's implementation of Salesforce Marketing Cloud resulted in increased productivity, higher conversion rates, and enhanced profitability through personalized omnichannel campaigns.• Strategic campaigns utilizing WhatsApp have successfully driven customer traffic to Oxxo's physical stores, illustrating the potent combination of digital engagement and in-store experiences.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916095988001QS3k
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916095988001QS3k">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Campground
Moscone North
1:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Supercharge Customer Engagement with Salesforce + WhatsApp
Learn how WhatsApp powers businesses like OXXO on Salesforce to revolutionize customer engagement at scale and fuel business growth on the leading AI CRM platform.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 171:30 PM - 1:50 PM PDT
 
 (8:30 PM - 8:50 PM GMT)
 Moscone North, LL, Campground, Theater 2
Yes
Marketing
Operations
Professional Services
Technology
Slack
Einstein
Artificial Intelligence
Beginner
Breakout
Yes
The recent Salesforce session provided an insightful exploration into the construction of AI pipelines for businesses, emphasizing the importance of actionable strategies, data organization, and enablement. Attendees learned how Salesforce, leveraging tools like Einstein, Slack AI, and Tableau, enables teams to save significant time on tasks such as content creation and customer service, thereby driving efficiency and creativity. The session also underscored the necessity of ethical guidelines and human oversight in AI usage, ensuring trustworthiness and compliance. Moreover, the incorporation of global readiness strategies highlighted the session's commitment to fostering AI adoption that respects cultural and linguistic diversity.
<html><head></head><body>• Salesforce's AI tools, including Agentforce and Einstein Copilot, are transforming content creation and customer engagement by giving back valuable time for more meaningful work.• Ethical use of AI requires adherence to best practices in data management, legal compliance, and creative integrity, ensuring that AI serves as an assistant rather than a replacement for human ingenuity.• Global readiness is crucial for multinational organizations, necessitating native speaker involvement and sensitivity to regional market nuances to ensure locally relevant and compliant content.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1723746032945001r82e
Learn how to start your generative AI for marketing journey.
Explore how to "get to good, faster" and how AI can help you save time and reduce costs.
Learn why focusing on best use cases can help you measure and maximize impact.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1723746032945001r82e">Report a Concern</a>
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Metreon AMC
1:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
How to Build Gen AI Content Guidelines for Your Business
See how your teams can use generative AI to create valuable and differentiated content, enhance human creativity, save time and money, and achieve better results more quickly.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Breakout
- Tuesday, Sep 171:45 PM - 2:30 PM PDT
 
 (8:45 PM - 9:30 PM GMT)
 Metreon AMC, L3, Theater 11

2:00 PM PDT - Tuesday, Sep 17

Yes
Marketing
Agentforce Marketing
Artificial Intelligence
Intermediate
Theater
Yes
The recent Salesforce session at DreamForce highlighted the integration of AI into B2B marketing strategies, emphasizing how AI serves as a marketing assistant, enabling professionals to work more efficiently and focus on strategic tasks. Key statistics revealed that 63% of marketers consider trusted customer data crucial for effective generative AI usage, which can save marketers an average of five hours per week. The session featured a case study where a digital forensics company from Australia, Nuix, successfully adopted Salesforce AI capabilities, including Einstein send time optimization and lead scoring, to enhance their marketing efforts. The transformation led to improved data quality, better lead conversion rates, and more targeted campaign insights, demonstrating the tangible benefits of AI in marketing execution.
<html><head></head><body>• A significant portion of marketers, 43%, are still uncertain of the value AI can bring to their roles, underscoring the need for ongoing education and implementation support in leveraging AI tools.• The case study presented at the session showcased that thorough data cleanup and embracing AI features like send time optimization and Einstein scoring can lead to more effective marketing strategies and better alignment with sales teams.• Attendees were encouraged to align sales and marketing teams to optimize customer experience by leveraging AI and CRM tools, ensuring a shift from broad-based marketing approaches to more personalized, data-driven strategies.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915873163001Q0KY
Recognize the importance of data and metadata when using and applying AI.
Understand the Marketing Cloud vision and how your business can benefit from these innovations.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915873163001Q0KY">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 2
Moscone West
9:00 a.m. Wednesday, Sep 18
Wednesday, Sep 18
2:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
3 Ways B2B Marketers Can Use AI to Work More Efficiently
High-performing marketers are 2.5x more likely than underperformers to use AI. Learn how generative and predictive AI helps simplify content creation and automate tasks.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 172:00 PM - 2:20 PM PDT
 
 (9:00 PM - 9:20 PM GMT)
 Moscone West, L2, Codey Theater
Yes
Marketing
Agentforce Marketing
Customer Relationships
Intermediate
Roundtable
Yes
Develop marketing strategies with practical exercises to drive engagement and loyalty, drawing insights from global leaders.
Share and learn cultural factors in APAC, LATAM, and EMEA to tailor effective regional messaging strategies.
Explore strategies to navigate and address the unique challenges faced in different markets, connecting with diverse audience
Roundtable
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Yes
Visible
Moscone West, Level 2
Lodge Village
Moscone West
Wednesday, Sep 18
2:00 p.m. Tuesday, Sep 17
11:00 a.m. Wednesday, Sep 18
Tuesday, Sep 17
Global Omnichannel Insights: How Brands Connect Worldwide
Join global marketing leaders to explore omnichannel strategies that consider customer experience and cultural nuances. Learn how to deliver messaging strategies and overcome challenges for success.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Session Type: Roundtable
- Tuesday, Sep 172:00 PM - 3:00 PM PDT
  
  (9:00 PM - 10:00 PM GMT)
  Moscone West, L2, Marketing & Commerce Lodge RT 7
Yes
Marketing
Retail
Agentforce Marketing
Data 360
Customer Relationships
Beginner
Roundtable
Yes
Understand and implement effective data utilization for personalization.
Design and maintain engaging, multi-segment loyalty programs.
Measure and enhance the effectiveness of loyalty initiatives.
Roundtable
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Yes
Visible
Moscone West, Level 2
Lodge Village
Moscone West
2:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Retail: Building Data-Driven Loyalty with Salesforce
Exceed the needs of the modern shopper with personalized, data-driven modern loyalty. Come learn the latest trends to reimagine your loyalty strategy to unlock the power of your best customers.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Session Type: Roundtable
- Tuesday, Sep 172:00 PM - 3:00 PM PDT
  
  (9:00 PM - 10:00 PM GMT)
  Moscone West, L2, Industries Lodge Roundtable 5
Yes
Marketing
IT
Automotive
Manufacturing
Agentforce Service
Tableau
Data 360
Data
Advanced
Breakout
Yes
The breakout session at DreamForce highlighted the transformative journey of Kia Europe using Salesforce's Data Cloud to innovate and enhance customer experiences in the automotive industry. Brad Wright, VP of Product Management at Salesforce, emphasized the importance of digital trends and the role of Data Cloud in providing a hyperscale data platform for businesses to unlock trapped data. Olivier from Kia Europe showcased how their adoption of Data Cloud led to data unification, personalized experiences, and advanced analytics, which are crucial in the era of connected cars. Statistics such as 73% of customers expecting digital experiences in cars and the substantial amount of data generated by connected cars underscore the potential and impact of integrating Data Cloud into automotive strategies.
<html><head></head><body>• Kia Europe's early adoption of Data Cloud has led to a rewarding partnership, enabling them to address industry challenges and capitalize on digital consumer expectations.• Salesforce's Data Cloud is pivotal in future-proofing AI strategies by providing trusted data, which is essential for trusted AI and enhancing customer retention and satisfaction.• The session demonstrated the significant opportunities within the connected car ecosystem, which is valued at around half a trillion dollars, and the potential for in-car experiences to evolve similarly to the smartphone revolution.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915778947001QoBq
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915778947001QoBq">Report a Concern</a>
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Metreon AMC
2:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Charting New Roads: Kia’s Data-Driven Drive to Innovation
Uncover how Kia uses Data Cloud to unify data into a single source of truth, enabling personalized customer experiences and the ideation of innovative products and services.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Breakout
- Tuesday, Sep 172:15 PM - 3:00 PM PDT
 
 (9:15 PM - 10:00 PM GMT)
 Metreon AMC, L3, Theater 12
Yes
Marketing
Sales
Travel, Transportation, and Hospitality
Agentforce Sales
Beginner
Theater
Yes
The session highlighted the transformative journey of ArcBest with Salesforce Sales Cloud, emphasizing the synergy between robust processes and cutting-edge technology to drive sales efficiency and growth. Throughout the session, discussions centered on overcoming sales challenges with Salesforce, resulting in a reduction of the sales cycle by 45% and a tripling of the number of opportunities in the pipeline. The implementation of Sales Cloud during Arcbest's 100th year capitalized on the company's culture of innovation, focusing on change management and process refinement. Key results included improved integration across departments, increased confidence in pipeline management, and plans to further leverage AI and other Salesforce features in their robust future roadmap.
<html><head></head><body>• Arcbest successfully reduced their sales cycle by 45% and increased their pipeline opportunities threefold by implementing Salesforce Sales Cloud and focusing on process improvement.• Change management played a critical role in the project's success, with executive buy-in, change champions, and nationwide training efforts ensuring widespread adoption and support.• Arcbest's future plans include leveraging AI and enhancing integrations with other departments, building on the strong foundation laid by Sales Cloud to further streamline operations.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719614787810001WgHQ
Define critical success factors for a transformative Sales Cloud implementation.
List pre- and post-metrics used to measure success, and how to assess those metrics in a changing economic environment.
Identify methods to gain buy-in and rapid adoption.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719614787810001WgHQ">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
InterContinental
2:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Driving Transportation Sales with Salesforce
Discover how transportation companies can transition from legacy systems, streamlining sales processes and providing insightful management reporting to promote efficiency and growth.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 172:15 PM - 2:35 PM PDT
 
 (9:15 PM - 9:35 PM GMT)
 InterContinental, L5, InterContinental Ballroom A
Yes
Marketing
Agentforce Marketing
Data
Intermediate
Breakout
Yes
Discussions centered on marketing analytics and the transformative role of AI in Marketing Intelligence. Panelists discussed a 'marketing cockpit' - a single source of truth that their teams utilize for insights. With a focus on the seamless integration of data, the session highlighted how customers have been able to efficiency ingest and harmonize their data in real-time with the help of Marketing Cloud Intelligence (MCI). Attendees got to preview how the future of Marketing Analytics at Salesforce will feature AI-generated campaign summaries, saving marketers time by providing a pulse check on their campaigns. In summary, predictive forecasting and custom KPIs, paired with the power of AI, promise to revolutionize how marketing efforts are measured and optimized, enabling further qualitative insights and the ability to connect sales and marketing data.
<html><head></head><body>• Marketing Cloud Intelligence streamlines the process of data integration, enabling marketers to focus on actionable insights and real-time campaign optimization.• The future of Marketing Intelligence weaves AI throughout every stage of data ingestion and harmonization - utilizing predictive analytics and enriched data for deeper insights.• Successful implementation of marketing analytics tools requires clear goals and objectives, stakeholder alignment, and continuous curiosity to explore new data-driven opportunities.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915864684001Q0Tu
Understand the Marketing Cloud vision and how your business can benefit from these innovations.
Hear the latest breaking industry trends from marketers across the globe and challenges solved by Marketing Cloud.
Recognize the importance of data and metadata when using and applying AI.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915864684001Q0Tu">Report a Concern</a>
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Metreon AMC
Moscone West, Level 2
Moscone West, Level 3
Lodge Village
Moscone West
2:00 p.m. Tuesday, Sep 17
8:00 a.m. Thursday, Sep 19
Thursday, Sep 19
Tuesday, Sep 17
Prove, Improve, and Predict ROI with Marketing Analytics
Marketers, let’s explore how Marketing Cloud Intelligence and Data Cloud combine AI and a unified analytics strategy to surface deeper insights and unlock use cases that boost ROI.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Breakout
- Tuesday, Sep 172:15 PM - 3:00 PM PDT
 
 (9:15 PM - 10:00 PM GMT)
 Moscone West, L3, Room 3024
Yes
Marketing
Agentforce Marketing
Artificial Intelligence
Beginner
Theater
Yes
At the Salesforce conference, attendees were introduced to the dynamic partnership between Kaplan and Movable Ink, showcasing how personalized content integration through Salesforce's Marketing Cloud, Commerce Cloud, and Data Cloud enhances customer engagement. Kaplan's utilization of Einstein's subject line predictor and send time optimization tools demonstrated a significant increase in campaign performance, with early results indicating a 55% improvement over control subject lines. Movable Ink's web cropping tool was highlighted for its ability to pull live content from Kaplan's website into emails, ensuring up-to-date and personalized information reaches customers. The session culminated with Kaplan reporting a 43% reduction in resources required for campaign management, underscoring the efficiency and error reduction achieved through these technological integrations.
<html><head></head><body>• Kaplan leveraged Einstein's subject line predictor to outperform their control subject lines, indicating a promising future for AI-driven email marketing strategies.• Movable Ink's web cropping tool allows for real-time content updates in emails, automating personalization and ensuring content relevance for Kaplan's audience.• The collaboration between Kaplan and Movable Ink led to a 43% decrease in resources needed for campaign management, demonstrating the cost-effectiveness of integrating Salesforce and Movable Ink solutions.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915870485001QqIE
Learn how to apply strategies for leveraging actionable data to enhance customer engagement across channels and departments.
Uncover new ways to utilize Salesforce products to meet your organizational goals and improve overall marketing performance.
Hear the latest breaking industry trends from marketers across the globe, and challenges solved by Marketing Cloud.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915870485001QqIE">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 2
Moscone West
2:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Create Dynamic Experiences That Elevate Every Campaign
Use Marketing Cloud Engagement to power relevant experiences for every customer. Learn strategies to maximize customer journeys with smarter automation, intelligent AI tools, and dynamic experiences.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 172:30 PM - 2:50 PM PDT
 
 (9:30 PM - 9:50 PM GMT)
 Moscone West, L2, Codey Theater
Yes
Commerce
Marketing
Agentforce Commerce
Data 360
Data
Beginner
Workshop
Yes
Please bring your own laptop to participate.
Workshop
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Yes
Visible
Moscone West, Level 2
Moscone West
2:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Drive Value with Your Commerce Data in Data Cloud
Growing customer loyalty and achieving higher conversion require a unified view of every customer. Learn how you can use Data Cloud to improve automation and personalization and to promote growth.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Required equipment: Please bring your own laptop to participate.
Session Type: Workshop
- Tuesday, Sep 172:30 PM - 3:30 PM PDT
  
  (9:30 PM - 10:30 PM GMT)
  Moscone West, L2, Room 2008
Yes
Marketing
Nonprofit
Agentforce Marketing
Agentforce Nonprofit
Intermediate
Theater
Yes
The session provided a comprehensive overview of migrating from NPSP to NPC, addressing the key considerations for nonprofits contemplating such a move. Attendees were guided on how to evaluate the necessity and readiness for migration, emphasizing the importance of organizational alignment and leadership buy-in. The presentation underscored the complexity of the migration process, the strategic need for a new org, and the usage of a partner with experience in migration. The session also highlighted the benefits of Nonprofit Cloud, such as the Connected Impact suite and enhanced nonprofit capabilities, while also revealing that Salesforce is focusing innovation efforts on NPC, with new AI functionalities and more to be announced.
<html><head></head><body>• Migration from NPSP to NPC is not mandatory but should be considered if NPC's innovations align with an organization's strategic technology needs.• The migration process is complex and requires a new org setup, a thorough evaluation of current systems, and change management, with a strong recommendation to work with experienced partners.• Nonprofit Cloud is designed to offer a fully connected suite for nonprofits, with out-of-the-box capabilities for fundraising and program management, and is Salesforce's focal point for ongoing innovation.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915898281001QZSK
Explore the advantages of NPC and the benefits of migration.
Explore effective NPC migration strategies: From planning to execution.
Discover NPC licensing and migration resources to support your transition.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915898281001QZSK">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
InterContinental
2:00 p.m. Tuesday, Sep 17
12:00 p.m. Thursday, Sep 19
Thursday, Sep 19
Tuesday, Sep 17
I Have NPSP and I Want Nonprofit Cloud. Now What?
Are you excited about Nonprofit Cloud? So are we! But what if you already have Nonprofit Success Pack (NPSP)? Join us to learn what you can do if you’re thinking about making the move.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 172:30 PM - 2:50 PM PDT
 
 (9:30 PM - 9:50 PM GMT)
 InterContinental, L3, Union Square
Yes
Marketing
Sales
Travel, Transportation, and Hospitality
Agentforce Marketing
Einstein
Artificial Intelligence
Beginner
Breakout
Yes
Hear real-world examples and insights from travel and hospitality leaders on the implementation and future potential of AI.
Learn about the ways AI is reducing costs and improving service delivery in the travel and hospitality sectors.
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Visible
Yes
InterContinental
2:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
The Future of Travel and Hospitality with AI
Explore how AI is transforming travel and hospitality, from personalized experiences to operational efficiencies, in this insightful panel discussion.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Type: Breakout
- Tuesday, Sep 172:30 PM - 3:15 PM PDT
  
  (9:30 PM - 10:15 PM GMT)
  InterContinental, L4, Telegraph Hill

3:00 PM PDT - Tuesday, Sep 17

Yes
Marketing
Data 360
Data
Intermediate
Breakout
Yes
The session at DreamForce focused on the intersection of LinkedIn and Salesforce, particularly how Data Cloud enhances B2B marketing efforts amidst evolving privacy standards, tightening budgets, and expanding buying committees. Attendees learned how the average sales cycle now involves at least 11 different individuals, necessitating robust marketing strategies to influence the right decision-makers. Insights from Salesforce's internal piloting of Data Cloud showcased how first-party data, when integrated with LinkedIn's AI capabilities, can optimize digital campaigns and drive business outcomes. The session culminated with an exploration of the Salesforce and LinkedIn partnership, emphasizing the end-to-end solution provided by Data Cloud for clean activation and effective measurement of marketing's impact on business revenue.
<html><head></head><body>• Salesforce's use of Data Cloud and LinkedIn's AI allows for precise targeting and nurturing of key decision-makers within the sales cycle, enhancing marketing efficiency and effectiveness.• The integration of Salesforce's first-party data with LinkedIn enables marketers to navigate privacy challenges while maintaining trust and optimizing audience engagement.• The session highlighted the synergy between Salesforce and LinkedIn, revealing how their combined technologies can create a powerful ecosystem that supports both marketing and sales teams.</body></html>
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916016850001QOrU
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916016850001QOrU">Report a Concern</a>
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Visible
Yes
Metreon AMC
Tuesday, Sep 17
3:00 p.m. Tuesday, Sep 17
Future Proof Your Go to Market with LinkedIn and Salesforce
Is your full funnel marketing adapting to all the industry changes? The key to future-proofing lies in leveraging your first-party data. Learn how to use LinkedIn and Data Cloud.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Type: Breakout
- Tuesday, Sep 173:00 PM - 3:45 PM PDT
 
 (10:00 PM - 10:45 PM GMT)
 Metreon AMC, L3, Theater 7
Yes
Marketing
Sales
Data 360
Salesforce on Salesforce
Beginner
Theater
Yes
At the recent Salesforce conference, a session highlighted the transformative journey of Salesforce's internal lead automation process utilizing Data Cloud to significantly expedite the 'speed to lead' metric. The session delved into the challenges faced with the previous system, which included a 20-minute delay in lead handoff to sales and a cumbersome four-week period required to make any changes due to a decade's worth of complex, layered code. Through the adoption of Data Cloud, AI, and flows, Salesforce has now reduced the lead assignment time to a mere 20 seconds and can implement changes in an average of two days, while also enhancing the quality of leads for their sales team. This strategic overhaul underscores the seamless integration of Salesforce products and the power of using Salesforce's own technologies to drive internal efficiencies and improve business processes.
<html><head></head><body>• Salesforce revolutionized their lead assignment process by leveraging Data Cloud, AI, and Flows, reducing lead assignment time from 20 minutes to 20 seconds.• The new system enables rapid changes in lead assignment rules, improving from a four-week turnaround to an average of just two days.• The session demonstrated the practical application of Salesforce products within the company's ecosystem, serving as a testament to their effectiveness and adaptability.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720474179582001ZqBk
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720474179582001ZqBk">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 2
Moscone West
4:00 p.m. Wednesday, Sep 18
Wednesday, Sep 18
Tuesday, Sep 17
3:00 p.m. Tuesday, Sep 17
How Salesforce Uses Data Cloud to Increase Speed to Lead
Learn how Salesforce uses Data Cloud to improve handoffs between sales and marketing with better lead scoring and routing.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 173:00 PM - 3:20 PM PDT
 
 (10:00 PM - 10:20 PM GMT)
 Moscone West, L2, Data Cloud Theater
Yes
Marketing
Agentforce Marketing
Success Plans
Salesforce on Salesforce
Beginner
Theater
Yes
Learn how our success teams use Marketing Cloud to personalize the customer lifecycle.
Go inside our marketing strategies for onboarding, apdoption, and renewals.
Get the five steps to building your own customer journey strategy.
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Visible
Yes
Campground
Moscone North
9:00 a.m. Wednesday, Sep 18
Wednesday, Sep 18
12:00 p.m. Thursday, Sep 19
Thursday, Sep 19
Tuesday, Sep 17
3:00 p.m. Tuesday, Sep 17
How Salesforce Uses Marketing Cloud to Deliver Success
Discover how Salesforce uses Marketing Cloud to personalize the entire customer lifecycle — from onboarding and adoption to renewals and beyond, so you can, too.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Type: Theater
- Tuesday, Sep 173:00 PM - 3:20 PM PDT
  
  (10:00 PM - 10:20 PM GMT)
  Moscone North, LL, Campground, SF on SF Theater
Yes
Marketing
Agentforce Marketing
Beginner
Theater
Yes
The recent Salesforce conference session spotlighted omnichannel strategies to enhance customer engagement, underscoring the synergy between Marketing Cloud Engagement and Data Cloud in overcoming common marketing challenges such as siloed customer data and disconnected digital channels. The session presented a case study of a Brazilian company, Dotz, highlighting their journey from a loyalty company to a financial services innovator through a super app, leveraging Salesforce's AI and data integration capabilities. Key results included a 153% increase in campaign conversion rates and an 18% rise in overall revenue, demonstrating the transformative power of Salesforce's ecosystem in driving customer-centric business success.
<html><head></head><body>• Dots utilized Marketing Cloud Engagement in conjunction with Data Cloud to centralize customer data, resulting in significantly improved marketing efficiency and personalization.• The integration of AI-powered chatbot 'Duda' with Data Cloud and Service Cloud led to a 30% reduction in customer service costs and a 25% decrease in service time.• The session emphasized the importance of planning in Data Cloud projects and the benefits of Salesforce's native integration capabilities to enhance operational efficiency and customer experience.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915869954001Q6Wb
Uncover new ways to utilize Salesforce products to meet your organizational goals and improve overall marketing performance.
Hear use cases that combine the power of CRM + Marketing to deliver exceptional customer-driven relationships.
Learn how to apply strategies for leveraging actionable data to enhance customer engagement across channels and departments.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915869954001Q6Wb">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone South
Moscone West, Level 2
Content Pavilion
Moscone West
Tuesday, Sep 17
3:00 p.m. Tuesday, Sep 17
Omni-Channel Strategies to Maximize Customer Engagement
Improve campaign effectiveness with strategies that unlock data and leverage AI-powered automations. Discover how global brands boost conversion rates with dynamic, multichannel experiences.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 173:00 PM - 3:20 PM PDT
 
 (10:00 PM - 10:20 PM GMT)
 Moscone West, L2, Codey Theater
Yes
Marketing
Operations
Sales
Agriculture
Technology
Agentforce Revenue Management
Einstein
Data 360
Customer Relationships
Advanced
Breakout
Yes
The recent Salesforce conference session illuminated the transformative journey of leveraging Revenue Cloud to reinvent business models for growth, focusing on the challenge of doing more with less in today's economic climate. The session detailed a four-year partnership journey, highlighting the importance of AI and the evolution of technologies like Einstein Copilot in optimizing the lead-to-cash process. With a customer-centric approach, the speakers shared insights on how they simplified and modernized systems, improved customer experience, and drove revenue growth by integrating and automating workflows on a unified Salesforce platform. The discussion underscored the critical role of data architecture and the alignment of marketing and sales to enhance customer engagement and drive business outcomes.
<html><head></head><body>• The session showcased how a customer-centric transformation, focusing on simplifying customer interactions and modernizing systems, can drive significant revenue growth and operational efficiency.• AI and machine learning, particularly through Salesforce's Einstein Copilot, have played a transformative role in streamlining processes such as quoting, reducing the effort from 30 clicks to three prompts on a single screen.• The digital transformation journey emphasized the need to balance ideal end-state visions with business realities, highlighting the importance of data-driven marketing and personalized customer experiences.</body></html>
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915970989001QMNI
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915970989001QMNI">Report a Concern</a>
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Visible
Yes
Metreon AMC
Tuesday, Sep 17
3:00 p.m. Tuesday, Sep 17
Reinventing business models for growth with Revenue Cloud
Learn how an industrial technology company proactively manages their business leveraging Revenue Cloud and a ‘glass pipeline’ approach to help drive continuous growth.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Type: Breakout
- Tuesday, Sep 173:00 PM - 3:45 PM PDT
 
 (10:00 PM - 10:45 PM GMT)
 Metreon AMC, L3, Theater 9
Yes
Commerce
Marketing
Agentforce Commerce
Agentforce Marketing
Intermediate
Theater
Yes
The recent Salesforce conference session focused on enhancing commerce and marketing experiences, emphasizing the integration of Marketing Cloud and Commerce Cloud on a unified platform. Speakers highlighted the importance of personalization throughout the customer journey, leveraging real-time data, and the significance of customer service alongside product offerings. Sanjay Sharma from Optus shared insights on their digital transformation, revealing a 67% increase in cart-to-checkout conversion and 97-99% automation in order processing. The session underscored the role of AI and analytics in optimizing marketing efforts and showcased new features, including zero-click setup for order confirmation emails and the ability to manage marketing automation and transactional messaging directly within the platform.
<html><head></head><body>• Optus experienced substantial improvements in their e-commerce metrics after implementing a unified commerce platform, including a significant increase in conversion rates and automation.• Marketing and Commerce Clouds are now on a single platform, allowing for real-time data-driven personalization and multi-channel marketing campaigns without the need for separate integrations.• Future enhancements for the Salesforce platform include GDPR capabilities, WhatsApp integration, and dynamic coupon generation, all aimed at providing a more connected and personalized customer experience.</body></html>
Available on Salesforce+
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915695389001Q6Q1
Learn why customer expectations are rising and how to make every touchpoint count.
Learn how Salesforce is revolutionizing commerce with data-driven marketing.
Discover how Optus used Marketing and Commerce Cloud to lower its cost-to-serve and improve time to market.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915695389001Q6Q1">Report a Concern</a>
Theater
Available on Salesforce+
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 2
Moscone West
<a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/marketers_&_commerce_at_dreamforce_2024/episode/episode-s1e29">Watch now</a>
Tuesday, Sep 17
3:00 p.m. Tuesday, Sep 17
Supercharge Commerce & Marketing on the Salesforce Platform
Learn how commerce and marketing come together to transform shopping experiences with data-powered personalization — increasing conversion and building lifelong loyalty with customers.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 173:00 PM - 3:20 PM PDT
 
 (10:00 PM - 10:20 PM GMT)
 Moscone West, L2, Room 2000
Yes
Marketing
Retail
Agentforce Marketing
Artificial Intelligence
Beginner
Theater
Yes
The Salesforce conference session provided an in-depth exploration of utilizing AI, specifically generative AI, to enhance retail personalization and customer loyalty. Emphasizing the urgency to keep pace with rapidly evolving market conditions, presenters highlighted the necessity for retailers to move beyond competing on price by leveraging AI to understand and meet customer needs. With statistics revealing that data will more than double by 2026, the focus was on the power of AI to process vast amounts of data for predictive and generative insights, allowing for more efficient and effective marketing strategies. The session showcased real-world scenarios of Salesforce Marketing Cloud and Tableau in achieving personalization at scale, fostering customer-centric strategies, and overcoming traditional retail challenges to focus on growth and efficiency.
<html><head></head><body>• Retailers are leveraging generative AI to analyze data and deliver personalized experiences, driving customer loyalty and optimizing marketing strategies.• Salesforce Marketing Cloud and Tableau are central to helping retailers unify their martech stack, enabling cross-brand insights and efficient, personalized marketing initiatives.• By establishing a customer-centric approach and integrating AI into their operations, retailers can navigate legal and data complexities to compete more effectively in the current market.</body></html>
Available on Salesforce+
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915907609001QSHJ
Learn about AI use cases that deliver personalization across the shopping journey.
Hear how SPARC is using AI to deliver business value.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915907609001QSHJ">Report a Concern</a>
Theater
Available on Salesforce+
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone South
Content Pavilion
InterContinental
<a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/retail_&_consumer_goods_at_dreamforce_2024/episode/episode-s1e9">Watch now</a>
11:00 a.m. Thursday, Sep 19
Thursday, Sep 19
Tuesday, Sep 17
3:00 p.m. Tuesday, Sep 17
Retail: Scale Personalization and Loyalty in Retail with AI
Learn AI use cases that provide personalization across the shopping journey. We’ll explore quick wins and bigger AI projects that deliver business value.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 173:15 PM - 3:35 PM PDT
 
 (10:15 PM - 10:35 PM GMT)
 InterContinental, L5, InterContinental Ballroom A
Yes
Marketing
Financial Services
Healthcare and Life Sciences
Agentforce Marketing
Data 360
Data
Intermediate
Breakout
Yes
The recent Salesforce conference session showcased innovative strategies for data-driven marketing, with a focus on the challenges marketers face in creating personalized customer experiences. As only 32% of marketers are satisfied with their use of customer data, the session highlighted the importance of leveraging technology like Data Cloud, Marketing Cloud, and AI to bridge the gap, as 94% of customers expect a personalized customter experience. Real-time data usage and the integration of various data sources, such as customer service data, were emphasized as key to effective marketing, and the session presented compelling customer stories from Grünenthal (Germany) and Serasa Experian (Brazil), demonstrating the successful application of Salesforce products to address these challenges.
<html><head></head><body>• Marketers use an average of nine different data sources to personalize experiences, with customer service data emerging as the top tactic.• Grünenthal shared insights on overcoming pharma industry challenges by leveraging Marketing Cloud and Data Cloud for omnichannel operations and personalized customer engagement.• Serasa Experian in Brazil highlighted their use of Data Cloud and AI for hyper-personalization, resulting in significant increases in CTR and conversion rates.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720557353497001SD22
Learn how to apply strategies for leveraging actionable data to enhance customer engagement across channels and departments.
Learn how a combined CRM and marketing strategy can impact your bottom line.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720557353497001SD22">Report a Concern</a>
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 3
Moscone West
Tuesday, Sep 17
3:00 p.m. Tuesday, Sep 17
Data-Driven Marketing: Proven Strategies for Global Success
Discover how data transforms marketing with global success stories from Brazil to Germany. Learn proven strategies, tools, and best practices to optimize ROI and promote effective campaigns.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Breakout
- Tuesday, Sep 173:30 PM - 4:15 PM PDT
 
 (10:30 PM - 11:15 PM GMT)
 Moscone West, L3, Room 3024
Yes
Marketing
Agentforce Marketing
Artificial Intelligence
Intermediate
Roundtable
Yes
Learn how to apply strategies for leveraging actionable data to enhance customer engagement across channels and departments.
Recognize the importance of data and metadata when using and applying AI.
Roundtable
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Yes
Visible
Moscone West, Level 2
Lodge Village
Moscone West
Tuesday, Sep 17
3:00 p.m. Tuesday, Sep 17
How to Adopt and Implement AI in Account Engagement
In this discussion-based roundtable, join product leaders to learn about AI in B2B marketing, the role of structured and unstructured data, and how to boost efficiency and customer engagement.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Session Type: Roundtable
- Tuesday, Sep 173:30 PM - 4:30 PM PDT
  
  (10:30 PM - 11:30 PM GMT)
  Moscone West, L2, Marketing & Commerce Lodge RT 7
Yes
Marketing
Operations
Agentforce Marketing
Artificial Intelligence
Intermediate
Theater
Yes
The recent Salesforce conference showcased a session focused on the importance of keyboard accessibility and inclusive design within Marketing Cloud, emphasizing that all functionalities available through mouse interaction must also be accessible via keyboard to cater to users with disabilities. Speakers highlighted the innovative integration of these principles into Salesforce Email Builder, demonstrating the tool's capability to create email campaigns using only a keyboard, which benefits a broader range of assistive technologies. Additionally, the session introduced Agentforce for email, a feature enabling content creators to use AI-generated text elements in their campaigns while maintaining keyboard accessibility. The session underlined that addressing accessibility early in the product development cycle is crucial, and provided strategies for incorporating keyboard accessibility into various stages of product design and development.
<html><head></head><body>• Inclusive design in the Marketing Cloud's Email Builder allows creation of email campaigns using keyboard-only navigation, which helps in removing barriers for people with disabilities.• Agentforce for email leverages AI to assist in generating campaign content while ensuring the feature is accessible through keyboard use, demonstrating Salesforce's commitment to innovative and inclusive product development.• The session emphasized the need to challenge our assumptions and incorporate accessibility considerations into the product lifecycle, ensuring all users can effectively interact with technology.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719945317542001fAqh
Understand how inclusive design enhances user experience and ensures accessibility for all users of Marketing Cloud.
Explore the importance and implementation of keyboard accessibility to improve usability and navigation in Marketing Cloud.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719945317542001fAqh">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 2
Moscone West
Tuesday, Sep 17
3:00 p.m. Tuesday, Sep 17
Keyboard Accessibility: Marketing Cloud’s Inclusive Design
Learn how inclusive design enhances user experience. Explore the power of keyboard accessibility in Marketing Cloud, alongside new innovations in generative AI UI accessibility.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 173:30 PM - 3:50 PM PDT
 
 (10:30 PM - 10:50 PM GMT)
 Moscone West, L2, Astro Theater

4:00 PM PDT - Tuesday, Sep 17

Yes
Marketing
Sales
Manufacturing
Consumer Goods
Experience Cloud
Agentforce Sales
Customer Relationships
Intermediate
Theater
Yes
The session highlighted the transformative journey of dealer onboarding by leveraging Salesforce's robust ecosystem, demonstrating a significant reduction in lead conversion time by over 20% and a decrease in onboarding time from 90-120 days to just 12-15 days. Through the partnership between GyanSys and Hunter Douglas, the use of out-of-the-box Salesforce functionalities like Flow Builder and integrations with DocuSign were emphasized, leading to a 56% increase in dealer orders and $600,000 in new revenue over six months. The refined process not only improved internal efficiencies but also enhanced employee satisfaction, with one sales rep expressing surprise at the simplicity of the new system.
<html><head></head><body>• GyanSys implemented a scalable, efficient solution that streamlined Hunter Douglas's dealer onboarding process using Salesforce's out-of-the-box features and integrations.• The project's success was marked by improved data accuracy, automation of tasks and notifications, and a significant reduction in the time taken to onboard new dealers.• The session underscored the importance of choosing the right implementation partner and the tangible business impacts of a well-defined and automated process.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916044100001QD1z
Learn industry challenges in dealer support and onboarding to gain operational efficiency and dealer satisfaction.
Discover our customized Salesforce solutions, including automated workflows and a dealer portal, to prevent common pitfalls.
Explore technical challenges related to integration and user interface design and achieve a seamless implementation.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916044100001QD1z">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Campground
Moscone North
4:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Accelerating Dealer Onboarding and Support with Salesforce
Discover how a top blinds manufacturer transformed dealer support with Sales Cloud and Marketing Cloud. Join us to learn how they streamlined onboarding, enhanced user experience, and drove growth.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 174:00 PM - 4:20 PM PDT
 
 (11:00 PM - 11:20 PM GMT)
 Moscone North, LL, Campground, Theater 1
Yes
Marketing
Architect
IT
Healthcare and Life Sciences
Agentforce Marketing
Agentforce MuleSoft
Data 360
Data
Intermediate
Theater
Yes
The session provided a comprehensive exploration of Bristol-Myers Squibb's MarTech transformation, highlighting the significant role played by Salesforce products such as Marketing Cloud and Data Cloud. Attendees learned about the project's complexity, which is one of the largest Salesforce Data Cloud implementations to date, handling 18 billion records daily and 5 billion records for segmentation and activation daily. The transformation led to a 96% performance boost, a near real-time communication ability with customers, and a 40% decrease in technical resource needs, showcasing the power of Salesforce's integrated solutions in driving business efficiency and compliance.
<html><head></head><body>• Salesforce's Marketing Cloud and Data Cloud were pivotal in enabling Bristol-Myers Squibb to deliver personalized patient and healthcare provider experiences on a global scale.• The technological advancements introduced by the MarTech transformation resulted in significant improvements, including a 96% increase in end-to-end performance and a 30% increase in marketing team productivity.• The session underscored the importance of data quality, compliance, and the use of AI and Tableau to enhance customer engagement and gain business insights.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916040675001QPdh
Learn how BMS used Data Cloud, Marketing Cloud, MuleSoft, AI, and Platform Cloud to transform its marketing approach.
Increase marketing productivity, enhance data transparency, and establish a standardized consent management process.
This session explores BMS' journey from a legacy system to a robust, future-ready ecosystem.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916040675001QPdh">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Campground
Moscone North
4:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
BMS MarTech Transformation Powered by Marketing & Data Cloud
Discover how BMS transitioned to a smart & scalable marketing platform using Data Cloud, Marketing Cloud, MuleSoft, and AI for personalized, omni-channel experiences, productivity & data transparency.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 174:00 PM - 4:20 PM PDT
 
 (11:00 PM - 11:20 PM GMT)
 Moscone North, LL, Campground, Theater 4
Yes
Marketing
Agentforce Marketing
Artificial Intelligence
Beginner
Hands-on Training
Yes
Hands-on Training
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Laptops are provided for all attendees.
Yes
Visible
Marriot Marquis
2:00 p.m. Wednesday, Sep 18
4:00 p.m. Tuesday, Sep 17
Wednesday, Sep 18
Tuesday, Sep 17
Boost Productivity for Marketing Cloud Using AI
Discover how to boost your productivity using generative AI with Marketing Cloud Growth Edition for SMBs. Learn how Marketing Cloud Growth can help you build campaigns and accomplish tasks quicker.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Equipment provided: Laptops are provided for all attendees.
Session Type: Hands-on Training
- Tuesday, Sep 174:00 PM - 5:00 PM PDT
  
  (11:00 PM - 12:00 AM GMT)
  Marriott, Level B2, Salon 8
Yes
Marketing
Agentforce Marketing
Customer Relationships
Beginner
Workshop
Yes
Uncover new ways to use Salesforce products to meet your organizational goals and improve overall marketing performance.
Learn how a combined CRM and marketing strategy can impact your bottom line.
Hear use cases that combine the power of CRM and marketing to deliver exceptional customer-driven relationships.
Workshop
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Yes
Visible
Moscone West, Level 2
Moscone West
4:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Develop, Measure, and Optimize Your ABM Programs
Why is ABM an effective strategy? Understand the fundamentals of ABM and learn how to engage entire buying committees with practical tips to master the key components of a successful strategy.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Session Type: Workshop
- Tuesday, Sep 174:00 PM - 5:00 PM PDT
  
  (11:00 PM - 12:00 AM GMT)
  Moscone West, L2, Room 2008
Yes
Marketing
Service
Retail
Consumer Goods
Agentforce Service
Einstein
Artificial Intelligence
Beginner
Roundtable
Yes
Roundtable
Reserved seating
By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Yes
Visible
InterContinental
4:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Future of Data, AI, and Service for Apparel and Beauty
See how apparel, footwear, accessories, and beauty companies are using data, AI, and service to create new experiences and increase brand relevance.
Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
Session Type: Roundtable
- Tuesday, Sep 174:00 PM - 5:00 PM PDT
  
  (11:00 PM - 12:00 AM GMT)
  InterContinental, L5, Stockton
Yes
Marketing
Sales
Energy and Utilities
Agentforce Marketing
Data 360
Customer Relationships
Intermediate
Theater
Yes
During the Salesforce conference, the session highlighted the transformative journey of a major European utility company adapting to a highly competitive market with a customer churn rate of up to 22%. The company leverages Salesforce's capabilities to shift from a product-centric to a customer-centric approach, focusing on personalized customer engagement and retention through advanced segmentation, scoring, and the use of AI for campaign messaging. They reported doubled conversion rates, increased cross-sell margins, and reduced churn by engaging customers with timely, relevant offers. The success story underscored the importance of "just getting started" to demonstrate early success and scale up effectively.
<html><head></head><body>• The European utility market's competitive nature and high churn rates necessitate a strong focus on customer engagement and energy efficiency products.• Salesforce's platform enabled the utility company to gain a 360-degree view of their customers, facilitating better upselling, cross-selling, and personalized digital communication.• The company's implementation of Salesforce solutions led to a significant improvement in marketing efficiency, doubling conversion rates and fostering increased customer retention.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915837232001QiY4
Learn how a leader in the energy industry leverages marketing automation to create outstanding customer experiences.
Discover ways to drive engagement and elevate customer loyalty through personalized customer journeys.
Hear use cases that combine the power of CRM and marketing to deliver exceptional customer-driven relationships.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915837232001QiY4">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 2
InterContinental
Moscone West
4:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Data + AI = Value: E.ON’s Blueprint for Customer Engagement
Discover E.ON’s approach to using data and AI to automate and optimize campaign management to create highly relevant, proactive, and personalized customer experiences that increase value.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 174:15 PM - 4:35 PM PDT
 
 (11:15 PM - 11:35 PM GMT)
 InterContinental, L5, InterContinental Ballroom A
Yes
Marketing
Small Business Owner
Retail
Travel, Transportation, and Hospitality
Consumer Goods
Agentforce Commerce
Agentforce Marketing
Beginner
Breakout
Yes
The recent Salesforce conference session showcased a dynamic partnership between Salesforce and Meta, focusing on enhancing e-commerce strategies through social commerce integrations. The session highlighted that over 50% of US holiday shoppers used social media to inform purchasing decisions, with an emphasis on the trend of shopping starting earlier in the holiday season. Innovations such as integrated checkouts in Meta's platforms and the launch of AI-enabled tools for better product recommendations were discussed, demonstrating the effectiveness of leveraging automation and social channels to boost conversion rates and reduce advertising costs. The integration between Commerce Cloud and Meta Shops was a focal point, illustrating the potential for seamless shopping experiences and tapping into a vast audience, as evidenced by Hard Rock's success in reducing ad spend by 30% while increasing conversion rates by the same margin.
<html><head></head><body>• Social media is increasingly critical in the consumer shopping journey, with over 50% of holiday shoppers discovering brands on Meta's platforms and a trend towards year-round holiday shopping.• New product launches, such as AI-powered tools for improved product recommendations and Advantage Plus shopping campaigns, are designed to help businesses automate commerce and reach broader audiences with personalized ads.• The successful case study of Hard Rock International demonstrated tangible results from the integration of Commerce Cloud and Meta Shops, including a 30% reduction in ads spend and a 30% increase in conversion rates.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915994062001Qspi
Commerce on Meta integrates with Salesforce Commerce Cloud, utilizing AI/ML technologies to optimize engagement and sales.
Hard Rock highlights seamless shopping experiences through social commerce, data integration, and AI-driven insights.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915994062001Qspi">Report a Concern</a>
Breakout
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Metreon AMC
4:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Rock Your Social Commerce Strategy with Salesforce + Meta
Grow your business beyond traditional stores and websites. Discover how Meta and Salesforce can enhance your social commerce, leveraging AI and first-party data strategies to drive sales growth.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Breakout
- Tuesday, Sep 174:15 PM - 5:00 PM PDT
 
 (11:15 PM - 12:00 AM GMT)
 Metreon AMC, L3, Theater 9
Yes
Marketing
Communications
Data 360
Data
Intermediate
Theater
Yes
The recent Salesforce conference session delved into maximizing return on investment through the utilization of Data Cloud and Einstein, highlighting the transformative potential these platforms offer for sales, service, and marketing processes. With real use case examples from the automotive, communications, and consumer goods industries, the session illustrated the shift from traditional per-user licensing models to a more complex usage-based approach, emphasizing the importance of balancing revenue increase and cost reduction strategies. The integration of AI and data has revolutionized the way businesses can leverage their processes, with the session providing insights into the variable costs associated with data consumption, segmentation, storage, spaces, and advertising audiences. Tools and methodologies were introduced to aid businesses in identifying 'hot zones' in their processes, prioritizing use cases, and evaluating ROI to ensure successful implementation and scalability.
<html><head></head><body>• The evolution of Salesforce's Data Cloud and Einstein has enabled businesses to reimagine their processes, offering new opportunities for added value and insights from internal and external data sources.• The session presented a shift in Salesforce's licensing model from per-user to usage-based, necessitating comprehensive tools and methodologies for businesses to control costs and measure the impact of their use cases.• A four-step methodology was outlined, focusing on discovery and evaluation, to identify process 'hot zones', prioritize them, and assess the potential ROI before scaling the use of Data Cloud and Einstein across an organization.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916050550001QUqN
Understand the challenges involved in a pay-per-use billing model.
Provide inspiration about how to measure the business and technology impact.
Discover a methodology designed to help you identify the best use cases and measure results for your business case.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916050550001QUqN">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Campground
Moscone North
4:00 p.m. Tuesday, Sep 17
Tuesday, Sep 17
Create Data Cloud & Einstein AI Use Cases to Maximize ROI
Discover how to craft effective use cases that swiftly enhance your ROI by using Data Cloud and Einstein AI in the communications, automotive, and consumer goods industries.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 174:30 PM - 4:50 PM PDT
 
 (11:30 PM - 11:50 PM GMT)
 Moscone North, LL, Campground, Theater 2
Yes
Marketing
Designer
Einstein
Agentforce
Artificial Intelligence
Beginner
Theater
Yes
The recent session highlighted Salesforce's commitment to designing trusted AI, emphasizing the importance of human involvement to bridge the trust gap, as evidenced by the 75% of customers expressing the need for human oversight in AI use cases. Through intentional product design, Salesforce is incorporating trust patterns and guardrails across its products to enhance accuracy, safety, and trust, with a focus on features like mindful friction, prompt suggestions, and bias and toxicity reduction. The session showcased practical examples within various Salesforce products, illustrating how these principles are being applied to encourage responsible use of AI and ensure users remain at the center with improved system outputs. The speaker also underscored the vital role of transparency and explainability in building user trust, with several implemented strategies to reduce AI hallucinations and offer explainability features that foster confidence in AI-generated content.
<html><head></head><body>• Salesforce's responsible AI design includes system-wide controls and trust patterns, like mindful friction, to enable human-centric AI interactions and decision-making.• Explainability and transparency are key to Salesforce's strategy, with tools to review AI-generated content for accuracy and provide citations to underlying data sets in products like Tableau.• Salesforce encourages users to understand and improve AI outputs, evidenced by features that prompt user reflections on AI decisions and provide feedback mechanisms for system enhancement.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720474181050001Zkou
Learn how trust principles are embedded in Salesforce AI offerings to ensure ethical and responsible technology use.
Understand how Salesforce uses trust patterns to design and develop its AI products to empower a human at the helm.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720474181050001Zkou">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 2
Moscone West
11:00 a.m. Thursday, Sep 19
4:00 p.m. Tuesday, Sep 17
Thursday, Sep 19
Tuesday, Sep 17
Designing Trusted AI: Salesforce’s Trust Patterns
We integrate trust patterns to enhance the reliability and usability of our AI products. Discover how these principles are woven into our offerings and the new features that empower ethical AI usage.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 174:30 PM - 4:50 PM PDT
 
 (11:30 PM - 11:50 PM GMT)
 Moscone West, L2, Einstein Theater
Yes
Marketing
Administrator
Slack
Productivity
Beginner
Theater
Yes
The session offered a comprehensive overview of Slack Connect's evolution and its integration with Salesforce, highlighting the product's capacity to facilitate seamless inter-company collaboration and accelerate workflows. Demonstrating its widespread adoption, the presentation revealed that 82 of the Fortune 100 companies are utilizing Slack Connect weekly, illustrating the platform's effectiveness in transcending traditional communication barriers. Further innovation was showcased through the introduction of governed insights, Slack Connect APIs, and Sponsored Connections, each designed to enhance security, compliance, and user experience. AWS shared their success story, detailing how Slack Connect, integrated with Salesforce permissions through Secure Connect, has significantly improved their operational efficiency, reducing email usage by 32% and meeting times by 23% while fostering stronger trust with their customers and partners.
<html><head></head><body>• Slack Connect has been instrumental in transforming external company collaborations, with 82 of the Fortune 100 companies leveraging it for more efficient workflows.• The session announced new features such as governed insights, enhanced APIs, and Sponsored Connections, which cater to improved security, control, and user accessibility.• AWS's case study demonstrated the tangible impact of Slack Connect on productivity, showcasing a 32% reduction in emails and a 23% decrease in meetings, emphasizing the platform's contribution to building trust and collaboration.</body></html>
Session Summary by Einstein
https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915969608001Qa0Q
Engage with Slack experts to explore new ways to collaborate with external partners.
Learn how to use Slack Connect to transform how you work with partners and customers.
See why Slack channels are more efficient solutions for cross-company work than email.
Yes
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915969608001Qa0Q">Report a Concern</a>
Theater
This session is first come, first seated. You do not have a reserved seat.
Yes
Yes
Moscone West, Level 3
Moscone West
4:00 p.m. Tuesday, Sep 17
Thursday, Sep 19
Tuesday, Sep 17
9:00 a.m. Thursday, Sep 19
Work Faster with External Partners at Scale in Slack Connect
Bring all your collaborators into one place with Slack Connect. Easily move conversations out of siloed email threads, and work more closely with your partners, vendors, and customers.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein
Session Type: Theater
- Tuesday, Sep 174:30 PM - 4:50 PM PDT
 
 (11:30 PM - 11:50 PM GMT)
 Moscone West, L3, Slack Theater

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With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.

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