See how Lamborghini's Unica app, built on Heroku, engages drivers in real time with seamless, digital in-car integration. Discover how collected data enhances Lamborghini's B2B2C model and ecosystem.
12:00 PM PDT - Wednesday, Sep 18
- YesITAutomotiveHerokuBeginnerBreakoutYesThe recent Salesforce conference session offered an in-depth look at Lamborghini’s groundbreaking customer experience journey, powered by Heroku and Salesforce. Lamborghini is leveraging connected devices and personalized experiences to engage customers in innovative ways, using Heroku to streamline development and focus on delivering unique features, such as real-time production updates through their customer app. Additionally, the integration of Salesforce Data Cloud will further elevate the customer experience by efficiently processing vast amounts of data from connected vehicles, unlocking actionable insights and enabling personalized engagement across multiple touchpoints.<html><head></head><body><p>• Lamborghini leverages Heroku's platform to focus on delivering exceptional customer experiences, free from the complexities of managing infrastructure.</p><p>• Salesforce's Data Cloud is pivotal in managing the vast data generated by connected vehicles, enabling more personalized and context-driven interactions.</p><p>• The session highlighted the importance of a seamless integration between Salesforce and Heroku, showcasing how luxury brands can drive innovation in customer engagement and service delivery.</p></body></html>Available on Salesforce+Session Summary by Einsteinhttps://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915853770001QwcVBuild exclusive, highly personalized experiences on Heroku and Data Cloud that drives customer engagement.Leverage Heroku and Data Cloud from the Einstein 1 Platform for a complete customer view from dealer (B2B) to customer (B2C).Use real-time, customer journey insights for white-glove experiences that strengthen relationships from B2B to B2C.Yes<a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915853770001QwcV">Report a Concern</a>BreakoutAvailable on Salesforce+This session is first come, first seated. You do not have a reserved seat.YesYesMoscone SouthMetreon AMCContent Pavilion<a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e29">Watch now</a>12:00 p.m. Wednesday, Sep 18Wednesday, Sep 188:00 a.m. Tuesday, Sep 17Tuesday, Sep 17Important: This session is first come, first seated. You do not have a reserved seat.Session Type: Breakout
- Wednesday, Sep 1812:45 PM - 1:30 PM PDT(7:45 PM - 8:30 PM GMT)Moscone South, LL, Content Pavilion, Stage 4
