2024 Sessions

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Dreamforce 2024
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Open List
  • Wed, Sep 18

9:00 AM PDT - Wednesday, Sep 18

  • Yes
    IT
    Operations
    Heroku
    Beginner
    Roundtable
    Yes
    Discover how to optimize for cost-efficient and scalable compute.
    Learn how to choose the right tool for your data storage (high volume versus high concurrency).
    Unlock scalable workloads for your development team with a build-and-buy framework.
    Roundtable
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Lodge Village
    Moscone West
    9:00 a.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Discover how you can achieve limitless scalability by using the right tools for the job with Heroku. Save money on DevOps and infrastructure management, allowing you to focus on your product.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Roundtable
    • Wednesday, Sep 189:00 AM - 10:00 AM PDT
      (4:00 PM - 5:00 PM GMT)
      Moscone West, L2, Platform Lodge RT 12
  • Yes
    Developer
    IT
    Heroku
    Data 360
    Integration
    Intermediate
    Workshop
    Yes
    Please bring your own laptop to participate.
    Learn how to connect Heroku with Data Cloud to exchange data.
    Explore how your own Heroku Web app can interact with Data Cloud in realtime and become more personalized in real time.
    See how to extend Data Cloud's capabilities using Heroku to leverage custom code you develop on the platform.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Moscone West
    9:00 a.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Learn how to ingest Heroku data into Data Cloud, deploy a web app, and get real-time interactions. By the end, you'll know how to connect Heroku to Data Cloud to boost your business.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Required equipment: Please bring your own laptop to participate.
    Session Type: Workshop
    • Wednesday, Sep 189:00 AM - 10:00 AM PDT
      (4:00 PM - 5:00 PM GMT)
      Moscone West, L2, Room 2004
  • Yes
    IT
    Sales
    Technology
    Heroku
    Agentforce MuleSoft
    Integration
    Beginner
    Breakout
    Yes
    The conference session focused on streamlining and integrating complex sales processes across multiple systems to improve sales performance, forecasting accuracy, and unlock cross-selling opportunities, ultimately leading to a unified system. The team chose integration over merging systems to optimize time-to-market strategy, employing Salesforce products like Heroku Connect and MuleSoft, alongside Kafka, to create a bidirectional data flow. This 'hub and spoke' model, termed Centralized Data Exchange (CDE), facilitated real-time integration and scalability. The architecture was designed to be minimally disruptive, leveraging API-led connectivity for a decoupled, maintainable, and efficient system that could handle increased booking volumes and sales capacity by 300%.
    <html><head></head><body><p>• Integration was preferred over system merging due to the need for a fast, minimally disruptive approach that would not compromise the time-to-market strategy.</p><p>• The Centralized Data Exchange model, utilizing Heroku Connect and MuleSoft, proved to be a scalable solution that checked all boxes for real-time integration and pre-built connectors for ease of use.</p><p>• The successful implementation of the hub and spoke architecture highlighted the importance of collaboration across teams and the need for thorough testing, particularly in production-like environments.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915980733001QD5N
    Understand the process for integrating disparate systems to create a cohesive sales motion for high-touch sellers.
    Learn how to leverage Heroku Connect and MuleSoft to synchronize data between systems, enabling cross-selling.
    Discover how to operate as one team across organizational silos, improving collaboration and sales performance.
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915980733001QD5N">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Metreon AMC
    9:00 a.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Cisco created an integrated sales ecosystem that empowers high-touch sellers across silos to operate as one cohesive team, enabling cross-selling and promoting revenue growth across the organization.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Breakout
    • Wednesday, Sep 189:00 AM - 9:45 AM PDT
      (4:00 PM - 4:45 PM GMT)
      Metreon AMC, L3, Theater 10
  • Yes
    Operations
    Purchasing and Procurement
    Agentforce Marketing
    Agentforce Sales
    Salesforce on Salesforce
    Beginner
    Breakout
    Yes
    The session provided a comprehensive overview of Salesforce's approach to customer renewals at Scale, which is pivotal to the company's success. To run our Renewals business, Salesforce leverages its own technologies, including Sales Cloud, Marketing Cloud, and Slack, as well as MuleSoft and Heroku, to scale operations efficiently. The team highlighted the use of AI, including Einstein Copilot, to analyze customer success and forecast renewals. An emphasis was placed on the Customer Success score, which serves as a benchmark for customer value and guides engagement strategies. The session also unveiled the integration of Marketing Cloud with Sales Cloud, enabling a seamless digital journey for customers and saving significant operational time for renewal managers.
    <html><head></head><body><p>• Salesforce's renewals strategy is deeply integrated with its own suite of products, providing a real-world demonstration of the platform's capabilities in managing complex customer lifecycles.</p><p>• The use of AI and predictive analytics is central to Salesforce's renewals process, ensuring personalized engagement and proactive risk assessment for customer retention.</p><p>• The digital journey via Marketing Cloud has been a transformative approach, allowing customers to self-serve and interact with their renewals, which has saved the Salesforce team approximately 50,000 hours annually.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1723756115605001hsZB
    Understand how Salesforce uses Sales Cloud, Marketing Cloud, AI, and Tableau to run its renewals business.
    Learn how automated email notifications can improve customer retention and drive scale.
    Explore how the Renewals Digital Experience utilizes AI and learn how to leverage systems for scalability.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1723756115605001hsZB">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Metreon AMC
    9:00 a.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Learn directly from Salesforce renewals leaders about automating and scaling the renewals process. Discover how Salesforce uses Salesforce to streamline renewals and drive customer retention.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Sep 189:45 AM - 10:30 AM PDT
      (4:45 PM - 5:30 PM GMT)
      Metreon AMC, L3, Theater 11

10:00 AM PDT - Wednesday, Sep 18

  • Yes
    Service
    Agentforce Service
    Beginner
    Theater
    Yes
    At the recent Salesforce conference, discussions centered on the transformative power of Salesforce products such as Service Cloud and the role of AI in revolutionizing customer service and workforce efficiency. Speakers highlighted omnichannel's capability to route work to the right agent at the right time across various channels, emphasizing the importance of the orchestration layer and flows in improving agent and supervisor experiences. The integration of AI, particularly through Einstein, with Customer 360 data on the Salesforce platform was showcased, demonstrating how this synergy can enhance decision-making and service delivery. Additionally, the conference revealed significant investments in the Enhanced Omnichannel platform, built on Hyperforce for scalability, ensuring attendees understood the future-focused innovations Salesforce is spearheading.
    <html><head></head><body><p>• Salesforce's Enhanced Omnichannel platform is a pivotal innovation designed for scalability, leveraging Hyperforce and focusing on routing consistency and agent specialization.</p><p>• The integration of AI technologies like Einstein with Salesforce's Customer 360 data is crucial for creating a more efficient and informed customer service environment.</p><p>• Attendees were urged to consider migrating to Enhanced Omnichannel to take full advantage of the latest features and innovations Salesforce has to offer.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915955200001Q7w7
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915955200001Q7w7">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/service_at_dreamforce_2024/episode/episode-s1e28">Watch now</a>
    10:00 a.m. Thursday, Sep 19
    Wednesday, Sep 18
    10:00 a.m. Wednesday, Sep 18
    Thursday, Sep 19
    Turn your agents into customer heroes. Learn how to improve contact center productivity and efficiency with Service Cloud’s intelligent omni-channel routing, agent, and supervisor capabilities.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Sep 1810:00 AM - 10:20 AM PDT
      (5:00 PM - 5:20 PM GMT)
      Moscone West, L3, Cloudy Theater

11:00 AM PDT - Wednesday, Sep 18

  • Yes
    Architect
    IT
    Public Sector
    Agentforce 360 Platform
    Success Plans
    Agentforce Public Sector
    Productivity
    Intermediate
    Breakout
    Yes
    The recent Salesforce conference explored the strategic adoption of Salesforce technologies across various organizations, focusing on how governance, Centers of Excellence, and best practices can optimize technology landscapes. Discussions highlighted the shift towards software as a service (SaaS), the importance of hands-on experience, and the need for structured training programs like Zero to Hero. Panelists shared insights on the benefits of leveraging Salesforce's capabilities for process improvement and cost savings, emphasizing the significance of frequent releases, API strategies, and data agility for organizational transformation.
    <html><head></head><body><p>• Organizations are increasingly adopting an 80/20 rule for SaaS implementation, favoring out-of-the-box solutions over extensive customization to ensure compliance and manage costs.</p><p>• Hands-on experience and structured career progression frameworks are essential for building internal capabilities and empowering teams to maximize the value of Salesforce technologies.</p><p>• Frequent and consistent release cycles, coupled with a clear API and data strategy, are crucial for maintaining momentum, reducing stress, and enabling organizations to scale their Salesforce solutions effectively.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1722011309916001yz9Y
    Learn how large government organizations are managing their multi-cloud IT environments.
    Get practical insights for experienced IT leaders.
    Hear how a Center of Excellence can drive down costs and increase innovation.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1722011309916001yz9Y">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Metreon AMC
    InterContinental
    4:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    11:00 a.m. Wednesday, Sep 18
    A Center of Excellence (CoE) helps you share best practices, maintain compliance, and increase DevOps effectiveness while you support the unique needs of your missions.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Sep 1811:00 AM - 11:45 AM PDT
      (6:00 PM - 6:45 PM GMT)
      Metreon AMC, L3, Theater 11
  • Yes
    Sales
    Service
    Automotive
    Agentforce Automotive
    Data 360
    Artificial Intelligence
    Beginner
    Breakout
    Yes
    This session highlighted the transformative impact of Salesforce products, including Automotive Cloud, Data Cloud, and the integration capabilities of MuleSoft, on the automotive industry, which traditionally struggles with legacy and siloed data systems. Innovations like the connected vehicle platform, powered by Data Cloud and enhanced through partnerships with Qualcomm and AWS, are enabling OEMs to unlock new revenue streams by combining vehicle data with customer and financial insights. The session showcased customer journeys, emphasizing the importance of AI-driven personalization and proactive services, and how Salesforce's platform empowers companies like Ford and Sony Honda Mobility to revolutionize their customer relationships and service efficiency.
    <html><head></head><body><p>• Salesforce's connected vehicle platform aims to standardize and simplify OEMs' architectures, allowing for the integration of real-time vehicle data with CRM systems.</p><p>• Sony Honda Mobility is leveraging Salesforce's Automotive Cloud, MuleSoft, and Einstein AI to offer personalized customer experiences and efficient after-sales service.</p><p>• Ford's partnership with Salesforce is helping to unify customer views, improve data quality, and drive simplicity in their tech stack, with a focus on the fleet management segment.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915679835001QuU6
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915679835001QuU6">Report a Concern</a>
    Breakout
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/manufacturing,_automotive,_&_energy_at_dreamforce_2024/episode/episode-s1e9">Watch now</a>
    Wednesday, Sep 18
    11:00 a.m. Wednesday, Sep 18
    Take a tour across the Salesforce Platform for Automotive. Learn how auto brands are using Automotive Cloud, Data Cloud, Commerce Cloud, Marketing Cloud, and AI to delight their customers.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Sep 1811:00 AM - 11:45 AM PDT
      (6:00 PM - 6:45 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 1

12:00 PM PDT - Wednesday, Sep 18

  • Yes
    Administrator
    Developer
    Sales
    Agentforce Sales
    Salesforce Starter
    Intro to Salesforce
    Beginner
    Theater
    Yes
    At the recent Salesforce conference, the team unveiled Sales Cloud Go, a transformative tool designed to streamline the Sales Cloud setup experience. This innovation, set to release in Winter '25, will serve as a centralized hub for administrators to discover available features, understand their value, and enable them with a single click. The tool's development was fueled by feedback from Salesforce admins and customers, aiming to simplify feature implementation, provide one-click feature enablement, and offer insights into feature ROI. Demonstrations highlighted future enhancements, including a user permission assignment experience and feature usage dashboards, emphasizing Sales Cloud Go's potential to significantly reduce the time and complexity involved in configuring and leveraging Sales Cloud capabilities.
    <html><head></head><body><p>• Sales Cloud Go will allow admins to discover new features, access enablement materials, and view out-of-the-box configurations all in one place, thus accelerating feature adoption.</p><p>• Future updates to Sales Cloud Go will include streamlined configuration processes and monitoring dashboards to track feature usage and adoption, providing clear insights into the value derived from the Sales Cloud.</p><p>• The session showcased a live demonstration of Sales Cloud Go, emphasizing its ease of use and the ability to turn on features quickly, which is especially beneficial for admins managing their Salesforce instance.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915919228001QJay
    Explore how to upgrade and unlock features that meet your business needs through self-service.
    Learn how to go from admin to Salesblazer and be the hero that increases ROI for your company.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915919228001QJay">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/sales_at_dreamforce_2024/episode/episode-s1e18">Watch now</a>
    12:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Configure fast and activate sellers even faster. Discover the most effective features that drive sales success, and how to set them up in minutes, with an all-new setup experience for Sales Cloud.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Sep 1812:00 PM - 12:20 PM PDT
      (7:00 PM - 7:20 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 9
  • Yes
    Administrator
    Agentforce 360 Platform
    Careers
    Intermediate
    Theater
    Yes
    At the recent Dreamforce event, Salesforce Lead Admin Evangelist Kate Lessard passionately shared insights on why administrators should learn development fundamentals to enhance their understanding of the Salesforce platform and better manage their company's goals. Emphasizing that learning development skills can provide a comprehensive view of what's possible within Salesforce, Kate recounted her own journey from a non-tech background to embracing Salesforce, eventually realizing that while she didn't want to be a developer, the knowledge she gained was invaluable. The session touched on essential development concepts such as pseudocode, understanding variables, leveraging Salesforce Object Query Language (SOQL), and the importance of keeping Database Manipulation Language (DML) operations out of loops to avoid hitting governor limits, all of which she applies weekly.
    <html><head></head><body><p>• Learning development fundamentals allows Salesforce admins to gain a broader understanding of the platform, leading to stronger product management and more informed decision-making.</p><p>• Kate highlighted four key development fundamentals used on a weekly basis: pseudocode for clarity in processes, understanding variables for effective building, SOQL for efficient data querying, and managing DML operations to avoid governor limits.</p><p>• Resources such as Trailhead modules, Rad Women cohorts, and blogs like Women Code Heroes were recommended for attendees to continue their learning journey and strengthen their Salesforce expertise.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915654196001QBEj
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915654196001QBEj">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Trailblazer Forest
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/administrators_at_dreamforce_2024/episode/episode-s1e14">Watch now</a>
    12:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    3:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Learn four key development fundamentals you can apply every day in your role as a Salesforce admin.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Sep 1812:00 PM - 12:20 PM PDT
      (7:00 PM - 7:20 PM GMT)
      Moscone West, L2, Room 2000
  • Yes
    IT
    Automotive
    Heroku
    Beginner
    Breakout
    Yes
    The recent Salesforce conference session offered an in-depth look at Lamborghini’s groundbreaking customer experience journey, powered by Heroku and Salesforce. Lamborghini is leveraging connected devices and personalized experiences to engage customers in innovative ways, using Heroku to streamline development and focus on delivering unique features, such as real-time production updates through their customer app. Additionally, the integration of Salesforce Data Cloud will further elevate the customer experience by efficiently processing vast amounts of data from connected vehicles, unlocking actionable insights and enabling personalized engagement across multiple touchpoints.
    <html><head></head><body><p>• Lamborghini leverages Heroku's platform to focus on delivering exceptional customer experiences, free from the complexities of managing infrastructure.</p><p>• Salesforce's Data Cloud is pivotal in managing the vast data generated by connected vehicles, enabling more personalized and context-driven interactions.</p><p>• The session highlighted the importance of a seamless integration between Salesforce and Heroku, showcasing how luxury brands can drive innovation in customer engagement and service delivery.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915853770001QwcV
    Build exclusive, highly personalized experiences on Heroku and Data Cloud that drives customer engagement.
    Leverage Heroku and Data Cloud from the Einstein 1 Platform for a complete customer view from dealer (B2B) to customer (B2C).
    Use real-time, customer journey insights for white-glove experiences that strengthen relationships from B2B to B2C.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915853770001QwcV">Report a Concern</a>
    Breakout
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Metreon AMC
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e29">Watch now</a>
    12:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    See how Lamborghini's Unica app, built on Heroku, engages drivers in real time with seamless, digital in-car integration. Discover how collected data enhances Lamborghini's B2B2C model and ecosystem.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Sep 1812:45 PM - 1:30 PM PDT
      (7:45 PM - 8:30 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 4

1:00 PM PDT - Wednesday, Sep 18

  • Yes
    IT
    Operations
    Sales
    Technology
    Engineering, Construction, and Real Estate
    Agentforce MuleSoft
    Agentforce Revenue Management
    CRM Analytics
    Business as a Platform for Change
    Intermediate
    Theater
    Yes
    The recent Salesforce conference session showcased how CoreLogic transformed its operations by migrating from Oracle to Salesforce and integrating Revenue Cloud to unify their 13 different business units, leading to streamlined processes and improved data management. The collaboration between CoreLogic and EPAM resulted in the successful implementation of dynamic forms, enhanced audit trails using CDC and MuleSoft, and real-time reporting through CRM and Tableau, all within a tight nine-month timeframe. The session highlighted the importance of setting a clear vision, establishing governance for continuous improvement, and leveraging Salesforce technologies such as Heroku and Postgres to handle complex data sets without incurring high storage costs on the Salesforce platform.
    <html><head></head><body><p>• CoreLogic's transition from Oracle to Salesforce's Revenue Cloud enabled the unification of their 13 business units, establishing a single platform for enhanced operational efficiency.</p><p>• Innovative solutions such as smart data records and enhanced audit trails using CDC were implemented to replace complex manual processes and ensure compliance.</p><p>• Post-implementation, CoreLogic adopted a governance and continuous improvement strategy, allowing for iterative changes and paving the way for future enhancements with technologies like Slack and Data Cloud.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916073166001Qm5O
    Identify and enable Revenue Cloud capabilities that help your organization move from reactive to proactive.
    Explore CRM Analytics’ impact at CoreLogic, showing how immediate data analytics foster a proactive business stance.
    Learn how to move from transformation to growth leveraging a flexible continuous development strategy.
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916073166001Qm5O">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Campground
    Moscone North
    1:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Discover how EPAM revamped CoreLogic’s lead-to-cash process with Revenue Cloud to enable real-time business analytics and a shift from reactive to proactive selling.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Wednesday, Sep 181:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone North, LL, Campground, Theater 2
  • Yes
    Developer
    IT
    Heroku
    Beginner
    Breakout
    Yes
    The recent Salesforce conference session focused on Heroku's advancements and its seamless integration with Salesforce and Data Cloud. It highlighted Heroku's robust features, such as the new Dynos offering up to 126GB of memory, and the platform's commitment to developer productivity, which is evidenced by a Forrester study showing a 40% increase in developer productivity. The session also showcased Heroku's integration capabilities, including the simplified process of connecting Heroku apps to Salesforce with just a single CLI command, and the future roadmap that promises Kubernetes-based innovations, AI integrations, and a refreshing of the 12-factor app manifesto.
    <html><head></head><body><p>• Heroku's new Dynos provide enhanced scalability and performance, with Forrester reporting a significant boost in developer productivity and reduced DevOps expenses.</p><p>• Seamless integration between Heroku and Salesforce is now more accessible via single CLI commands, paving the way for efficient development and real-time data syncing.</p><p>• Heroku's future roadmap includes a transition to Kubernetes, deeper AI capabilities, and a renewed focus on open standards, ensuring a modern and scalable platform for developers.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719342633607001XFYG
    Discover Heroku’s next-gen stack with Kubernetes-powered enhancements that streamline app development and deployment.
    Explore Heroku’s upcoming expanded support for .NET, enabling a more versatile and developer-friendly platform.
    Learn Heroku upcoming product releases including Postgres offerings designed to enhance your development experience.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719342633607001XFYG">Report a Concern</a>
    Breakout
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Metreon AMC
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e30">Watch now</a>
    1:00 p.m. Thursday, Sep 19
    1:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Thursday, Sep 19
    Learn about Heroku's plan to iterate and expand our platform with our next-gen stack powered by Kubernetes, Heroku-native Data Cloud integration, .NET support, and cutting-edge Postgres offerings.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Sep 181:30 PM - 2:15 PM PDT
      (8:30 PM - 9:15 PM GMT)
      Metreon AMC, L3, Theater 11

2:00 PM PDT - Wednesday, Sep 18

  • Yes
    Sales
    Agentforce Sales
    Data
    Beginner
    Theater
    Yes
    The recent Salesforce conference emphasized the critical role of data integration and management in enhancing customer experiences, showcasing how Salesforce's suite of tools, including Heroku, MuleSoft, and Heroku Connect, can be leveraged to create a unified, golden customer record. The discussions detailed the process of data ingestion, transformation, and synchronization across various platforms to facilitate seamless customer interactions, improve operational efficiency, and empower organizations to make data-informed decisions. Additionally, the integration of this data with AI tools like Agent Force and Prompt Builder within the Salesforce ecosystem was highlighted, demonstrating the potential for highly personalized customer engagement.
    <html><head></head><body><p>• Salesforce's Heroku platform is essential for building a golden customer record by integrating data from disparate sources and providing a real-time, operational system of record.</p><p>• Heroku Connect plays a pivotal role in synchronizing data between Salesforce CRM and Heroku Postgres, enabling the creation of real-time experiences and applications.</p><p>• The integration of Salesforce's AI capabilities with the unified customer data enhances service agents' and marketers' abilities to deliver personalized customer experiences and actionable insights.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915921077001QtiY
    See how Einstein Activity Capture automates data entry to save sellers time.
    Learn why enabling data capture improves data quality, which leads to more accurate AI output.
    Get tips on how you can turn on and start using activity capture today.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915921077001QtiY">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/sales_at_dreamforce_2024/episode/episode-s1e22">Watch now</a>
    2:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Poor input leads to useless output. Learn how to improve data quality. Eliminate manual data entry, keep CRM records up-to-date with ease, and build a sales data foundation for smarter decisions.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Sep 182:30 PM - 2:50 PM PDT
      (9:30 PM - 9:50 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 7

3:00 PM PDT - Wednesday, Sep 18

  • Yes
    Administrator
    Developer
    Heroku
    Data 360
    Integration
    Intermediate
    Breakout
    Yes
    The session provided a comprehensive overview on establishing a 'Golden Customer Record' using Heroku, emphasizing the challenges faced by businesses with disconnected and siloed data systems. It highlighted the significance of accurate, real-time data for customer experience personalization and the inadequacy of Customer Data Platforms (CDPs) to address the issue alone, suggesting a combination of systems of record and reference for a holistic solution. The speakers discussed Heroku's capabilities in abstracting application complexities and synchronizing Salesforce CRM data to build powerful customer experiences, while also ensuring data security and compliance. Success stories further illustrated Heroku's role in enhancing operational efficiency and customer engagement across various industries.
    <html><head></head><body><p>• Heroku is presented as a solution to unify disparate data systems, offering real-time synchronization with Salesforce CRM and facilitating the creation of personalized customer portals.</p><p>• The session underscored the need for both systems of record and systems of reference to provide a complete, actionable view of customer data, critical for compliance and personalization.</p><p>• Real-world examples demonstrated how Heroku's integration with Salesforce enabled businesses to improve customer experiences, streamline operations, and drive incremental business growth.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719342634333001XKOq
    Integrate and process data efficiently at scale with Heroku’s robust data management capabilities.
    Leverage Heroku’s elastic compute to create personalized digital experiences for your customers.
    Combine Heroku with Data Cloud and the Einstein 1 Platform to enhance ROI and support data-driven marketing strategies.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719342634333001XKOq">Report a Concern</a>
    Breakout
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Metreon AMC
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e28">Watch now</a>
    10:00 a.m. Thursday, Sep 19
    Wednesday, Sep 18
    Thursday, Sep 19
    3:00 p.m. Wednesday, Sep 18
    Combine records from multiple systems in real time and use Heroku to create a transactional, golden customer record for activation in Data Cloud.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Sep 183:15 PM - 4:00 PM PDT
      (10:15 PM - 11:00 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 6
  • Yes
    Architect
    Developer
    Heroku
    Agentforce MuleSoft
    Integration
    Intermediate
    Theater
    Yes
    The Salesforce conference session provided an in-depth discussion on securing Heroku APIs using MuleSoft's Flex Gateway, emphasizing a design philosophy aimed at simplifying developers' tasks by handling infrastructure and DevOps, leading to increased productivity by 40% and a 285% return on investment according to a Forrester study. The session showcased the integration of Heroku and MuleSoft for universal API management, tackling the issue of API sprawl and enabling centralized control over distributed gateways. Demonstrations included deploying an API to Heroku, connecting it with a MuleSoft Flex Gateway, securing the API using Anypoint tools, and integrating the API into a Salesforce org. The session concluded with encouragement for attendees to utilize these tools within their own companies, highlighting the potential for significant efficiency gains and the creation of a unified API management platform.
    <html><head></head><body><p>• Heroku's approach to enabling developers to focus on coding while it manages infrastructure leads to significant productivity gains and cost reductions.</p><p>• MuleSoft's Flex Gateway offers a solution for the API sprawl problem by enabling universal API management, allowing for secure and manageable integration of APIs across various environments.</p><p>• The session demonstrated practical application by guiding through the process of deploying, connecting, and securing an API with Heroku and MuleSoft, and then integrating it into a Salesforce org, with resources provided for attendees to replicate the process.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1721140814463001PVgZ
    Discover the power of Heroku and MuleSoft to enhance your Salesforce ecosystem with core business application data.
    Learn how to deploy MuleSoft Flex Gateway to a Heroku Private Space and securely manage API access from the internet.
    Prevent API sprawl with Universal API Management on the Anypoint Platform.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1721140814463001PVgZ">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e31">Watch now</a>
    Wednesday, Sep 18
    3:00 p.m. Wednesday, Sep 18
    Learn to deploy MuleSoft Flex Gateway on Heroku, connect private and secure API apps, and manage access via AnyPoint controls.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Sep 183:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 9
  • Yes
    Developer
    IT
    Heroku
    Data 360
    Integration
    Intermediate
    Theater
    Yes
    The conference session provided a comprehensive overview of the integration possibilities between Data Cloud and Heroku, focusing on real-time eventing and personalization to enhance application experiences. The presenters introduced new products, Heroku Integrations and Heroku Events, which simplifies the complexities of connecting Heroku applications to Salesforce, allowing developers to build more responsive and AI-powered customer experiences. Attendees learned about the ease of creating secure, compliant environments with a single click, and the session showcased how Salesforce connectors and integration services can expedite the process from a staggering 16+ steps down to just a few. A live demonstration highlighted the seamless subscription to Data Cloud events, publication of events back into Data Cloud, and the visibility of Heroku apps within Salesforce, all aimed at driving real-time personalization and deeper customer engagement.
    <html><head></head><body><p>• Heroku Integrations and Heroku Events products were introduced, promising to streamline developer workflows by reducing integration steps and maintaining secure connections.</p><p>• The session demonstrated how Data Cloud and Heroku can work together to provide hyper-personalization in apps, utilizing Customer 360 for a unified data perspective.</p><p>• A live demo illustrated the practical application of these integrations, including the subscription to events, publication back into Data Cloud, and the invocation of Heroku apps from Salesforce flows.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915854315001Q9tF
    Use Heroku to secure your Salesforce-integrated workloads to increase visibility and traceability.
    Create engaging customer experiences by seamlessly integrating Heroku with Data Cloud and the Einstein 1 Platform.
    Learn how the new Heroku Eventing and Integration platform enables real-time, data, and event-driven personalization.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915854315001Q9tF">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Content Pavilion
    Wednesday, Sep 18
    3:00 p.m. Wednesday, Sep 18
    Learn how to connect Heroku apps with Data Cloud using Flows, Events, and Apex to enhance and extend your data management abilities.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Wednesday, Sep 183:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L2, Astro Theater

4:00 PM PDT - Wednesday, Sep 18

  • Yes
    Developer
    Heroku
    Artificial Intelligence
    Beginner
    Workshop
    Yes
    Please bring your own laptop to participate.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Moscone West
    1:00 p.m. Thursday, Sep 19
    4:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Thursday, Sep 19
    Discover how to use Heroku to enhance your AI with code execution and function use, seamlessly integrated into your Heroku applications.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Required equipment: Please bring your own laptop to participate.
    Session Type: Workshop
    • Wednesday, Sep 184:00 PM - 5:00 PM PDT
      (11:00 PM - 12:00 AM GMT)
      Moscone West, L2, Room 2006
  • Yes
    Architect
    IT
    Public Sector
    Agentforce 360 Platform
    Success Plans
    Agentforce Public Sector
    Productivity
    Intermediate
    Breakout
    Yes
    The recent Salesforce conference explored the strategic adoption of Salesforce technologies across various organizations, focusing on how governance, Centers of Excellence, and best practices can optimize technology landscapes. Discussions highlighted the shift towards software as a service (SaaS), the importance of hands-on experience, and the need for structured training programs like Zero to Hero. Panelists shared insights on the benefits of leveraging Salesforce's capabilities for process improvement and cost savings, emphasizing the significance of frequent releases, API strategies, and data agility for organizational transformation.
    <html><head></head><body><p>• Organizations are increasingly adopting an 80/20 rule for SaaS implementation, favoring out-of-the-box solutions over extensive customization to ensure compliance and manage costs.</p><p>• Hands-on experience and structured career progression frameworks are essential for building internal capabilities and empowering teams to maximize the value of Salesforce technologies.</p><p>• Frequent and consistent release cycles, coupled with a clear API and data strategy, are crucial for maintaining momentum, reducing stress, and enabling organizations to scale their Salesforce solutions effectively.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1722011309916001yz9Y
    Learn how large government organizations are managing their multi-cloud IT environments.
    Get practical insights for experienced IT leaders.
    Hear how a Center of Excellence can drive down costs and increase innovation.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1722011309916001yz9Y">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Metreon AMC
    InterContinental
    4:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    11:00 a.m. Wednesday, Sep 18
    A Center of Excellence (CoE) helps you share best practices, maintain compliance, and increase DevOps effectiveness while you support the unique needs of your missions.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Wednesday, Sep 184:00 PM - 4:45 PM PDT
      (11:00 PM - 11:45 PM GMT)
      Metreon AMC, L3, Theater 11

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Salesforce Developer, IBM

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