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  • Thu, Sep 19

9:00 AM PDT - Thursday, Sep 19

  • Yes
    IT
    Heroku
    Beginner
    Theater
    Yes
    The session highlighted the transformative role Heroku played in driving Goosehead Insurance's technological evolution. By enhancing the developer experience, Heroku boosted developer productivity by 40%, cut DevOps costs by 30%, and delivered a 285% ROI, as reported in a Forrester study. The session highlighted Goosehead Insurance's journey of leveraging Heroku and Salesforce to innovate and scale their infrastructure, supporting a tenfold increase in traffic and ensuring security and compliance. Heroku enabled improvements to their rate platform, Aviator, optimizing agent and customer experiences. The integration with MuleSoft and Salesforce was essential in streamlining processes and enabling direct carrier integrations, which drastically reduced quote times and fueled the company's growth by 25-30% annually. This session emphasized the importance of Heroku's Signature Success plan in facilitating seamless application launches and providing efficient, real-time troubleshooting.
    <html><head></head><body><p>• Goosehead Insurance leveraged Heroku's developer platform to prioritize application development, resulting in a significant increase in productivity and a strong return on investment.</p><p>• Heroku's Signature Success plan played a pivotal role in Goosehead's migration to Salesforce Shield, ensuring secure and compliant data management and facilitating seamless transitions.</p><p>• The session highlighted Goosehead's innovation in the insurance industry, with Heroku enabling the development of a client-facing platform, Digital Agent, to streamline quote processing and improve customer experience.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915854849001Q156
    Learn how Goosehead Insurance boosted response times by 55%.
    Understand how Heroku Signature Support can accelerate time to market for your digital experiences.
    Learn how Goosehead leveraged Heroku to boost security, compliance, and data protection with a robust platform.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915854849001Q156">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e33">Watch now</a>
    Thursday, Sep 19
    9:00 a.m. Thursday, Sep 19
    Learn how Goosehead Insurance improved customer experience with the Heroku PaaS, improving issue identification and resolution by 75% and boosting response time by 55% with the agent enablement app.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Sep 199:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 9
  • Yes
    Developer
    IT
    Heroku
    Agentforce Sales
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    The session showcased how Heroku, Salesforce, and artificial intelligence are being leveraged to enhance sales strategies, with a focus on the power of vector similarity search to unlock valuable customer insights. A Heroku software engineer explained how Heroku's cloud-native infrastructure simplifies the management of services like AWS, databases, and event streaming, allowing businesses to concentrate on application development. Attendees learned how Heroku Postgres and Heroku Connect can seamlessly integrate Salesforce data and utilize machine learning to generate vector embeddings for smarter, faster queries. The practical demo highlighted the platform's ease of setup and its potential to drive more effective customer segmentation and targeted sales strategies.
    <html><head></head><body><p>• Heroku's platform empowers companies to focus resources on service development rather than infrastructure management, thanks to features like Heroku Postgres and dynamic auto scaling</p><p>• Vector similarity search uncovers patterns and trends within customer data, enabling businesses to anticipate customer needs and implement more effective sales and marketing strategies.</p><p>• By leveraging Heroku Postgres and Heroku Connect, businesses can create a vector database that integrates Salesforce data with AI, enhancing the utility of customer data and driving smarter, data-informed business decisions.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915855386001Q1LQ
    Learn how vector similarity search makes sentiment analysis and semantic search easy.
    Leverage open source tools data science tools with Heroku for scalability.
    Discover how to leverage Heroku and pgvector to acquire and retain customers.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915855386001Q1LQ">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e32">Watch now</a>
    Thursday, Sep 19
    9:00 a.m. Thursday, Sep 19
    Use the power of vector search to analyze historical sales data and identify trends in customer behavior. Use these insights to make smarter sales forecasts and reduce churn.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Sep 199:30 AM - 9:50 AM PDT
      (4:30 PM - 4:50 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 9

10:00 AM PDT - Thursday, Sep 19

  • Yes
    Service
    Agentforce Service
    Beginner
    Theater
    Yes
    At the recent Salesforce conference, discussions centered on the transformative power of Salesforce products such as Service Cloud and the role of AI in revolutionizing customer service and workforce efficiency. Speakers highlighted omnichannel's capability to route work to the right agent at the right time across various channels, emphasizing the importance of the orchestration layer and flows in improving agent and supervisor experiences. The integration of AI, particularly through Einstein, with Customer 360 data on the Salesforce platform was showcased, demonstrating how this synergy can enhance decision-making and service delivery. Additionally, the conference revealed significant investments in the Enhanced Omnichannel platform, built on Hyperforce for scalability, ensuring attendees understood the future-focused innovations Salesforce is spearheading.
    <html><head></head><body><p>• Salesforce's Enhanced Omnichannel platform is a pivotal innovation designed for scalability, leveraging Hyperforce and focusing on routing consistency and agent specialization.</p><p>• The integration of AI technologies like Einstein with Salesforce's Customer 360 data is crucial for creating a more efficient and informed customer service environment.</p><p>• Attendees were urged to consider migrating to Enhanced Omnichannel to take full advantage of the latest features and innovations Salesforce has to offer.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915955200001Q7w7
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915955200001Q7w7">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/service_at_dreamforce_2024/episode/episode-s1e28">Watch now</a>
    10:00 a.m. Thursday, Sep 19
    Wednesday, Sep 18
    10:00 a.m. Wednesday, Sep 18
    Thursday, Sep 19
    Turn your agents into customer heroes. Learn how to improve contact center productivity and efficiency with Service Cloud’s intelligent omni-channel routing, agent, and supervisor capabilities.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Sep 1910:15 AM - 10:35 AM PDT
      (5:15 PM - 5:35 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 8
  • Yes
    Administrator
    Developer
    Heroku
    Data 360
    Integration
    Intermediate
    Breakout
    Yes
    The session provided a comprehensive overview on establishing a 'Golden Customer Record' using Heroku, emphasizing the challenges faced by businesses with disconnected and siloed data systems. It highlighted the significance of accurate, real-time data for customer experience personalization and the inadequacy of Customer Data Platforms (CDPs) to address the issue alone, suggesting a combination of systems of record and reference for a holistic solution. The speakers discussed Heroku's capabilities in abstracting application complexities and synchronizing Salesforce CRM data to build powerful customer experiences, while also ensuring data security and compliance. Success stories further illustrated Heroku's role in enhancing operational efficiency and customer engagement across various industries.
    <html><head></head><body><p>• Heroku is presented as a solution to unify disparate data systems, offering real-time synchronization with Salesforce CRM and facilitating the creation of personalized customer portals.</p><p>• The session underscored the need for both systems of record and systems of reference to provide a complete, actionable view of customer data, critical for compliance and personalization.</p><p>• Real-world examples demonstrated how Heroku's integration with Salesforce enabled businesses to improve customer experiences, streamline operations, and drive incremental business growth.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719342634333001XKOq
    Integrate and process data efficiently at scale with Heroku’s robust data management capabilities.
    Leverage Heroku’s elastic compute to create personalized digital experiences for your customers.
    Combine Heroku with Data Cloud and the Einstein 1 Platform to enhance ROI and support data-driven marketing strategies.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719342634333001XKOq">Report a Concern</a>
    Breakout
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Metreon AMC
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e28">Watch now</a>
    10:00 a.m. Thursday, Sep 19
    Wednesday, Sep 18
    Thursday, Sep 19
    3:00 p.m. Wednesday, Sep 18
    Combine records from multiple systems in real time and use Heroku to create a transactional, golden customer record for activation in Data Cloud.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Thursday, Sep 1910:15 AM - 11:00 AM PDT
      (5:15 PM - 6:00 PM GMT)
      Metreon AMC, L3, Theater 12

11:00 AM PDT - Thursday, Sep 19

  • Yes
    Data Analyst
    CRM Analytics
    Artificial Intelligence
    Beginner
    Campfire
    Yes
    Campfire
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    11:00 a.m. Thursday, Sep 19
    Thursday, Sep 19
    Release the power of CRM Analytics to the masses. Learn to build custom reports and dashboards so everyone at your organization can become a data hero and make smarter decisions.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Campfire
    • Thursday, Sep 1911:00 AM - 11:20 AM PDT
      (6:00 PM - 6:20 PM GMT)
      Moscone West, L1 Forest, Community Cove Campfire

1:00 PM PDT - Thursday, Sep 19

  • Yes
    Developer
    Heroku
    Artificial Intelligence
    Beginner
    Workshop
    Yes
    Please bring your own laptop to participate.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Moscone West
    1:00 p.m. Thursday, Sep 19
    4:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Thursday, Sep 19
    Discover how to use Heroku to enhance your AI with code execution and function use, seamlessly integrated into your Heroku applications.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Required equipment: Please bring your own laptop to participate.
    Session Type: Workshop
    • Thursday, Sep 191:30 PM - 2:30 PM PDT
      (8:30 PM - 9:30 PM GMT)
      Moscone West, L2, Room 2004
  • Yes
    Developer
    IT
    Heroku
    Beginner
    Breakout
    Yes
    The recent Salesforce conference session focused on Heroku's advancements and its seamless integration with Salesforce and Data Cloud. It highlighted Heroku's robust features, such as the new Dynos offering up to 126GB of memory, and the platform's commitment to developer productivity, which is evidenced by a Forrester study showing a 40% increase in developer productivity. The session also showcased Heroku's integration capabilities, including the simplified process of connecting Heroku apps to Salesforce with just a single CLI command, and the future roadmap that promises Kubernetes-based innovations, AI integrations, and a refreshing of the 12-factor app manifesto.
    <html><head></head><body><p>• Heroku's new Dynos provide enhanced scalability and performance, with Forrester reporting a significant boost in developer productivity and reduced DevOps expenses.</p><p>• Seamless integration between Heroku and Salesforce is now more accessible via single CLI commands, paving the way for efficient development and real-time data syncing.</p><p>• Heroku's future roadmap includes a transition to Kubernetes, deeper AI capabilities, and a renewed focus on open standards, ensuring a modern and scalable platform for developers.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719342633607001XFYG
    Discover Heroku’s next-gen stack with Kubernetes-powered enhancements that streamline app development and deployment.
    Explore Heroku’s upcoming expanded support for .NET, enabling a more versatile and developer-friendly platform.
    Learn Heroku upcoming product releases including Postgres offerings designed to enhance your development experience.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1719342633607001XFYG">Report a Concern</a>
    Breakout
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Metreon AMC
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e30">Watch now</a>
    1:00 p.m. Thursday, Sep 19
    1:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Thursday, Sep 19
    Learn about Heroku's plan to iterate and expand our platform with our next-gen stack powered by Kubernetes, Heroku-native Data Cloud integration, .NET support, and cutting-edge Postgres offerings.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Thursday, Sep 191:30 PM - 2:15 PM PDT
      (8:30 PM - 9:15 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 1

2:00 PM PDT - Thursday, Sep 19

  • Yes
    IT
    Slack
    Salesforce on Salesforce
    Beginner
    Theater
    Yes
    At the recent Salesforce conference, the IT department showcased how they leveraged Salesforce and Slack to transform their operations, highlighting the integration of various Salesforce products such as Data Cloud and custom applications to improve workflow efficiency. Through innovations like the approvals application with a Heroku backend, they achieved a 90% reduction in approval times, accelerating processes by 3000 years over two years. Additionally, the implementation of Task Hub and Ask Concierge within Slack resulted in significant cost savings and faster resolution of support tickets, respectively. These improvements underscore Salesforce's commitment to continuous improvement and customer trust, driving remarkable productivity gains.
    <html><head></head><body><p>• The approvals application on Slack with a Heroku backend resulted in a dramatic decrease in approval times and a significant acceleration of approvals across Salesforce.</p><p>• The Task Hub initiative within Slack led to a $5 million savings in software licensing costs by streamlining the allocation and reclamation process.</p><p>• The introduction of Ask Concierge and support channels in Slack led to a 70% faster resolution of support tickets and 70,000 cases deflected, highlighting the efficiency of integrating knowledge base and support within the Slack ecosystem.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915966228001Q8Bm
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915966228001Q8Bm">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 3
    Moscone West
    2:00 p.m. Thursday, Sep 19
    1:00 p.m. Tuesday, Sep 17
    Thursday, Sep 19
    Tuesday, Sep 17
    Hear how the Salesforce IT team has leveraged the Salesforce Platform to automate processes, integrate systems, and build custom apps to drive productivity for our business partners in Slack.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Sep 192:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone West, L3, Slack Theater

3:00 PM PDT - Thursday, Sep 19

  • Yes
    Administrator
    Agentforce 360 Platform
    Careers
    Intermediate
    Theater
    Yes
    At the recent Dreamforce event, Salesforce Lead Admin Evangelist Kate Lessard passionately shared insights on why administrators should learn development fundamentals to enhance their understanding of the Salesforce platform and better manage their company's goals. Emphasizing that learning development skills can provide a comprehensive view of what's possible within Salesforce, Kate recounted her own journey from a non-tech background to embracing Salesforce, eventually realizing that while she didn't want to be a developer, the knowledge she gained was invaluable. The session touched on essential development concepts such as pseudocode, understanding variables, leveraging Salesforce Object Query Language (SOQL), and the importance of keeping Database Manipulation Language (DML) operations out of loops to avoid hitting governor limits, all of which she applies weekly.
    <html><head></head><body><p>• Learning development fundamentals allows Salesforce admins to gain a broader understanding of the platform, leading to stronger product management and more informed decision-making.</p><p>• Kate highlighted four key development fundamentals used on a weekly basis: pseudocode for clarity in processes, understanding variables for effective building, SOQL for efficient data querying, and managing DML operations to avoid governor limits.</p><p>• Resources such as Trailhead modules, Rad Women cohorts, and blogs like Women Code Heroes were recommended for attendees to continue their learning journey and strengthen their Salesforce expertise.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915654196001QBEj
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915654196001QBEj">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Trailblazer Forest
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/administrators_at_dreamforce_2024/episode/episode-s1e14">Watch now</a>
    12:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    3:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Learn four key development fundamentals you can apply every day in your role as a Salesforce admin.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Sep 193:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L1 Forest, Admin Theater

With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.

Merlinda Lu

Salesforce Developer, IBM

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