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  • Thu, Sep 19

11:00 AM PDT - Thursday, Sep 19

  • Yes
    Operations
    Sales
    Agentforce Sales
    Data 360
    Beginner
    Theater
    Yes
    The recent Salesforce conference session demonstrated how Salesforce admins can effortlessly configure Data Cloud streams and third-party connectors with a simple, code-free setup to enhance prospecting strategies. Attendees were shown how to use prospect engagement scores to tailor cadences, with a focus on the ease of defining fit and intent scores through clicks, not code, enabling more effective segmentation and targeting. The session also featured insights from Highspot, an end-to-end sales enablement platform, which highlighted the value of digital sales rooms and their impact on engagement scoring and segmentation. The integration of Highspot's buyer engagement data into Salesforce's prospecting tools empowers sales reps to create tailored experiences and make informed decisions, ultimately culminating in the exciting launch of the Prospecting Center, now live for users to revolutionize their prospecting processes.
    <html><head></head><body><p>• Salesforce's Prospecting Center is now live, offering users new capabilities to unify data and precisely target the right prospects using relationship maps and built-in data connectors.</p><p>• Highspot's digital sales rooms provide valuable engagement metrics that contribute to more nuanced engagement scores, which can be integrated into Salesforce for improved prospecting.</p><p>• Segmentation strategies were discussed, emphasizing the use of Highspot's buyer engagement data to segment prospects based on their interactions with specific content, enhancing the buyer's experience and the seller's approach.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915923977001QFfP
    Learn how to discover the best prospects for your business with buying signals, powered by Data Cloud.
    See a live demo showcasing our newest innovation, Prospecting Center.
    Walk away with 4 practical steps to make prospecting more effective.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915923977001QFfP">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/sales_at_dreamforce_2024/episode/episode-s1e23">Watch now</a>
    11:00 a.m. Thursday, Sep 19
    Thursday, Sep 19
    Find quality leads fast with automated prospecting. See how AI, plus a complete view of CRM and external data unified by Data Cloud, helps sellers identify, prioritize, and engage the best prospects.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Sep 1911:15 AM - 11:35 AM PDT
      (6:15 PM - 6:35 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 8

12:00 PM PDT - Thursday, Sep 19

  • Yes
    Operations
    Sales
    Technology
    Agentforce Sales
    Productivity
    Beginner
    Theater
    Yes
    The Boost Productivity with Expert Sales program session at the Salesforce conference showcased how Salesforce's Sales Cloud and collaborations with partners like Korn Ferry and Highspot are revolutionizing sales enablement and productivity. The session highlighted the integration of expert sales methodologies and content management systems into Salesforce, providing a unified experience that drives predictable revenue growth. Notably, Sales Cloud has been recognized as a leader in Gartner's Magic Quadrant for the 18th consecutive time, demonstrating its continued excellence in the CRM space. Through live demonstrations, attendees learned how sales programs from Salesforce can reduce the time to first deal, improve win rates, and ensure that sales training initiatives are effectively adopted and applied in practice.
    <html><head></head><body><p>• Salesforce's Sales Cloud is leveraging AI and CRM to accelerate seller growth, demonstrating its leadership by earning a spot in Gartner's Magic Quadrant for the 18th time in a row.</p><p>• Sales programs from Salesforce, now available on AppExchange, offer ready-to-use, customizable programs that help sellers align with company strategies and close performance gaps.</p><p>• Strategic partnerships with Korn Ferry and Highspot have enabled the integration of expert sales methodologies and content management directly into Salesforce, enhancing seller engagement and productivity.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720537181883001fE6z
    Learn about pre-built programs provided in Salesforce Sales Programs with expert best practices to scale enablement.
    Learn how Korn Ferry’s methodologies directly in Salesforce can help coach and upskill your team.
    Access embed Highspot content directly into Sales Programs with custom exercises.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720537181883001fE6z">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West, Level 3
    Moscone West
    12:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Increase seller impact with proven, out-of-the-box sales programs, including Korn Ferry methodologies and Highspot exercises. Available on AppExchange, such strategic programs are easy to launch.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Thursday, Sep 1912:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L2, Einstein Theater

3:00 PM PDT - Thursday, Sep 19

  • Yes
    Operations
    Sales
    Agentforce Sales
    Productivity
    Beginner
    Breakout
    Yes
    The recent Salesforce conference session emphasized the importance of enabling sellers for peak performance, offering actionable insights to empower sales teams amidst constant change. Sales Cloud has been recognized for its excellence by Gartner for 18 consecutive years, highlighting its adaptability across business sizes and industries. The introduction of Agentforce sales coach and sales programs has been a pivotal innovation, providing sellers personalized coaching at scale and embedding enablement directly into their workflow. Demonstrations showcased how these tools can guide sellers through deal stages, offer real-time feedback, and align sales strategies with measurable business outcomes, all within Salesforce's ecosystem and with new AppExchange offerings, such as Korn Ferry's sales methodologies and Highspot's content integration.
    <html><head></head><body><p>• Salesforce's Agentforce sales coach represents a significant step forward in personalized, scalable sales coaching within the CRM environment.</p><p>• Sales programs offer a structured approach to seller enablement, tying strategic initiatives directly to business performance metrics.</p><p>• Partnerships with Korn Ferry and Highspot on AppExchange open up new possibilities for incorporating expert sales methodologies and content into the sellers' workflow.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915914650001QxQv
    Learn how to empower sellers with high-impact sales motions embedded directly into the CRM – with real life examples.
    Hear how Salesforce’s enablement and AI coaching are revolutionizing seller execution and driving revenue.
    Discover ready-to-use templates, best practices, and sales methodologies directly in Salesforce.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915914650001QxQv">Report a Concern</a>
    Breakout
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/sales_at_dreamforce_2024/episode/episode-s1e29">Watch now</a>
    Wednesday, Sep 18
    11:00 a.m. Wednesday, Sep 18
    3:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Sales programs are right inside CRM. Launch high-impact sales motions with embedded sales programs, enablement, and AI coaching to optimize seller behaviors and revenue outcomes.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Thursday, Sep 193:15 PM - 4:00 PM PDT
      (10:15 PM - 11:00 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 11
  • Yes
    Marketing
    Sales
    Agentforce Sales
    Einstein
    Artificial Intelligence
    Beginner
    Theater
    Yes
    The Salesforce conference session on AI-powered sales excellence with Highspot Revenue Enablement highlighted the integration of AI in sales enablement platforms and the significant role of unified data models in driving predictive content delivery within Salesforce. The session showcased Agentforce's launch and Highspot's role as one of the select partners, emphasizing the importance of generative AI in transforming sales strategies and the ability to map customer engagement directly to sales opportunities. Statistics such as a 20% average increase in customer revenue with the use of Highspot's platform underlined the tangible benefits of these technological advancements. The presentation also touched on the integration of Highspot with various Salesforce products, including Sales Cloud and Slack, and the introduction of new features like the initiative scorecard and meeting insights powered by AI.
    <html><head></head><body><p>• Highspot's integration with Salesforce has deepened, as evidenced by their involvement in Agentforce's launch and several Salesforce product integrations, offering predictive content and insights directly within the Salesforce environment.</p><p>• The unified data model and AI infusion in Highspot's platform have enabled personalized seller coaching and performance analytics, directly linking enablement actions to business outcomes.</p><p>• Highspot's enablement platform demonstrates a significant impact on revenue growth, with customers experiencing an average 20% increase in revenue, showcasing the platform's effectiveness in improving sales processes.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916093476001QYC3
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916093476001QYC3">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Campground
    Moscone North
    3:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Sales productivity is a topic on every CEO agenda. Strong enablement programs powered by AI drive high-performing teams armed with better content, plays, and coaching integrated with Salesforce.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Thursday, Sep 193:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone North, LL, Campground, AI Landing

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Merlinda Lu

Salesforce Developer, IBM

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