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  • All Sessions
All Sessions, 1448 sessions
  • Yes
    Marketing
    Marketing
    Agentic AI
    Advanced
    Breakout
    All Sessions
    Construct a context layer that turns your agents into trustworthy teammates
    Build brand-specific evals to benchmark output quality
    See how agents can be a force multiplier for QA and catch brand drift before it ships
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    11:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Agents multiply campaign output, but when left ungoverned, brand risk skyrockets. Learn why Walmart, AWS, and Nordstrom trust Gradial agents, and see how AI governance becomes a force multiplier.
    Session Format: Breakout
    • Thursday, Sep 1711:30 AM - 12:10 PM PDT
      (6:30 PM - 7:10 PM GMT)
      Metreon AMC, L3, Theatre 9
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Operations
    Communications
    Technology
    Sales
    Agentforce
    Artificial Intelligence
    Intermediate
    Theater
    All Sessions
    Benchmark your team’s AI implementation and learn how to fix common data problems with enrichment, hierarchies, and more.
    See what changes when agents not only read but start acting on your data, and learn new risks that come with write access.
    Gain a practical checklist of data requirements and governance that determine whether AI will deliver trustworthy results.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Moscone West, Level 2
    Content Pavilion
    Moscone West
    3:00 p.m. Thursday, Sep 17
    9:00 a.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    The AI hype settled; the data problems didn’t. See what two years of implementation taught revenue teams and operators, and steal their top 10 data quality requirements that perform.
    Session Format: Theater
    • Wednesday, Sep 169:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L2, Theater 4
      FIRST COME FIRST SEATED
    • Thursday, Sep 173:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 8
      FIRST COME FIRST SEATED
  • Yes
    Architect
    Agentforce
    Integration
    Intermediate
    Breakout
    All Sessions
    This session focused on the transformative shift in application architecture as enterprises integrate agents alongside humans in workflows, emphasizing the rise of Salesforce AI-powered solutions like Agentforce. Presenters introduced ten architectural patterns to design systems that support both human and agent interactions, highlighting the importance of headless architecture, data centralization through Data Cloud, and the use of metadata as instructional guidance for agents. Key innovations showcased included leveraging Salesforce's robust API ecosystem, the use of Data 360 for unified customer context, and ensuring agent-driven processes are resilient, scalable, and secure. A live demo demonstrated how these patterns work in practice, showcasing a billing dispute resolution process where agents autonomously orchestrated interactions using Data 360 and headless architecture, drastically reducing resolution time compared to traditional human-led workflows.
    <html><head/><body><p>• Salesforce's Agentforce enables enterprises to design workflows where agents and humans collaborate, leveraging a headless architecture to separate user experience from business logic.</p><p>• Data Cloud acts as a unified governance layer, providing agents with the complete context necessary to make accurate decisions and ensuring secure, scalable, and resilient operations.</p><p>• Testing and observability are critical in agent-driven systems, focusing on agent behavior, data context, and decision-making patterns to ensure systems operate as expected in production.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779640198713001P7QT
    Identify which existing Salesforce architecture decisions no longer hold in an agent-first, AIforce model.
    Apply patterns to redesign systems by shifting validation, approvals, and logic from UI to data and services.
    Evaluate and select architectural approaches for governing, testing, and observing agent-driven execution.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779640198713001P7QT">Report a Concern</a>
    Breakout
    Community Speaker Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Trailblazer Forest
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2025/series/agentforce_at_dreamforce_2025/episode/episode-s1e39">Watch now</a>
    Community Speaker
    https://www.salesforce.com/plus/experience/dreamforce_2025/series/agentforce_at_dreamforce_2025/episode/episode-s1e39
    1:00 p.m. Wednesday, Sep 16
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    Compare 10 architecture decisions that shift under AIforce. Two CTAs will lightboard and redesign the same customer scenario side by side.
    Session Summary arrow-forward
    Session Format: Breakout
    • Wednesday, Sep 161:30 PM - 2:10 PM PDT
      (8:30 PM - 9:10 PM GMT)
      Moscone West, L1 Forest, Architect Vista
      FIRST COME FIRST SEATED
    • Thursday, Sep 1712:30 PM - 1:10 PM PDT
      (7:30 PM - 8:10 PM GMT)
      Moscone West, L1 Forest, Architect Vista
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Marketing
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Video On Demand
    Understand why execution, not AI access, is the real bottleneck for enterprise marketing teams.
    Diagnose where marketing work stalls at the handoffs between disconnected systems.
    Evaluate how a governed execution layer cuts page creation from 10 hours to 30 minutes without replacing systems.
    Breakout
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Content Pavilion
    Video On Demand
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Marketing teams aren't short on AI — they're short on execution. Learn why work stalls at the seams between systems and how AWS cut page creation from 10 hours to 30 minutes per page.
    Session Format: Breakout
    • Thursday, Sep 179:30 AM - 10:10 AM PDT
      (4:30 PM - 5:10 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 7
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Slack
    Productivity
    Beginner
    Breakout
    All Sessions
    This session highlighted the transformative evolution of Slack from a simple chat tool to a robust work operating system, designed to enhance collaboration and productivity through seamless integrations and AI-powered capabilities. Attendees were introduced to Slackbot and its ability to streamline workflows with features like meeting preparation, slide generation, and real-time Salesforce data updates, enabling users to work efficiently without switching between applications. The session also showcased Slack’s advanced tools like Workflow Builder, Slack Connect, and surfaces, which allow for dynamic dashboards, secure external collaboration, and tailored automation for technical and non-technical users alike. Real-world examples from IBM demonstrated how Slack’s integrations, proactive workflows, and AI-driven insights significantly reduce process times, enhance collaboration across teams, and bridge the gap between sales and support functions in a secure, hybrid AI ecosystem.
    <html><head/><body><p>• Slack’s AI-powered features, such as Slackbot and surfaces, enable seamless workflows by integrating Salesforce data and other tools directly into the platform, eliminating the need for context switching.</p><p>• IBM’s implementation of Slack has significantly improved collaboration and efficiency by combining proactive workflows, client 360 views, and AI-driven insights to connect sales and support teams in real time.</p><p>• The session emphasized the importance of leveraging Slack’s low-code tools like Workflow Builder and Slack Connect to create customized, secure, and dynamic environments that align with enterprise needs and regulatory requirements.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839032528001G8df
    Learn how bringing Salesforce data into Slack surfaces the right records, people, and agents when it matters most.
    Discover how Slackbot and AI in Slack cut busywork, automate tasks, and reduce meeting overload.
    See how Spotify uses Slack to run its global audio business, cutting noise and keeping teams in sync worldwide.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839032528001G8df">Report a Concern</a>
    Breakout
    Community Speaker Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone South
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    Community Speaker
    Video On Demand
    10:00 a.m. Wednesday, Sep 16
    11:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    Take away 10 methods to manage your work better in Slack. Learn how to find what you need, quiet the noise, automate tasks, and more to stay focused, reduce meetings, and find joy during the day.
    Session Summary arrow-forward
    Session Format: Breakout
    • Wednesday, Sep 1610:00 AM - 10:40 AM PDT
      (5:00 PM - 5:40 PM GMT)
      Moscone West, L3, Room 3014
      FIRST COME FIRST SEATED
    • Thursday, Sep 1711:30 AM - 12:10 PM PDT
      (6:30 PM - 7:10 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 3
      FIRST COME FIRST SEATED
  • Yes
    Architect
    IT Business Leader
    Field Service
    Agentic AI
    Advanced
    Theater
    All Sessions
    This session focused on innovations in field service scheduling, showcasing how Salesforce's tools, particularly Agentforce, can enhance customer experiences through efficient and empathetic appointment management. A real-world example highlighted the importance of seamless scheduling to secure both immediate and long-term customer loyalty, emphasizing that even top-rated businesses can lose opportunities due to inflexible processes. Salesforce demonstrated the use of Agentforce's observability and low-code builder tools, which allow admins to analyze agent performance, identify areas for improvement, and implement deterministic changes to better address customer needs. The session concluded with a live demonstration of how these tools create flexible, customer-centric experiences by adapting to urgent scenarios, ensuring satisfaction and operational success at scale.
    <html><head/><body><p>• Agentforce empowers businesses to observe agent performance in real-time, identify friction points, and implement tailored improvements to better meet customer needs.</p><p>• By leveraging deterministic scheduling and empathy-driven reasoning protocols, Salesforce tools ensure businesses can handle urgent customer requests seamlessly, enhancing loyalty and satisfaction.</p><p>• The session highlighted the flexibility of Salesforce's low-code and natural language builder tools, enabling admins to make impactful changes to agent workflows without requiring advanced technical expertise.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838889935001GB5R
    Learn how scheduling agents can generate revenue in off hours.
    See how agentic scheduling can interact through voice, Slack, and more.
    Learn how agentic scheduling makes it easier to manage assets as well as people.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838889935001GB5R">Report a Concern</a>
    Theater
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    Video On Demand
    9:00 a.m. Tuesday, Sep 15
    2:00 p.m. Thursday, Sep 17
    Tuesday, Sep 15
    Thursday, Sep 17
    Agentic scheduling drives real ROI. Learn how to configure and iterate on your scheduling agent, tuning outcomes with observability and determinism to reach time to value fast.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 159:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L2, Learning Lab Theater B
      FIRST COME FIRST SEATED
    • Thursday, Sep 172:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone North, LL, Campground, Theater 3
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Manufacturing
    Retail
    Salesforce Platform
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Learn how access to trusted, contextual data improves AI performance and delivers greater business value.
    Discover how Mainframe Zero Copy enables seamless access to enterprise data, speeds innovation, and reduces complexity.
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    1:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Enterprise AI fails without real-time, contextual data. Learn how zero-copy integration unlocks trusted data across Salesforce, mainframe, and cloud without duplication or delay.
    Session Format: Breakout
    • Wednesday, Sep 161:30 PM - 2:10 PM PDT
      (8:30 PM - 9:10 PM GMT)
      Metreon AMC, L3, Theatre 9
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    IT Business Leader
    Salesforce Platform
    Success Plans
    Intro to Salesforce
    Beginner
    Theater
    All Sessions
    This session focused on the critical first 30 days after acquiring a Salesforce product, outlining three essential steps to maximize value: activating a success plan, defining success metrics, and engaging in onboarding. Attendees were introduced to Salesforce's tiered success plans—Standard, Premier, and Signature—each offering varying levels of support to suit different needs, much like gym memberships. The SMART methodology (Specific, Measurable, Achievable, Relevant, and Time-bound) was highlighted as a framework for setting clear KPIs, ensuring measurable outcomes like reducing sales cycles or improving data quality. Attendees were also encouraged to leverage resources such as Trailhead, the Trailblazer Community, and Salesforce's onboarding specialists to align organizational goals, reduce friction, and drive ROI effectively.
    <html><head/><body><p>• Activating a Salesforce success plan is essential to unlocking its full value, with tailored tiers offering varying levels of guidance and support.</p><p>• The SMART methodology provides a structured approach to setting actionable KPIs, enabling organizations to achieve measurable outcomes such as improved data quality or reduced sales cycles.</p><p>• Engaging with resources like Trailhead, the Trailblazer Community, and onboarding specialists empowers teams to align goals, enhance adoption, and drive long-term success with Salesforce solutions.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839395746001GVBO
    Identify the three onboarding best practices that speed up your Salesforce implementation from day one.
    Apply a structured approach to avoid common pitfalls that slow down early Salesforce adoption.
    Discover how the Premier Success Plan can help you build a strong Salesforce foundation from the start.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839395746001GVBO">Report a Concern</a>
    Theater
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Video On Demand
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    New to Salesforce? No problem. Discover three best practices to set a foundation on day one for a faster, smoother implementation and long-term success.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 164:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone North, LL, Campground, Theater 3
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Technology
    Slack
    Agentforce
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Video On Demand
    Learn how combining real-time context, orchestrated workflows, and built-in governance transforms AI into business value.
    Discover the foundations required to move AI from experimentation to enterprise scale.
    Breakout
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/agentforce_-_build_your_agentic_enterprise_at_dreamforce_2026/episode/episode-s1e3">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/agentforce_-_build_your_agentic_enterprise_at_dreamforce_2026/episode/episode-s1e3
    9:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Move beyond assistive AI to multi-agent systems that execute real work. Learn how orchestrating agents on Salesforce enables secure, scalable workflows and drives enterprise ROI.
    Session Format: Breakout
    • Wednesday, Sep 169:30 AM - 10:10 AM PDT
      (4:30 PM - 5:10 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 7
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    Sales
    Manufacturing
    Technology
    Marketing
    Sales
    Customer Relationships
    Beginner
    Theater
    All Sessions
    The session explored Salesforce's innovative Partner Cloud enhancements, designed to unify partner marketing and sales efforts into a seamless experience. Attendees learned that 94% of organizations generate revenue through the channel, yet many struggle with controlling channel conversion rates and pipeline management. Salesforce has addressed this challenge with an AI-driven Partner Ecosystem Management system, featuring tools like Agentforce, which simplifies campaign creation, co-branded marketing, and marketing development fund (MDF) requests while ensuring brand consistency. By integrating marketing and sales, Salesforce enables partners to access real-time insights, frictionless collaboration, and measurable ROI, transforming the channel into a scalable revenue engine.
    <html><head/><body><p>• Salesforce's Partner Cloud leverages AI tools like Agentforce to streamline campaign creation, enhance partner engagement, and ensure brand consistency across co-branded marketing efforts.</p><p>• The platform provides partners with a frictionless experience, offering dashboards for deal registration, revenue projections, and MDF requests, while delivering actionable insights to channel leaders.</p><p>• By replacing vanity metrics with ROI-driven analytics, Partner Cloud empowers organizations to measure the true value of their channel initiatives and drive sustainable growth.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838966738001Gm6B
    See how Partner Cloud ties co-branded MDF spend to closed-won revenue, bringing rigor to indirect channels.
    Understand how Agentforce handles partner MDF requests, promos, and questions on demand and keeps partners on-brand.
    See how real-time and deal-level visibility across the full partner lifecycle contributes to clearer ROI.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838966738001Gm6B">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone South
    Content Pavilion
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    See how bringing partner selling and marketing into one single platform drives more pipeline and more consistent partner growth, and how Partner Cloud offers visibility on ROI across the lifecycle.
    Session Summary arrow-forward
    Session Format: Theater
    • Thursday, Sep 179:30 AM - 9:50 AM PDT
      (4:30 PM - 4:50 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 8
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Technology
    Agentforce
    Data 360
    Data Activation
    Intermediate
    Breakout
    All Sessions
    Learn how IBM empowers clients with AI-enabled industry solutions that improve experiences, decisions, and operations.
    Discover how combining agentic AI, enterprise data, and deep industry expertise drives business transformation at scale.
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Metreon AMC
    Tuesday, Sep 15
    1:00 p.m. Tuesday, Sep 15
    Agentic AI is making possibility into reality. See how IBM's industry-specific workflows on Salesforce combine AI, data, and automation to speed up execution and measurable ROI across every sector.
    Session Format: Breakout
    • Tuesday, Sep 151:30 PM - 2:10 PM PDT
      (8:30 PM - 9:10 PM GMT)
      Metreon AMC, L3, Theatre 9
      FIRST COME FIRST SEATED
  • Yes
    Architect
    Data Analyst
    Data 360
    Data Activation
    Intermediate
    Theater
    All Sessions
    This session at Dreamforce focused on implementing a four-week strategy to eliminate duplicate data and optimize AI performance using Data Cloud and Data 360. Attendees learned that 94% of business leaders struggle to provide their teams with the right data, and 60% of AI pilots fail due to inaccurate data, rather than flawed models. The session detailed a proven framework to identify and prioritize data sources, reduce duplicate records, and unify customer profiles across CRM systems, resulting in significant productivity gains and improved AI insights. By leveraging tools like Data 360's identity resolution and visual segment builder, participants were shown how to achieve same-day campaign launches and measurable ROI in just four weeks, without requiring large-scale data overhauls or extensive manual effort.
    <html><head/><body><p>• Attendees were introduced to a three-question framework for prioritizing data sources, focusing on revenue moments, validating results within four weeks, and ensuring AI decision-making improvements.</p><p>• A real-world use case demonstrated how unifying two CRM systems with Data Cloud reduced a 30% duplication rate to nearly zero, enabling complete customer profiles and enhanced AI insights.</p><p>• The session highlighted cost-effective strategies using flex credits and profile pricing to ensure predictable data activation expenses, with Salesforce Foundation offering 250,000 free flex credits to support initial implementation.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838821905001GXGz
    Apply the three-question filter to scope a minimum viable data project and avoid months-long scope creep.
    Run identity resolution in Data 360 to eliminate duplicate records and build a unified customer view.
    Build a four-week plan to connect data, launch an automated campaign, and track ROI with cost guardrails.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838821905001GXGz">Report a Concern</a>
    Theater
    Community Speaker Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone South
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/data_360_-_activate_trusted_context_everywhere_at_dreamforce_2026/episode/episode-s1e15">Watch now</a>
    Community Speaker
    Video On Demand
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/data_360_-_activate_trusted_context_everywhere_at_dreamforce_2026/episode/episode-s1e15
    Tuesday, Sep 15
    3:00 p.m. Wednesday, Sep 16
    1:00 p.m. Tuesday, Sep 15
    Wednesday, Sep 16
    Move from data paralysis to AI action. Learn to apply scope guardrails to target high-value data sources and build the trusted context Agentforce needs for immediate ROI.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 151:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L3, Learning Lab Theater D
      FIRST COME FIRST SEATED
    • Wednesday, Sep 163:00 PM - 3:20 PM PDT
      (10:00 PM - 10:20 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 6
      FIRST COME FIRST SEATED
  • Yes
    Consultant
    Agentforce
    Careers
    Beginner
    Theater
    All Sessions
    The session focused on the transformative impact of AI on the technology industry, emphasizing five key mindset shifts to thrive in the AI era. These shifts include embracing change as inevitable, transitioning from working solo to leveraging AI as a collaborative tool, and evolving from a hands-on doer to a strategic director guiding AI-driven tasks. The speaker highlighted the potential to break personal skill ceilings, enabling individuals to tackle new challenges and roles by using AI to augment their abilities, such as learning new programming languages or automating repetitive tasks. Ultimately, attendees were urged to adopt AI proactively, replacing outdated workflows with innovative approaches and ensuring they stay competitive in a rapidly evolving landscape by directing AI effectively and focusing on tasks that maximize human creativity and insight.
    <html><head/><body><p>• AI tools can boost productivity by automating repetitive tasks, enabling professionals to focus on strategic and creative work that drives greater value.</p><p>• Adopting AI early and using it to augment personal skills can help individuals tackle new technical challenges and expand their capabilities beyond traditional expertise.</p><p>• Effectively integrating AI into workflows requires a shift in mindset from being a doer to a director, ensuring AI's outputs are aligned with business needs and refined with human expertise.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779580996131001ZTNS
    Learn how to move beyond previous thinking by identifying five key psychological and workflow pivots.
    Learn practical use cases to use AI tools such as automating tedious and low-value tasks.
    Discover how to use AI to solve problems and make it work, expanding career horizons.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779580996131001ZTNS">Report a Concern</a>
    Theater
    Community Speaker Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 2
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/trailblazer_community_at_dreamforce_2026/episode/episode-s1e18">Watch now</a>
    Community Speaker
    Video On Demand
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/trailblazer_community_at_dreamforce_2026/episode/episode-s1e18
    12:00 p.m. Tuesday, Sep 15
    Tuesday, Sep 15
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Adapt or get left behind. Discover five mindset shifts to make AI your creative partner. Learn to co-design with AI tools, automate the tedious, and unlock skills you didn’t know you had.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 1512:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L2, Trailblazer Theater
      FIRST COME FIRST SEATED
    • Wednesday, Sep 164:30 PM - 4:50 PM PDT
      (11:30 PM - 11:50 PM GMT)
      Moscone West, L2, Trailblazer Theater
      FIRST COME FIRST SEATED
  • Yes
    Architect
    Professional Services (Products)
    Agentic AI
    Beginner
    Theater
    All Sessions
    The session explored the transformative impact of AI on the workforce, emphasizing the necessity of integrating human and digital workers in modern organizations. Presenters highlighted the rapid evolution of AI, with over 200 foundational models released and retired in the past two years, illustrating the pace of change that organizations must adapt to. Five key roles were identified—AI Manager, AI Risk and Governance, AI Operations Management, AI Training and Development, and AI Workforce Integration—each critical for organizations to successfully adopt and manage AI-driven processes. Attendees were encouraged to rethink processes, prioritize upskilling, and develop nuanced approaches to measuring success, such as understanding the value of human-AI interactions beyond traditional metrics. 
    <html><head/><body><p>• Organizations must adapt to the fast-paced changes in AI by embedding responsibilities such as governance, deployment management, and workforce integration into existing roles or teams.</p><p>• AI adoption requires redefining processes originally designed for humans, enabling machines to perform complex tasks and collaborate effectively with human workers.</p><p>• Upskilling across all levels of an organization is essential to ensure employees understand AI tools, their governance, and how to leverage them for productivity and innovation.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839406279001GgW4
    Discover 5 emerging roles critical to building an AI-ready enterprise.
    Learn a practical framework for redesigning, reskilling, and rebalancing your workforce.
    Understand ways to create an AI-powered operating model that drives measurable business impact.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839406279001GgW4">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone South
    Moscone West, Level 2
    Content Pavilion
    Moscone West
    8:00 a.m. Thursday, Sep 17
    9:00 a.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    AI transformation takes more than tools — it takes talent. Learn the five key roles that drive adoption, scale responsibly, and ensure your AI strategy delivers value across the business.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 169:30 AM - 9:50 AM PDT
      (4:30 PM - 4:50 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 8
      FIRST COME FIRST SEATED
    • Thursday, Sep 178:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone West, L2, Theater 5
      FIRST COME FIRST SEATED
  • Yes
    Developer
    AgentExchange
    Agentic AI
    Beginner
    Theater
    All Sessions
    This session focused on strategies to ensure clean and organized data for optimal AI performance using Salesforce's AgentExchange apps. Attendees were introduced to the AgentExchange, a marketplace for extending Salesforce and Slack with trusted apps, and were guided through a five-step process to achieve 'dream data.' The five steps emphasized deduplication, establishing data rules and norms, enriching records, archiving outdated or irrelevant data, and continuous monitoring and management of data quality. Leveraging tools available on AgentExchange, participants learned how these solutions can streamline data management, improve AI accuracy, and enhance overall decision-making within their Salesforce environments.
    <html><head/><body><p>• Clean data is critical for AI agents to perform accurately, as issues like duplicates, missing or outdated information, and inconsistent data can lead to errors and confusion in AI outputs.</p><p>• AgentExchange offers a variety of apps that simplify data cleanup, including tools for deduplication, enrichment, validation, and archiving, helping organizations maintain high-quality data efficiently.</p><p>• Implementing a structured approach with standardized rules, enriched records, and ongoing monitoring ensures both AI and human users can make better decisions, driving improved business outcomes.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839463536001GYoX
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839463536001GYoX">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Trailblazer Forest
    Moscone West
    10:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Bad info gives you bad results. Learn five easy ways to organize and clean your company's data using AgentExchange apps to ensure your AI assistants give accurate, helpful answers.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 1610:30 AM - 10:50 AM PDT
      (5:30 PM - 5:50 PM GMT)
      Moscone West, L1 Forest, AgentExchange Theater
      FIRST COME FIRST SEATED
  • Yes
    Architect
    Professional Services (Products)
    Agentic AI
    Beginner
    Theater
    All Sessions
    This session outlined a clear five-step framework for building a successful AI roadmap, emphasizing the importance of vision, reliable technology, data quality, business alignment, and governance. Salesforce highlighted its trusted technology layer, which enables organizations to build AI agents with confidence while ensuring data security and compliance. Key strategies included starting with a Minimum Viable Product (MVP), securing executive buy-in, and integrating AI with measurable business goals to deliver tangible value. The session also stressed the iterative nature of AI development, advocating for responsible AI practices, continuous improvement, and collaboration with Salesforce's professional services for accelerated adoption.
    <html><head/><body><p>• High-quality, reliable, and trusted data is foundational for building effective AI agents, and organizations should assess both data quality and completeness throughout the process.</p><p>• AI development requires alignment with business objectives, executive support, and operational guidelines to ensure that agents address real business needs and provide measurable value.</p><p>• Salesforce offers extensive resources, including forward-deployed engineers and professional services, to help organizations adopt AI responsibly and efficiently in a rapidly evolving landscape.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839405456001Gwyy
    Discover a five-step framework to move your org from AI.
    Align teams so your roadmap drives transformation, not just a list of deployments.
    Apply the Salesforce Professional Services approach to turn AI strategy into lasting change.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839405456001Gwyy">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    12:00 p.m. Wednesday, Sep 16
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    Learn the five steps your organization can use to turn AI vision into execution — aligning teams and transforming how work gets done at every stage.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 1612:00 PM - 12:20 PM PDT
      (7:00 PM - 7:20 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
    • Thursday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
  • Yes
    Executive
    IT Business Leader
    Education
    Service
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    This session highlighted Salesforce's innovative IT Service platform, which leverages AI agents to streamline IT support and enhance employee satisfaction. The platform, underpinned by four key design principles, consolidates fragmented systems into a unified solution, enabling faster resolutions and reducing costs. Gartner predicts that 25% of IT requests will be automated by autonomous agents, and Salesforce’s IT Service solution, including its AI-powered agent 'Page', supports this vision by resolving 75% of employee requests autonomously while maintaining data security and governance. A customer success story showcased how consolidating systems into Salesforce's platform helped reduce costs, optimize workflows, and improve service experiences for students and staff alike, demonstrating the real-world impact of these innovations in IT service management.
    <html><head/><body><p>• Salesforce’s IT Service platform consolidates fragmented systems, provides 24/7 AI-powered support, and reduces the total cost of ownership for organizations.</p><p>• The AI agent 'Page' resolves 75% of employee requests autonomously, ensuring faster resolutions and seamless integration across multiple systems like Slack and Microsoft Teams.</p><p>• A featured customer success story demonstrated that adopting Salesforce's IT Service platform improved operational efficiency, enhanced user satisfaction, and supported lifelong engagement for students and staff.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838895165001GPgo
    Learn how AI agents can transform IT service delivery to reduce costs and improve the employee experience.
    Explore best practices for embedding AI into existing IT workflows and integrating it with other tools and systems.
    Gain actionable insights from a real-world implementation to accelerate your own AI journey in IT service management.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838895165001GPgo">Report a Concern</a>
    Breakout
    Community Speaker Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/service_at_dreamforce_2026/episode/episode-s1e22">Watch now</a>
    Community Speaker
    Video On Demand
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/service_at_dreamforce_2026/episode/episode-s1e22
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Discover how one organization uses AI-powered ITSM workflows to reduce service desk costs and boost satisfaction. Learn five steps to modernize the employee experience using Agentforce IT Service.
    Session Summary arrow-forward
    Session Format: Breakout
    • Thursday, Sep 179:30 AM - 10:10 AM PDT
      (4:30 PM - 5:10 PM GMT)
      Moscone West, L3, Room 3018
      FIRST COME FIRST SEATED
  • Yes
    Architect
    Agentforce
    Agentic AI
    Beginner
    Breakout
    All Sessions
    This session provided a comprehensive guide on designing AI agents to deliver true business value, emphasizing the importance of aligning AI initiatives with measurable business goals. Attendees were introduced to a value measurement framework comprising four levels: business goals, agent objectives, key performance indicators (KPIs), and metrics, which collectively ensure AI solutions are purposeful and impactful. Practical steps were outlined, including aligning AI efforts with organizational objectives, understanding user needs through research and journey mapping, managing change to ensure adoption, and maintaining continuous optimization using Salesforce tools such as Agentforce and MuleSoft. The session highlighted the necessity of robust governance, thoughtful orchestration of AI agents, and leveraging Salesforce's ecosystem to drive both cost savings and revenue generation, ensuring AI initiatives translate into long-term enterprise value.
    <html><head/><body><p>• The value measurement framework ensures AI agents align with business goals, breaking objectives into measurable KPIs and actionable metrics to track their effectiveness.</p><p>• User research, journey mapping, and process mapping are critical to designing AI agents that meet user needs and foster trust, ensuring user adoption and value creation.</p><p>• Salesforce tools like Agentforce and MuleSoft enable robust agent orchestration, observability, and continuous optimization, ensuring AI agents deliver sustainable business outcomes.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779848123386001kmoO
    Understand value framework.
    Identify business problems and see how to align use cases to deliver on business value.
    Derive value realization from ideation to implementation to adoption.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779848123386001kmoO">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    Tuesday, Sep 15
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    1:00 p.m. Tuesday, Sep 15
    Deploying an agent is only the beginning. Learn a five-step framework to anchor AI Agents in real business goals — and build agents that actually transform how work gets done.
    Session Summary arrow-forward
    Session Format: Breakout
    • Tuesday, Sep 151:00 PM - 1:40 PM PDT
      (8:00 PM - 8:40 PM GMT)
      Moscone West, L3, Room 3020
      FIRST COME FIRST SEATED
    • Thursday, Sep 179:00 AM - 9:40 AM PDT
      (4:00 PM - 4:40 PM GMT)
      Moscone West, L3, Room 3020
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Operations
    Salesforce Platform
    Success Plans
    Artificial Intelligence
    Beginner
    Theater
    All Sessions
    The session focused on building team confidence in adopting AI using Salesforce's Agentforce, addressing the primary challenge of trust rather than technical capability. Presenters shared that while 92% of companies plan to increase AI investments, only 1% of leaders consider their organizations mature in AI deployment, emphasizing the need for confidence-building strategies. Key strategies included starting small with impactful wins, empowering champions through an AI Center of Excellence, fostering a culture of experimentation, rolling out human-centered AI workflows, and proactively addressing trust and risk concerns. Practical frameworks and real-world examples were provided to guide attendees in implementing these steps, showcasing how businesses can align AI initiatives with measurable KPIs and foster trust through transparency and inclusivity in data and technology practices.
    <html><head/><body><p>• 75% of workers are ready to partner with AI if trust and clarity are built, highlighting the importance of fostering confidence and transparency.</p><p>• Creating an AI Center of Excellence with executive sponsorship and champions helps drive strategy, adoption, and innovation in AI initiatives.</p><p>• Proactively addressing risks through frameworks that consider people, business, technology, and data ensures trust and mitigates potential challenges in AI deployment.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839396546001GPuW
    Learn how to spot common AI fears across teams and learn how to address them proactively.
    Use five strategies to boost trust and confidence in Agentforce.
    Build a simple plan to drive everyday AI adoption with real-world examples.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839396546001GPuW">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West
    1:00 p.m. Wednesday, Sep 16
    9:00 a.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    Rolling out Agentforce? Learn five practical strategies to inspire confidence, spark curiosity, and help your team feel excited and equipped to use AI in their daily work.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 161:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L2, Theater 5
      FIRST COME FIRST SEATED
    • Thursday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    IT Business Leader
    Salesforce Platform
    Success Plans
    Intro to Salesforce
    Beginner
    Theater
    All Sessions
    This session focused on six key principles to drive faster adoption and maximize ROI from Salesforce implementations, based on years of experience and customer feedback. The principles include building an adoption committee, understanding end users, leveraging data for decision-making, committing to simplicity, planning for change management, and fostering continuous learning. Practical examples highlighted how organizations successfully applied these principles, such as improving data accuracy by simplifying workflows and tailoring CRM solutions to user personas. Additionally, new innovations were announced, including Salesforce Health Insights, Slack-integrated success plans, and Agentforce Assist, enhancing user adoption and support capabilities.
    <html><head/><body><p>• Building an adoption committee with leadership buy-in, super users, and measurable KPIs is essential for driving Salesforce adoption and achieving business goals.</p><p>• Tailoring solutions to user personas through interviews, observation, and co-design ensures the CRM system aligns with diverse needs and delivers better outcomes.</p><p>• Continuous learning through Trailhead, Trailhead Academy, certifications, and success plans enables users to maximize Salesforce capabilities and adapt to evolving business needs.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839397346001GoKP
    We’re talking about what Salesforce has learned from our customers, partners, and employees about maximising CRM adoption.
    We will wrap our best practices up into six, overarching guiding principles that we will present today
    By incorporating these principles, you will save time, money and effort and get the most out of your Salesforce investment.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839397346001GoKP">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Moscone West, Level 3
    Moscone West
    1:00 p.m. Wednesday, Sep 16
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Wednesday, Sep 16
    Adoption = Business Value. Learn six proven strategies to get your teams up and running quickly with Salesforce and drive long-term success from your CRM investment.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 161:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
    • Thursday, Sep 1712:00 PM - 12:20 PM PDT
      (7:00 PM - 7:20 PM GMT)
      Moscone West, L3, Theater 17
      FIRST COME FIRST SEATED
  • Yes
    Architect
    Professional Services (Products)
    Agentic AI
    Intermediate
    Theater
    All Sessions
    This session highlighted the transformative potential of adopting generative AI through the establishment of an Agentic Center of Excellence (CoE) within organizations. Key success factors for scaled adoption include ensuring technology reliability, fostering trust, generating real business value, enhancing user experience, and promoting self-sufficiency in agent development and management. The session outlined six steps for building a scalable CoE, emphasizing leadership commitment, operational planning, iterative improvement, innovation through dedicated labs, continuous monitoring, and robust enablement strategies. Additionally, the roles required for managing AI agents were redefined, showcasing how organizations can integrate technical, design, and compliance-focused roles to optimize outcomes and foster collaboration between business and IT teams for long-term success with AI-driven initiatives like Salesforce's Agentforce platform.
    <html><head/><body><p>• The establishment of an Agentic Center of Excellence provides a structured approach to scale generative AI adoption, ensuring alignment with business goals while enabling innovation and continuous improvement.</p><p>• Critical roles such as agent owners, AI architects, and responsible AI strategists are vital to building and maintaining AI agents that deliver business value while adhering to ethical and compliance standards.</p><p>• Integrating business and IT teams is essential for successfully deploying AI agents, as it combines technical expertise with business insights to meet user needs and drive measurable outcomes.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839407970001GtXn
    Follow six-phases to implement a robust agentic CoE.
    Understand key CoE focus areas and the agentic CoE operating model.
    Implement trust and governance pillars to scale AI safely while continuing to drive innovation.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839407970001GtXn">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 2
    Moscone West
    2:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Trust and accountability don't happen by accident — they need structure. Learn how to build an Agentforce Center of Excellence that keeps AI development governed, consistent, and ready to scale.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 162:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone West, L2, Theater 5
      FIRST COME FIRST SEATED
  • Yes
    Executive
    Service
    Retail
    Experience Cloud
    Service
    Intermediate
    Theater
    All Sessions
    Learn how Taco Bell delivers seamless guest support at scale, using Salesforce Voice and Agentforce Experience to manage millions of cases.
    See how Taco Bell and NeuraFlash’s partnership accelerates innovation, keeping an exceptional guest experience at the center.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Campground
    Moscone North
    11:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    See how Taco Bell and NeuraFlash built a seven-year partnership rooted in trust and sustained impact, evolving from immediate needs to strategically transforming service through continued innovation.
    Session Format: Theater
    • Wednesday, Sep 1611:30 AM - 11:50 AM PDT
      (6:30 PM - 6:50 PM GMT)
      Moscone North, LL, Campground, Theater 2
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Operations
    Slack
    Agentforce
    Agentic AI
    Intermediate
    Theater
    All Sessions
    See how 90% of enterprise data is unstructured, and most never reaches AI agents: not unreadable, just disconnected from systems.
    Learn why Box is the secure content layer: it governs, structures with Box Extract (99%+ accurate), and connects data to Salesforce.
    Understand why the result is cleaner Salesforce data and less manual document work, so your teams move faster, compliantly and at scale.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    Tuesday, Sep 15
    2:00 p.m. Tuesday, Sep 15
    Your Agentforce agents are making decisions without most of your data. Discover how connecting your content layer delivers the context that AI needs to turn dormant data into business value, at scale.
    Session Format: Theater
    • Tuesday, Sep 152:30 PM - 2:50 PM PDT
      (9:30 PM - 9:50 PM GMT)
      Moscone West, L3, Learning Lab Theater C
      FIRST COME FIRST SEATED
  • Yes
    Consultant
    Administrator
    Agentforce
    Data 360
    Data Activation
    Beginner
    Theater
    All Sessions
    The session introduced Data360, a Salesforce innovation designed to address the pervasive issue of data silos, which hinder organizations from gaining a unified view of their customers. By harmonizing and reconciling data from disparate platforms and formats, Data360 creates a unified customer profile that enables personalized marketing, seamless customer support, and AI-powered insights. The product integrates structured and unstructured data from diverse sources, such as CRM records, social media, and PDFs, to provide a comprehensive understanding of customer behavior and preferences. This unified data is then leveraged across Salesforce products like Sales Cloud, Service Cloud, and AI solutions, such as Agentforce, to enhance operational efficiency and customer experiences with actionable insights and tailored recommendations.
    <html><head/><body><p>• Data 360 solves the problem of fragmented customer data by harmonizing and reconciling information from multiple systems into a single, unified profile.</p><p>• The integration of structured and unstructured data enables businesses to extract valuable insights, such as sentiment analysis and customer preferences, for use across Salesforce products and AI tools.</p><p>• By providing a high-definition view of the customer journey, Data 360 empowers organizations to deliver hyper-personalized experiences, improve operational efficiency, and enhance AI-driven decision-making.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780076383860001W1AW
    Understand how Data 360 unifies customer data and serves as the foundation for successful AI and Agentforce implementation.
    Explore real-world Data 360 use cases and learn how organizations are driving better customer experiences.
    Discover the essential building blocks of Data 360 and identify opportunities to implement it in your organization.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780076383860001W1AW">Report a Concern</a>
    Theater
    Community Speaker Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Trailblazer Forest
    Moscone West
    Community Speaker
    11:00 a.m. Thursday, Sep 17
    Tuesday, Sep 15
    Thursday, Sep 17
    4:00 p.m. Tuesday, Sep 15
    Learn how Data 360 powers Agentforce and AI success through real customer use cases. Understand foundational concepts and leave with a clear view of what’s possible for your organization.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 154:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone West, L1 Forest, Admin Meadow
      FIRST COME FIRST SEATED
    • Thursday, Sep 1711:00 AM - 11:20 AM PDT
      (6:00 PM - 6:20 PM GMT)
      Moscone West, L1 Forest, Admin Meadow
      FIRST COME FIRST SEATED
  • Yes
    Developer
    AgentExchange
    Agentic AI
    Intermediate
    Theater
    All Sessions
    This session provided an in-depth exploration of Salesforce's evolving platform capabilities, emphasizing its transformation from a CRM to a comprehensive development platform. Discussions highlighted innovative tools like Agentforce Studio, Data Cloud, and the integration of AI-driven solutions such as cloud code and vibe coding, which allow for faster, more efficient app development. Speakers shared real-world experiences of leveraging Salesforce's platform for impactful projects, including AI-driven resource management and headless integrations, while also addressing challenges like documentation gaps, pricing clarity, and the need for stronger community engagement. The session underscored the importance of collaboration, innovation, and the unique opportunities Salesforce offers for developers, architects, and entrepreneurs to create scalable, secure, and impactful solutions with ease, meeting users where they are across multiple platforms like Slack and beyond.
    <html><head/><body><p>• Salesforce has evolved into a powerful development platform, offering tools like Agentforce Studio and Data Cloud to create innovative, headless, and AI-driven solutions that integrate seamlessly with existing ecosystems.</p><p>• While the platform offers immense potential, challenges such as incomplete documentation, pricing transparency, and the need for more robust community engagement remain critical areas for improvement.</p><p>• Salesforce's platform empowers users at all skill levels to build impactful apps quickly and affordably, highlighting opportunities for individuals and small businesses to innovate and succeed in the ecosystem.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839493801001Gl1o
    Learn what's new on AgentExchange and how it helps customers find and deploy trusted agents faster.
    See how headless architecture lets you power your agents with skills, plugins, and MCP servers directly in the workspace you already use — no new tool to adopt.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839493801001Gl1o">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Trailblazer Forest
    Moscone West
    Tuesday, Sep 15
    4:00 p.m. Tuesday, Sep 15
    Join Salesforce MVPs for a raw discussion tackling the tough questions. Hear honest perspectives in the first half, then ask your own and stick around for a community celebration.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 154:00 PM - 4:50 PM PDT
      (11:00 PM - 11:50 PM GMT)
      Moscone West, L1 Forest, AgentExchange Theater
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Agentforce
    Agentic AI
    Intermediate
    Theater
    All Sessions
    At Dreamforce, Salesforce introduced the innovative 'Setup with Agentforce,' a tool designed to simplify and accelerate admin tasks using natural language processing. With over 1,200 setup pages and inconsistent user experiences, the refreshed Setup Home now includes features like recommendations, a prompt library, and org health tiles to proactively manage and optimize Salesforce orgs. The Setup Agent can handle tasks such as creating objects, troubleshooting permissions, cloning users, and querying the setup audit trail, providing significant time savings—tasks that once took an hour can now be completed in just 20 minutes. Additionally, 500 free actions per org are provided, ensuring affordability, and upcoming integrations with tools like Claude promise even greater functionality in the near future.
    <html><head/><body><p>• The 'Setup with Agentforce' tool leverages natural language to streamline daily admin tasks, significantly reducing time spent on complex processes by up to 80%.</p><p>• New features such as the refreshed Setup Home, org health tiles, and a prompt library enable admins to be proactive rather than reactive, ensuring better org management and efficiency.</p><p>• Admins can perform up to 500 free actions per org without incurring additional costs, with future enhancements like integrations with Claude and greater platform capabilities expected soon.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779451649231001EcGK
    Learn how to use natural language to complete your admin tasks faster directly from Setup.
    Learn how to easily navigate Setup and get direct answers to any question without having to switch context.
    Learn how to proactively diagnose org health issues.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779451649231001EcGK">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 2
    Moscone West, Level 3
    Moscone West
    10:00 a.m. Wednesday, Sep 16
    Tuesday, Sep 15
    4:00 p.m. Tuesday, Sep 15
    Wednesday, Sep 16
    Complete admin tasks faster and eliminate setup complexity. See how Setup with Agentforce empowers admins to boost productivity by up to 100% and simplify difficult troubleshooting.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 154:30 PM - 4:50 PM PDT
      (11:30 PM - 11:50 PM GMT)
      Moscone West, L3, Theater 18
      FIRST COME FIRST SEATED
    • Wednesday, Sep 1610:30 AM - 10:50 AM PDT
      (5:30 PM - 5:50 PM GMT)
      Moscone West, L2, Learning Lab Theater A
      FIRST COME FIRST SEATED
  • Yes
    Data Analyst
    Developer
    Informatica
    Agentic AI
    Beginner
    Theater
    All Sessions
    The session explored advancements in data management through the integration of purpose-built agents, highlighting their ability to address common challenges such as data discoverability, trustworthiness, and governance. Attendees were introduced to various agents, including discovery, data quality, and metadata stewardship agents, which streamline processes like profiling, cleansing, and enriching data assets. A key innovation discussed was the seamless integration of these agents into platforms like Slack, enabling users to perform complex data tasks directly within their workflow, supported by orchestration engines to automate and optimize tasks. Statistical insights revealed a 40% increase in data requests while data teams remain static in size, emphasizing the critical role of automation in managing AI-ready data efficiently and effectively for enterprise use cases.
    <html><head/><body><p>• Purpose-built agents such as discovery and data quality agents automate complex data management processes, making data more trustworthy and AI-ready for enterprise needs.</p><p>• Seamless integration into platforms like Slack allows users to interact with data management agents directly within their workflow, enhancing efficiency and collaboration.</p><p>• With data requests increasing by over 40% and static data team sizes, automation through Salesforce and Informatica's unified platform is essential for managing data at scale.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838835541001GcGt
    See how CLAIRE's Data Mgmt Agents autonomously perform data quality, integration, and governance tasks at enterprise scale.
    Learn how CLAIRE's Context Map and Data 360 capabilities keep AI agents accurate, governed, and auditable.
    Explore how Headless CLAIRE Agent skills can be consumed from Agentforce, Snowflake, and beyond for trusted context.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838835541001GcGt">Report a Concern</a>
    Theater
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    Video On Demand
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Manual workflows bottleneck innovation. Learn how purpose-built CLAIRE agents automate complex data tasks natively in your apps to accelerate your journey to an Agentic Enterprise.
    Session Summary arrow-forward
    Session Format: Theater
    • Thursday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone North, LL, Campground, Theater 3
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Technology
    Agentforce
    Data 360
    Data Activation
    Intermediate
    Theater
    All Sessions
    See how AI turns observability signals into autonomous action and faster remediation.
    Learn how self-healing IT operations reduce toil and improve service resilience.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 2
    Moscone West
    12:00 p.m. Tuesday, Sep 15
    Tuesday, Sep 15
    Too many enterprise signals never translate into action. See how Agentforce IT Service uses AI to detect, decide, and remediate incidents faster, reducing toil and enabling self-healing IT operations.
    Session Format: Theater
    • Tuesday, Sep 1512:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L2, Theater 4
      FIRST COME FIRST SEATED
  • Yes
    Developer
    Technology
    Agentforce
    Agentic AI
    Intermediate
    Theater
    All Sessions
    This session highlighted how Salesforce is revolutionizing mobile app development with its innovative mobile skills, which streamline the developer journey and significantly reduce the time and effort required to build native Salesforce mobile apps. Attendees were introduced to coding agents equipped with mobile skills that automate complex tasks like SDK integration, authentication, and offline data handling, enabling developers to generate fully functional apps with simple prompts. A live demo showcased how these skills can create, update, and enhance mobile applications, including real-time data sync with Salesforce, Agentforce integration, and dark mode support, all while maintaining high-quality architecture and security. Additionally, the roadmap revealed forthcoming enhancements like seamless SDK upgrades, offline capabilities with Briefcase, and consolidated mobile toolkits to further simplify development and foster innovation at scale.
    <html><head/><body><p>• Salesforce's mobile skills enable faster onboarding and app delivery by automating initial setup and complex coding tasks, allowing day-one productivity for developers.</p><p>• The skills support intelligent routing, agent-agnostic functionality, and seamless integration with tools like Agentforce, ensuring scalability, quality, and knowledge at scale.</p><p>• Upcoming features include consolidated mobile toolkits, advanced offline capabilities, and automated SDK updates, aimed at enhancing developer efficiency and app performance.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779865403729001c1no
    Discover how Salesforce Mobile Skills let you build or upgrade native mobile apps without mastering low-level SDK details.
    Instantly add AI-powered capabilities like Agentforce, keeping your existing apps current without a rewrite.
    Integrate ready-made skills into the development workflows and environments you already use, so you ship faster from day one.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779865403729001c1no">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Trailblazer Forest
    Moscone West
    12:00 p.m. Tuesday, Sep 15
    Tuesday, Sep 15
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Use prebuilt Salesforce Mobile SDK skills with any coding agent. Quickly add authentication, offline sync, biometrics auth, and Agentforce to your mobile apps.
    Session Summary arrow-forward
    Session Format: Theater
    • Tuesday, Sep 1512:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L1 Forest, Developer Grove
      FIRST COME FIRST SEATED
    • Thursday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L1 Forest, Developer Grove
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Sales
    Revenue Management
    Agentforce
    Agentic AI
    Intermediate
    Hands-on Training
    All Sessions
    Explore Agentforce Studio to navigate its key features and environment.
    Analyze the step-by-step logic and decision-making of a Quoting Agent.
    Build an agent capable of generating fast, accurate quotes and renewals.
    Hands-on Training
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Laptops are provided for all attendees.
    Visible
    Marriott Marquis
    9:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Empower your teams and AI agents to accelerate quotes, streamline renewals, cut manual effort, and scale revenue growth so reps can focus on what matters most.
    Equipment provided: Laptops are provided for all attendees.
    Session Format: Hands-on Training
    • Wednesday, Sep 169:30 AM - 11:00 AM PDT
      (4:30 PM - 6:00 PM GMT)
      Marriott, Level B2, Salon 10-14
      RESERVED SEATING
  • Yes
    Purchasing and Procurement
    Data 360
    Data Activation
    Intermediate
    Theater
    All Sessions
    The session explored how Salesforce's Agentforce and Data 360 products work together to enhance ROI through smarter data and consumption-based pricing. Agentforce enables scalable, personalized, and intelligent customer interactions, leveraging trusted CRM data, while Data 360 ensures agents are grounded in accurate, unified data to prevent errors and enhance efficiency. The introduction of flex credits, a unified consumption currency costing $500 per 100,000 credits, allows businesses to align spending with value, offering flexibility, adaptability, and visibility into resource usage through tools like Digital Wallet. Attendees also learned about pricing models, including pre-purchase, pre-commit, and pay-as-you-go, as well as how to utilize the flex credit pricing calculator and Digital Wallet's real-time tracking, tagging, and predictive forecasting features for optimizing consumption and planning effectively at scale.
    <html><head/><body><p>• Flex credits serve as a unified currency for Agentforce and Data 360, enabling businesses to allocate budgets flexibly across data and AI strategies while aligning costs directly with usage and value.</p><p>• The Digital Wallet tool provides real-time insights, granular tagging, and predictive forecasting, empowering organizations to track consumption, understand drivers, and optimize ROI proactively.</p><p>• Salesforce offers three purchasing models—pre-purchase for maximum savings, pre-commit for cash flow flexibility, and pay-as-you-go for experimentation—ensuring businesses have adaptable options for their needs.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838817583001GEoo
    Understand how Data 360 and Agentforce consumption pricing works, including how credits are calculated and consumed.
    Understand Salesforce buying models and which buying model is right for you based on your business goals.
    Learn to use available consumption tools to monitor, forecast, and manage credit usage effectively.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779838817583001GEoo">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Campground
    Moscone North
    3:00 p.m. Thursday, Sep 17
    1:00 p.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    Take control of your Data 360 and Agentforce investment. Learn how consumption pricing works, use consumption tools, and apply best practices so every credit drives measurable business value.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 161:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
    • Thursday, Sep 173:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone North, LL, Campground, Theater 1
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Developer
    Salesforce Platform
    Success Plans
    Careers
    Beginner
    Theater
    All Sessions
    Success Plans
    This session emphasized the transformative potential of Salesforce certifications in accelerating career growth and addressing skill gaps in an ever-evolving workforce. With 63% of employers citing skill gaps as a barrier to business transformation and 85% of future jobs not yet imagined, the session highlighted the importance of continuous learning and adaptability in the AI-driven landscape. Attendees were introduced to Salesforce's structured certification paths, from foundational to advanced levels, with resources like Trailhead and Agentforce empowering learners to build real-world skills and validate their expertise. Additionally, two new certifications were announced—the Marketing Cloud Next Consultant exam and the Tableau Next Consultant exam—underscoring Salesforce's commitment to equipping professionals for the roles of the future with cutting-edge skills and tools.
    <html><head/><body><p>• Salesforce certifications provide a clear, structured path to career advancement, offering foundational, intermediate, and advanced levels tailored to different experience levels and roles.</p><p>• Agentforce is a groundbreaking API-first architecture that integrates AI capabilities into Salesforce, and the Agentforce Specialist certification is highly in-demand for professionals looking to validate their AI expertise.</p><p>• New certifications like the Marketing Cloud Next Consultant and Tableau Next Consultant exams reflect Salesforce's focus on equipping professionals with the skills needed to thrive in a rapidly evolving, AI-driven workforce.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839399019001GsK5
    Discover how Salesforce certifications can help boost your career.
    See the Salesforce certification program structure, and know how to identify the right certification for you.
    Understand how Salesforce assesses Agentforce skills in exams, and learn how to prepare for your exam.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839399019001GsK5">Report a Concern</a>
    Theater
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone South
    Content Pavilion
    Video On Demand
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Staffing Activation Area: Success Plans
    Learn how Salesforce certifications can build your credibility and impact. Get guidance on which ones to pursue based on your role, and learn how to showcase them to grow your career.
    Session Summary arrow-forward
    Session Format: Theater
    • Thursday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 4
      FIRST COME FIRST SEATED
  • Yes
    Human Resources
    Professional Services (Products)
    Business as a Platform for Change
    Beginner
    Breakout
    All Sessions
    The session highlighted Salesforce's strategic commitment to accessibility and workforce development for the disability community, showcasing the impact of its partnership with the Blind Institute of Technology (BIT). Through this collaboration, Salesforce has supported individuals with disabilities around the world, providing certifications, mentorship, and employment opportunities. The discussion emphasized the unique value of Salesforce's ecosystem, which includes accessible products, workforce navigators, and apprenticeship programs, enabling individuals with disabilities to thrive in technology careers. Attendees were treated to a special screening of BIT’s new film, produced for Blind Institute of Technology by BBC StoryWorks Commercial Productions.
    <html><head/><body><p>- Salesforce partnered with the Blind Institute of Technology to create a groundbreaking workforce development initiative, providing training and certifications to individuals with disabilities worldwide. - The apprenticeship model ensures participants master essential competencies, preparing them for high-impact roles and addressing persistent employment barriers faced by the disability community. - Salesforce's accessible platform, mentorship programs, and rapid response to accessibility feedback demonstrate its commitment to opportunity and empowering untapped talent pools.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1783450029788001XFBs
    Watch a BBC docu-short then explore how accessibility programs opens doors in tech.
    Discover how apprenticeships turn underrepresented talent into industry leaders.
    Leave with strategies to turn access into real, measurable workforce impact.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1783450029788001XFBs">Report a Concern</a>
    Breakout
    Community Speaker Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    Community Speaker
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Salesforce and BIT screen a BBC docu-short on emerging talent, then discuss platform accessibility, BIT's apprenticeship as a talent pipeline, and how to turn opportunity into workforce impact.
    Session Summary arrow-forward
    Session Format: Breakout
    • Wednesday, Sep 164:00 PM - 4:40 PM PDT
      (11:00 PM - 11:40 PM GMT)
      Moscone West, L3, Room 3020
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Sales
    Slack
    Agentforce
    Agentic AI
    Beginner
    Hands-on Training
    All Sessions
    Describe how Slackbot works as an AI agent, including what workspace data it can and cannot access.
    Apply effective prompting strategies to find experts, summarize channels, and surface technical resources.
    Use Slackbot to create a collaborative canvas and build a reusable personal skill that automates a recurring task.
    Hands-on Training
    Reserved seating Icon
    Important: By selecting “Schedule” you are reserving a seat. Please show up 5 mins prior to the session or we will release your seat. If a session is full, you still can join the walk-up line onsite.
    Laptops are provided for all attendees.
    Visible
    Marriott Marquis
    3:00 p.m. Thursday, Sep 17
    Tuesday, Sep 15
    8:00 a.m. Tuesday, Sep 15
    Thursday, Sep 17
    Discover how Slack AI and Skills help humans and AI agents get more done together. Summarize threads, automate recurring work, and keep every team aligned — without leaving Slack.
    Equipment provided: Laptops are provided for all attendees.
    Session Format: Hands-on Training
    • Tuesday, Sep 158:00 AM - 9:00 AM PDT
      (3:00 PM - 4:00 PM GMT)
      Marriott, Level B2, Salon 10-14
      RESERVED SEATING
    • Thursday, Sep 173:00 PM - 4:00 PM PDT
      (10:00 PM - 11:00 PM GMT)
      Marriott, Level B2, Salon 7
      RESERVED SEATING
  • Yes
    Executive
    IT Business Leader
    Financial Services
    Financial Services
    Salesforce Platform
    Security
    Beginner
    Theater
    All Sessions
    Learn how to trace the origin of a data incident and understand exactly what changed.
    Restore your org quickly after accidental data loss or corruption, minimizing downtime and business impact.
    Address compliance challenges with a proactive, audit-ready data protection strategy.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone South
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    11:00 a.m. Thursday, Sep 17
    2:00 p.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    A strong security posture isn’t a “set it and forget it” exercise. Discover how to protect your org’s past, present, and future with a comprehensive data protection strategy.
    Session Format: Theater
    • Wednesday, Sep 162:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 8
      FIRST COME FIRST SEATED
    • Thursday, Sep 1711:30 AM - 11:50 AM PDT
      (6:30 PM - 6:50 PM GMT)
      Moscone West, L3, Theater 18
      FIRST COME FIRST SEATED
  • Yes
    Marketing
    IT Business Leader
    Media and Entertainment
    Marketing
    Data 360
    Agentic AI
    Intermediate
    Theater
    All Sessions
    This session highlighted how a football club leveraged the Salesforce platform including Data Cloud, MuleSoft, Agentforce, Service Cloud, Sales Cloud and various other solutions, to achieve a transformative digital strategy focused on fan engagement. By prioritizing relationships with their global fan base, the club implemented three AI agents to enhance customer care, streamline internal operations, and provide personalized hospitality experiences. MuleSoft played a critical role in orchestrating data across systems, while Data Cloud facilitated identity resolution and behavioral data analysis, creating a unified data foundation for delivering tailored experiences. The results included reduced operational friction, improved service efficiency, and a significant boost in fan engagement, with over 46% of season ticket conversions influenced by the AI agent, demonstrating the power of Salesforce AI Agents and solutions in sports management.
    <html><head/><body><p>• The football club deployed three AI Agents, including a fan support chatbot, an internal service co-pilot, and a hospitality advisor, to enhance both fan, internal stakeholder and business customer experiences.</p><p>• The use of MuleSoft and Data Cloud allowed the club to create a unified data foundation, enabling personalized fan experiences and seamless integration of data across multiple systems.</p><p>• The AI-powered fan support AI Agent contributed to over 46% of season ticket conversions, showcasing the significant impact of data-driven personalization on fan engagement and business outcomes.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779461497287001DOdI
    Learn how to unify fan data with Data 360 to power personalized engagement across every touchpoint.
    Discover how Agentforce helps deliver faster, smarter fan service at scale — without losing the human touch.
    Explore how a connected Salesforce operating system powers fan-first growth across tickets, retail, hospitality, and more.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779461497287001DOdI">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 2
    Moscone West
    11:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    See how AI is reshaping the next era of sports fan engagement. Hear from AC Milan on how agents help teams act faster, remove tedious work, and turn fan moments into smarter action.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 1611:30 AM - 11:50 AM PDT
      (6:30 PM - 6:50 PM GMT)
      Moscone West, L2, Learning Lab Theater B
      FIRST COME FIRST SEATED
  • Thought Leadership
    Keynote
    All Sessions
    Video On Demand
    Keynote
    Live Session Audio Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Yerba Buena Center for the Arts
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/driving_the_future_of_business_at_dreamforce_2026/episode/episode-s1e24">Watch now</a>
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/driving_the_future_of_business_at_dreamforce_2026/episode/episode-s1e24
    Tuesday, Sep 15
    2:00 p.m. Tuesday, Sep 15
    Marc and Sam will explore how OpenAI is advancing the AI frontier and partnering with Salesforce to turn that intelligence into trusted tools for business.
    Session Format: Keynote
    • Tuesday, Sep 152:00 PM - 2:45 PM PDT
      (9:00 PM - 9:45 PM GMT)
      YBCA, Keynote - Blue Shield of California Theater
      FIRST COME FIRST SEATED
  • Yes
    Thought Leadership
    Keynote
    All Sessions
    Video On Demand
    Keynote
    Live Session Audio Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Yerba Buena Center for the Arts
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/driving_the_future_of_business_at_dreamforce_2026/episode/episode-s1e21">Watch now</a>
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/driving_the_future_of_business_at_dreamforce_2026/episode/episode-s1e21
    Tuesday, Sep 15
    4:00 p.m. Tuesday, Sep 15
    The UAE was an early mover in making AI a national priority. Hear His Excellency share lessons from bringing AI into government and what's next as agents reshape how governments serve their citizens.
    Session Format: Keynote
    • Tuesday, Sep 154:00 PM - 4:45 PM PDT
      (11:00 PM - 11:45 PM GMT)
      YBCA, Keynote - Blue Shield of California Theater
      FIRST COME FIRST SEATED
  • Yes
    Thought Leadership
    Keynote
    All Sessions
    Video On Demand
    Keynote
    Live Session Audio Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Yerba Buena Center for the Arts
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/driving_the_future_of_business_at_dreamforce_2026/episode/episode-s1e29">Watch now</a>
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/driving_the_future_of_business_at_dreamforce_2026/episode/episode-s1e29
    12:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    From the factory floor to the customer experience, Roland Busch and Marc Benioff explore how industrial AI is driving innovation and transforming business models for tomorrow.
    Session Format: Keynote
    • Wednesday, Sep 1612:30 PM - 1:15 PM PDT
      (7:30 PM - 8:15 PM GMT)
      YBCA, Keynote - Blue Shield of California Theater
      FIRST COME FIRST SEATED
  • Yes
    Thought Leadership
    Keynote
    All Sessions
    Video On Demand
    Keynote
    Live Session Audio Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Yerba Buena Center for the Arts
    Video On Demand
    Live Stream
    12:00 p.m. Thursday, Sep 17
    Thursday, Sep 17
    Benioff and Kalanick explore what it takes to scale ambitious ideas across software, robotics, fulfillment, & autonomy and how leaders stay focused while building across vastly different industries.
    Session Format: Keynote
    • Thursday, Sep 1712:30 PM - 1:15 PM PDT
      (7:30 PM - 8:15 PM GMT)
      YBCA, Keynote - Blue Shield of California Theater
      FIRST COME FIRST SEATED
  • Yes
    IT Business Leader
    Slack
    Productivity
    Beginner
    Theater
    All Sessions
    This session explored how Slack and Tableau are revolutionizing data analytics by integrating conversational AI and proactive insights into workflows. Highlighting the power of Tableau Next and Slackbot, the presenters demonstrated how these tools simplify decision-making by providing real-time, actionable insights directly within Slack, eliminating the need for tool-switching. They emphasized the benefits of semantic data models and Slackbot skills, which allow for governed, context-aware analytics and collaboration tailored to specific business needs. Attendees also learned about upcoming innovations like Tableau's proactive intelligence, which will surface anomalies and recommended actions before users even ask, further enhancing foresight and efficiency in decision-making processes.
    <html><head/><body><p>• The integration of Tableau Next and Slackbot enables seamless collaboration and decision-making by bringing real-time, actionable insights directly into Slack channels and workflows.</p><p>• Semantic data models and Slackbot skills ensure that analytics are governed, context-aware, and easily shareable across teams, promoting best practices and efficiency.</p><p>• Upcoming Tableau proactive intelligence features will provide alerts and recommended actions based on historical trends and anomalies, helping organizations anticipate and address challenges proactively.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780098246810001yJ3i
    Discover how Tableau Next delivers on-demand analytics inside Slack.
    Learn how AI-powered insights speed up decision-making at work.
    Explore how metrics and dashboards ground decisions in truth.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780098246810001yJ3i">Report a Concern</a>
    Theater
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone South
    Content Pavilion
    Video On Demand
    4:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Bring Tableau Next into Slack to break down silos with metrics, dashboards, and visualizations shared directly in Slack. Learn to collaborate from a shared source of truth with AI-powered insights.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 164:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone South, LL, Content Pavilion, Stage 6
      FIRST COME FIRST SEATED
  • Yes
    Data Analyst
    Executive
    Education
    Education
    Tableau
    Data Activation
    Intermediate
    Theater
    All Sessions
    This session detailed how a large public university underwent a digital transformation to become a modern, data-driven institution by leveraging Salesforce Education Cloud, Tableau, and AI capabilities. Facing challenges with a 25-year-old tech stack and fragmented data, the university centralized its data and analytics team, implemented robust data governance, and modernized its infrastructure to create a unified, 360-degree view of students. By integrating systems and deploying advanced Tableau dashboards, they provided actionable insights that allowed leadership to make informed decisions, enabling the university to exceed enrollment goals for the first time in five years. Additionally, AI-powered tools like automated transcript evaluations and email reply assistance have streamlined processes, demonstrating the value of clean, trusted data as the foundation for AI-driven innovation in higher education.
    <html><head/><body><p>• The university implemented Salesforce Education Cloud and Tableau as part of a unified platform strategy, addressing long-standing issues of fragmented data and outdated systems.</p><p>• Robust data governance and modernized infrastructure enabled the creation of actionable Tableau dashboards, helping the university surpass enrollment goals for the first time in five years.</p><p>• AI tools such as transcript evaluation and student risk alerts are driving smarter decision-making, but the session emphasized the critical need for trusted, high-quality data as the foundation for successful AI implementation.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839178762001Ghq7
    Architect: Design a higher-ed data framework using AWS and Snowflake to integrate CRM, LMS, SIS, and degree audit tools.
    Empower: Master actionable Tableau visualizations to retire legacy dashboards and speed up time-to-insight.
    Prepare: Discover how a governed, integrated data foundation serves as the launchpad for AI agents and analytics.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839178762001Ghq7">Report a Concern</a>
    Theater
    Community Speaker Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 2
    Moscone West, Level 3
    Moscone West
    Community Speaker
    12:00 p.m. Wednesday, Sep 16
    1:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    What happens when you stop tolerating bad data? See how ODU untangled 25 years of data chaos, built their Education Cloud platform, and created the data foundation their AI future runs on.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 1612:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L2, Theater 5
      FIRST COME FIRST SEATED
    • Wednesday, Sep 161:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L3, Learning Lab Theater D
      FIRST COME FIRST SEATED
  • Yes
    Architect
    Salesforce Platform
    Agentic AI
    Intermediate
    Theater
    All Sessions
    This session explored the transformative role of AI in enhancing productivity, accountability, and decision-making for architects and professionals leveraging Salesforce technologies. Attendees were introduced to practical techniques for integrating AI into workflows, including validation processes and iterative loops for tasks like CPQ to Revenue Cloud migrations. The discussion emphasized the importance of grounding AI in accurate, context-specific data and maintaining human accountability as the ultimate decision-making authority, even as AI accelerates work through parallelization. The speakers also highlighted the use of adversarial AI models to improve outcomes and the necessity of collecting evidence to validate AI-driven results, enabling confident and informed decisions.
    <html><head/><body><p>• AI enables professionals to parallelize work and accelerate productivity, but human accountability remains essential for making sound decisions based on evidence.</p><p>• Adopting a structured validation process, including collecting evidence and setting acceptance criteria, ensures that AI outcomes are accurate and reliable for tasks like migrations to Revenue Cloud.</p><p>• Integrating adversarial AI models and feeding them with context-specific data improves decision-making and helps eliminate bias, fostering better outcomes and trust in AI-driven processes.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780094910436001Cabh
    Understand how AI is changing the responsibilities and decisions of Salesforce Architects.
    Use practical AI techniques to accelerate analysis, design, documentation, and delivery.
    Validate AI-assisted work so the architect stays accountable for the outcome.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1780094910436001Cabh">Report a Concern</a>
    Theater
    Community Speaker Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Trailblazer Forest
    Moscone West
    Community Speaker
    10:00 a.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Learn how architects use AI to understand systems, evaluate designs, govern decisions, and accelerate solution delivery while remaining accountable for outcomes.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 1610:30 AM - 10:50 AM PDT
      (5:30 PM - 5:50 PM GMT)
      Moscone West, L1 Forest, Redwood Theater
      FIRST COME FIRST SEATED
  • Yes
    Executive
    Operations
    Professional Services
    Agentforce
    Data 360
    Agentic AI
    Intermediate
    Breakout
    All Sessions
    Video On Demand
    Breakout
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/agentforce_-_build_your_agentic_enterprise_at_dreamforce_2026/episode/episode-s1e30">Watch now</a>
    Video On Demand
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/agentforce_-_build_your_agentic_enterprise_at_dreamforce_2026/episode/episode-s1e30
    Tuesday, Sep 15
    2:00 p.m. Tuesday, Sep 15
    Learn how Adecco is embedding agentic AI into everyday operations and scaling it across business and delivery.
    Session Format: Breakout
    • Tuesday, Sep 152:30 PM - 3:10 PM PDT
      (9:30 PM - 10:10 PM GMT)
      Moscone West, L3, Room 3022
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Salesforce Platform
    Agentforce
    Beginner
    Keynote
    All Sessions
    The Salesforce Admin keynote celebrated 20 years of the Trailblazer community, highlighting the critical role of Salesforce Admins in driving innovation and adapting to technological shifts. The session introduced groundbreaking tools like Builder Central, which enables admins to create apps, agents, and workflows with natural language, and Quick Pages, which simplifies building single-page React applications. Additionally, new features such as Agentforce Co-worker and the Model Context Protocol (MCP) were unveiled, allowing admins to extend AI-powered solutions across interfaces like Slack, custom portals, and third-party apps. Security and compliance were also emphasized, with tools like Security Center Essentials, Privacy Center, and Transaction Security Policy Accelerators providing admins with robust governance capabilities for trusted AI at scale. These innovations empower Salesforce Admins to lead the Agentic enterprise with trusted, scalable AI solutions across multiple platforms and interfaces.
    <html><head/><body><p>• Builder Central and Quick Pages streamline app and workflow creation with natural language, enabling admins to build faster and more efficiently.</p><p>• Agentforce Co-worker and the Model Context Protocol (MCP) allow AI-powered solutions to work seamlessly across interfaces, including Slack, portals, and third-party apps, ensuring users receive help wherever they work.</p><p>• Security and compliance tools like Privacy Center and Transaction Security Policy Accelerators help admins identify risks, manage data privacy, and prevent data loss, ensuring trusted AI deployment at scale.</p></body></html>
    Session Summary
    Video On Demand
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1781727006316001lj8h
    See how Agentforce and AIforce help you turn business needs into AI-powered experiences faster.
    Learn how to extend trusted AI experiences beyond Salesforce to every user, agent, and surface.
    Discover how Salesforce security and governance capabilities help you operationalize trust and deploy AI with confidence.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1781727006316001lj8h">Report a Concern</a>
    Keynote
    Community Speaker Icon
    Live Session Audio Icon
    Video On Demand Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/dreamforce_2026/series/administrators_at_dreamforce_2026/episode/episode-s1e1">Watch now</a>
    Community Speaker
    Video On Demand
    Live Stream
    https://www.salesforce.com/plus/experience/dreamforce_2026/series/administrators_at_dreamforce_2026/episode/episode-s1e1
    Thursday, Sep 17
    10:00 a.m. Thursday, Sep 17
    Your admin skills were built for this moment. See Salesforce innovations, including AIforce and Builder Central, live demos, and real stories showing admins leading the Agentic Enterprise.
    Session Summary arrow-forward
    Session Format: Keynote
    • Thursday, Sep 1710:30 AM - 11:20 AM PDT
      (5:30 PM - 6:20 PM GMT)
      Moscone West, L3, Keynote - Room 3001
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Architect
    Technology
    Slack
    CRM Analytics
    Productivity
    Intermediate
    Theater
    All Sessions
    This session provided an in-depth exploration of the integration between Slack and Salesforce, showcasing how Slack serves as the conversational interface for Salesforce, enabling seamless connections between the two platforms. Key highlights included the ability to map user identities, leverage seamless authentication, and utilize Slack as a gateway to access Salesforce CRM data with conversational context. The session also unveiled exciting innovations like the upcoming ability to build Slack apps directly within the Salesforce ecosystem, as well as robust data governance and security features such as automated data loss prevention (DLP) rules and private messaging protections. Additionally, cross-platform automation was emphasized, with tools like Slack workflows and Salesforce Flow enabling efficient, real-time collaboration and automation tailored to user needs, all while maintaining security and flexibility for administrators and end users alike.
    <html><head/><body><p>• Slack and Salesforce integration allows seamless access to CRM data within Slack, offering native identity mapping, secure authentication, and enriched conversational context for users across both platforms.</p><p>• The upcoming ability to build Slack apps within the Salesforce ecosystem using tools like Apex will empower developers to create customized Slack experiences powered by Salesforce data.</p><p>• Slack's robust data governance features, including DLP rules, private messaging protections, and customizable workflows, ensure secure and efficient collaboration while respecting user permissions and privacy.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779846978384001VQcM
    Learn how to run a Jobs to Be Done workshop and use Slack as the operating layer for every job your team identifies.
    Learn the CS and Partner Marketing AI transformation framework, from cultural shift to measurable productivity outcomes.
    Walk away with a repeatable playbook for standing up an AI makers community inside a marketing or go-to-market team.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779846978384001VQcM">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Moscone West, Level 3
    Moscone West
    11:00 a.m. Thursday, Sep 17
    12:00 p.m. Wednesday, Sep 16
    Thursday, Sep 17
    Wednesday, Sep 16
    From seamless authentication to Agentforce in Slack, discover what every Salesforce admin needs to know to set up, secure, and scale Slack as the operating layer for your org — all from one platform.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 1612:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L3, Learning Lab Theater C
      FIRST COME FIRST SEATED
    • Thursday, Sep 1711:30 AM - 11:50 AM PDT
      (6:30 PM - 6:50 PM GMT)
      Moscone West, L3, Learning Lab Theater C
      FIRST COME FIRST SEATED
  • Yes
    Administrator
    Developer
    AgentExchange
    Agentforce
    Beginner
    Theater
    All Sessions
    This session provided an in-depth look at AgentExchange, Salesforce's marketplace for apps and agents designed to enhance productivity for sales and service teams. The discussion emphasized the shift from working in isolated applications to a more integrated, AI-powered workflow, allowing users to start tasks in platforms like Slack and complete them seamlessly with connected solutions. Key innovations highlighted included AI-powered discovery for tailored app recommendations, simplified procurement with unified billing, and automated provisioning, all aimed at improving efficiency and trust in app selection. Several standout applications, such as document generation tools, duplicate data management apps, and AI-driven insights for sales and service teams, were showcased to demonstrate how AgentExchange extends Salesforce and Slack capabilities across various business use cases.
    <html><head/><body><p>• AgentExchange now incorporates AI-powered discovery, enabling users to input business use cases and receive tailored app and agent recommendations for improved efficiency.</p><p>• Highlighted apps such as document generation tools and duplicate data management solutions showcase how AgentExchange extends Salesforce and Slack functionalities while ensuring secure and governed integrations.</p><p>• The session stressed the importance of automating routine tasks and prioritizing secure, native extensions to maximize productivity and maintain high data quality within Salesforce ecosystems.</p></body></html>
    Session Summary
    https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839461121001Gp8l
    Learn seven Salesforce MVP vetted agents and apps designed to eliminate admin work in sales and service environments.
    Understand practical strategies for deploying tools to accelerate customer support response times and improve efficiency.
    Learn which agents and apps align to your organization's specific pain points.
    Yes
    <a href="https://docs.google.com/forms/d/1RxLLEWKfFX0b9bpAoLIiCAcWhF_8t_8UZ8HDIdBLXMU/viewform?usp=pp_url&entry.996201328=1779839461121001Gp8l">Report a Concern</a>
    Theater
    Community Speaker Icon
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Trailblazer Forest
    Moscone West
    Community Speaker
    3:00 p.m. Wednesday, Sep 16
    Wednesday, Sep 16
    Stop wasting time on mundane data entry. Discover seven trusted agents and apps built to automate your daily tasks, speed up customer support, and make you the hero of your department.
    Session Summary arrow-forward
    Session Format: Theater
    • Wednesday, Sep 163:00 PM - 3:20 PM PDT
      (10:00 PM - 10:20 PM GMT)
      Moscone West, L1 Forest, AgentExchange Theater
      FIRST COME FIRST SEATED
  • Yes
    Activity
    All Sessions
    Activity
    Visible
    Yes
    3:00 p.m. Thursday, Sep 17
    8:00 a.m. Wednesday, Sep 16
    2:00 p.m. Thursday, Sep 17
    Tuesday, Sep 15
    8:00 a.m. Tuesday, Sep 15
    9:00 a.m. Thursday, Sep 17
    1:00 p.m. Tuesday, Sep 15
    Wednesday, Sep 16
    1:00 p.m. Thursday, Sep 17
    9:00 a.m. Tuesday, Sep 15
    8:00 a.m. Thursday, Sep 17
    9:00 a.m. Wednesday, Sep 16
    3:00 p.m. Wednesday, Sep 16
    2:00 p.m. Tuesday, Sep 15
    Thursday, Sep 17
    4:00 p.m. Wednesday, Sep 16
    Slack Learning Lab Small Gorup Workshop- Advanced Prompting & AI Skills: How Sellers Use Slackbot
    Session Format: Activity
    • Tuesday, Sep 158:00 AM - 8:30 AM PDT
      (3:00 PM - 3:30 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Tuesday, Sep 158:45 AM - 9:15 AM PDT
      (3:45 PM - 4:15 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Tuesday, Sep 159:30 AM - 10:00 AM PDT
      (4:30 PM - 5:00 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Tuesday, Sep 151:00 PM - 1:30 PM PDT
      (8:00 PM - 8:30 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Tuesday, Sep 151:45 PM - 2:15 PM PDT
      (8:45 PM - 9:15 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Tuesday, Sep 152:30 PM - 3:00 PM PDT
      (9:30 PM - 10:00 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Wednesday, Sep 168:00 AM - 8:30 AM PDT
      (3:00 PM - 3:30 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Wednesday, Sep 168:45 AM - 9:15 AM PDT
      (3:45 PM - 4:15 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Wednesday, Sep 169:30 AM - 10:00 AM PDT
      (4:30 PM - 5:00 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Wednesday, Sep 163:30 PM - 4:00 PM PDT
      (10:30 PM - 11:00 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Wednesday, Sep 164:15 PM - 4:45 PM PDT
      (11:15 PM - 11:45 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Thursday, Sep 178:00 AM - 8:30 AM PDT
      (3:00 PM - 3:30 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Thursday, Sep 178:45 AM - 9:15 AM PDT
      (3:45 PM - 4:15 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Thursday, Sep 179:30 AM - 10:00 AM PDT
      (4:30 PM - 5:00 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Thursday, Sep 171:30 PM - 2:00 PM PDT
      (8:30 PM - 9:00 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Thursday, Sep 172:15 PM - 2:45 PM PDT
      (9:15 PM - 9:45 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED
    • Thursday, Sep 173:00 PM - 3:30 PM PDT
      (10:00 PM - 10:30 PM GMT)
      Moscone West, L3, Learning Lab, Slack Workshop B
      FIRST COME FIRST SEATED

I go to Dreamforce because innovation is transferable across industries, and I can connect with a community that stretches across cities, time zones, and years.

Kathy Lueckeman

Chair, Education Trailblazers Association

Transform every
part of your business.
Become an Agentic Enterprise.

September 15–17 | San Francisco and Salesforce+

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