The sessions are set, let the exploration begin. 

Past Sessions

09:00 BST - Thursday, Jun 29th

• Yes

  Operations

  Service

  Financial Services

  Agentforce Financial Services

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Accelerate Value Creation with Process Mining
  Intelligent automation is creating competitive advantage across industries. Hear how an award-winning bank applies process mining to impact productivity, reduce operational costs, and wow customers.

  Scott Radburn , GM, Operational Monitoring, Automation & Compliance, ANZ Bank

  Marcello La Rosa , CEO, Apromore

  • Thursday, Jun 29th09:00 - 09:20 BST

    (08:00 - 08:20 GMT)

    Stage Two - Content Pavilion
• Yes

  Other

  Other

  Trailhead

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Be A Trailblazer in the Salesforce Ecosystem
  Anyone can build a successful career, community, and company with Salesforce. Supercharge your success with Trailhead and Trailblazer Community innovations, career resources, and best practices.

  Papya Qureshi , Consultant, Inardua

  Helen Ives , Director Trailhead Academy Partners, Salesforce

  Janet Okuyemi , Functional Consultant, EPAM

  • Thursday, Jun 29th09:00 - 09:20 BST

    (08:00 - 08:20 GMT)

    Trailblazer Theatre - Trailblazer Forest
• Yes

  Architect

  IT

  Energy and Utilities

  Manufacturing

  Agentforce MuleSoft

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Building the Next Generation Workforce with MuleSoft
  Learn how to develop connected digital experiences for your workforce with an API-led approach that enables greater service agility and drive cost savings across the entire business.

  Riddhima Madan , Integration Manager, All integration projects/programs

  Ludmila Fadejeva , Strategic Enterprise Account Executive, Salesforce

  Dean Garvey-North , CIO - Director or Digital Engineering, Thames Water

  • Thursday, Jun 29th09:00 - 09:20 BST

    (08:00 - 08:20 GMT)

    Stage Three - Content Pavilion
• Yes

  Operations

  Sales

  Agentforce 360 Platform

  AppExchange

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Close Deals Faster with DocuSign for Salesforce
  See how DocuSign solutions complement Salesforce with embedded workflows for document generation, negotiation, signing, and Al-driven analysis all within the Salesforce tools you already use

  Alan McNabola , RVP, Docusign

  Kim Plenderleith , Account Executive, DocuSign

  David Prowting , Project Manager, Vodafone Group Services

  • Thursday, Jun 29th09:00 - 09:20 BST

    (08:00 - 08:20 GMT)

    Campground Theatre - Campground
• Yes

  Administrator

  IT

  Agentforce 360 Platform

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Deliver Success as a Salesforce Admin
  Get an inside look at how Salesforce Admins build solutions and deliver success at their organisations. See technology in action with live demos and learn about the skills admins need to succeed.

  Emma Keeling , Consultancy Founder / Nonprofit Community Group Leader, Hazledene Solutions

  Rebecca Saar , Senior Director, Admin Relations, Salesforce

  Gillian Bruce , Principal Admin Evangelist, Salesforce

  • Thursday, Jun 29th09:00 - 09:20 BST

    (08:00 - 08:20 GMT)

    Stage Four - Content Pavilion
• Yes

  IT

  Operations

  Media and Entertainment

  Agentforce Media

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  How Media Trailblazers are Transforming Customer Experience
  Discover how Media companies are elevating their brand and increasing customer engagement by transforming and simplifying customer experience at scale.

  George Dawson , Area Vice President, Salesforce

  Adeel Akram , Lead Solutions Engineer, Salesforce

  Rory Marsden , Director of Commercial Operations, Zoopla

  • Thursday, Jun 29th09:00 - 09:20 BST

    (08:00 - 08:20 GMT)

    Stage One - Content Pavilion
• Yes

  Marketing

  Agentforce Service

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Scale Personalised Self-Service with AI
  See a demo of the latest Self-Service innovation to drive proactive engagement in the era of intelligent support. Learn how to increase case deflection while improving the customer experience.

  Katie Tagg , Solution Engineer, Salesforce

  Alastair Martin , Service Cloud Account Executive, Salesforce

  • Thursday, Jun 29th09:00 - 09:20 BST

    (08:00 - 08:20 GMT)

    Marketing and Service Theatre - Campground
• Yes

  Campfire

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Tableau your Salesforce Data
  Discover hidden insights in your Salesforce data using visual analytics. Join me in this beginners session for all skill levels where we will visualize Salesforce data in Tableau.

  Lorna Brown , Data School Coach, The Information Lab

  • Thursday, Jun 29th09:00 - 09:20 BST

    (08:00 - 08:20 GMT)

    Trailblazer Community Campfire- Trailblazer Forest
• Yes

  Public Sector

  Government Cloud

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Welcome & Orientation Session
  Join us for a welcome breakfast session to meet the team and walk through all the relevant public sector sessions & activities that are available for you during the day.

  Louise Ashbrook , Area Vice President, Salesforce

  Simon Collinson , Head of UK Public Sector, Salesforce

  Craig Mill , GPS EMEA Central Europe Sales Leader, Salesforce

  • Thursday, Jun 29th09:15 - 09:35 BST

    (08:15 - 08:35 GMT)

    Public Sector Theatre - Campground
• Yes

  Operations

  Service

  Financial Services

  Healthcare and Life Sciences

  Agentforce Financial Services

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Engaging Financial Services Employees and Customers
  The employee experience has a huge influence on the customer experience. Hear from a leading insurer how they’re enabling their staff with digital tools to be more customer-centric than ever before.

  Andrew Mais , AXA UK Client Executive, Salesforce

  Sarah Goodwin , Head of Propositions, AXA Health

  • Thursday, Jun 29th09:30 - 09:50 BST

    (08:30 - 08:50 GMT)

    Stage Three - Content Pavilion
• Yes

  Sales

  Service

  Technology

  Agentforce Sales

  Agentforce Service

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  How Tech Companies Deliver Innovative Customer Experience
  Hear how Tech Trailblazers are focusing on customer retention and experience to fuel growth.

  Pavithra Chidambaram , Principal Solution Engineer, Salesforce

  Nate Skinner , CMO, Onfido

  Steven Hubert , AVP, Salesforce

  Francesca Porter , General Counsel, Onfido

  • Thursday, Jun 29th09:30 - 09:50 BST

    (08:30 - 08:50 GMT)

    Stage One - Content Pavilion
• Yes

  Marketing

  Financial Services

  Retail

  Agentforce Marketing

  Customer Data Cloud

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Personalise Your Customer Experience at Scale with AI
  The right customer experience is essential at every step in the lifecycle. Find out how pairing your customer data with AI delivers personalisation that increases engagement, sales and loyalty.

  Ali Travers , Senior Solution Engineer, Salesforce

  Bhavesh Pau , Strategic Accounts Lead, Salesforce

  Alex Williams , Head of Growth & Personalisation (Director), M&S

  • Thursday, Jun 29th09:30 - 09:50 BST

    (08:30 - 08:50 GMT)

    Stage Four - Content Pavilion
• Yes

  Operations

  Sales

  Financial Services

  Manufacturing

  Agentforce Sales

  Sales Performance Management

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Sales Methodology - Drive Winning Sales Behaviors
  Explore challenges facing sales leaders and sales organisations in the new world of sales. The role of technology, methodology and process to create high-performance sellers, teams and their leaders.

  Nick Dagg , MD, UK & Ireland GTM, Experian

  Christoffer Ellehuus , President, Sales Effectiveness Practice, Korn Ferry

  Jen Nelson , Head of Global Business Efficiency, IMI Critical Engineering

  • Thursday, Jun 29th09:30 - 09:50 BST

    (08:30 - 08:50 GMT)

    Stage Two - Content Pavilion
• Yes

  Sales

  Service

  Agentforce Sales

  Agentforce Service

  Theatre

  Thursday, Jun 29

  9:00 a.m. Thursday, Jun 29
  Transform the Agent and Customer Experience Today with AI
  Join Vonage Strategic Services Director Tara Aldridge as we explore how Artificial Intelligence is shaping the future of customer service and how it can improve customer experience.

  Tara Aldridge , Strategic Services Director, Vonage

  • Thursday, Jun 29th09:30 - 09:50 BST

    (08:30 - 08:50 GMT)

    Campground Theatre - Campground

10:00 BST - Thursday, Jun 29th

• Yes

  Keynote

  Thursday, Jun 29

  10:00 a.m. Thursday, Jun 29
  World Tour London: AI Day Main Keynote (Overflow)
  AI is changing everything and every business needs to connect with their customers in a whole new way - but we need to ask more of AI. Calling All TrAIlblazers, join to see the future of Salesforce and discover trusted enterprise AI, built for CRM.
  • Thursday, Jun 29th10:00 - 11:00 BST

    (09:00 - 10:00 GMT)

    Stage One - Content Pavilion
• Yes

  Keynote

  Thursday, Jun 29

  10:00 a.m. Thursday, Jun 29
  World Tour London: AI Day Main Keynote (Overflow)
  AI is changing everything and every business needs to connect with their customers in a whole new way - but we need to ask more of AI. Calling All TrAIlblazers, join to see the future of Salesforce and discover trusted enterprise AI, built for CRM.
  • Thursday, Jun 29th10:00 - 11:00 BST

    (09:00 - 10:00 GMT)

    Campground Theatre - Campground
• Yes

  Keynote

  Thursday, Jun 29

  10:00 a.m. Thursday, Jun 29
  World Tour London: AI Day Main Keynote (Overflow)
  AI is changing everything and every business needs to connect with their customers in a whole new way - but we need to ask more of AI. Calling All TrAIlblazers, join to see the future of Salesforce and discover trusted enterprise AI, built for CRM.
  • Thursday, Jun 29th10:00 - 11:00 BST

    (09:00 - 10:00 GMT)

    Stage Three - Content Pavilion
• Yes

  Customer Data Cloud

  Einstein

  Keynote

  See sessions also available on Salesforce+

  This session will also be available on Salesforce+

  Thursday, Jun 29

  10:00 a.m. Thursday, Jun 29
  World Tour London: AI Day Main Keynote
  AI is changing everything and every business needs to connect with their customers in a whole new way - but we need to ask more of AI. Calling All TrAIlblazers, join to see the future of Salesforce and discover trusted enterprise AI, built for CRM.

  Sarah Aerni , VP, Data Science & Engineering, Salesforce

  Ansar Ahmed , VP, Solution Consulting, Salesforce

  Zahra Bahrololoumi , CEO, UK&I, Salesforce

  Todd Halfpenny , Mobile Technical Architect, Caddify

  Ruqaiyah Jaffery , Director, Messaging & Engagement, Salesforce

  Patrick Stokes , EVP, Product & Industries Marketing, Salesforce

  Salesforce+ Session: This session will also be available on Salesforce+
  • Thursday, Jun 29th10:00 - 11:00 BST

    (09:00 - 10:00 GMT)

    Keynote Room
• Yes

  Keynote

  Thursday, Jun 29

  10:00 a.m. Thursday, Jun 29
  World Tour London: AI Day Main Keynote (Overflow)
  AI is changing everything and every business needs to connect with their customers in a whole new way - but we need to ask more of AI. Calling All TrAIlblazers, join to see the future of Salesforce and discover trusted enterprise AI, built for CRM.
  • Thursday, Jun 29th10:00 - 11:00 BST

    (09:00 - 10:00 GMT)

    Stage Four - Content Pavilion
• Yes

  Keynote

  Thursday, Jun 29

  10:00 a.m. Thursday, Jun 29
  World Tour London: AI Day Main Keynote (Overflow)
  AI is changing everything and every business needs to connect with their customers in a whole new way - but we need to ask more of AI. Calling All TrAIlblazers, join to see the future of Salesforce and discover trusted enterprise AI, built for CRM.
  • Thursday, Jun 29th10:00 - 11:00 BST

    (09:00 - 10:00 GMT)

    Trailblazer Theatre - Trailblazer Forest
• Yes

  Keynote

  Thursday, Jun 29

  10:00 a.m. Thursday, Jun 29
  World Tour London: AI Day Main Keynote (Overflow)
  AI is changing everything and every business needs to connect with their customers in a whole new way - but we need to ask more of AI. Calling All TrAIlblazers, join to see the future of Salesforce and discover trusted enterprise AI, built for CRM.
  • Thursday, Jun 29th10:00 - 11:00 BST

    (09:00 - 10:00 GMT)

    Stage Two - Content Pavilion

11:00 BST - Thursday, Jun 29th

• Yes

  Campfire

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  Accelerate with AI
  Get an actionable introduction to harnessing AI &data management to revolutionize your organization. Learn about data selection, avoiding data silos&data quality assurance for maximizing AI benefits.

  Leon Crisp , Founder & CEO, Ortoo

  • Thursday, Jun 29th11:00 - 11:20 BST

    (10:00 - 10:20 GMT)

    Trailblazer Community Campfire- Trailblazer Forest
• Yes

  Developer

  Agentforce 360 Platform

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  Get Started with Salesforce Development
  From Apex to Lighting Web Components, building apps on the Salesforce platform is faster than ever. Get an overview of the best developer features and learn how to get started.

  Richard Clark , Chief Strategy Officer, Provar

  • Thursday, Jun 29th11:00 - 11:20 BST

    (10:00 - 10:20 GMT)

    Trailblazer Theatre - Trailblazer Forest
• Yes

  Operations

  Service

  Public Sector

  Experience Cloud

  Agentforce Service

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  10 Insights: Government Service Modernisation and Salesforce
  How Government is using market leading customer engagement capabilities to modernise services for better customer experiences, a lower cost of operation and a faster pace of transformation.

  James Lee-Smith , VP Strategy & Business Development, Salesforce

  • Thursday, Jun 29th11:10 - 11:30 BST

    (10:10 - 10:30 GMT)

    Public Sector Theatre - Campground
• Yes

  Sales

  Service

  Travel, Transportation, and Hospitality

  Agentforce Marketing

  Agentforce Sales

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  Revolutionalise Hospitality Experiences with Data
  Build guest engagement and increased customer lifetime value through personalisation and automation.

  Tony Rimbault , Director of Sales, Caprice Holdings/Ivy Collection

  Rachel Kenney , Head of Travel, Transportation and Hospitality, Area Vice President, Salesforce

  Stephanie Mechanic , Head of Sales, Caprice Holdings and The Ivy Collection

  Simon Allison , Head of Marketing, Caprice Holdings

  • Thursday, Jun 29th11:15 - 11:35 BST

    (10:15 - 10:35 GMT)

    Stage One - Content Pavilion
• Yes

  Operations

  Other

  Other

  Einstein

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  Strategic Planning for Generative AI Success
  Generative AI can transform customer engagement, but only if companies learn to harness it. See how Salesforce experts help customers shape their AI strategy, and build the roadmap to make it real.

  Georgia Steele Matthews , Director, Professional Services, Salesforce

  Mark Wakelin , EVP, Global Professional Services, Salesforce

  • Thursday, Jun 29th11:15 - 11:35 BST

    (10:15 - 10:35 GMT)

    Stage Three - Content Pavilion
• Yes

  Retail

  Customer Data Cloud

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  Bring Your Own Models to Salesforce with Amazon Sagemaker
  Explore how integrating your own generative AI models and custom ML models with the dynamic capabilities of Salesforce, empowered by Amazon SageMaker, can open new horizons for AI-driven solutions.

  Daryl Martis , Product Management Director, Salesforce

  Ravi Bhattiprolu , Sr Partner Solutions Architect, Amazon Web Services (AWS)

  Rachna Chadha , Principal AI/ML Architect, AWS

  • Thursday, Jun 29th11:30 - 11:50 BST

    (10:30 - 10:50 GMT)

    Stage Two - Content Pavilion
• Yes

  Administrator

  Agentforce 360 Platform

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  Discover User Management Best Practices
  Ensure your users have the full capability to do their jobs with Salesforce. Learn how to use out-of-the-box tools to manage user access and customise user experiences.

  Gonzalo Gambino , Director of Product Management, Salesforce Platform & Data Cloud, Salesforce

  Louise Lockie , MVP and Consultant, Independent

  • Thursday, Jun 29th11:30 - 11:50 BST

    (10:30 - 10:50 GMT)

    Trailblazer Theatre - Trailblazer Forest
• Yes

  Service

  Other

  Agentforce Service

  Einstein

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  Einstein GPT: Service Just Got A Whole Lot Smarter
  Generative AI will revolutionize how you connect with customers. Learn how Einstein GPT & Service Cloud helps companies improve customer satisfaction and drive agent productivity.

  Cat Goodenough , Account Executive, Salesforce

  Andy Butterfield , UK Customer Experience Lead, Salesforce

  • Thursday, Jun 29th11:30 - 11:50 BST

    (10:30 - 10:50 GMT)

    Marketing and Service Theatre - Campground
• Yes

  Campfire

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  Explore Common MuleSoft Projects
  Get an introduction to common MuleSoft framework projects, followed by a discussion on best practices when it comes to getting up and running with MuleSoft to optimize for maximum code reuse.

  Francis Edwards , Senior Software Developer, Saint-Gobain

  • Thursday, Jun 29th11:30 - 11:50 BST

    (10:30 - 10:50 GMT)

    Trailblazer Community Campfire- Trailblazer Forest
• Yes

  Data Analyst

  IT

  Automotive

  Financial Services

  Tableau

  CRM Analytics

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  In Conversation: Building a Data Culture
  To build a data culture, you need to know where to start. Join leaders from Jaguar Landrover, Barclaycard and Freshfields to learn how you can set your business up for success with data and analytics

  Amy Ryder , Data Adoption & Enablement Manager, JLR

  Craig Ashton-Chalmers , Senior Global Manager, CRM & MarTech, Freshfields

  Simon Quinton , AVP Sales EMEA, Tableau, Salesforce

  Tony Knock , Head of Data Solutions, Barclaycard

  • Thursday, Jun 29th11:30 - 11:50 BST

    (10:30 - 10:50 GMT)

    Stage Four - Content Pavilion
• Yes

  Operations

  Service

  Energy and Utilities

  Agentforce Field Service

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  Reimagining Field Services
  Unlock the journey of field service transformation! Witness how a water management pioneer reimagined and redesigned the field force experience delivering tangible business and customer benefits.

  William Jackson , Engagement Manager - DCX, Capgemini

  Nisarg Hirani , General Manager: Transformation, Scottish Water

  Deborah Taylor , Transformation Programme Manager, Scottish Water

  • Thursday, Jun 29th11:30 - 11:50 BST

    (10:30 - 10:50 GMT)

    Campground Theatre - Campground
• Yes

  Operations

  Service

  Public Sector

  Experience Cloud

  Agentforce Service

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  Building the NHS as a Great Place to Work
  NHS Professionals will share their journey to attract, recruit, retrain and support an engaged workforce leveraging the power of Salesforce.

  David Callow , CIO, NHS Professionals

  Nicola McQueen , CEO, NHS Professionals

  Louise Ashbrook , Area Vice President, Salesforce

  • Thursday, Jun 29th11:40 - 12:00 BST

    (10:40 - 11:00 GMT)

    Public Sector Theatre - Campground
• Yes

  Sales

  Service

  Communications

  Agentforce Communications

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  How Communications Providers are Accelerating B2B Sales
  Hear how Trailblazers in the Communications industry are enabling their teams to deliver sales experiences through fast implementation, lead-to-order and maximising OOTB.

  Marc Francis , Head of Sales Enablement, Three UK

  Darius Poli , Principle Solution Consultant, Salesforce

  Vicky Nisbet , Senior AVP, Sales, Salesforce

  • Thursday, Jun 29th11:50 - 12:10 BST

    (10:50 - 11:10 GMT)

    Stage One - Content Pavilion
• Yes

  Developer

  IT

  Travel, Transportation, and Hospitality

  Technology

  Slack

  Theatre

  Thursday, Jun 29

  11:00 a.m. Thursday, Jun 29
  How to Unlock Productivity Potential with Slack
  Learn how businesses are using Slack & Salesforce to achieve organisational objectives by better connecting their teams & external stakeholders, improving knowledge sharing & unleashing productivity.

  Mathis Bogens , Head Of Internal Communication, Bolt

  Daniel Hansens , Senior Director, Product Marketing, Slack, Salesforce / Slack

  • Thursday, Jun 29th11:50 - 12:10 BST

    (10:50 - 11:10 GMT)

    Stage Three - Content Pavilion

12:00 BST - Thursday, Jun 29th

• Yes

  Administrator

  IT

  Agentforce 360 Platform

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Automate Business Processes with Flow
  Salesforce Admins automate critical business processes fast with Flow. See Flow in action and get ready to flex your process automation skills to build your first flow.

  Claire Jones , Salesforce Consultant, ThirdEye Consulting

  Mark Ross , Senior Content Writer, Salesforce

  • Thursday, Jun 29th12:00 - 12:20 BST

    (11:00 - 11:20 GMT)

    Trailblazer Theatre - Trailblazer Forest
• Yes

  Service

  Automotive

  Financial Services

  Agentforce Service

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Salesforce and Accenture: Better Together
  Transform and reimagine Service by rotating from costly, reactive touchpoints, to revenue-generating value centres that are the reason customers feel like family and want to stay.

  Georgia Steele Matthews , Director, Professional Services, Salesforce

  Paul Edwards , Managing Director, Accenture

  • Thursday, Jun 29th12:00 - 12:20 BST

    (11:00 - 11:20 GMT)

    Campground Theatre - Campground
• Yes

  Service

  Agentforce Service

  Einstein

  Keynote

  See sessions also available on Salesforce+

  This session will also be available on Salesforce+

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Service Keynote: Scale Now and Grow Loyalty with Service GPT
  Service leaders need to keep up with the latest technology to create lifelong customer loyalty. Discover how to scale connected, personalised customer experiences with trusted AI + Data + CRM.

  Brenda Bown , CMO, Service, Salesforce

  Rebecca Mackenzie , Global Director, Product Marketing, Salesforce

  Ben Hull , Product Owner, Service Cloud, John Lewis Partnership

  Ed Thompson , SVP, Customer Experience, Market Strategy, Salesforce

  Salesforce+ Session: This session will also be available on Salesforce+
  • Thursday, Jun 29th12:00 - 12:30 BST

    (11:00 - 11:30 GMT)

    Keynote Room
• Yes

  Marketing

  Agentforce Marketing

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Use Data Cloud to Personalise Digital Experiences
  Learn how you can use the power of Data Cloud to activate first-party data in personalized digital experiences across web, email, and paid media.

  Karthik Yadav , Solution Engineer, Salesforce

  • Thursday, Jun 29th12:00 - 12:20 BST

    (11:00 - 11:20 GMT)

    Marketing and Service Theatre - Campground
• Yes

  Finance and Accounting

  IT

  Financial Services

  Agentforce Financial Services

  Agentforce Net Zero

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Achieve Sustainability at Scale
  ESG reporting across your entire value chain requires more than just coordination and communication. Learn how to account for your stakeholders and enable them to achieve their sustainability goals.

  Ryan Joyce , Head of Net-Zero Cloud EMEA North, Salesforce

  Lily Billings , Head of Sustainability Foresight Group, Foresight Group

  Kimberley Bradbury , UK/I Salesforce Net-Zero Cloud Lead, PwC

  • Thursday, Jun 29th12:10 - 12:30 BST

    (11:10 - 11:30 GMT)

    Stage Four - Content Pavilion
• Yes

  IT

  Public Sector

  Agentforce Service

  Tableau

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Becoming Digitally Enabled, Data Led Regulator of the Future
  How the FCA manage the authorisation and regulation of the financial markets using digital data flows and case management. Showcasing FCA's journey to become a digital data led regulator.

  Andrew Lyons , Senior Product Manager, Regulatory Systems, Financial Conduct Authority

  Kati Rantala , Client Director, Salesforce

  • Thursday, Jun 29th12:10 - 12:30 BST

    (11:10 - 11:30 GMT)

    Public Sector Theatre - Campground
• Yes

  Product Management

  Sales

  Automotive

  Retail

  Agentforce Consumer Goods

  Agentforce Automotive

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Unlocking New Revenue Streams, Powered by Salesforce
  Join Salesforce Customers and Partners who are directly monetising the use of the Salesforce Customer 360 in new and innovative ways. Learn about use-cases, customer stories and the path to success.

  Cara-Lee Loganberg , SVP Sales & Marketing, Powerverse

  Christopher Schyma , UKI Lead, Customer GTM & Digital Managed Services, Salesforce

  Katie Williams , iX Retail Innovation Lead, IBM

  Danny Bagge , Customer Transformation Lead, IBM

  • Thursday, Jun 29th12:10 - 12:30 BST

    (11:10 - 11:30 GMT)

    Stage Two - Content Pavilion
• Yes

  Product Management

  Healthcare and Life Sciences

  Agentforce Sales

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  6 Guiding Principles to Maximise Salesforce Adoption
  Your company bought Salesforce, now what? Simple: Adoption = Business Value. Join adoption experts as they guide you through 6 principles to get your teams up-and-running quickly with Salesforce.

  Joakim Lundkvist , Commercial Growth & Effectiveness Leader, Cytiva

  Arjun Menon , Principal Success Manager, Salesforce

  • Thursday, Jun 29th12:25 - 12:45 BST

    (11:25 - 11:45 GMT)

    Stage Three - Content Pavilion
• Yes

  Small Business Owner

  Service

  Retail

  Consumer Goods

  Agentforce Consumer Goods

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Elevate Consumer Care: Scale Service your Customers Love
  Driving profitable growth is a top priority for CPGs. Hear how one of the world’s largest frozen food companies delights its customers by providing top-tier customer service.

  Nersan Gopal , Head of Consumer Services, Nomad Foods Europe Ltd

  Yashwant Rai , Principal Solution Engineer, Salesforce

  Felicity Starr , Regional Vice President, Salesforce

  • Thursday, Jun 29th12:25 - 12:45 BST

    (11:25 - 11:45 GMT)

    Stage One - Content Pavilion
• Yes

  Developer

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Discover the Future of Development
  Get a behind-the-scenes look at the latest innovations and features for developers with a sneak peek into the Future of Automation and Development.

  Alba Rivas , Principal Developer Advocate, Salesforce

  Philippe Ozil , Principal Developer Advocate, Salesforce

  • Thursday, Jun 29th12:30 - 12:50 BST

    (11:30 - 11:50 GMT)

    Trailblazer Theatre - Trailblazer Forest
• Yes

  Campfire

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Future-Proof Your Salesforce Career with 10 Tips and Tricks
  Discover resume and personal branding tips to stand out from the crowd and become a sought-after Salesforce professional.

  Christine Marshall , Salesforce Administrator, Salesforce Ben

  • Thursday, Jun 29th12:30 - 12:50 BST

    (11:30 - 11:50 GMT)

    Trailblazer Community Campfire- Trailblazer Forest
• Yes

  Sales

  Service

  Media and Entertainment

  Retail

  Agentforce Revenue Management

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Salesforce Enabling Financial Times Subscription Growth
  Discover the secrets behind the Financial Times' digital growth ambition and CRM journey, brought to life by the Salesforce platform and Merkle. Learn more at our speaker session.

  Marie-Elodie Fardin , Senior Product Manager, Financial Times Ltd (Global Org)

  Colm Barry , Head of Marketing, Pexlify, a Merkle Company

  • Thursday, Jun 29th12:30 - 12:50 BST

    (11:30 - 11:50 GMT)

    Campground Theatre - Campground
• Yes

  Marketing

  Agentforce Marketing

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Supercharge Growth by Combining ABM and Lead Gen Strategies
  Generating pipeline and growing revenue are top of mind for B2B marketers. Learn how Marketing Cloud Account Engagement can help you drive efficient growth with lead generation and ABM strategies.

  Aman Singh , Senior Solution Engineer, Salesforce

  • Thursday, Jun 29th12:30 - 12:50 BST

    (11:30 - 11:50 GMT)

    Marketing and Service Theatre - Campground
• Yes

  Finance and Accounting

  Operations

  Media and Entertainment

  AppExchange

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Delivering Certainty for Services Businesses with Certinia
  Services businesses need to adapt in order to thrive. Join us to explore current challenges and discover how a connected business, that delivers with agility & intelligence, ensures business certainty

  Tom Mudd , Head of Business Operations, Edit Agency Ltd

  Simon Jones , RVP, Certinia Inc

  • Thursday, Jun 29th12:45 - 13:05 BST

    (11:45 - 12:05 GMT)

    Stage Two - Content Pavilion
• Yes

  Architect

  IT

  Automotive

  Agentforce MuleSoft

  Agentforce Automotive

  Theatre

  Thursday, Jun 29

  12:00 p.m. Thursday, Jun 29
  Driving the Unified Customer Experience with MuleSoft
  Learn how to create a consistent and unified view of customers & assets around the world by connecting different business areas through integrating various systems with Salesforce.

  Simon Tada , Senior Product Marketing Manager, Salesforce

  Kent Packman , Salesforce Solution Architect, Aston Martin Lagonda

  Matthew Randall , Head of Software Development and Integration, Aston Martin Lagonda

  • Thursday, Jun 29th12:45 - 13:05 BST

    (11:45 - 12:05 GMT)

    Stage Four - Content Pavilion