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Architect Intentional Marketing Solutions
Use Well-Architected to bridge the gap between architects and marketers. Learn how to design intentional solutions that align technical capabilities with a marketer’s business objectives.
Important: This session is first come, first seated. You do not have a reserved seat.

, Lead Evangelist, Salesforce

Role: Architect
Product: Agentforce Marketing, Agentforce 360 Platform
Session Level: Beginner
Session Type: Theater
  • Tuesday, Sep 171:30 PM - 1:50 PM PDT
    (8:30 PM - 8:50 PM GMT)
    Moscone West, L1 Forest, Redwood Theater
  • Wednesday, Sep 1810:00 AM - 10:20 AM PDT
    (5:00 PM - 5:20 PM GMT)
    Moscone West, L1 Forest, Redwood Theater
Session Summary by Einstein: During the Salesforce conference session, an evangelist from the Salesforce Architect team recounted their experiences with Exacttarget implementations and the transition to Marketing Cloud, highlighting the high failure rate of projects involving marketers compared to other Salesforce projects. The session focused on the Salesforce Well-Architected Framework, emphasizing the need for trust, ease, and adaptability in solutions, particularly for marketing projects. The speaker discussed the importance of intentional solutions that deliver immediate and long-term business value, and the session provided practical advice on governance, prioritization, and roadmapping, using patterns and anti-patterns to illustrate successful strategies. This advice was encapsulated by the Benjamin Franklin quote emphasizing the importance of planning in project success.
Key Takeaways by Einstein:

• The Salesforce Well-Architected Framework is a critical tool for architects, offering guidance towards creating successful, trusted, easy-to-use, and adaptable solutions on the Salesforce platform.

• Intentionality in architecture is key to successful marketing projects, with a focus on delivering solutions that provide immediate and sustained business value, addressing the unique challenges of working with marketers.

• Effective governance, prioritization, and roadmapping, with a clear understanding of business impacts and stakeholder alignment, are essential patterns for navigating the complexities of marketing projects on Salesforce.

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