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Architecting Unified Web Analytics with Data Cloud
Go behind the scenes of architect.salesforce.com and learn how the Salesforce Well-Architected team unified and deepened our website analytics with Data Cloud.
Important: This session is first come, first seated. You do not have a reserved seat.

, Sr Director, Well-Architected & Salesforce Architects, Salesforce

, Software Engineer, Salesforce

Role: Architect
Product: Agentforce 360 Platform, Data 360
Session Level: Beginner
Session Type: Theater
  • Tuesday, Sep 173:30 PM - 3:50 PM PDT
    (10:30 PM - 10:50 PM GMT)
    Moscone West, L1 Forest, Redwood Theater
  • Wednesday, Sep 1811:00 AM - 11:20 AM PDT
    (6:00 PM - 6:20 PM GMT)
    Moscone West, L1 Forest, Redwood Theater
Session Summary by Einstein: The Salesforce conference session provided an in-depth exploration of unifying web analytics through Data Cloud, offering insights on the integration of website interactions using the Interactions SDK. The speakers shared their firsthand experience in implementing Salesforce products for their website analytics, emphasizing the importance of using Salesforce's own products for credibility and trust. They highlighted the need for data-driven decisions, the replacement of non-Salesforce products in their stack, and the democratization of data access within their team. Technical requirements such as trust, privacy, and compliance with consent were addressed, alongside the seamless unification of data sources like Google Analytics with Salesforce's Data Cloud using well-architected solutions.
Key Takeaways by Einstein:

• Salesforce's Data Cloud and Interactions SDK were leveraged to capture and unify website analytics, providing valuable lessons on data preparation and schema management.

• The session underscored the significance of architecting with trust and privacy in mind, ensuring compliance and user consent in web analytics tracking.

• Attendees were directed to additional resources, including a comprehensive blog post and curated architect track events, for further learning and implementation guidance.

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Salesforce Developer, IBM