Maytronics:Transforming Customer Service with Commerce Cloud
Learn how Maytronics transformed its business by unifying its customer data in Commerce Cloud to improve customer service and grow digital sales.
Important: This session is first come, first seated. You do not have a reserved seat.
, Global CIO, Maytronics
, Sr Director, Product Marketing, Salesforce
, Director, Product Marketing, Salesforce
, CEO, Maytronics
Role: Commerce, Service
Industry: Manufacturing, Retail
Product: Agentforce Commerce, Agentforce Service
Topic: Automation
Session Level: Beginner
Session Type: Theater
Tuesday, Sep 179:00 AM - 9:20 AM PDT
(4:00 PM - 4:20 PM GMT)
Moscone West, L2, Codey Theater
Session Summary by Einstein: At the recent DreamForce conference, a session spotlighted Medtronics' transformative journey from a B2B to a B2C company, emphasizing the centrality of customer experience in today's market landscape. The session narrated how Medtronics, leveraging Salesforce's unified commerce capabilities, is integrating customer and enterprise data to create connected experiences across marketing, service, and commerce. This transformation is not only technological, involving data security, IoT, and Commerce Cloud, but also cultural, requiring shifts in organizational processes and mindsets. The ultimate goal of this transformation is to grow the market while maintaining strong partnerships with distributors, thereby enhancing the link between Medtronics, its partners, and end consumers.
Key Takeaways by Einstein:
• Medtronics is capitalizing on Salesforce's ecosystem to transition from B2B to B2C, focusing on expanding the market for robotic pool cleaners and improving customer engagement.
• The company's transformation includes a shift in business processes and organizational culture, ensuring stakeholders adapt to new digital strategies without disrupting existing distribution channels.
• Medtronics' approach to unified commerce involves a complex data strategy, integrating IoT, Commerce Cloud, and Marketing Cloud to provide timely, personalized customer experiences.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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