Transform Your B2B Marketing Strategy with Data Cloud
Understanding how customers engage across every channel is critical. Learn how you can access data outside your CRM to better personalize marketing campaigns and increase lead conversion.
Important: This session is first come, first seated. You do not have a reserved seat.
, Lead Solutions Engineer, Salesforce
, VP, Operations & Technology, Flexo Concepts
, President, Flexo Concepts
, Senior Director, Product Marketing, Salesforce
Role: Marketing
Product: Agentforce Marketing
Topic: Data
Session Level: Intermediate
Session Type: Breakout
Tuesday, Sep 1712:30 PM - 1:15 PM PDT
(7:30 PM - 8:15 PM GMT)
Moscone West, L3, Room 3022
Session Summary by Einstein: The recent Salesforce conference session provided an in-depth look at how B2B marketing strategies are evolving, particularly through the integration of Data Cloud with Account Engagement. Attendees learned about the significance of consolidating data from various sources, including CRM, ERP, and marketing engagement data, to create a single customer view. This consolidation is seen as a catalyst for more granular segmentation, enabling personalized customer journeys across marketing, sales, and service departments. Demonstrations highlighted the practical application of Data Cloud and account engagement, showcasing how Flexo Concepts leverages these tools for their product launch, resulting in actionable insights and improved campaign management.
Key Takeaways by Einstein:
• Data Cloud's integration with account engagement platforms allows for the unification of disparate data sources, facilitating tailored marketing campaigns and personalized customer experiences.
• The session showcased how Flexo Concepts successfully implemented Data Cloud for their product launch, utilizing it for data consolidation, audience segmentation, and journey building.
• Attendees were introduced to the practical use of Data Cloud's segment-triggered flows, enabling automated actions like sales order creation and ad campaign targeting based on dynamic customer data.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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