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3 Ways B2B Marketers Can Use AI to Work More Efficiently
High-performing marketers are 2.5x more likely than underperformers to use AI. Learn how generative and predictive AI helps simplify content creation and automate tasks.
Important: This session is first come, first seated. You do not have a reserved seat.

, Global Marketing Operations, Nuix

, Principal B2B Product Specialist, Salesforce

Role: Marketing
Product: Agentforce Marketing
Topic: Artificial Intelligence
Session Level: Intermediate
Session Type: Theater
  • Tuesday, Sep 172:00 PM - 2:20 PM PDT
    (9:00 PM - 9:20 PM GMT)
    Moscone West, L2, Codey Theater
  • Wednesday, Sep 189:30 AM - 9:50 AM PDT
    (4:30 PM - 4:50 PM GMT)
    Moscone West, L2, Codey Theater
Session Summary by Einstein: The recent Salesforce session at DreamForce highlighted the integration of AI into B2B marketing strategies, emphasizing how AI serves as a marketing assistant, enabling professionals to work more efficiently and focus on strategic tasks. Key statistics revealed that 63% of marketers consider trusted customer data crucial for effective generative AI usage, which can save marketers an average of five hours per week. The session featured a case study where a digital forensics company from Australia, Nuix, successfully adopted Salesforce AI capabilities, including Einstein send time optimization and lead scoring, to enhance their marketing efforts. The transformation led to improved data quality, better lead conversion rates, and more targeted campaign insights, demonstrating the tangible benefits of AI in marketing execution.
Key Takeaways by Einstein:

• A significant portion of marketers, 43%, are still uncertain of the value AI can bring to their roles, underscoring the need for ongoing education and implementation support in leveraging AI tools.

• The case study presented at the session showcased that thorough data cleanup and embracing AI features like send time optimization and Einstein scoring can lead to more effective marketing strategies and better alignment with sales teams.

• Attendees were encouraged to align sales and marketing teams to optimize customer experience by leveraging AI and CRM tools, ensuring a shift from broad-based marketing approaches to more personalized, data-driven strategies.

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