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Maximize Fan Engagement Beyond Game Day with Data and AI
Fans are a vital part of sports and entertainment organizations. Learn how to monetize data insights across to deliver next-gen fan experiences and create a single view of the fan with Data Cloud.
Important: This session is first come, first seated. You do not have a reserved seat.

, Manager, Data Engineering & Strategy, Pacers Sports & Entertainment

, Industry GTM Lead Media & Entertainment, EMEA, Salesforce

, Salesforce Marketing Cloud Manager, Pacers Sports & Entertainment

Role: Marketing
Industry: Media and Entertainment
Product: Agentforce Marketing, Agentforce Media, Data 360
Topic: Data
Session Level: Intermediate
Session Type: Theater
  • Tuesday, Sep 178:45 AM - 9:05 AM PDT
    (3:45 PM - 4:05 PM GMT)
    InterContinental, L5, InterContinental Ballroom A
Session Summary by Einstein: The recent Salesforce conference highlighted the ongoing digital transformation journey of a major sports and entertainment organization, showcasing their innovative integration of Salesforce products, including Data Cloud, Marketing Cloud, and Sales Cloud, to enhance fan experience and unlock new revenue streams. The session revealed how the organization tackled data silos by leveraging a bidirectional connection between Salesforce Data Cloud and Databricks, resulting in a 147% increase in ticket central click-through rate through the use of Interaction Studio. The organization's approach to data integration has streamlined processes, improved efficiency, and allowed for more personalized fan engagement, all while addressing privacy concerns and maintaining a comprehensive view of customer interactions across various systems.
Key Takeaways by Einstein:

• The organization successfully increased ticket sales revenue by 147% through the integration of Salesforce Interaction Studio and is exploring further enhancements with Journey Builder.

• Salesforce Data Cloud played a pivotal role in resolving data silos, enabling real-time data exchange with Databricks and facilitating the creation of a unified Customer 360 view.

• Future plans include leveraging automated workflows for post-event surveys and creating personalized fan experiences, similar to a 'Spotify Wrapped', to build long-term brand affinity.

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