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Accelerate Business Growth with MuleSoft and Sales Cloud
Optimize and scale M&As with MuleSoft and Data Cloud. Boost sales through integration and automation, build a strong sales data foundation, and enhance revenue management.
Important: This session is first come, first seated. You do not have a reserved seat.

, Certified Distinguished Architect/Digital Transformation, Salesforce

, Director, Product Marketing, Salesforce

Role: IT
Product: Agentforce MuleSoft
Topic: Integration
Session Level: Beginner
Session Type: Theater
  • Tuesday, Sep 1712:30 PM - 12:50 PM PDT
    (7:30 PM - 7:50 PM GMT)
    Moscone West, L2, Astro Theater
Session Summary by Einstein: The session provided a comprehensive overview of how MuleSoft and Sales Cloud can significantly accelerate value in M&A scenarios, addressing the prevalent challenge of disconnected applications within enterprises. With an average of 991 applications in enterprise environments and 72% of them being disconnected, the integration of MuleSoft and Sales Cloud offers a solution to streamline processes, automate data flows, and establish a single source of truth, which is crucial in time-sensitive M&A activities. The session highlighted the importance of an M&A-ready architecture and its role in future-proofing organizations for growth, AI integration, and subsequent M&A deals, emphasizing agility and the protection of data integrity through this transformation.
Key Takeaways by Einstein:

• MuleSoft and Sales Cloud integration enables enterprises to connect their disparate systems, creating a unified data model essential for efficient M&A activities.

• An M&A-ready architecture, as presented during the session, provides a plug-and-play pattern that allows for the quick and seamless integration of newly acquired companies, safeguarding data quality and enterprise integrity.

• The session underscored the strategic advantage of adopting an M&A-ready architecture, which not only facilitates immediate post-M&A integration but also sets a foundation for future growth and AI capabilities.

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Salesforce Developer, IBM