Retail: Grow Revenue and Relationships with Data and AI
Dig into the influence of generative AI on shopping and retail. Explore gen AI's impact on productivity, consumer experiences, and more in marketing, commerce, service, and stores.
Important: This session is first come, first seated. You do not have a reserved seat.
, CTO, Saks Global
, Distinguished Solution Engineer, Salesforce
, Founder & CEO, PredictSpring
, Senior Director, Product Marketing, Salesforce
, VP, Product Marketing, Salesforce
, Director, Retail Industry Advisor, Salesforce
Role: Commerce, Marketing
Industry: Retail
Product: Agentforce Marketing, Data 360
Topic: Artificial Intelligence
Session Level: Beginner
Session Type: Keynote
Wednesday, Sep 182:00 PM - 2:50 PM PDT
(9:00 PM - 9:50 PM GMT)
Moscone South, LL, Content Pavilion, Stage 11
Session Summary by Einstein: The recent session at the Salesforce conference showcased a transformative vision for luxury retail, emphasizing the integration of online and in-store shopping experiences through Salesforce's connected suite of products. Retail Cloud with Modern POS, a cloud-native point-of-sale system, was revealed, promising to unify commerce, service, marketing, and loyalty programs on a single platform. The session highlighted the impact of AI on retail, with Agentforce and Data Cloud creating personalized shopper experiences, and underscored the importance of seamless integration of systems, noting that on average, retailers use over 44 different systems, 70% of which are disconnected, leading to fragmented customer journeys. The narrative was supplemented by a live demonstration, showing how these innovations could be implemented in a real-world scenario with a luxury brand, demonstrating the power of Salesforce's solutions to elevate customer experiences and drive business efficiency.
Key Takeaways by Einstein: Salesforce introduced Retail Cloud with Modern POS, a unified system designed to revolutionize the retail experience by combining physical and digital commerce on one intelligent platform. Agentforce and Data Cloud are set to empower retail employees by providing AI-driven insights and automating tasks, thereby enhancing customer engagement and operational efficiency. A live demonstration with a luxury brand illustrated the practical application of Salesforce's innovations, demonstrating their potential to deliver personalized, high-value shopping experiences.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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