4 Steps to Accelerate Sales Prospecting with Data Cloud
Find quality leads fast with automated prospecting. See how AI, plus a complete view of CRM and external data unified by Data Cloud, helps sellers identify, prioritize, and engage the best prospects.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Summary by Einstein: The recent Salesforce conference session demonstrated how Salesforce admins can effortlessly configure Data Cloud streams and third-party connectors with a simple, code-free setup to enhance prospecting strategies. Attendees were shown how to use prospect engagement scores to tailor cadences, with a focus on the ease of defining fit and intent scores through clicks, not code, enabling more effective segmentation and targeting. The session also featured insights from Highspot, an end-to-end sales enablement platform, which highlighted the value of digital sales rooms and their impact on engagement scoring and segmentation. The integration of Highspot's buyer engagement data into Salesforce's prospecting tools empowers sales reps to create tailored experiences and make informed decisions, ultimately culminating in the exciting launch of the Prospecting Center, now live for users to revolutionize their prospecting processes.
Key Takeaways by Einstein:
• Salesforce's Prospecting Center is now live, offering users new capabilities to unify data and precisely target the right prospects using relationship maps and built-in data connectors.
• Highspot's digital sales rooms provide valuable engagement metrics that contribute to more nuanced engagement scores, which can be integrated into Salesforce for improved prospecting.
• Segmentation strategies were discussed, emphasizing the use of Highspot's buyer engagement data to segment prospects based on their interactions with specific content, enhancing the buyer's experience and the seller's approach.
With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.
Merlinda Lu
Salesforce Developer, IBM
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