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Rock Your Social Commerce Strategy with Salesforce + Meta
Grow your business beyond traditional stores and websites. Discover how Meta and Salesforce can enhance your social commerce, leveraging AI and first-party data strategies to drive sales growth.
Important: This session is first come, first seated. You do not have a reserved seat.

, Lead Product Manager, Shops, Meta

, Senior Director of Product Management, Salesforce

, eCommerce Marketing Manager, Hard Rock Intl

, Director, Product Management, Meta

Role: Marketing, Small Business Owner
Industry: Retail, Travel, Transportation, and Hospitality, Consumer Goods
Product: Agentforce Commerce, Agentforce Marketing
Session Level: Beginner
Session Type: Breakout
  • Tuesday, Sep 174:15 PM - 5:00 PM PDT
    (11:15 PM - 12:00 AM GMT)
    Metreon AMC, L3, Theater 9
Session Summary by Einstein: The recent Salesforce conference session showcased a dynamic partnership between Salesforce and Meta, focusing on enhancing e-commerce strategies through social commerce integrations. The session highlighted that over 50% of US holiday shoppers used social media to inform purchasing decisions, with an emphasis on the trend of shopping starting earlier in the holiday season. Innovations such as integrated checkouts in Meta's platforms and the launch of AI-enabled tools for better product recommendations were discussed, demonstrating the effectiveness of leveraging automation and social channels to boost conversion rates and reduce advertising costs. The integration between Commerce Cloud and Meta Shops was a focal point, illustrating the potential for seamless shopping experiences and tapping into a vast audience, as evidenced by Hard Rock's success in reducing ad spend by 30% while increasing conversion rates by the same margin.
Key Takeaways by Einstein:

• Social media is increasingly critical in the consumer shopping journey, with over 50% of holiday shoppers discovering brands on Meta's platforms and a trend towards year-round holiday shopping.

• New product launches, such as AI-powered tools for improved product recommendations and Advantage Plus shopping campaigns, are designed to help businesses automate commerce and reach broader audiences with personalized ads.

• The successful case study of Hard Rock International demonstrated tangible results from the integration of Commerce Cloud and Meta Shops, including a 30% reduction in ads spend and a 30% increase in conversion rates.

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Salesforce Developer, IBM