Discover how to craft effective use cases that swiftly enhance your ROI by using Data Cloud and Einstein AI in the communications, automotive, and consumer goods industries.
Important: This session is first come, first seated. You do not have a reserved seat.
Session Level: Intermediate
Session Summary by Einstein: The recent Salesforce conference session delved into maximizing return on investment through the utilization of Data Cloud and Einstein, highlighting the transformative potential these platforms offer for sales, service, and marketing processes. With real use case examples from the automotive, communications, and consumer goods industries, the session illustrated the shift from traditional per-user licensing models to a more complex usage-based approach, emphasizing the importance of balancing revenue increase and cost reduction strategies. The integration of AI and data has revolutionized the way businesses can leverage their processes, with the session providing insights into the variable costs associated with data consumption, segmentation, storage, spaces, and advertising audiences. Tools and methodologies were introduced to aid businesses in identifying 'hot zones' in their processes, prioritizing use cases, and evaluating ROI to ensure successful implementation and scalability.
