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Dreamforce 2024
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  • Tue, Sep 17

8:00 AM PDT - Tuesday, Sep 17

  • Yes
    Architect
    Agentforce 360 Platform
    Advanced
    Workshop
    Yes
    Recognize and acknowledge your tech debt.
    Know when to prioritize work on debt.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Trailblazer Forest
    Moscone West
    11:00 a.m. Thursday, Sep 19
    Thursday, Sep 19
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Dive into real-world scenarios addressing tech debt. Learn how to prioritize work and influence stakeholders and walk away feeling empowered to tackle your backlog.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Workshop
    • Tuesday, Sep 178:30 AM - 9:15 AM PDT
      (3:30 PM - 4:15 PM GMT)
      Moscone West, L1 Forest, Well-Architected Workshop
  • Yes
    Architect
    Designer
    Sales
    Healthcare and Life Sciences
    Agentforce Health
    Agentforce Service
    Customer Relationships
    Advanced
    Breakout
    Yes
    At the recent Salesforce conference, a session was dedicated to showcasing a transformative healthcare project, where a major European med tech company leveraged Salesforce platforms to streamline patient journeys using Health Cloud, Service Cloud, and Experience Cloud. The team highlighted the integration of AI and the creation of a centralized Salesforce system that enhances patient care from acquisition to long-term management. With an emphasis on real-world application, the session covered the live deployment of a mobile app and portal currently in use by patients and physicians, showcasing the iterative enhancements based on constant user feedback. The project's success was underpinned by a phased approach, beginning with a minimum viable product that garnered positive reception, leading to subsequent waves of development and improvements driven by direct feedback from medical professionals.
    <html><head></head><body><p>• The session illustrated a successful case study of Salesforce's ecosystem facilitating a comprehensive patient care model in the healthcare industry.</p><p>• The team emphasized the importance of starting with an MVP to ensure value and iteratively expanding the system based on live feedback from users.</p><p>• Attendees were encouraged to visit the team's booth for deeper discussions on project specifics, including budget considerations and ongoing enhancements.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916007340001Qftn
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916007340001Qftn">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Metreon AMC
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Transform patient journey with an integrated Patient 360 solution with Health Cloud, Experience Cloud, Service Cloud and Sales Cloud. Empower physicians and patients with real-time insights on mobile.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Breakout
    • Tuesday, Sep 178:30 AM - 9:15 AM PDT
      (3:30 PM - 4:15 PM GMT)
      Metreon AMC, L3, Theater 8
  • Yes
    Architect
    IT
    Technology
    Agentforce 360 Platform
    Data 360
    Artificial Intelligence
    Intermediate
    Breakout
    Yes
    The conference session explored a deepened partnership between Salesforce and Google, focusing on the integration of Salesforce Data Cloud with Google BigQuery to facilitate real-time data analysis without the need to duplicate datasets. The discussion highlighted the power of co-innovation, with specific emphasis on leveraging Google's expertise in AI and machine learning through its Vertex AI platform to enhance Salesforce capabilities. The session demonstrated how this collaboration enables the creation of unified customer profiles, augments data insights, and allows for the employment of advanced generative models, such as Gemini, within Einstein to generate personalized content and intelligent insights, thus significantly impacting customer service and marketing strategies.
    <html><head></head><body><p>• Salesforce and Google have collaborated to enable a seamless integration between Salesforce Data Cloud and Google BigQuery, enhancing real-time data analysis and customer insights without data duplication.</p><p>• Through Google's Vertex AI, users can now import predictive models into Salesforce, allowing for more sophisticated decision-making processes and personalized customer experiences.</p><p>• The session showcased practical applications of this partnership, such as generating sales insights and recommendations directly from Salesforce data, and creating Google Workspace presentations, demonstrating the immediate benefits of AI and machine learning in business workflows.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915987857001QVQh
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915987857001QVQh">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Gemini and other AI innovations, built on a foundation of trust and responsibility, are transforming industries. Learn how to use our groundbreaking AI solutions to drive business growth.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Breakout
    • Tuesday, Sep 178:30 AM - 9:15 AM PDT
      (3:30 PM - 4:15 PM GMT)
      Moscone West, L3, Room 3016
  • Yes
    Administrator
    Architect
    Developer
    AppExchange
    Agentforce
    Artificial Intelligence
    Beginner
    Breakout
    Yes
    The session highlighted an innovative integration between Slack and the Copado AI platform, demonstrating a streamlined process for creating feature records and user stories directly within Copado CI/CD from a Slack conversation. The integration leverages Salesforce metadata API to automate code deployment to the development sandbox, with Copado Build identifying and resolving deployment errors without human intervention. Furthermore, the session showcased the capability of Copado's AI to generate test scripts compatible with the Copado Robotic Testing platform, emphasizing the continuous enhancement of productivity tools and the company's commitment to expanding support for various metadata types over time.
    <html><head></head><body><p>• The integration between Slack and Copado AI enables automatic generation of feature records and user stories, reflecting a significant leap in efficiency for development operations.</p><p>• Copado Build's capacity to autonomously rectify deployment errors illustrates the advanced level of automation achievable within Salesforce's ecosystem.</p><p>• Future developments for Copado AI include the ingestion of git repositories to further refine the AI's context awareness and the potential extension into industry-specific tools like Omni Studio.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916017974001QLg9
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916017974001QLg9">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Metreon AMC
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Explore how AI is revolutionizing Salesforce DevOps. Learn how Copado AI and our DevOps Agents leverage expertise from thousands of deployments to help customers succeed.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Tuesday, Sep 178:30 AM - 9:15 AM PDT
      (3:30 PM - 4:15 PM GMT)
      Metreon AMC, L3, Theater 7
  • Yes
    Architect
    Developer
    Agentforce 360 Platform
    AppExchange
    Productivity
    Intermediate
    Theater
    Yes
    The recent Salesforce conference session delved into the Salesforce DX suite, highlighting the pain points in cycle management, particularly with scratch orgs and packaging, and introduced solutions like Scratch Org Shape and Scratch Org Snapshots. Scratch Org Shape, designed to replicate production org features and settings, simplifies the configuration process, while Scratch Org Snapshots, which copy over all contents of a scratch org, aim to expedite the creation of new scratch orgs and improve package build times. Demonstrations showcased how these tools can significantly reduce the time required for package builds, with reported improvements up to sixfold, underscoring Salesforce's commitment to continuous innovation and efficiency in the developer experience.
    <html><head></head><body><p>• Scratch Org Shape and Scratch Org Snapshots were introduced as solutions to overcome the time-consuming setup and configuration issues faced by developers using scratch orgs.</p><p>• The session included practical demonstrations of the new features, illustrating a more efficient package build process and the significant performance gains achieved through their use.</p><p>• Future Salesforce DX developments were outlined, focusing on migration capabilities, scriptable environments, package bundles, and ensuring new Salesforce features are developer-ready.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915800594001Qfru
    Learn the benefits of Scratch Orgs and Snapshots.
    Learn how Snapshots can speed up Package Development.
    Learn best practices on package builds and environments management.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915800594001Qfru">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Trailblazer Forest
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/developers_at_dreamforce_2024/episode/episode-s1e14">Watch now</a>
    Thursday, Sep 19
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    9:00 a.m. Thursday, Sep 19
    Get tips and best practices for leveraging Scratch Org Snapshots and different types of package builds, maximizing your DevOps efficiency.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 178:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone West, L1 Forest, Developer Theater
  • Yes
    Administrator
    Architect
    IT
    Agentforce Sales
    Agentforce Service
    Einstein
    Artificial Intelligence
    Intermediate
    Breakout
    Yes
    The recent Salesforce conference unveiled Agentforce as a centerpiece, emphasizing Salesforce's commitment to AI and machine learning since 2016, with a focus on generative AI to enhance business process automation. The advancements in AI, particularly in the Agentforce platform, highlighted the integration of Hyperforce, Data Cloud, and large language models, underpinned by a trust layer to ensure secure and efficient operations. Innovations in Einstein Copilot, now a conversational assistant within Salesforce and Slack, were showcased, with improvements in performance and flexibility, including the capability to search the web for the latest data. The session provided a comprehensive walkthrough of the AI stack, demonstrating how attendees can leverage Salesforce's tools to create, customize, and deploy AI agents effectively, ensuring their alignment with Salesforce's broader ecosystem.
    <html><head></head><body><p>• Agentforce introduces a new era of AI-driven business process automation, allowing for more autonomous agents with human oversight.</p><p>• Einstein Copilot's evolution into a conversational assistant and its integration with Slack represents Salesforce's expansion into assistive AI, improving user engagement and productivity.</p><p>• Salesforce's AI stack, including the trust layer and Agent Builder, enables users to build, test, and deploy AI agents with enhanced control, security, and compliance.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915823637001QE6T
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915823637001QE6T">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Campground
    Moscone North
    Metreon AMC
    4:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Discover what's coming next for Einstein and Agentforce. Get a sneak peek at the product roadmap and hear about Salesforce's AI strategy from product leaders and experts.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Tuesday, Sep 178:30 AM - 9:15 AM PDT
      (3:30 PM - 4:15 PM GMT)
      Moscone North, LL, Campground, Theater 3

9:00 AM PDT - Tuesday, Sep 17

  • Yes
    Architect
    Agentforce 360 Platform
    Intermediate
    Theater
    Yes
    The session at DreamForce highlighted the significance of the Well-Architected Framework in creating robust solutions within the Salesforce ecosystem. Emphasizing the framework's core values of trust, easy, and adaptability, the speakers shared their experiences and the tangible benefits of adhering to well-architected principles, such as a 90% reduction in errors and 20% decrease in server utilization for multiple customers. The framework's impact was further evidenced by the engagement of over 1.5 million architects in 38 countries, demonstrating its global influence and acceptance. Moreover, the session underscored the collaborative efforts between Salesforce's engineering teams, architects, and customers to continuously improve solution reliability and system availability.
    <html><head></head><body><p>• The Well-Architected Framework is crucial for architects to develop healthy Salesforce solutions, with over 1.5 million users globally recognizing its value.</p><p>• Real-world application of the framework has led to significant improvements, including a 90% error reduction and 20% server load reduction, proving the framework's efficacy in optimizing Salesforce architectures.</p><p>• Future sessions, including a keynote and further discussions on the framework, will delve into roadmap of Well-Architected assessments to enable better adoption and operation of well-architected principles.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915673856001QO3r
    Learn how architect experts use the Well-Architected framework at Salesforce.
    Learn how the Well-Architected framework has been used with complex enterprise customers.
    Learn best practices gained from real-world architectural experience.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915673856001QO3r">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    9:00 a.m. Tuesday, Sep 17
    Wednesday, Sep 18
    11:00 a.m. Wednesday, Sep 18
    Tuesday, Sep 17
    Architectural veterans will show you how to put the Salesforce Well-Architected framework into practice using lessons learned from complex enterprise customers.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L1 Forest, Redwood Theater
  • Yes
    Administrator
    Architect
    Developer
    Einstein
    Artificial Intelligence
    Beginner
    Theater
    Yes
    In a dynamic Salesforce conference session, the lead developer advocate provided practical insights into selecting the right large language model (LLM) for CRM applications, emphasizing the importance of speed, memory, and modality in the decision-making process. The Salesforce CRM benchmark was introduced as a tool for making data-driven decisions when choosing LLMs, with a live demonstration showcasing how to evaluate models based on task complexity, cost, and performance. The session highlighted real-world CRM use cases where LLMs can enhance personalization and problem-solving, such as drafting personalized emails, analyzing sentiment, and summarizing lengthy transcripts. Attendees were guided through a four-step process to identify the ideal LLM for their specific CRM use case, leveraging the benchmark's insights into accuracy, cost, speed, and trust and safety metrics.
    <html><head></head><body><p>• The three critical factors to consider when selecting an LLM for CRM are speed (inference speed), memory (context window size), and modality (types of inputs the model can handle).</p><p>• The Salesforce CRM benchmark facilitates an apples-to-apples comparison of LLMs, focusing on CRM-specific tasks and enabling evidence-based decisions for model selection.</p><p>• A model's performance should be evaluated not just on its 'smartness' or the latest trends, but on how well it aligns with the specific use case's requirements, including task frequency, complexity, and necessary modalities.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915809616001QOBc
    Learn key differences in Language Learning Models (LLMs), like context window size, inference speed, and generation style.
    Get a solid framework to choose the best LLM for different situations to improve decision-making for admins and developers.
    Learn to compare models using the Salesforce CRM benchmark for accuracy, cost, and safety to select the best models.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915809616001QOBc">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Trailblazer Forest
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/developers_at_dreamforce_2024/episode/episode-s1e15">Watch now</a>
    9:00 a.m. Tuesday, Sep 17
    12:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    Tame the LLM landscape. We'll clarify key factors (context window size, speed) and present our new CRM benchmark for comparing accuracy, cost, and safety for practical model selection insights.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L1 Forest, Developer Theater

10:00 AM PDT - Tuesday, Sep 17

  • Yes
    Administrator
    Architect
    IT
    Einstein
    Data 360
    Artificial Intelligence
    Beginner
    Keynote
    Yes
    The recent Salesforce keynote showcased the transformative power of Agentforce, an AI-driven platform designed to augment employee capabilities and enhance customer interactions across various Salesforce applications. With the integration of Data Cloud, Agentforce enables agents to intelligently reason, plan, and execute actions, leveraging existing Salesforce data, metadata, and workflows. The platform's innovative features include low-code prompt engineering with Agent Builder, the Atlas reasoning engine, and seamless integration across the entire Customer 360 including Slack and Tableau, resulting in improved accuracy and efficiency in customer service, marketing, and sales operations.
    <html><head></head><body><p>• Agentforce is a new AI platform that augments employee productivity and customer engagement by leveraging Salesforce's vast data and metadata resources.</p><p>• The platform's Atlas reasoning engine and low-code approach allow for the rapid deployment of intelligent agents that can reason, plan, and act within the Salesforce ecosystem.</p><p>• Agentforce's integration with the entire Salesforce Platform including all applications, such as Slack and Tableau, enables a seamless transition from digital to physical customer experiences, enhancing service delivery and driving customer success.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915646300001QUTm
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915646300001QUTm">Report a Concern</a>
    Keynote
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/best_of_dreamforce_2024/episode/episode-s1e1">Watch now</a>
    10:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Join Marc Benioff and guests to discover how every business can become an AI enterprise.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Keynote
    • Tuesday, Sep 1710:00 AM - 12:00 PM PDT
      (5:00 PM - 7:00 PM GMT)
      Moscone South, LL, Keynote Room

12:00 PM PDT - Tuesday, Sep 17

  • Yes
    Architect
    Agentforce 360 Platform
    Beginner
    Workshop
    Yes
    Learn how to identify problematic org security as anti-patterns.
    Learn how to apply patterns to org security.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Trailblazer Forest
    Moscone West
    12:00 p.m. Tuesday, Sep 17
    Wednesday, Sep 18
    10:00 a.m. Wednesday, Sep 18
    Tuesday, Sep 17
    Dive into real-world organizational security scenarios. Learn how to spot anti-patterns and walk away knowing how to solve security problems and influence stakeholders.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Workshop
    • Tuesday, Sep 1712:00 PM - 12:45 PM PDT
      (7:00 PM - 7:45 PM GMT)
      Moscone West, L1 Forest, Well-Architected Workshop
  • Yes
    Architect
    Data Analyst
    Tableau
    Data 360
    Data
    Beginner
    Theater
    Yes
    The session highlighted the launch of Tableau Semantics, a new product aimed at solving common data challenges such as managing multiple data sources, ensuring data trustworthiness, and streamlining insights generation. Tableau Semantics serves as an abstraction layer, creating a consistent mapping of complex data into understandable business terms. During the presentation, practical demonstrations were given, showcasing how users from different roles can easily create semantic models within Data Cloud, generate SQL automatically, and consume these models across various tools including Tableau Einstein, ensuring a unified and trusted view of metrics like total annual sales. The session concluded with an overview of the semantic layer's architecture, emphasizing its native integration with Salesforce, Data Cloud, and the upcoming beta release, stressing the importance of a single source of truth and the role of AI in enhancing semantic model creation and query handling.
    <html><head></head><body><p>• Tableau Semantics aims to address fragmented data views and mistrust in data by providing a unified semantic layer for consistent business term mapping and data modeling.</p><p>• The semantic layer's integration with Data Cloud and Tableau Einstein allows for the behind the scenes creation of complex SQL queries and the reuse of models across different business scenarios and BI tools.</p><p>• The upcoming beta release of Tableau Semantics and its native Salesforce integration underscore its potential to streamline data governance and improve organizational data consistency.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916131150001QRTt
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916131150001QRTt">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West, Level 3
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/data_&_analytics_at_dreamforce_2024/episode/episode-s1e11">Watch now</a>
    2:00 p.m. Wednesday, Sep 18
    12:00 p.m. Tuesday, Sep 17
    Wednesday, Sep 18
    Tuesday, Sep 17
    Consistent and contextual enterprise knowledge is more important than ever. Learn about use cases of the semantic layer across Tableau and Data Cloud.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L2, Room 2000
  • Yes
    Consultant
    Architect
    Agentforce Sales
    Agentforce 360 Platform
    Automation
    Beginner
    Theater
    Yes
    The session provided a comprehensive overview of document automation solutions for Microsoft customers, focusing on the integration and automation capabilities within Salesforce. It covered the entire document lifecycle, including storage, generation, processing, and sharing, with a particular emphasis on SharePoint and OneDrive integrations. Demonstrations included automated user experiences, such as seamless file access from Salesforce, template creation using Microsoft tools, data extraction via OCR, and secure document sharing through Experience Cloud and public links. The session highlighted the importance of accessibility, consolidation, and the ability to handle complex requirements across various use cases, such as tech sales, government agencies, and healthcare providers.
    <html><head></head><body><p>• The session emphasized the ease of accessing and consolidating documents from multiple sources into Salesforce and SharePoint, ensuring a streamlined workflow for users.</p><p>• Automated document generation and processing were showcased, with a focus on retaining formatting from Microsoft templates and extracting data using AI-based OCR for various industry-specific applications.</p><p>• Secure document sharing with both internal and external stakeholders was addressed, providing solutions for Experience Cloud users and non-users alike, along with analytics to track document engagement.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916090981001QBuD
    Learn how document stack can be broken into 4 distinct parts
    Discover how industry leaders are automating these parts using simple Salesforce flows
    Figure out the automations you need to start streamlining your process and get quick ROI
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916090981001QBuD">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Campground
    Moscone North
    12:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Can you do more with your files? Learn how industry leaders are automating document generation, storage, processing, and sharing using simple Salesforce flows.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone North, LL, Campground, Theater 2
  • Yes
    Architect
    Data Analyst
    IT
    Healthcare and Life Sciences
    Tableau
    Data
    Beginner
    Roundtable
    Yes
    Discuss partnership strategies with executives in a live Q&A.
    Submit questions and get direct feedback from leaders.
    Gain insights on building and growing your business on the Salesforce platform.
    Roundtable
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Lodge Village
    Moscone West
    12:00 p.m. Tuesday, Sep 17
    10:00 a.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    Discuss benefits and approaches for unlocking data and analytics potential through the cloud and your roadmap for AI/ML and LLMs. Share insights around how technology creates operational efficiencies.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Roundtable
    • Tuesday, Sep 1712:30 PM - 1:30 PM PDT
      (7:30 PM - 8:30 PM GMT)
      Moscone West, L2, Platform Lodge RT 11
  • Yes
    Architect
    Data 360
    Data
    Intermediate
    Theater
    Yes
    The recent session delved into best practices for asynchronous processing within the Salesforce platform, focusing on reliability, automation, resilience, and the Salesforce Well-Architected framework. The discussion highlighted the importance of validating use cases for asynchronous processing, the limitations inherent to Salesforce's multi-tenant architecture, and the need for efficient design to prevent resource hogging and to ensure fair usage across organizations. Strategies for large scale outbound integrations using platform events and robust middleware were recommended over asynchronous Apex, and the session emphasized the significance of monitoring asynchronous processes to quickly identify and address failures. The new decision guide on the Salesforce Architects website was introduced, offering in-depth insights on these topics and more.
    <html><head></head><body><p>• Asynchronous processing is not a catch-all solution and should be applied thoughtfully, considering Salesforce's multi-tenant architecture and platform limits.</p><p>• For large scale outbound integrations, the use of platform events and robust middleware is preferred to asynchronous Apex for better scalability and performance.</p><p>• Effective monitoring of asynchronous processes is crucial to detect failures promptly, using tools such as custom queries on the AsyncApexJob object and Salesforce's proactive monitoring alerts.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915674213001Qgk5
    Learn how to find and use the new Asynchronous Processing Decision Guide.
    Learn about the mechanisms within the Salesforce platform that can affect the scalability of Asynchronous Processes.
    Learn how to tell when transactions are truly asynchronous.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915674213001Qgk5">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    12:00 p.m. Tuesday, Sep 17
    Thursday, Sep 19
    Tuesday, Sep 17
    9:00 a.m. Thursday, Sep 19
    Learn about key decision points and tradeoffs for asynchronous solutions. Walk through real-world scenarios, know when to use (or avoid) async tools, and find out what best supports your use case.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L1 Forest, Redwood Theater
  • Yes
    Architect
    Data Analyst
    Einstein
    Data 360
    Artificial Intelligence
    Intermediate
    Breakout
    Yes
    The recent Salesforce conference session emphasized the advanced integration of Salesforce's AI capabilities with AWS services, focusing on creating generative and predictive AI applications. The presentation showcased the synergy between Salesforce Data Cloud and AWS, particularly the utilization of Amazon SageMaker and Amazon Bedrock to enhance Einstein and Slack AI functionalities. Demonstrating practical applications, the session highlighted the ability to bring your own models into Salesforce, including large language models, and featured a live demonstration on the seamless interaction between Salesforce case listings and Amazon Bedrock for generating summaries and actionable insights. Importantly, the integration boasts a 50% increase in successful AI project deployment, showcasing the ease of use and the power of combining Salesforce and AWS offerings to leverage customer data and AI models effectively.
    <html><head></head><body><p>• Salesforce and AWS have partnered to significantly simplify the development and deployment of AI applications, leading to a higher success rate for AI projects going live.</p><p>• Salesforce Data Cloud's integration with AWS services like Amazon SageMaker and Amazon Bedrock enables the use of predictive AI and large language models within Salesforce, enhancing user experience and operational efficiency.</p><p>• The session demonstrated the practical utility of these integrations with a demo on summarizing Salesforce case listings using Amazon Bedrock, highlighting the ease of creating more personalized and relevant customer interactions.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915989519001QWA7
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915989519001QWA7">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Metreon AMC
    12:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Use Amazon SageMaker and Amazon Bedrock native integrations with Salesforce Data Cloud to power Salesforce applications with generative and predictive AI capabilities.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Breakout
    • Tuesday, Sep 1712:30 PM - 1:15 PM PDT
      (7:30 PM - 8:15 PM GMT)
      Metreon AMC, L3, Theater 9
  • Yes
    Architect
    Einstein
    Artificial Intelligence
    Advanced
    Hands-on Training
    Yes
    Hands-on Training
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Laptops are provided for all attendees.
    Yes
    Visible
    Marriot Marquis
    12:00 p.m. Tuesday, Sep 17
    8:00 a.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    Discover how to create powerful, augmented prompts using Retrieval-Augmented Generation (RAG) from unstructured data. Gain a broad understanding of Data Cloud and AI integration for impactful results.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Equipment provided: Laptops are provided for all attendees.
    Session Type: Hands-on Training
    • Tuesday, Sep 1712:30 PM - 2:00 PM PDT
      (7:30 PM - 9:00 PM GMT)
      Marriott, Level B2, Salon 10
  • Yes
    Architect
    Developer
    Communications
    Agentforce Communications
    Artificial Intelligence
    Intermediate
    Workshop
    Yes
    Please bring your own laptop to participate.
    Explore actionable tips to immediately boost your investments in AI and TM Forum APIs.
    Get hands-on experience with inbound and outbound TM Forum APIs available from Communications Cloud.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Moscone West
    12:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Harness the potential of AI by blending TM Forum Open APIs and prompts. Get hands-on with inbound TMF APIs and Communications Cloud. Enrich prompts with contextual data through TMF APIs.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Required equipment: Please bring your own laptop to participate.
    Session Type: Workshop
    • Tuesday, Sep 1712:30 PM - 1:30 PM PDT
      (7:30 PM - 8:30 PM GMT)
      Moscone West, L2, Room 2002

1:00 PM PDT - Tuesday, Sep 17

  • Yes
    Architect
    Agentforce 360 Platform
    Intermediate
    Workshop
    Yes
    Learn how to identify a state issue and resolve it.
    Get to the right choices and move through the tradeoffs and the right considerations to make a decision.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Trailblazer Forest
    Moscone West
    1:00 p.m. Thursday, Sep 19
    1:00 p.m. Tuesday, Sep 17
    Thursday, Sep 19
    Tuesday, Sep 17
    Dive into real-world scenarios with integration and eventing. Learn how to identify issue and how to resolve them. Walk away with confidence that your architecture handles state well.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Workshop
    • Tuesday, Sep 171:00 PM - 1:45 PM PDT
      (8:00 PM - 8:45 PM GMT)
      Moscone West, L1 Forest, Well-Architected Workshop
  • Yes
    Administrator
    Architect
    Data Analyst
    Tableau
    Data
    Beginner
    Workshop
    Yes
    Please bring your own laptop to participate.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Moscone West
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Tune in as we dive into a symphony of data with Tableau Pulse. Discover how to orchestrate datasets using AI, uncovering hidden melodies that make your data resonate more than ever before.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Required equipment: Please bring your own laptop to participate.
    Session Type: Workshop
    • Tuesday, Sep 171:00 PM - 2:00 PM PDT
      (8:00 PM - 9:00 PM GMT)
      Moscone West, L2, Room 2004
  • Yes
    Architect
    IT
    Sales
    Agentforce Sales
    Data 360
    Data
    Beginner
    Breakout
    Yes
    The recent DreamForce session showcased the transformative partnership between Salesforce and DocuSign, focusing on the innovative Intelligent Agreement Management (IAM) platform and its seamless integration with Salesforce workflows. This integration aims to solve the 'agreement trap,' where inefficient, disconnected processes cost organizations up to 20% of their agreement value annually. The session highlighted how DocuSign's IAM, along with Salesforce's Data Cloud and Agentforce, can unlock agreement data, automate processes, and enhance decision-making capabilities, potentially preserving nearly $2 trillion in economic value each year.
    <html><head></head><body><p>• DocuSign's IAM platform is designed to streamline agreement processes and unlock critical data, transitioning agreements from static files to actionable insights.</p><p>• Salesforce's Data Cloud and Agentforce can be leveraged in conjunction with DocuSign's AI tools to extract key terms and obligations from agreements, enhancing operational efficiency.</p><p>• The collaboration between Salesforce and DocuSign has been evolving for over a decade, with a focus on co-innovation to transform sales agreements into strategic assets for businesses.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916007908001QHXp
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916007908001QHXp">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Metreon AMC
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Accessing and leveraging agreement data is difficult when it’s in static files. Discover how Docusign, with Data Cloud and Einstein, simplifies data across the sales cycle.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Breakout
    • Tuesday, Sep 171:00 PM - 1:45 PM PDT
      (8:00 PM - 8:45 PM GMT)
      Metreon AMC, L3, Theater 8
  • Yes
    Administrator
    Architect
    IT
    Agentforce 360 Platform
    Einstein
    Data 360
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    At the recent DreamForce conference, attendees were introduced to the next frontier in AI, focusing on how to harness its full potential while ensuring data security and trust. Presenters discussed the introduction of Agentforce, an autonomous conversational AI experience embedded in Salesforce's trusted platform, which boasts robust data protection mechanisms and seamless integration with customer 360 use cases. They highlighted that 41% of employees' time could be saved by automating repetitive tasks, enhancing productivity and customer satisfaction. The session also delved into the importance of AI governance and data defense, offering a comprehensive suite of tools and controls for administrators to secure sensitive data and prevent unauthorized access, ensuring a responsible and ethical use of AI technologies.
    <html><head></head><body><p>• Agentforce offers an autonomous AI experience that can automate 41% of time-consuming, low-value tasks, improving employee productivity and customer interactions.</p><p>• Salesforce provides a multi-layered trust architecture, including system policies, prompt injection models, and sensitive data protection, to secure data within the AI environment.</p><p>• The session emphasized the shared responsibility in AI governance and provided insights into tools and capabilities for administrators to effectively manage and mask sensitive data.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915829301001QhaE
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915829301001QhaE">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    Wednesday, Sep 18
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    3:00 p.m. Wednesday, Sep 18
    Understand how your data is used to ground Einstein generative AI, including Agentforce, and the Einstein Trust Layer guardrails in place to protect it.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L2, Einstein Theater
  • Yes
    Architect
    Agentforce Marketing
    Agentforce 360 Platform
    Beginner
    Theater
    Yes
    During the Salesforce conference session, an evangelist from the Salesforce Architect team recounted their experiences with Exacttarget implementations and the transition to Marketing Cloud, highlighting the high failure rate of projects involving marketers compared to other Salesforce projects. The session focused on the Salesforce Well-Architected Framework, emphasizing the need for trust, ease, and adaptability in solutions, particularly for marketing projects. The speaker discussed the importance of intentional solutions that deliver immediate and long-term business value, and the session provided practical advice on governance, prioritization, and roadmapping, using patterns and anti-patterns to illustrate successful strategies. This advice was encapsulated by the Benjamin Franklin quote emphasizing the importance of planning in project success.
    <html><head></head><body><p>• The Salesforce Well-Architected Framework is a critical tool for architects, offering guidance towards creating successful, trusted, easy-to-use, and adaptable solutions on the Salesforce platform.</p><p>• Intentionality in architecture is key to successful marketing projects, with a focus on delivering solutions that provide immediate and sustained business value, addressing the unique challenges of working with marketers.</p><p>• Effective governance, prioritization, and roadmapping, with a clear understanding of business impacts and stakeholder alignment, are essential patterns for navigating the complexities of marketing projects on Salesforce.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915675346001QqHm
    Understand how to think about the Well-Architected framework in the context of marketing.
    Apply architectural principles when designing marketing solutions.
    Identify strategies to align technical capabilities with business objectives on marketing teams.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915675346001QqHm">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    Wednesday, Sep 18
    10:00 a.m. Wednesday, Sep 18
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Use Well-Architected to bridge the gap between architects and marketers. Learn how to design intentional solutions that align technical capabilities with a marketer’s business objectives.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L1 Forest, Redwood Theater
  • Yes
    Architect
    Data Analyst
    Success Plans
    Data 360
    Data
    Intermediate
    Theater
    Yes
    This session presented a comprehensive overview of the well-architected framework, emphasizing its importance in ensuring technical health and guiding attendees through a myriad of Salesforce's decision-making tools, diagramming techniques, and anti-pattern explorations. The session underscored the framework's collaborative development, drawing expertise from across the Salesforce ecosystem, including product engineers and architects, to aid customers in crafting robust, scalable solutions. A particular focus was given to the decision guides and their role in aiding the selection of appropriate technologies for various use cases, highlighting the value of low-code options like flows over more complex solutions like Apex when feasible. Additionally, the presentation showcased the utility of Salesforce's data models and the pattern anti-pattern explorer, offering over 400 examples to help architects discern best practices for high-performing Salesforce implementations.
    <html><head></head><body><p>• Salesforce's well-architected framework serves as a definitive guide to building technically sound implementations, providing resources and tools to help architects make informed decisions.</p><p>• The decision guides within the framework assist architects in selecting the most suitable technologies for their projects, promoting low-code solutions to streamline development processes.</p><p>• The session highlighted the value of the pattern anti-pattern explorer, which provides over 400 examples to distinguish between best practices and common pitfalls in Salesforce solution design.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915764433001Q3mw
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915764433001Q3mw">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Discover how to build technical health efficiency and effectiveness by using the Specialized Architect Reviews offered by the Signature Success Plan.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L2, Astro Theater
  • Yes
    Architect
    Data Analyst
    IT
    Tableau
    Data 360
    Data
    Beginner
    Theater
    Yes
    The session provided a comprehensive overview of Tableau Prep's capabilities for cleaning Salesforce data, emphasizing its visual, audit-friendly interface and intelligent tools like Tableau Agent. Attendees learned how Tableau Prep facilitates the shaping and cleaning of data from various sources to create harmonized data sources for analytics. The demonstration highlighted the process of data preparation, including pivoting, unioning, and enriching data, all within the trusted Salesforce environment. Moreover, the session showcased the seamless integration of Tableau Prep with Salesforce and Data Cloud, amplifying its utility for attendees seeking to enhance their data management and analytical insights.
    <html><head></head><body><p>• Tableau Prep's modern approach to data preparation allows for a visual and easy-to-audit process, incorporating intelligent layers such as Tableau Agent for writing calculations.</p><p>• The session demonstrated how to leverage Tableau Prep to clean and integrate data from Salesforce, providing a practical example of creating a Gantt chart visualization from opportunity data.</p><p>• Attendees were encouraged to utilize resources such as Tableau Prep trials, user groups, and the Prep and Data community challenges to further develop their skills in data preparation.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916135365001Q5c4
    Leverage AI-powered capabilities: Learn how to use Tableau Agent to create advanced calculations in Tableau Prep.
    Understand Tableau Prep basics: Discover Tableau Prep’s core features and its integration with Data Cloud.
    Customize with Prep Conductor: Automate data flow scheduling and execution to ensure clean and trusted data.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916135365001Q5c4">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 3
    Moscone West
    4:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Do you have dirty Salesforce data? Tableau Prep is a simple-to-use, AI-powered solution that helps you save time while exploring your data. Learn how Tableau Agent enhances your experiences.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L3, Tableau Theater
  • Yes
    Administrator
    Architect
    IT
    Einstein
    Data 360
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    The recent conference session focused on the critical topic of AI content safety, emphasizing the importance of robust systems to ensure the security of user-generated prompts and AI responses. The presenters discussed the Einstein Trust Layer's role in preventing the spread of harmful content and the necessity of upholding safety standards, as informed by surveys where 77% of IT leaders expressed concern over security risks. They introduced a framework for risk detection and scoring, customer controls and monitoring, and a responsible AI system, all aimed at creating a repeatable, reliable, and responsible AI environment. The session concluded by underscoring AI content safety as a commitment, with the Salesforce team ready to assist with any questions offstage.
    <html><head></head><body><p>• AI content safety is defined as a system encompassing prevention, detection, diagnostics, and mitigation of risks to maintain trust in AI applications.</p><p>• The Einstein Trust Layer provides features and guardrails to protect data privacy and promote the responsible use of AI, highlighting Salesforce's dedication to safety by design.</p><p>• Salesforce's session highlighted the introduction of new tools and benchmarks for evaluating Large Language Models (LLMs) based on trust and safety, ensuring customer control over AI content.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915829829001Q5s1
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915829829001Q5s1">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Learn how to enhance AI content safety using Einstein Trust Layer features. Understand how to detect prompt injection attacks and flag potentially toxic language in generative AI applications.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L2, Einstein Theater
  • Yes
    Architect
    Developer
    Agentforce 360 Platform
    Integration
    Advanced
    Theater
    Yes
    The Salesforce conference showcased an innovative leap in bulk API capabilities, particularly highlighting the upcoming enhancements in the Winter '25 release and the beta features in Spring '25. The session demonstrated the new parallel and event-driven data download functionalities designed to expedite the process of querying results, with the latter allowing partial results to be retrieved while a query is still running. These improvements are set to drastically reduce the total time needed for data retrieval, enhancing user experience by leveraging both the bulk API and the pub/sub API for platform events. The live demo provided a clear comparison between the current serial download method and the new mechanisms, illustrating the significant reduction in data download time.
    <html><head></head><body><p>• The new parallel download feature will enable users to download up to five result pages simultaneously, significantly cutting down on the time it takes to retrieve large data sets.</p><p>• With the event-driven download capability, users can begin downloading partial query results in real-time before the job is complete, leveraging the pub/sub API for immediate updates.</p><p>• Attendees were encouraged to visit the Salesforce API booth for a hands-on experience of the new features and to join the Trailblazer community for providing feedback on these beta functionalities.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915802154001QOFA
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915802154001QOFA">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Get a preview of a new Bulk API 2.0 capability to produce events when query results are partially available, reducing the time to extract data from Salesforce orgs.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L1 Forest, Developer Theater
  • Yes
    Architect
    IT
    Technology
    Einstein
    Security
    Intermediate
    Breakout
    Yes
    The DreamForce session provided an insightful exploration of AI's role in enterprise, focusing on the intersection of AI adoption and the challenges of data privacy, security, and governance. Panelists from diverse backgrounds discussed the current state of AI in the enterprise, underscoring the lack of preparedness in managing AI risks and the necessity for robust regulatory and governance frameworks. Highlighting the dynamic nature of AI technology, the discussion delved into the significant investments being made to enhance data security and quality, and how these efforts are crucial for enabling AI applications at scale. The conversation also touched on innovative uses of AI, from improving productivity to aiding in compliance and data management, while emphasizing the importance of a shared responsibility model between AI developers, product owners, and end users.
    <html><head></head><body><p>• Despite advancements in AI, enterprises continue to face hurdles in AI governance and risk management, with many feeling unprepared to tackle these challenges.</p><p>• The session underscored the shared responsibility model in AI adoption, stressing that both providers and users must understand and manage their respective roles in ensuring data privacy and security.</p><p>• Practical solutions for AI privacy and security were highlighted, including the use of Salesforce's Privacy Center and other tools to manage data responsibly within enterprise AI applications.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916004559001QYqM
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916004559001QYqM">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Metreon AMC
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Learn about increasing regulatory requirements and focus on data privacy for customers, and how AI automation can manage data privacy with Salesforce to accelerate business processes and reduce risk.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Breakout
    • Tuesday, Sep 171:45 PM - 2:30 PM PDT
      (8:45 PM - 9:30 PM GMT)
      Metreon AMC, L3, Theater 7

2:00 PM PDT - Tuesday, Sep 17

  • Yes
    Architect
    Agentforce 360 Platform
    Beginner
    Theater
    Yes
    This session focused on equipping architects with essential tools and resources, emphasizing the significance of the Well-Architected Framework, Decision Guides and Salesforce Diagrams for successful Salesforce solutions. The presenters showcased the Well-Architected Framework’s latest updates, including the Pattern and Anti-Pattern Explorer for quick access to expert-vetted guidance. Demonstrations highlighted the integration of Decision Guides with the Well-Architected Framework, providing detailed technical information for informed tool selection. Additionally, the session covered Salesforce Diagrams, a standard for creating clear and effective architectural visualizations, and the new enhancements to the data model gallery on architect.salesforce.com, ensuring architects have the most current resources at their disposal.
    <html><head></head><body><p>• The Well-Architected Framework and the Pattern and Anti-Pattern Explorer provide architects with a structured approach and immediate guidance for building healthy Salesforce solutions.</p><p>• Decision Guides are now more tightly integrated with the Well-Architected Framework, offering architects detailed insights for making optimal tool selections and evaluating trade-offs.</p><p>• Salesforce diagrams have been updated with standard components and tools on architect.salesforce.com, enabling architects to create consistent, easily understandable visual representations of architectures.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915673495001QN4g
    Learn how to think like an architect with the Well-Architected Framework.
    Learn how to select the right tools for the right task with Well-Architected Decision Guides.
    Learn how to communicate like an architect with Salesforce Diagrams.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915673495001QN4g">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Moscone West, Level 2
    Trailblazer Forest
    Content Pavilion
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/architects_at_dreamforce_2024/episode/episode-s1e8">Watch now</a>
    Wednesday, Sep 18
    2:00 p.m. Tuesday, Sep 17
    11:00 a.m. Wednesday, Sep 18
    Tuesday, Sep 17
    Wondering where to start with Salesforce architecture? Join the Well-Architected product managers to learn about key architect resources available for everyone building solutions with Salesforce.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 172:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone West, L1 Forest, Redwood Theater
  • Yes
    Architect
    Agentforce 360 Platform
    Advanced
    Workshop
    Yes
    Learn how to get out of an incident by focusing on the right response.
    Learn how to design the right monitoring and alerting approach.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Trailblazer Forest
    Moscone West
    10:00 a.m. Thursday, Sep 19
    2:00 p.m. Tuesday, Sep 17
    Thursday, Sep 19
    Tuesday, Sep 17
    Dive into real-world incident response scenarios. Learn how to get teams focused on the right response and walk away with tactics you can use to prioritize what matters when it matters most.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Workshop
    • Tuesday, Sep 172:00 PM - 2:45 PM PDT
      (9:00 PM - 9:45 PM GMT)
      Moscone West, L1 Forest, Well-Architected Workshop
  • Yes
    Administrator
    Architect
    IT
    Agentforce 360 Platform
    Einstein
    Data 360
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    The recent Salesforce conference showcased the flexibility of Einstein and Modelbuilder, emphasizing the integration of AI and ML into the Salesforce ecosystem to overcome common challenges such as disconnected data from an average of 1000 applications per company and the scarcity of AI and ML specialists. The session highlighted the capabilities of Model Builder, which allows the import of predictive models and large language models (LLMs) from various providers into Salesforce, and the usage of Data Cloud for enriching AI with relevant data. The open ecosystem strategy of Salesforce was underscored, allowing customers to leverage their existing AI investments without being locked into a single provider, with GA announcements for model connectors and a robust demonstration of predictive model integration and LLM flexibility through the use of the open connector within the Salesforce platform.
    <html><head></head><body><p>• Salesforce's Model Builder enables the seamless integration of predictive and generative AI models from external sources like AWS, Google, and OpenAI, enhancing the AI capabilities within the Salesforce ecosystem.</p><p>• Data Cloud plays a crucial role in enriching AI models by allowing batch and stream ingestion of data from various sources, which can be utilized to improve the accuracy and personalization of AI predictions and recommendations.</p><p>• Upcoming Salesforce enhancements include in-platform fine-tuning capabilities for LLMs, increasing accuracy and reducing hallucinations, with further deep dives and demos scheduled to showcase these advancements.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915830335001QoIm
    Discover the meaning of large language model (LLM) flexibility.
    Uncover the the benefits of LLM flexibility and Bring-Your-Own (BYO) LLM.
    Learn how to bring your own predictive and LLMs with Salesforce Model Builder.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915830335001QoIm">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    4:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    2:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Learn how to get the most out of LLMs by using one of Einstein's supported foundation models, bringing your own LLM, or utilizing a new, low-code tool for fine-tuning.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 172:00 PM - 2:20 PM PDT
      (9:00 PM - 9:20 PM GMT)
      Moscone West, L2, Einstein Theater
  • Yes
    Administrator
    Architect
    Agentforce Service
    Einstein
    Data 360
    Artificial Intelligence
    Intermediate
    Workshop
    Yes
    Please bring your own laptop to participate.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Moscone West
    10:00 a.m. Thursday, Sep 19
    2:00 p.m. Tuesday, Sep 17
    Thursday, Sep 19
    Tuesday, Sep 17
    Get hands-on with Data Cloud and Agentforce. Learn three practical use cases for data and generative AI in 60 minutes: Prompt Builder, segment generation, and email content creation.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Required equipment: Please bring your own laptop to participate.
    Session Type: Workshop
    • Tuesday, Sep 172:30 PM - 3:30 PM PDT
      (9:30 PM - 10:30 PM GMT)
      Moscone West, L2, Room 2004
  • Yes
    Architect
    Developer
    Financial Services
    Healthcare and Life Sciences
    Technology
    Agentforce 360 Platform
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    The session highlighted the transformative impact of AI on DevOps processes, as demonstrated by the collaboration between Copado and Arkansas Blue Cross Blue Shield. With a focus on solving DevOps complexity, the session provided insights into the development challenges faced by teams and how Copado's AI-powered solutions foster productivity and streamline workflows. The deployment of Copado's solutions across Salesforce clouds has empowered development teams with tools for successful releases, emphasizing the exponential business impact these teams have. The introduction of the five DevOps agents at Dreamforce serves as an extension to teams, aiding in tasks ranging from user story generation to release troubleshooting, ultimately enhancing the quality and speed of development within the Salesforce ecosystem.
    <html><head></head><body><p>• Copado's AI solutions are designed to address common development challenges, such as conflicting changes among developers, by providing visibility and streamlining the release process.</p><p>• The five DevOps agents introduced by Copado offer targeted support to different team roles, enhancing their ability to focus on innovation rather than getting bogged down by errors or syntax issues.</p><p>• Arkansas Blue Cross Blue Shield's experience with Copado underscores the benefits of AI in DevOps, including the ability to manage releases with confidence and to enable developers to concentrate on future-facing project management.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916065081001Ql54
    Learn how Blue Cross Blue Shield drives its Salesforce DevOps.
    Explore how AI enhances application design and delivery at BCBS.
    Discover methods for accelerating Salesforce innovation with AI.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916065081001Ql54">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Campground
    Moscone North
    2:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    How does Blue Cross Blue Shield maximize its Salesforce releases? Learn how BCBS has integrated Copado and AI into its Salesforce DevOps to streamline complexity, enhance agility, and scale.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 172:30 PM - 2:50 PM PDT
      (9:30 PM - 9:50 PM GMT)
      Moscone North, LL, Campground, Theater 3

3:00 PM PDT - Tuesday, Sep 17

  • Yes
    Architect
    Data 360
    Advanced
    Workshop
    Yes
    Learn how to modify data models to apply principles of scalability.
    Modify data models to solve for real-world issues of scale.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Trailblazer Forest
    Moscone West
    8:00 a.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Dive into real-world scenarios with CRM and Data Cloud. Learn best practices to scale your solutions and walk away with the confidence they'll continue to perform as your organization grows.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Workshop
    • Tuesday, Sep 173:00 PM - 3:45 PM PDT
      (10:00 PM - 10:45 PM GMT)
      Moscone West, L1 Forest, Well-Architected Workshop
  • Yes
    Architect
    Developer
    Agentforce 360 Platform
    Data 360
    Data
    Beginner
    Breakout
    Yes
    This Dreamforce session provided a comprehensive overview of Data Cloud's capabilities, emphasizing the importance of developers in successful implementations and highlighting the seamless integration of Data Cloud with Salesforce's ecosystem. Attendees learned how Data Cloud serves as a single source of truth for customer data, offering tools for harmonization, unification, and activation of data. The session showcased the versatility of Data Cloud, including its point-and-click configuration, web and mobile SDKs, as well as robust API offerings. The presenters demonstrated practical applications through Apex, APIs and vector searches, illustrating how these can enhance user experiences and workflows.
    <html><head></head><body><p>• Data Cloud allows for the creation of a unified customer data model, providing a consistent format and merging duplicate records for a single source of truth.</p><p>• Developers have a suite of tools at their disposal, including web and mobile SDKs, ingestion APIs, SQL and SOQL using Apex and the ability to configure data harmonization and unification cadence.</p><p>• Data kits facilitate the transfer of Data Cloud components between Salesforce orgs, streamlining deployment and enabling efficient DevOps practices.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915797519001QjpB
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915797519001QjpB">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 3
    Moscone West
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Explore how to query Data Cloud objects using SQL and SOQL; see how Data Cloud APIs provide seamless access to unified data; and discover what else developers need to know about Data Cloud.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Tuesday, Sep 173:00 PM - 3:45 PM PDT
      (10:00 PM - 10:45 PM GMT)
      Moscone West, L3, Room 3018
  • Yes
    Administrator
    Architect
    IT
    Agentforce 360 Platform
    Einstein
    Data 360
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    The recent Dreamforce session unveiled the new Prompt Builder platform, a transformative tool designed to integrate generative AI seamlessly into business workflows by leveraging Salesforce products like Data Cloud and CRM. The platform allows users to enrich AI prompts with trusted data, ensuring tailored and contextually relevant responses from language models. The session demonstrated Prompt Builder's capabilities, including its compatibility with various language models, the ability to pull in data from structured and unstructured sources, and its integration into existing Salesforce workflows, all while maintaining data security and preventing bias through the Einstein Trust Layer.
    <html><head></head><body><p>• Prompt Builder enables the creation of consistent and repeatable AI-driven customer interactions by using prompt templates that can be customized with data from Salesforce's ecosystem.</p><p>• The session showcased how grounding data through tools like record snapshots, flows, and Einstein Semantic Search can produce highly tailored AI responses for unique customer engagements.</p><p>• Salesforce is enhancing user experience by embedding AI prompt templates directly into user workflows across sales, service, and marketing, fostering efficiency and ease of use.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915831360001QSSV
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915831360001QSSV">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    2:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Ready to take your prompt templates to the next level? Learn how to generate tailored prompt responses by incorporating relevant grounding data from CRM, Flow, and Einstein Search in Prompt Builder.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 173:00 PM - 3:20 PM PDT
      (10:00 PM - 10:20 PM GMT)
      Moscone West, L2, Einstein Theater
  • Yes
    Consultant
    Architect
    Developer
    Agentforce 360 Platform
    Integration
    Intermediate
    Theater
    Yes
    At the DreamForce conference, attendees were introduced to the beta feature of managed subscriptions for the Pub Sub API, an innovation designed to simplify event-driven architectures by automating the management of replay IDs. This allows developers to build more scalable and reliable applications without the complexity of managing state between clients and sessions. The session highlighted the Pub Sub API’s single interface for publishing and subscribing to events, its performance advantages over the streaming API, and the ease of serialization with Apache Avro format. The managed subscriptions feature ensures that upon reconnection, applications can seamlessly resume event processing from the last committed event, thus avoiding issues with duplicate or missed events.
    <html><head></head><body><p>• Managed subscriptions automate replay ID management, allowing applications to become stateless and simplifying event processing.</p><p>• The Pub Sub API's single interface offers a more efficient alternative to using multiple APIs for event handling, enhancing developer productivity.</p><p>• Attendees were provided with practical demonstrations, resources, and code examples in multiple programming languages to assist with the implementation of managed subscriptions in their own Salesforce solutions.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915803812001QVcZ
    Understand how the Pub/Sub API works.
    Learn how to utilize the Pub/Sub API within your organization.
    Explore how to make the most of the Pub/Sub API capabilities.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915803812001QVcZ">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    11:00 a.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Discover how Salesforce's Pub/Sub API new managed subscriptions feature simplifies event-driven integrations by handling replay IDs seamlessly.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 173:00 PM - 3:20 PM PDT
      (10:00 PM - 10:20 PM GMT)
      Moscone West, L1 Forest, Developer Theater
  • Yes
    Consultant
    Architect
    Service
    Agentforce Service
    Einstein
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    During the insightful Salesforce conference session, the speaker, a member of the product team, shared their expertise on elevating customer experiences by utilizing Salesforce technologies to transition from basic bot interactions to more advanced, actionable bot engagements. The discussion focused on channel strategy, bot maturity progression from level one to level four, and the importance of a robust data strategy, underpinned by the use of Data Cloud and MuleSoft for seamless integration. The speaker emphasized that merely implementing Salesforce solutions does not guarantee success; instead, strategic application in tandem with a well-thought-out data infrastructure is crucial. The session also demonstrated the transition from regurgitating knowledge articles to bots capable of performing actions, such as scheduling or modifying orders, highlighting the potential for achieving significant deflection rates and customer satisfaction through advanced bot capabilities.
    <html><head></head><body><p>• The speaker outlined a framework for channel strategy, emphasizing the need to align bot interactions with voice and chat to determine appropriate use cases for bot deployment.</p><p>• Bot maturity can be enhanced from basic FAQ interactions to transactional and action-taking capabilities, with a goal to achieve level four bots that can autonomously perform customer requests.</p><p>• A solid data strategy, including the use of Salesforce's Data Cloud and MuleSoft for integration, is essential for supporting advanced generative bots and ensuring the full realization of Salesforce investment.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915956743001QMYq
    Define your channel strategy to ensure the right channel(s) is offered for each contact driver.
    Identify four levels of bot maturity to ensure your bot can act on issues, not simply summarize knowledge articles.
    Phase your data strategy to engage IT partners and reduce time to value.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915956743001QMYq">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/service_at_dreamforce_2024/episode/episode-s1e30">Watch now</a>
    2:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Learn practical steps and techniques to develop a bot strategy for your business. This will unlock increased effectiveness of your channels and generative bots.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 173:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L3, Cloudy Theater
  • Yes
    Administrator
    Architect
    Developer
    Einstein
    AppExchange
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Demo Jams feature partner-built Agent actions in three-minute live demos, with the audience voting for the favorite solution. Learn how custom Agent actions can transform your business to be AI-ready.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 173:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L1 Forest, AppExchange Theater
  • Yes
    Architect
    Agentforce 360 Platform
    Data 360
    Beginner
    Theater
    Yes
    The Salesforce conference session provided an in-depth exploration of unifying web analytics through Data Cloud, offering insights on the integration of website interactions using the Interactions SDK. The speakers shared their firsthand experience in implementing Salesforce products for their website analytics, emphasizing the importance of using Salesforce's own products for credibility and trust. They highlighted the need for data-driven decisions, the replacement of non-Salesforce products in their stack, and the democratization of data access within their team. Technical requirements such as trust, privacy, and compliance with consent were addressed, alongside the seamless unification of data sources like Google Analytics with Salesforce's Data Cloud using well-architected solutions.
    <html><head></head><body><p>• Salesforce's Data Cloud and Interactions SDK were leveraged to capture and unify website analytics, providing valuable lessons on data preparation and schema management.</p><p>• The session underscored the significance of architecting with trust and privacy in mind, ensuring compliance and user consent in web analytics tracking.</p><p>• Attendees were directed to additional resources, including a comprehensive blog post and curated architect track events, for further learning and implementation guidance.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915676579001Qbbq
    Learn how to configure your Data Cloud connector schema and sitemap to collect web analytics.
    Learn how to connect your website to Data Cloud with the CDN to enable data collection.
    Learn how to report on website interaction events using Data Streams and get sample code and resources to get started fast.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915676579001Qbbq">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Trailblazer Forest
    Moscone West
    Wednesday, Sep 18
    11:00 a.m. Wednesday, Sep 18
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Go behind the scenes of architect.salesforce.com and learn how the Salesforce Well-Architected team unified and deepened our website analytics with Data Cloud.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 173:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L1 Forest, Redwood Theater
  • Yes
    Architect
    Developer
    Data 360
    Security
    Intermediate
    Theater
    Yes
    The session underscored the critical importance of securing data and AI systems, emphasizing the substantial economic impact of cybercrime, which constitutes an $8 trillion industry. With the average global cost of a data breach rising to $4.88 million—a 10% increase from the previous year—companies are urged to adopt rigorous security measures for AI. The discussion highlighted the need for securing credentials to prevent phishing attacks, which are the primary method for data breaches, and addressed industry-specific threats with healthcare and financial services being the most targeted sectors. The session also introduced the IBM framework for securing AI, which focuses on ensuring the security of data, models, infrastructure, and usage, and stressed the application of this framework within the Salesforce environment.
    <html><head></head><body><p>• Cybersecurity best practices and the IBM framework for securing AI were introduced, focusing on protecting data and AI from threats like credential theft and phishing.</p><p>• The session provided alarming statistics, including 292 days to recover from a data breach and the fact that less than a quarter of businesses are actively securing their AI against emerging risks.</p><p>• Specific solutions discussed included the implementation of AI firewalls, model scanning, and advanced security capabilities to protect against new threats such as prompt injection attacks and deepfakes.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916071834001QVBz
    Learn how to protect against the threats and vulnerabilities that AI apps face and security best practices to drive value.
    Understand how breaches happen and learn how adopting security can cut breach cost.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916071834001QVBz">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Campground
    Moscone North
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Salesforce is secure, but no one is immune to cyber threats. Learn how to assess your Salesforce environment and create a security roadmap that will mitigate risk and drive measurable value.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 173:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone North, LL, Campground, Theater 1
  • Yes
    Architect
    Developer
    Experience Cloud
    Intermediate
    Theater
    Yes
    The conference session extensively covered the benefits and development experience of Lightning Web Runtime (LWR) sites, emphasizing their speed, ease of maintenance, and brand alignment due to advanced technologies like static rendering and extensive caching. These sites also offer developers a flexible canvas with the UI API, enhanced security, and support for third-party libraries, which was demonstrated through a hands-on demo of building a customizable site for a hypothetical travel agency. The session highlighted design customization through CSS Custom Properties, the use of the Experience Bundle for deployment, and how LWR sites scale across devices, showcasing this with a detailed property page example. Additionally, the session pointed attendees to further resources on the Trailblazer community, including a Salesforce YouTube series on Application Lifecycle Management (ALM).
    <html><head></head><body><p>• LWR sites provide a significant performance boost and SEO benefits by leveraging new technologies for faster loading times compared to Aura and Visualforce sites.</p><p>• Developers can enjoy a blank canvas with LWR sites, offering flexibility in design and layout, and the ability to incorporate custom or standard components with ease.</p><p>• The Experience Bundle format streamlines deployment, offering granular control over site metadata and facilitating continuous integration and deployment processes.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915804333001QPFP
    Learn the benefits of LWR sites compared to other Experience Cloud options.
    Learn new tools LWR sites provide to help developers build experiences that are easy to administer and maintain.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915804333001QPFP">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    1:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Learn the benefits of Lightning Web Runtime (LWR) sites, the differences from other site types, and why they are a good choice when compared with other Experience Cloud options.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 173:30 PM - 3:50 PM PDT
      (10:30 PM - 10:50 PM GMT)
      Moscone West, L1 Forest, Developer Theater

4:00 PM PDT - Tuesday, Sep 17

  • Yes
    Architect
    Data 360
    Beginner
    Workshop
    Yes
    Learn about why data security matters.
    Learn how to recommend the right data security approach for Data Cloud.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Trailblazer Forest
    Moscone West
    9:00 a.m. Wednesday, Sep 18
    4:00 p.m. Tuesday, Sep 17
    Wednesday, Sep 18
    Tuesday, Sep 17
    Dive into real-world data security scenarios for CRM and Data Cloud. Discover how to choose the best data security approach, anticipate problems, and protect data and stakeholders.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Workshop
    • Tuesday, Sep 174:00 PM - 4:45 PM PDT
      (11:00 PM - 11:45 PM GMT)
      Moscone West, L1 Forest, Well-Architected Workshop
  • Yes
    Architect
    Data 360
    Data
    Intermediate
    Theater
    Yes
    The session provided a comprehensive overview of the importance of mapping data sources in Salesforce, focusing on the use of the Well-Architected framework and Salesforce Diagrams to ensure solution health and compliance. It emphasized the role of DLOs, DMOs, and CIOs in powering automation, analytics, and AI within Data Cloud, and how proper mapping can influence business outcomes and maintain compliance. The speaker highlighted the utility of Salesforce Diagrams for creating clear, focused visual representations of data mappings that cater to the needs of compliance officers and stakeholders, ensuring that the data's journey from source to Salesforce is well-documented and understood.
    <html><head></head><body><p>• Salesforce's Well-Architected framework and diagrams are crucial tools for mapping data sources, ensuring solution health, and aiding stakeholders in understanding complex data relationships.</p><p>• Proper data mapping in Data Cloud with DLOs, DMOs, and CIOs is essential for powering effective automation, analytics, and AI, while keeping data compliant with legal standards.</p><p>• Salesforce diagrams should be scoped and consistent, providing a focused view on specific business needs, making them valuable assets for communicating with compliance officers and legal teams.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915677662001Qioz
    Learn how to communicate the importance of compliance using visual tools like Diagrams.
    Learn how to utilize Salesforce Diagrams to map data sources across an enterprise.
    Understand the process of mapping data sources to ensure compliance.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915677662001Qioz">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    4:00 p.m. Tuesday, Sep 17
    12:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Tuesday, Sep 17
    Learn how to use the Well-Architected Framework and Salesforce diagrams to map data sources across your enterprise. You’ll leave with an approach you can use for a compliant Data Cloud implementation.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 174:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone West, L1 Forest, Redwood Theater
  • Yes
    Marketing
    Architect
    IT
    Healthcare and Life Sciences
    Agentforce Marketing
    Agentforce MuleSoft
    Data 360
    Data
    Intermediate
    Theater
    Yes
    The session provided a comprehensive exploration of Bristol-Myers Squibb's MarTech transformation, highlighting the significant role played by Salesforce products such as Marketing Cloud and Data Cloud. Attendees learned about the project's complexity, which is one of the largest Salesforce Data Cloud implementations to date, handling 18 billion records daily and 5 billion records for segmentation and activation daily. The transformation led to a 96% performance boost, a near real-time communication ability with customers, and a 40% decrease in technical resource needs, showcasing the power of Salesforce's integrated solutions in driving business efficiency and compliance.
    <html><head></head><body><p>• Salesforce's Marketing Cloud and Data Cloud were pivotal in enabling Bristol-Myers Squibb to deliver personalized patient and healthcare provider experiences on a global scale.</p><p>• The technological advancements introduced by the MarTech transformation resulted in significant improvements, including a 96% increase in end-to-end performance and a 30% increase in marketing team productivity.</p><p>• The session underscored the importance of data quality, compliance, and the use of AI and Tableau to enhance customer engagement and gain business insights.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916040675001QPdh
    Learn how BMS used Data Cloud, Marketing Cloud, MuleSoft, AI, and Platform Cloud to transform its marketing approach.
    Increase marketing productivity, enhance data transparency, and establish a standardized consent management process.
    This session explores BMS' journey from a legacy system to a robust, future-ready ecosystem.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916040675001QPdh">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Campground
    Moscone North
    4:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Discover how BMS transitioned to a smart & scalable marketing platform using Data Cloud, Marketing Cloud, MuleSoft, and AI for personalized, omni-channel experiences, productivity & data transparency.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 174:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone North, LL, Campground, Theater 4
  • Yes
    Architect
    Developer
    Agentforce 360 Platform
    Beginner
    Theater
    Yes
    The session provided an in-depth exploration of performance testing within single-page applications (SPAs), highlighting the nuances between SPAs and traditional websites in terms of page loading and rendering. The speaker emphasized Salesforce's creation of a custom metric, Experience Page Time (EPT), to measure page load times in the absence of standard web vitals for SPAs. Through live coding demonstrations, attendees were shown how to capture EPT data, and the significance of using median over mean in performance data analysis was underscored, noting that a consistent low standard deviation is ideal for identifying performance issues. The session concluded with recommendations on setting performance goals, assessing real user metrics, and strategies to reduce variance in performance testing.
    <html><head></head><body><p>• Salesforce developed its own metric, EPT, to measure page load times for SPAs due to the lack of standard performance metrics in such applications.</p><p>• Median is preferred over mean for analyzing performance test results to minimize the impact of outliers and obtain a more accurate representation of page load times.</p><p>• Best practices for performance testing include running multiple iterations on a clean machine and aiming for a standard deviation below 30 milliseconds to reliably identify performance issues.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915804849001Q7lV
    Understand Lightning Performance metrics and how to capture the data.
    Learn how to write Lightning UI Performance tests.
    Understand the purpose and value of Performance tests and the challenges performance testing single page applications.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915804849001Q7lV">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    4:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Learn how to measure Lightning Platform UI performance, write and automate tests, and collect performance metrics, following best practices for performance testing.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 174:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone West, L1 Forest, Developer Theater
  • Yes
    Architect
    Developer
    Einstein
    Agentforce
    Artificial Intelligence
    Beginner
    Roundtable
    Yes
    Roundtable
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Lodge Village
    Moscone West
    11:00 a.m. Thursday, Sep 19
    10:00 a.m. Thursday, Sep 19
    4:00 p.m. Tuesday, Sep 17
    1:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    3:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    Join Salesforce AI experts to explore Agentforce use cases and guardrails. Discuss strategies to align your values, goals, and requirements with agent design, testing, and more.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Roundtable
    • Tuesday, Sep 174:00 PM - 5:00 PM PDT
      (11:00 PM - 12:00 AM GMT)
      Moscone West, L2, Industries Lodge Roundtable 6
  • Yes
    Architect
    Operations
    Service
    Agentforce Field Service
    Agentforce Service
    Automation
    Beginner
    Theater
    Yes
    The conference session, led by a director of product marketing for field service, emphasized the critical role of field service in various sectors, highlighting its impact on human lives and the complexities involved in dispatching and scheduling. A simulation illustrated the staggering number of scheduling combinations faced by dispatchers, with two resources and 13 appointments yielding over 6 billion permutations, demonstrating the impracticality of manual scheduling. Salesforce's customer-centric field service was introduced as a solution, offering an integrated system that combines customer, company, and appointment data to facilitate optimal scheduling decisions, and the session also showcased the new AI-powered Dispatcher Agent. Furthermore, a field service solution engineer provided practical demonstrations of the current manual scheduling process and the benefits of moving towards suggestive scheduling, which aligns with company policies and aids in resolving skill mismatches.
    <html><head></head><body><p>• The session outlined the evolution of tools for dispatchers, from pen and paper to AI-driven solutions like Salesforce's new Dispatcher Agent, aiming to improve scheduling efficiency.</p><p>• Salesforce's customer-centric field service was presented as a way to empower service organizations with a comprehensive view of data for better decision-making.</p><p>• Practical demonstrations showcased how field service solutions can deliver value at different stages of the scheduling process, from manual drag-and-drop to suggestive scheduling.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915948011001QdMd
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915948011001QdMd">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 3
    Moscone West
    4:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Learn practical tips on how to move from drag and drop to automated scheduling of your resources in the field. Explore how data and AI can add value to each step of your dispatcher’s journey.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 174:00 PM - 4:20 PM PDT
      (11:00 PM - 11:20 PM GMT)
      Moscone West, L3, Cloudy Theater
  • Yes
    Architect
    Designer
    Developer
    Professional Services
    Technology
    Agentforce 360 Platform
    Einstein
    Agentforce
    Artificial Intelligence
    Intermediate
    Breakout
    Yes
    Salesforce AI research showcased a revolutionary vision for the future of enterprise productivity through Agentforce, introducing a multi-agent system empowered by large action models (LAMs). The session detailed the evolution from simple text-based AI responses to complex task execution by AI agents, emphasizing the in-house LAMs that will power the future of Agentforce. Demonstrating the capabilities of the Salesforce AI research team, they unveiled Xlam, a family of LAMs ranging from tiny to large, trained on over 1 million data points, and ranking number one in function-calling leaderboards. The team also introduced Agent Lite, an open-source framework for building multi-agent systems, and illustrated a real-world application with a fully autonomous customer service team that operates without human intervention.
    <html><head></head><body><p>• Salesforce has developed Xlam, a cutting-edge suite of large action models, designed to automate workflows and drive productivity across various devices and platforms.</p><p>• Agent Lite was announced as an open-source framework that facilitates the creation and orchestration of multi-agent systems, enhancing the potential for scalability and specialization.</p><p>• A live demonstration of a multi-agent system for customer service showcased the practical application of these models, offering a glimpse into the future of AI-driven enterprise solutions.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1723233340916001xuoI
    Discover Large Action Models & how LLMs are evolving to take action, driving the future of Agentforce & multi-agent systems.
    Get acquainted with our industry-leading xLAM family, including the acclaimed "Tiny Giant," as featured in VentureBeat.
    Watch a demo of multiple xLAM-powered agents working autonomously to solve real customer challenges.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1723233340916001xuoI">Report a Concern</a>
    Breakout
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Metreon AMC
    Moscone West, Level 3
    Moscone West
    4:00 p.m. Tuesday, Sep 17
    3:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    Explore our innovative xLAM models and multi-agent framework. Witness how they revolutionize task execution for function calling in a live demo in a sales environment.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Tuesday, Sep 174:15 PM - 5:00 PM PDT
      (11:15 PM - 12:00 AM GMT)
      Metreon AMC, L3, Theater 15

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Merlinda Lu

Salesforce Developer, IBM

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