Explore Dreamforce 2023 sessions.

Past Sessions

9:00 AM PDT - Tuesday, Sep 12

• Theater

  Consultant

  Data Analyst

  Tableau

  Integration

  Yes

  Testing Only

  Intermediate

  2:00 p.m. Thursday, Sep 14

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12

  Thursday, Sep 14
  Adding Tableau to Your Salesforce Tool Belt
  Join Adam Mico — Tableau visionary, published author, and first #datafam Golden Hoodie winner — as he shares insights into how you can use Tableau in ways only limited by your creativity.

  Adam Mico , Principal, Data Visualization Enablement and Fluency, Moderna

  • Session Ended
    Tuesday, Sep 129:00 AM - 9:20 AM PDT

    (4:00 PM - 4:20 PM GMT)

    Theater Five (Moscone South, Campground)
• Theater

  Einstein

  Artificial Intelligence

  Yes

  Testing Only

  In this Dreamforce session, Daryl Martis, a director of product at Salesforce, introduced the Einstein Co-Pilot Studio Model Builder, a tool designed to help businesses overcome challenges in delivering value from AI. The Model Builder allows users to integrate external AI models from platforms like AWS Sagemaker and Google Vertex AI into Salesforce, using cloud data to train these models in a no-code, zero ETL fashion. Martis also discussed the Data Cloud, a tool that provides a unified view of customer data, enabling businesses to generate customer-centric AI for personalization and automate customer apps for increased productivity. He demonstrated how these tools can be used to create custom predictive models and generative AI models, and how these models can be used to improve customer experiences. Martis also announced the upcoming pilot of a new no-code builder in October, which will allow users to create predictive models directly within Model Studio.

  <ol><li>• Salesforce's Einstein Co-Pilot Studio Model Builder allows you to bring in any of your external AI models and use them with any cloud, offering a fast and seamless return on investment with no ETL.</li><li>• With Data Cloud, you can bring in all of your different data across your different data sources, analyze and get customer insights, and automate your different customer Apps across the business, leading to increased productivity and a seamless, fast, and great customer experience.</li><li>• Salesforce is piloting a No Code Builder in October, which allows you to create predictive models directly within Model Studio, without the need of any external platforms, and can be used in various areas such as sales, service, finance, and HR.</li></ol>

  Yes

  Available on Salesforce+

  Yes

  No

  <a href="https://www.salesforce.com/plus/experience/dreamforce_2023/series/The_Future_of_AI_at_Dreamforce_2023/episode/episode-s1e3">Watch now</a>

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  AI Spotlight: Power Relevant Moments with Einstein Studio
  Learn how Einstein Studio can help unlock ROI on your AI investments. Use real-time data from Data Cloud to build and deploy models from industry-leading ML platforms such as Amazon Sagemaker.

  Daryl Martis , Product Management Director, Salesforce

  Bobby Brill , Senior Director, Product Manager, Salesforce

  Prasad Tippa , Director, IT, Amtrak

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:20 AM PDT

    (4:00 PM - 4:20 PM GMT)

    AI Landing (Moscone South, Lodge Village)
• Theater

  Data Analyst

  Sales

  Service

  Tableau

  CRM Analytics

  Artificial Intelligence

  Yes

  Testing Only

  Introductory

  In the Dreamforce session, "Better Together: The Salesforce Unified Analytics Experience," David Lou from Salesforce's product marketing team introduced the Salesforce Unified Analytics Experience. This innovative approach aims to create a seamless analytics experience for every CRM user by integrating Tableau, CRM Analytics, and Salesforce's built-in reports and dashboards. The session highlighted three key features: accessing all analytics from a central hub, infusing Tableau into the Salesforce workflow, and jumping from Salesforce directly into data exploration in Tableau. Lizzy Perruzzi, a product manager, demonstrated these features, showing how users can create interoperability between CRM Analytics dashboards and Tableau dashboards, and how to publish Tableau visualizations to Salesforce. The session emphasized Salesforce's commitment to creating intelligent apps and experiences for users, enhancing purpose-built insights with deep data exploration capabilities.

  <ol><li>• Salesforce is enhancing the Unified Analytics Experience by integrating Tableau more seamlessly into the Salesforce ecosystem, allowing for deep data exploration and purpose-built insights.</li><li>• Salesforce is making it easier to access all analytics from a central hub, infuse Tableau into the Salesforce workflow, and jump from Salesforce directly into data exploration in Tableau.</li><li>• The new features of the Unified Analytics Experience are part of Salesforce's larger vision to create intelligent apps and experiences, with out-of-the-box insights and AI, and the deep data exploration capabilities of Tableau.</li></ol>

  Yes

  Available on Salesforce+

  Yes

  No

  <a href="https://www.salesforce.com/plus/experience/dreamforce_2023/series/Data_&_Analytics_at_Dreamforce_2023/episode/episode-s1e8">Watch now</a>

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Better Together: The Salesforce Unified Analytics Experience
  Enhance the Salesforce experience with unified analytics by seamlessly integrating Tableau, CRM Analytics, and Reports and Dashboards to provide CRM users with contextual, actionable insights.

  David Lou , Product Marketing Director, Salesforce

  Lizzy Perruzzi , Product Manager, Revenue Intelligence, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:20 AM PDT

    (4:00 PM - 4:20 PM GMT)

    Olympic Theater (Moscone West, Level 2)
• Theater

  Marketing

  Tableau

  Data

  Yes

  Testing Only

  Introductory

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Building User-Friendly Dashboards to Optimize Marketing
  Join Egen and CrowdStrike to discover essential strategies for creating effective marketing and sales dashboards that ensure data quality, integrity, and success.
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:20 AM PDT

    (4:00 PM - 4:20 PM GMT)

    Theater One (Moscone South, Campground)
• Breakout

  Data Analyst

  IT

  Einstein

  Artificial Intelligence

  Yes

  Testing Only

  Introductory

  In this Dreamforce session, the Data Cloud and Einstein teams highlighted the power of data-driven companies, citing examples of businesses that have transformed themselves by leveraging the power of data. They also discussed the challenges of connecting data from different sources and how Data Cloud can help overcome these issues by ingesting, harmonizing and activating unified customer data across Salesforce. The session also featured a discussion with Satya Ramaswamy, Chief Digital and Technology Officer at Air India, and Kapil Sharma, Senior Manager of MarTech at BMO Financial Group. They shared insights on how their organizations are using Data and AI to transform customer experiences.

  <ol><li>• Data Cloud, a hyperscale data engine built into Salesforce, enables companies to become data-driven with access to unified customer data int he flow of work.</li><li>• Data Cloud connects, federates and harmonizes data across any product and system to provide a single source of truth for every customer.</li><li>• Salesforce Einstein, combined with Data Cloud, allows businesses to leverage AI and data to transform their operations, providing personalized customer experiences and driving efficiencies.</li></ol>

  Yes

  Available on Salesforce+

  Yes

  No

  <a href="https://www.salesforce.com/plus/experience/dreamforce_2023/series/The_Future_of_AI_at_Dreamforce_2023/episode/episode-s1e7">Watch now</a>

  1:00 p.m. Thursday, Sep 14

  4:00 p.m. Wednesday, Sep 13

  9:00 a.m. Tuesday, Sep 12

  Wednesday, Sep 13

  Tuesday, Sep 12

  Thursday, Sep 14
  Data + AI + CRM + Trust: The Perfect Equation for Innovation
  Easily bring together all of your data into the #1 AI CRM with Data Cloud. Activate relevant, contextual data to ground AI and safeguard with enterprise-leading trust controls.

  Kapil Sharma , Senior Manager, Marketing Technology, BMO Financial Group

  Jason Huffman , Sr. Director Product Management, Salesforce

  Kamaria Wilson , Associate Product Marketing Manager, Salesforce

  Vandana Gangwar , SVP Product, Cross Cloud and Ecosystem for Data Cloud, Salesforce

  Kaushal Kurapati , SVP - PM - AI and Search, Salesforce

  Claudia Robinson , Product Marketing Manager, Salesforce

  Phil Hebenstreit , Principal Solution Engineer, Salesforce

  Shachi Kakkar , Senior Solutions Engineer, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:40 AM PDT

    (4:00 PM - 4:40 PM GMT)

    Room 2024 (Moscone West, Level 2)
• Roundtable

  Developer

  IT

  Agentforce MuleSoft

  Agentforce 360 Platform

  Yes

  Testing Only

  Introductory

  Sessions are first come, first seated

  4:00 p.m. Wednesday, Sep 13

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12

  Wednesday, Sep 13
  Driving Efficiencies and Productivity with Your Investments
  Join your peers for an interactive discussion on how to make the most of your existing Salesforce investments to deliver better employee and customer experiences with AI + Data.
  Sessions are first come, first seated: Sessions are first come, first seated

  Francisco Mora , Lead Technical Architect, Salesforce

  Kirstin Meyerhoeffer , Product Marketing Manager, Salesforce

  • Session Ended
    Tuesday, Sep 129:00 AM - 9:40 AM PDT

    (4:00 PM - 4:40 PM GMT)

    IT Roundtables (Moscone South, Lodge Village)
• Breakout

  Administrator

  Financial Services

  Travel, Transportation, and Hospitality

  Consumer Goods

  Agentforce Net Zero

  Sustainability

  Yes

  Testing Only

  Intermediate

  The Dreamforce session focused on the importance of measuring and reporting sustainability and ESG (Environmental, Social, and Governance) performance in supply chains. The panel, consisting of leaders from Salesforce, Warner Enterprises, Cliff Bar and Company, and Morning Star, discussed the shift in focus of corporations from internal sustainability efforts to those in their supply chains, given that supply chains make up the majority of most companies' greenhouse gas emissions. The panelists shared their experiences and challenges in engaging supply chains and collecting data to show progress in sustainability. They also discussed the use of Salesforce's Net Zero Cloud to manage supply chain emissions and the importance of a shared language across different stakeholders. The session concluded with advice for the audience on starting their sustainability journey, the importance of transparency, and the need for collaboration across the firm.

  <ol><li>• The Dreamforce session highlighted the importance of measuring and reporting sustainability and ESG (environmental, social, and governance) performance in supply chains, with a focus on reducing greenhouse gas emissions.</li><li>• The panelists shared their experiences and challenges in engaging their supply chains on ESG topics and collecting data from suppliers, emphasizing the need for a shared language and collaboration across all levels of an organization.</li><li>• The session also discussed the use of Salesforce's Net Zero Cloud in different industries to manage and track ESG data, with an emphasis on transparency and driving change.</li></ol>

  Yes

  Yes

  No

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  ESG Reporting for the Supply Chain
  For companies with massive supply chains, accounting for and reporting on ESG metrics is a huge data challenge. Three large Salesforce customers share how they’re doing it efficiently and at scale.

  Jenny Liu , Global Sustainability Practice Lead, Salesforce

  Carolina Leonhardt , Sr Manager, Environmental Responsibility, Clif Bar

  Shawntell Kroese , Sustainability & Sales Operations, Werner Enterprises

  Gabriel Presler , Global Head of Enterprise Sustainability, Morningstar

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:40 AM PDT

    (4:00 PM - 4:40 PM GMT)

    Room 3018 (Moscone West, Level 3)
• Theater

  Data Analyst

  IT

  Data

  Yes

  Testing Only

  Intermediate

  3:00 p.m. Thursday, Sep 14

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12

  Thursday, Sep 14
  Extend Data Cloud with Bring Your Own Lake
  Securely share data bidirectionally between Data Cloud and leading data lakes like Google BigQuery, with zero ETL. Join your data lake’s data with Salesforce to unlock new insights and experiences.

  Rajkumar Irudayaraj , Senior Director of Product Management, Salesforce

  Justin Levandoski , Director of Engineering, Google

  Sriram Sethuraman , Senior Manager - Product Management, Salesforce

  Yuri Volobuev , Principal Engineer, Google

  • Session Ended
    Tuesday, Sep 129:00 AM - 9:20 AM PDT

    (4:00 PM - 4:20 PM GMT)

    Data Cloud Theater (Moscone West, Level 2)
• Theater

  Architect

  Developer

  Agentforce 360 Platform

  Integration

  Yes

  Testing Only

  Intermediate

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Extract Large Datasets: What’s New with Bulk API 2.0
  Discover Bulk API 2.0 enhancements that allow seamless and reliable extraction of large data sets from an organization driven by Data Cloud. Learn how they apply to you and how to upgrade.

  Jeremy Westerman , Product Management Director, Salesforce

  • Session Ended
    Tuesday, Sep 129:00 AM - 9:20 AM PDT

    (4:00 PM - 4:20 PM GMT)

    Developer Theater (MWest, Trailblazer Forest)
• Breakout

  Administrator

  Developer

  IT

  Agentforce 360 Platform

  Automation

  Yes

  Testing Only

  Intermediate

  In the Dreamforce session, the Salesforce team discussed the roadmap for the Flow Builder, highlighting several improvements and innovations that will be introduced in the coming releases. The team emphasized the importance of making purchasing decisions based on what is currently available in the market. The session covered the introduction of Einstein for Flow, which allows users to automate CRM workflows faster with the Einstein automation assistant. The team also discussed the introduction of the "Save as a Draft" and "Edit in Panels" features, which will make the flow building process more fluid and efficient. The session also touched on the improvements to the Flow app lightning experience, which will provide a unified place for all things related to flow. The team also discussed the integration of Flow with Data Cloud, the introduction of custom error messages in record triggered flows, and the future plans for retiring Process Builder and Workflow Rules. The session ended with a Q&A session.

  <ol><li>• Salesforce 2023 introduced the Go with the Flow Builder roadmap session, focusing on improvements and innovations to be brought to flow over the next few releases, including specific automations with triggered automation, screen flows, and integrations.</li><li>• The session highlighted the introduction of Einstein Flow, which allows users to automate CRM workflows faster with the Einstein automation assistant, and the ability to save drafts and edit in panels, enhancing the builder experience.</li><li>• The roadmap also includes improvements to orchestrator, foundational improvements to the builder experience, and the introduction of Flow app lightning experience, a unified place for all things related to flow accessible from the app launcher.</li></ol>

  Yes

  Yes

  No

  3:00 p.m. Thursday, Sep 14

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12

  Thursday, Sep 14
  Go with the Flow Builder Roadmap
  Join the Flow product management team and learn about what innovation you can expect from Flow Builder in the coming months.

  Austin Guevara , Lead Product Designer, Salesforce

  Sam Reynard , Senior Director, Product Management, Salesforce

  Diana Jaffe , Senior Director, Product Management, Salesforce

  Marc Delurgio , Senior Director of Product Management, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:40 AM PDT

    (4:00 PM - 4:40 PM GMT)

    Room 2018 (Moscone West, Level 2)
• Breakout

  Developer

  Agentforce 360 Platform

  Integration

  Yes

  Testing Only

  Intermediate

  In this Dreamforce session, Bhawani Sharma, a technical architect with over 16 years of experience, delved into the world of Salesforce integration and APIs. He emphasized the importance of effective, seamless, and impactful integrations, describing Salesforce platform APIs as bridges connecting different systems. Sharma shared best practices, common pitfalls, and success stories, aiming to ensure that integrations are not only technically sound but also aligned with broader business objectives. He also demonstrated how to request access tokens and handle API call failures, and discussed the importance of regular reviews of API limits, staying updated with Salesforce releases, and maintaining security.

  <ol><li>• The session emphasized the importance of Salesforce platform APIs as a bridge connecting different systems, allowing data to flow seamlessly and meaningfully.</li><li>• The speaker shared valuable insights on how to make integrations more effective, seamless, and impactful, including best practices, common pitfalls, and success stories.</li><li>• The session also highlighted the importance of regular review of API limits, staying updated with Salesforce releases, and maintaining security and performance of the system for successful integrations.</li></ol>

  Yes

  Yes

  No

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Integrate with the Salesforce Platform APIs: Best Practices
  With businesses relying on multiple systems, seamless integration is crucial. Get an overview of Salesforce Platform APIs and best practices for authorization, data synchronization, testing and more.

  Bhawani Sharma , Technical Architect, FEXLE Services Private Limited

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:40 AM PDT

    (4:00 PM - 4:40 PM GMT)

    Room 3014 (Moscone West, Level 3)
• Breakout

  Service

  Agentforce Service

  Data

  Yes

  Testing Only

  Introductory

  In this Dreamforce session, Salesforce's Nausheen Najib and Noopur Bakshi, along with Matt Kemp from Formula One, discussed the importance of a robust customer service data strategy and the role of AI in enhancing it. They emphasized the need for a 360-degree view of the customer, which can only be achieved by integrating various data sources like engagement data, web data, purchase data, and case data. They introduced Data Cloud for service, a platform that connects and harmonizes customer data in real-time, enabling personalized service experiences at scale. They also highlighted the use of AI models to deliver real-time, AI-powered recommendations based on unified customer profiles. The session also included a demo of the product and a roadmap for future developments. The speakers concluded with a customer interview with Formula One, discussing their use of Salesforce's tools to improve fan experiences.

  <ol><li>• Salesforce's Data Cloud for service connects all customer data from any app or device, providing a 360-degree view of the customer and enabling personalized service experiences at scale.</li><li>• Service Intelligence, a new solution built on Data Cloud, provides actionable insights and recommendations directly in Service Cloud, boosting operational performance metrics, agent productivity, and customer satisfaction.</li><li>• Formula One leverages Salesforce's Data Cloud, Sales Cloud, Service Cloud, and Marketing Cloud to understand their fan base, personalize fan experiences, and drive commercial revenue, demonstrating the transformative power of data and AI in customer service.</li></ol>

  Yes

  Yes

  No

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Is Your Customer Service Data Strategy Ready for AI?
  Good AI starts with data. Learn about our latest Data Cloud for service innovation and see a demo of how it can power your service business. Plus, hear how Formula 1 powers its fan experience.

  Nausheen Najib , Senior Product Marketing Manager, Salesforce

  Matt Kemp , Senior CRM & Customer Operations Manager, Formula 1

  Noopur Bakshi , Senior Director, Product Management, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:40 AM PDT

    (4:00 PM - 4:40 PM GMT)

    Room 2000 (Moscone West, Level 2)
• Roundtable

  IT

  Operations

  Financial Services

  Consumer Goods

  Tableau

  CRM Analytics

  Artificial Intelligence

  Yes

  Testing Only

  Introductory

  Sessions are first come, first seated

  3:00 p.m. Wednesday, Sep 13

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12

  Wednesday, Sep 13
  Is Your Data Strategy Ready for AI’s Impact?
  What impact do AI and the revolutionary rise of generative AI have on your data and analytics strategy? Join analytics and IT leaders to discuss how they’re thinking about implementing AI + Data.
  Sessions are first come, first seated: Sessions are first come, first seated

  Lovekesh Babbar , Distinguished Solution Engineer, Salesforce

  • Session Ended
    Tuesday, Sep 129:00 AM - 9:40 AM PDT

    (4:00 PM - 4:40 PM GMT)

    Data Roundtables (Moscone South, Lodge Village)
• Theater

  Finance and Accounting

  IT

  Financial Services

  Technology

  Agentforce MuleSoft

  Integration

  Yes

  Testing Only

  Intermediate

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  MuleSoft for Fintech: Core Banking Modernization
  Learn how a top FinTech Provider future-proofed their technology investments with MuleSoft’s Anypoint Platform by building open Banking and Payment APIs at scale for 43+ Financial Institutions.

  Chad Griffin , Chief Information Officer, League Data

  Karan Maini , Vice President - BFSI, Persistent Systems

  • Session Ended
    Tuesday, Sep 129:00 AM - 9:20 AM PDT

    (4:00 PM - 4:20 PM GMT)

    Theater Two (Moscone South, Campground)
• Breakout

  Marketing

  IT

  Agentforce Marketing

  Data

  Yes

  Testing Only

  Introductory

  In this Dreamforce session, Andrew Lee from Salesforce's marketing cloud product marketing team, along with Meenal Varsani and Pete Burns from Heathrow Airport, discussed the power of Salesforce's Data Cloud in unlocking value from customer data. They highlighted how the Data Cloud can create a unified single profile view of each customer, enabling personalized and optimized marketing strategies. The team from Heathrow shared their journey of using Salesforce to overcome challenges related to data and personalization, and how they've used the platform to deliver tailored, real-time communications to their customers. They also shared their future plans for leveraging Data Cloud to further enhance customer experience and drive revenue.

  <ol><li>• Heathrow Airport is leveraging Salesforce's Data Cloud to create a unified profile view of each customer, enabling personalized experiences and optimizing marketing spend.</li><li>• The Data Cloud has allowed Heathrow to move from a fragmented approach with multiple touchpoints and systems to a single system, delivering personalized communications using real-time information.</li><li>• Heathrow's future strategy with Data Cloud includes enhancing upstream reach, driving digital revenue, improving additional experience, and focusing on a passenger-centric approach.</li></ol>

  Yes

  Yes

  No

  9:00 a.m. Tuesday, Sep 12

  10:00 a.m. Wednesday, Sep 13

  Tuesday, Sep 12

  Wednesday, Sep 13
  Personalize Your Customer Relationships with Data Cloud
  73% of customers expect brands to understand their unique needs. Learn how to unify customer data and drive personalized experiences with Data Cloud for Marketing and Marketing Cloud.

  Peter Burns , Director of Marketing and Digital, Heathrow

  Andrew Lee , Product Marketing Manager, Salesforce

  Meenal Varsani , Head of Marketing & Customer Engagement, Heathrow Airport

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:40 AM PDT

    (4:00 PM - 4:40 PM GMT)

    Room 2004 (Moscone West, Level 2)
• Breakout

  Small Business Owner

  Technology

  Slack

  Salesforce Starter

  Intro to Salesforce

  Yes

  Testing Only

  Introductory

  The Dreamforce session presented a comprehensive overview of Salesforce's Starter Suite, a product designed to help small businesses manage their customer relationships more effectively. The session demonstrated how the Starter Suite integrates sales, service, marketing, and commerce into one application, providing a holistic view of the customer. The speakers highlighted the product's ease of setup, with no onboarding required, and its ability to deliver a CRM suite out of the box. They also showcased the product's self-service capabilities, allowing customers to manage their Salesforce subscriptions independently. The session concluded with a Q&A segment, addressing questions about the product's integration with other Salesforce offerings and its potential benefits for small to medium businesses.

  <ol><li>• The session highlighted the challenges small businesses face in maintaining high customer expectations and brand loyalty, emphasizing the need for a unified customer experience across all interactions with a company.</li><li>• Salesforce's Customer 360 was presented as a solution to these challenges, offering an interconnected CRM suite that work out of the box, including sales, service, marketing, commerce, analytics, data, AI and CRM.</li><li>• The Salesforce Starter Suite was demonstrated, showcasing its ease of setup, with no onboarding required, and the ability to deliver a suite of sales, service, marketing, and commerce out of the box, providing significant time value for customers.</li></ol>

  Yes

  Yes

  No

  9:00 a.m. Tuesday, Sep 12

  10:00 a.m. Thursday, Sep 14

  Tuesday, Sep 12

  Thursday, Sep 14
  Start Fast: Sales, Service, Marketing & Commerce in One App
  Doing more with less just got easier. Learn about Salesforce Starter Suite, which brings sales, service, marketing, and commerce together in a single app so businesses can get more done in less time.

  Kris Billmaier , SVP & GM, Self-Service & Growth, Salesforce

  Heather Atkinson , SVP & GM, Your Account, Salesforce

  Amy Lin Loiacono , Sr. Product Marketing Manager, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:40 AM PDT

    (4:00 PM - 4:40 PM GMT)

    Room 2008 (Moscone West, Level 2)
• Theater

  Marketing

  Product Management

  Sales

  Engineering, Construction, and Real Estate

  Agentforce Service

  Einstein

  Data

  Yes

  Testing Only

  Introductory

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Surpass Customer Expectations in Home Building with AI
  Discover how Salesforce empowers homebuilders to enhance the customer experience by providing visibility into home details, streamlining closing and setup processes, and centralizing communication.

  Daniel Keating , Director of Product, Lennar

  Jim Cote , Principal Solution Engineer, Salesforce

  Jim Smith , Regional Vice President, Salesforce

  • Session Ended
    Tuesday, Sep 129:00 AM - 9:20 AM PDT

    (4:00 PM - 4:20 PM GMT)

    InterContinental Ballroom B (InterContinental, L5)
• Breakout

  Operations

  Service

  Manufacturing

  Agentforce Field Service

  Agentforce Manufacturing

  CRM Analytics

  Productivity

  Yes

  Testing Only

  Introductory

  In this Dreamforce session, Nanda from Salesforce's manufacturing product and solutions team, along with Robert from Eton, discussed the challenges and opportunities in the manufacturing service space. They highlighted the changing customer expectations and the complex ecosystem manufacturers have to navigate. They also discussed the potential of data generated from connected products to create more revenue and transform service from a cost center to a profit center. The session also covered Salesforce's efforts to deepen asset-centric capabilities, such as warranty life cycle management and service contract streamlining. They also introduced the concept of a connected twin of the asset, which allows for proactive and predictive service. The session concluded with a demo of the asset service console and the event orchestration framework.

  <ol><li>• The Dreamforce session highlighted the importance of understanding customer needs and expectations in the manufacturing service space, emphasizing the need for transparency and collaboration between Salesforce and its customers.</li><li>• Salesforce is deepening its asset-centric capabilities, leveraging data and AI to streamline operations, predict warranty claims, and provide a single source of truth for the entire asset lifecycle.</li><li>• The session introduced the concept of a "connected twin" of an asset, which allows manufacturers to monitor asset performance and proactively address issues, thereby transforming their service from a cost center to a profit center.</li></ol>

  Yes

  Yes

  No

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Transform Your Manufacturing Service Experience
  Hear how manufacturers are transforming their service business with automation by orchestrating end-to-end processes for customer support, complaints, and product issues across departments.

  Robert Teverino , Director, IT Sales and Service Enablement, Eaton

  Nanda Chitrala , Director, Manufacturing Industry Solutions & Strategy, Salesforce

  August Krys , Industry Solutions & Strategy Senior Manager, Manufacturing, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:00 AM - 9:40 AM PDT

    (4:00 PM - 4:40 PM GMT)

    Grand Ballroom B (InterContinental, Level 3)
• Theater

  Operations

  Sales

  Financial Services

  Technology

  Agentforce Sales

  Sales Performance Management

  Productivity

  Yes

  Testing Only

  Intermediate

  9:00 a.m. Tuesday, Sep 12

  2:00 p.m. Thursday, Sep 14

  Tuesday, Sep 12

  Thursday, Sep 14
  10x Your Sales Coaching Impact with Data + AI
  The path to better selling isn’t coaching more. It’s coaching better. Supercharge your coaching efforts with data and AI, and turn every manager into a coaching pro.

  Spencer Grover , Product Marketing Manager, Sales Cloud, Salesforce

  Sydney Stento , Senior Sales Development Manager, athenahealth

  Bryan Corcoran , Director, Product Management, Salesforce

  • Session Ended
    Tuesday, Sep 129:30 AM - 9:50 AM PDT

    (4:30 PM - 4:50 PM GMT)

    Sequoia Theater (Moscone West, Level 2)
• Theater

  Administrator

  Data Analyst

  Tableau

  Artificial Intelligence

  Yes

  Testing Only

  Intermediate

  In this Dreamforce session, Clayron Pace, Product Marketing Manager, introduced Tableau AI, a suite of capabilities designed to optimize decision-making by providing personalized, smart, and contextual insights. He highlighted Tableau Pulse, a one-stop solution for data and analytics that delivers insights in the flow of work. He also introduced Einstein Co-pilot, a conversational AI assistant that accelerates data analysis and insight generation. He unveiled Service Intelligence, a tool that supercharges agent productivity by delivering actionable insights and AI-powered recommendations. Lastly, Cj Pace introduced the Salesforce Unified Analytics Experience, a platform that combines CRM, Salesforce reports and dashboards, and Tableau in a centralized hub. He concluded by announcing the upcoming release of the State of Data and Analytics report.

  <ol><li>• Tableau AI is revolutionizing decision-making by providing personalized, smart, and contextual insights to business users, with Tableau Pulse which delivers smart, contextualized insights in the flow of work.</li><li>• Einstein Co-pilot for Tableau, a conversational AI assistant, is set to speed up data analysis and insight generation, reducing repetitive tasks for data analysts and improving the quality and relevancy of dashboards.</li><li>• Salesforce Unified Analytics Experience is a new innovation that brings together CRM, Salesforce reports and dashboards, and Tableau in a centralized location, infusing Tableau and Salesforce into the CRM experience for deeper data exploration.</li></ol>

  Yes

  Available on Salesforce+

  Yes

  No

  <a href="https://www.salesforce.com/plus/experience/dreamforce_2023/series/Data_&_Analytics_at_Dreamforce_2023/episode/episode-s1e3">Watch now</a>

  11:00 a.m. Thursday, Sep 14

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12

  Thursday, Sep 14
  AI Spotlight: How Tableau's AI Can Optimize Your Decisions
  Explore how Tableau's AI-powered innovation can transform your company with game-changing insights, revolutionize your analytics experience, and improve decision-making with data.

  Clayron 'Cj' Pace , Product Marketing Manager, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:30 AM - 9:50 AM PDT

    (4:30 PM - 4:50 PM GMT)

    AI Landing (Moscone South, Lodge Village)
• Theater

  IT

  Agentforce Sales

  Artificial Intelligence

  Yes

  Testing Only

  Introductory

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  A Smarter Way to Work: Driving Customer Loyalty with AI
  Siloed data is slowing companies down and preventing them from unlocking the true potential of AI. Learn how to get your data in order to effectively leverage AI and improve customer loyalty.

  Neel Patel , Head of Platform & Partnerships, Asana

  • Session Ended
    Tuesday, Sep 129:30 AM - 9:50 AM PDT

    (4:30 PM - 4:50 PM GMT)

    Theater One (Moscone South, Campground)
• Theater

  Marketing

  Agentforce Marketing

  Yes

  Testing Only

  Introductory

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Build Lifelong Customer Loyalty in Every Industry
  Lifelong loyalty starts with knowing and understanding your customer. Join us as we explore how to build impactful, personalized, and scalable B2B and B2C programs with data, no matter the industry.

  Sara Fefferman , Marketing Cloud PMM, Salesforce

  Angie Lyons , SFMC Strategist, Maui Jim

  • Session Ended
    Tuesday, Sep 129:30 AM - 9:50 AM PDT

    (4:30 PM - 4:50 PM GMT)

    Theater Four (Moscone South, Campground)
• Theater

  Architect

  Yes

  Testing Only

  Intermediate

  11:00 a.m. Wednesday, Sep 13

  1:00 p.m. Thursday, Sep 14

  12:00 p.m. Thursday, Sep 14

  9:00 a.m. Wednesday, Sep 13

  3:00 p.m. Tuesday, Sep 12

  11:00 a.m. Thursday, Sep 14

  1:00 p.m. Tuesday, Sep 12

  2:00 p.m. Tuesday, Sep 12

  4:00 p.m. Wednesday, Sep 13

  9:00 a.m. Tuesday, Sep 12

  4:00 p.m. Tuesday, Sep 12

  2:00 p.m. Wednesday, Sep 13

  10:00 a.m. Thursday, Sep 14

  Wednesday, Sep 13

  9:00 a.m. Thursday, Sep 14

  Thursday, Sep 14

  3:00 p.m. Thursday, Sep 14

  3:00 p.m. Wednesday, Sep 13

  12:00 p.m. Tuesday, Sep 12

  1:00 p.m. Wednesday, Sep 13

  12:00 p.m. Wednesday, Sep 13

  10:00 a.m. Wednesday, Sep 13

  2:00 p.m. Thursday, Sep 14

  Tuesday, Sep 12
  Build with Customer 360
  Learn how to build with Salesforce Customer 360 and deliver a connected customer experience with Data Cloud and Einstein.
  • Session Ended
    Tuesday, Sep 129:30 AM - 9:45 AM PDT

    (4:30 PM - 4:45 PM GMT)

    Customer 36O Summit Theater (Trailblazer Forest)
• Theater

  Marketing

  Data Analyst

  Communications

  Travel, Transportation, and Hospitality

  Agentforce Marketing

  Data

  Yes

  Testing Only

  Advanced

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Extract Maximum Value from Your Marketing Technology Stack
  Maximize ROI of your martech investments by harnessing the power of AI + Data + CRM. Learn from global change leaders how to transform your marketing team from a cost center to a revenue driver.

  Robert Lopez , General Manager - CX, Brand & Innovation, Norths Collective

  Pamela Samathivathanachai , Product Marketing Director, Salesforce

  • Session Ended
    Tuesday, Sep 129:30 AM - 9:50 AM PDT

    (4:30 PM - 4:50 PM GMT)

    Yellowstone Theater (Moscone West, Level 2)
• Theater

  Operations

  Healthcare and Life Sciences

  Agentforce Marketing

  Yes

  Testing Only

  Introductory

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Pharma’s Revolution: Reshaping Engagement with AI and Data
  Discover new engagement approaches that leverage AI and data to build stakeholder relationships.

  Jessica Rothenberg , Director, Life Sciences Industry Marketing, Salesforce

  Jamie Little , Digital Strategist, United Therapeutics Corporation

  • Session Ended
    Tuesday, Sep 129:30 AM - 9:50 AM PDT

    (4:30 PM - 4:50 PM GMT)

    InterContinental Ballroom B (InterContinental, L5)
• Theater

  Entrepreneur

  IT

  Product Management

  Heroku

  Einstein

  Artificial Intelligence

  Yes

  Testing Only

  Intermediate

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Prepare Your Salesforce Data for the AI Revolution
  Explore strategy and best practices to prepare for Salesforce data to deliver on the promise of AI with improved data quality and generative synthetic test data for trusted application deployments.

  Ayori Selassie , Sr Product Marketing Manager, Salesforce

  Vivek Viswanathan , Director of Product Management, Salesforce

  Rosaline Gulati , CEO, ActivePrime, Inc.

  Juan Baranda , VP Product, ActivePrime Inc

  David McCray , Business Development Representative, Salesforce

  • Session Ended
    Tuesday, Sep 129:30 AM - 9:50 AM PDT

    (4:30 PM - 4:50 PM GMT)

    Yosemite Theater (Moscone West, Level 2)
• Theater

  IT

  Agentforce 360 Platform

  Productivity

  Yes

  Testing Only

  Introductory

  In this Dreamforce session, Hiroshi Iwanaga, Senior Product Marketing Manager at Salesforce, discussed the importance of sandboxes and the exciting new upgrades that are set to revitalize them. He emphasized that sandboxes are crucial for reducing IT costs, improving workflow and automation, and for AI-driven planning. He also highlighted the balance between safety and speed that IT must maintain, and how sandboxes can help achieve this balance. Hiroshi then introduced new features such as Selective Sandbox Access, Quick Clone and Quick Create, and Scale Testing Service. He also shared customer success stories that demonstrated the effectiveness of these features. Lastly, he discussed the roadmap for Data Mask, an additional solution for sandboxes that obfuscates sensitive data, ensuring data privacy and compliance with global regulations. It will be rearchitected and bring more performance and features in the near future as well.

  <ol><li>• Salesforce is introducing new features to revitalize sandboxes, including Selective Sandbox Access and Quick Clone and Quick Create for Hyperforce customers, which will speed up sandbox creation and cloning by two to three times.</li><li>• The new Scale Testing Service for Full Sandbox on Hyperforce will enable peak performance testing on the Salesforce environment, providing a full set of tools for test planning, environment setup, and test execution.</li><li>• Salesforce's Data Mask add-on for sandboxes will obfuscate sensitive data copied from the production org to sandboxes, helping businesses comply with privacy regulations like GDPR, Finra, and PCI DSS will be improving its performance by rearchitecting it.</li></ol>

  Yes

  Available on Salesforce+

  Yes

  No

  <a href="https://www.salesforce.com/plus/experience/dreamforce_2023/series/IT_at_Dreamforce_2023/episode/episode-s1e12">Watch now</a>

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Revitalize Your Sandboxes with Cutting-Edge Upgrades
  Explore cutting-edge advancements using Salesforce Sandbox. Stay ahead of the AI curve with Quick Create and Clone, Scale Testing Service, Data Masking, and more.

  Hiroshi Iwanaga , Sr. Product Marketing Manager, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 129:30 AM - 9:50 AM PDT

    (4:30 PM - 4:50 PM GMT)

    Olympic Theater (Moscone West, Level 2)
• Theater

  Marketing

  IT

  Agentforce Marketing

  Data

  Yes

  Testing Only

  Intermediate

  9:00 a.m. Wednesday, Sep 13

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12

  Wednesday, Sep 13
  Supercharge Marketing with Data Cloud's AI Innovations
  Customers expect brands to understand their unique needs. Learn to combine data, AI, and CDP insights to know your customers, build smarter audiences, predict behaviors, and personalize at scale.

  Noga Saban , Senior Product Manager, Salesforce

  Roy Raviv , Director of Product Management, Salesforce

  Andrew Lee , Product Marketing Manager, Salesforce

  • Session Ended
    Tuesday, Sep 129:30 AM - 9:50 AM PDT

    (4:30 PM - 4:50 PM GMT)

    Data Cloud Theater (Moscone West, Level 2)
• Theater

  IT

  Operations

  Product Management

  Professional Services (Products)

  Data

  Yes

  Testing Only

  Introductory

  12:00 p.m. Wednesday, Sep 13

  9:00 a.m. Tuesday, Sep 12

  Tuesday, Sep 12

  Wednesday, Sep 13
  Unlock the Power of Your Data to Accelerate Transformation
  Learn from product experts how to achieve long-term success on the #1 AI CRM. See how Salesforce Professional Services can help you use the power of your data to realize more value, faster.

  Michael Newman , VP, Regulated Industries Architecture Leader, Salesforce

  Ben Pearce , Business Strategy Director, Salesforce

  • Session Ended
    Tuesday, Sep 129:30 AM - 9:50 AM PDT

    (4:30 PM - 4:50 PM GMT)

    Success Theater (Marriott, Yerba Buena Level)

10:00 AM PDT - Tuesday, Sep 12

• Keynote

  Einstein

  Artificial Intelligence

  Yes

  Testing Only

  The Dreamforce 2023 keynote was a remarkable event filled with exciting revelations and discussions about the future of artificial intelligence (AI), data, and customer relationship management (CRM). The event emphasized how Salesforce is at the forefront of these advancements, with a particular focus on their new Einstein 1 platform. The platform, described as the "trusted AI platform for customer companies," is designed to be intelligent, integrated, automated, low code, no code, and open. It offers users the ability to connect with customers in unprecedented ways, leveraging the power of AI and data to deliver personalized, efficient, and innovative solutions. The event also highlighted the importance of trust in AI systems. Salesforce emphasized the need for AI systems to be responsible, ethical, and mindful of their impact. The company also underscored the importance of treating all individuals equally, without making assumptions based on stereotypes. Salesforce further showcased how its platform can be used to enhance various business functions. For instance, the platform can help sales teams become more productive by automating tasks such as setting up meetings, transcribing meetings, and generating quotes. Similarly, service teams can use the platform to respond to customer queries more efficiently. In addition to Salesforce's own advancements, the event also highlighted the company's partnerships with other AI leaders. For example, Salesforce has partnered with Anthropic and Open AI to enhance its AI capabilities. The event concluded with a powerful statement on the future of productivity, with the introduction of new tools like Einstein 1, Copilot Studio, and Slack Sales Elevate. These tools are designed to boost productivity by automating tasks and making data more accessible and actionable.Overall, Dreamforce 2023 was a testament to Salesforce's commitment to driving innovation in AI, data, and CRM, and to ensuring that these advancements are used responsibly and ethically. The event left attendees excited for the future and eager to explore the new tools and capabilities that Salesforce has to offer.

  <ol><li>• Salesforce is ushering in a new era of customer relationship management (CRM) with the integration of data, artificial intelligence (AI), and trust, allowing businesses to connect with customers in innovative ways. The company is committed to responsible innovation, ethical use of AI, and customer success.</li><li>• Salesforce's new Einstein 1 platform is designed to augment business operations with AI capabilities, offering a 360-degree view of every customer. The platform incorporates AI into every workflow, boosting productivity and facilitating personalized, data-driven customer interactions</li>• Salesforce is dedicated to advancing responsible AI globally, prioritizing transparency and trust. With the new Einstein 1 Co-pilot Studio, businesses can build and extend the capability of Einstein, customizing it to suit their specific needs. The company also announced the integration of Salesforce and Slack, promising increased productivity for every seller.</ol>

  Yes

  Available on Salesforce+

  Yes

  No

  <a href="https://www.salesforce.com/plus/experience/dreamforce_2023/series/Best_of_Dreamforce_at_Dreamforce_2023/episode/episode-s1e4">Watch now</a>

  Tuesday, Sep 12

  10:00 a.m. Tuesday, Sep 12
  Dreamforce Main Keynote
  Join Salesforce CEO Marc Benioff along with special guests for our newest innovations at the Dreamforce Main Keynote. The keynote will be featured campus-wide for easy viewing from anywhere including Moscone West Levels 2 and 3, and Dreamforest.

  Marc Benioff , Chair, CEO & Co-Founder, Salesforce

  Parker Harris , Co-Founder & CTO, Salesforce

  Sanjna Parulekar , VP, Product Marketing, Salesforce

  Lidiane Jones , CEO, Slack, Salesforce

  Patrick Stokes , EVP, Product & Industries Marketing, Salesforce

  Leah McGowen-Hare, MSEd , SVP, Trailblazer Community, Salesforce

  David Schmaier , President & Chief Product Officer, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 1210:00 AM - 12:00 PM PDT

    (5:00 PM - 7:00 PM GMT)

    Keynote Room (Moscone North, Hall F)

12:00 PM PDT - Tuesday, Sep 12

• Theater

  Administrator

  Developer

  IT

  Agentforce 360 Platform

  Einstein

  Artificial Intelligence

  Yes

  Testing Only

  Introductory

  In this Dreamforce session, the Director of Product Marketing and the Senior Director of Product Management at Salesforce introduced the exciting world of AI-powered apps and how anyone can build, test, and ship them. They shared five easy steps to get started: begin with Salesforce's best-in-class apps, supercharge admin workflows with Einstein, unleash developer productivity with Einstein, build and test with Sandboxes and Data Mask, and ship fast with simplified DevOps. They introduced new products like Prompt Builder, a low-code prompt management tool, and Einstein for Admins and Developers, which brings AI to the community. They emphasized the importance of testing applications in Sandboxes and protecting sensitive data with Data Mask. Finally, they discussed the role of DevOps Center in efficient app shipping and the importance of having an intentional environment strategy.

  <ol><li>• Salesforce is making it easier for anyone to build, test, and ship AI-powered apps with five easy steps: starting with Salesforce's best-in-class apps, supercharging admin workflows with Einstein, unleashing developer productivity with Einstein, building and testing with sandboxes and data mask, and shipping fast with simplified devops.</li><li>• Salesforce is introducing new features to enhance productivity for admins and developers, including Flow Builder and Described Formula for admins, and Natural Language to Code and Code Analyzer for developers, all powered by Einstein.</li><li>• Salesforce is launching new sandbox features including Quick Clone and Quick Create for faster sandbox creation, upgradable sandbox storage for more effective testing, automated environment setup for Data Cloud, and a new Scale Testing Service to test applications for peak scale before deployment.</li></ol>

  Yes

  Available on Salesforce+

  Yes

  No

  <a href="https://www.salesforce.com/plus/experience/dreamforce_2023/series/IT_at_Dreamforce_2023/episode/episode-s1e4">Watch now</a>

  12:00 p.m. Tuesday, Sep 12

  10:00 a.m. Wednesday, Sep 13

  Tuesday, Sep 12

  Wednesday, Sep 13
  AI Spotlight: How to Build, Test, and Ship AI-Powered Apps
  Apply ALM best practices for rapid, secure, and scalable AI innovation across your Customer 360 with Einstein for Developers, Sandboxes, Data Mask, DevOps Center, and more.

  Katherine Siu , Director, Product Marketing, Salesforce

  Rohit Mehta , Senior Director, Product Management, Sandboxes, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 1212:30 PM - 12:50 PM PDT

    (7:30 PM - 7:50 PM GMT)

    AI Landing (Moscone South, Lodge Village)
• Theater

  Sales

  Service

  Agentforce Sales

  Agentforce Service

  Artificial Intelligence

  Yes

  Testing Only

  Introductory

  12:00 p.m. Tuesday, Sep 12

  1:00 p.m. Wednesday, Sep 13

  Tuesday, Sep 12

  Wednesday, Sep 13
  Automate the Customer Journey with Bots, AI & Real-Time Data
  Learn how chatbots boost productivity and reduce costs. Join us to explore how to bring intelligent automation across every channel and every part of your business from sales, marketing, and service.

  Sravya Basvapatri , Associate Product Manager, Salesforce

  Mandy Townsend , Senior Product Manager, Chat & Chatbots, Salesforce

  • Session Ended
    Tuesday, Sep 1212:30 PM - 12:50 PM PDT

    (7:30 PM - 7:50 PM GMT)

    Einstein Theater (Moscone West, Level 2)
• Theater

  Administrator

  Data Analyst

  Agentforce 360 Platform

  Success Plans

  Data

  Yes

  Testing Only

  Introductory

  3:00 p.m. Thursday, Sep 14

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12

  Thursday, Sep 14
  Best Practices: How to Store and Structure Your Data
  How you store and structure your data impacts everything from reporting to automation to generative AI. Join Salesforce experts as they share data modeling insights and best practices.

  Jake Schmitt , Director, Product Marketing, Salesforce

  Connor Shields , Principal Technical Account Manager, Salesforce

  • Session Ended
    Tuesday, Sep 1212:30 PM - 12:50 PM PDT

    (7:30 PM - 7:50 PM GMT)

    Theater Three (Moscone South, Campground)
• Theater

  Yes

  Testing Only

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Breaking down data silos with Salesforce Data Cloud and AWS data
  Discover how Salesforce Data Cloud integrates with your AWS data to develop a more unified view of your customers. Leverage AWS Lake Formation and Amazon Redshift to break down data silos.

  Jason Berkowitz , Head of Product, AWS Lake Formation and Glue Data Catalog, AWS

  Rajkumar Irudayaraj , Senior Director of Product Management, Salesforce

  • Session Ended
    Tuesday, Sep 1212:30 PM - 12:50 PM PDT

    (7:30 PM - 7:50 PM GMT)

    Data Cloud Theater (Moscone West, Level 2)
• Theater

  IT

  Agentforce 360 Platform

  Einstein

  Artificial Intelligence

  Yes

  Testing Only

  Introductory

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Breaking Down Silos: Unlock the Possibilities with AI + Data
  Unlock the value of AI + data with Salesforce and Google Cloud. Optimize data investment and drive hyper-personalization with better insight + AI. Learn how to break down data silos and improve CX.
  • Session Ended
    Tuesday, Sep 1212:30 PM - 12:50 PM PDT

    (7:30 PM - 7:50 PM GMT)

    Sequoia Theater (Moscone West, Level 2)
• Theater

  Architect

  Yes

  Testing Only

  Intermediate

  11:00 a.m. Wednesday, Sep 13

  1:00 p.m. Thursday, Sep 14

  12:00 p.m. Thursday, Sep 14

  9:00 a.m. Wednesday, Sep 13

  3:00 p.m. Tuesday, Sep 12

  11:00 a.m. Thursday, Sep 14

  1:00 p.m. Tuesday, Sep 12

  2:00 p.m. Tuesday, Sep 12

  4:00 p.m. Wednesday, Sep 13

  9:00 a.m. Tuesday, Sep 12

  4:00 p.m. Tuesday, Sep 12

  2:00 p.m. Wednesday, Sep 13

  10:00 a.m. Thursday, Sep 14

  Wednesday, Sep 13

  9:00 a.m. Thursday, Sep 14

  Thursday, Sep 14

  3:00 p.m. Thursday, Sep 14

  3:00 p.m. Wednesday, Sep 13

  12:00 p.m. Tuesday, Sep 12

  1:00 p.m. Wednesday, Sep 13

  12:00 p.m. Wednesday, Sep 13

  10:00 a.m. Wednesday, Sep 13

  2:00 p.m. Thursday, Sep 14

  Tuesday, Sep 12
  Build with Customer 360
  Learn how to build with Salesforce Customer 360 and deliver a connected customer experience with Data Cloud and Einstein.
  • Session Ended
    Tuesday, Sep 1212:30 PM - 12:45 PM PDT

    (7:30 PM - 7:45 PM GMT)

    Customer 36O Summit Theater (Trailblazer Forest)
• Laptops are provided for all attendees

  Hands-on Workshop

  Administrator

  Data Analyst

  Service

  Data

  Yes

  Testing Only

  Introductory

  Sessions are first come, first seated

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Connect and Ingest Data in Data Cloud Using Connectors
  Connect and ingest data into Data Cloud by connecting data streams from Salesforce and non-Salesforce data sources. Learn how to map that data to Data Cloud data model objects.
  Sessions are first come, first seated: Sessions are first come, first seated
  Equipment provided: Laptops are provided for all attendees

  Amit Malik , Senior Manager, Global Architect Program, Salesforce

  Mike Johnson , Sr. Program Manager - Technical Learning & Development, Salesforce

  • Session Ended
    Tuesday, Sep 1212:30 PM - 2:00 PM PDT

    (7:30 PM - 9:00 PM GMT)

    Salon 7 (Marriott, Yerba Buena Level)
• Theater

  Administrator

  Developer

  AppExchange

  Yes

  Testing Only

  Introductory

  12:00 p.m. Tuesday, Sep 12

  12:00 p.m. Wednesday, Sep 13

  Tuesday, Sep 12

  Wednesday, Sep 13
  Create Personalized Customer Experiences with Partners
  Learn how United Therapeutics has transformed medical community engagement across marketing, sales, and medical affairs with Salesforce data, insights, and partners.

  Mike Kornstein , Principal, PwC

  Sharon Klardie , Senior Director, AppExchange Operations, Salesforce

  Jamie Little , Digital Strategist, United Therapeutics Corporation

  • Session Ended
    Tuesday, Sep 1212:30 PM - 12:50 PM PDT

    (7:30 PM - 7:50 PM GMT)

    AppExchange Theater (MWest, Trailblazer Forest)
• Breakout

  IT

  Operations

  Technology

  Agentforce Commerce

  Agentforce Revenue Management

  Yes

  Testing Only

  Intermediate

  In this Dreamforce session, Trimble, a company that serves industries such as construction, geospatial transportation, and agriculture, discussed its digital transformation journey. The company's transformation is centered around its connect and scale strategy, which involves connecting data and workflows across the industries it serves and building systems and processes to support a new as-a-service business model. The transformation is expected to lead to unprecedented opportunities, including new ways to work with customers and solve problems. The session also highlighted the importance of simplifying customer experiences and streamlining business processes. The speakers, including Trimble's Chief Digital Officer and representatives from PWC, shared insights on the challenges and successes of the transformation journey, emphasizing the importance of putting the customer first and leveraging technology to drive growth.

  <ol><li>• Trimble's digital transformation is centered around connecting data and workflows across industries, building systems and processes to support a new as-a-service business model, and developing stronger relationships with customers through improved interaction and technology use.</li><li>• The transformation journey involved simplifying operations, standardizing processes across businesses, and creating global playbooks that detail the end-to-end customer journey, which will serve as a living, breathing document for Trimble's future system use.</li><li>• Early results of the transformation have shown a 24% increase in average deal size, a 21% reduction in time from quote issued to closed, and a 29% increase in year-over-year bookings, demonstrating the potential of digital transformation as a growth engine for the company.</li></ol>

  No

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Customer-led Digital Transformation with Revenue Cloud
  Leading organizations are racing to reinvent their business towards customer first experiences - learn how digital business models create durable sources of Customer value using Revenue Cloud.

  Mark Schwartz , Senior Vice President, Trimble, Inc

  Ally Millar , Partner, PwC

  Christopher Harmon , Partner, PwC

  • Session Ended
    Tuesday, Sep 1212:30 PM - 1:10 PM PDT

    (7:30 PM - 8:10 PM GMT)

    Room 2014 (Moscone West, Level 2)
• Theater

  Commerce

  Marketing

  Retail

  Consumer Goods

  Agentforce Marketing

  Data

  Yes

  Testing Only

  Intermediate

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Data-Driven Hyperpersonalization: Elevating Experiences
  Unleash the power of data for personalized experiences. Gain insights, best practices, and examples for customer-centric revolution. Stay ahead in this hyperpersonalization era.

  Kouichiro Senda , Vice President, Shiseido Interactive Beauty Co.,Ltd.

  Takuya Masuda , Group Manager, Shiseido Interactive Beauty Co.,Ltd.

  • Session Ended
    Tuesday, Sep 1212:30 PM - 12:50 PM PDT

    (7:30 PM - 7:50 PM GMT)

    Yellowstone Theater (Moscone West, Level 2)
• Please bring your own computer/device

  Hands-on Workshop

  Data Analyst

  Data

  Yes

  Testing Only

  Introductory

  Sessions are first come, first seated

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Elevate Your Data Strategy to Drive Improved Performance
  Join Egen as we use AI Cloud and Data Cloud to put actionable insights into the hands of the right people to make informed decisions, take quick action, and create positive impact.
  Sessions are first come, first seated: Sessions are first come, first seated
  Required equipment: Please bring your own computer/device
  • Session Ended
    Tuesday, Sep 1212:30 PM - 1:30 PM PDT

    (7:30 PM - 8:30 PM GMT)

    Data Workshops (Moscone South, Lodge Village)
• Please bring your own computer/device

  Hands-on Workshop

  Yes

  Testing Only

  Sessions are first come, first seated

  3:00 p.m. Thursday, Sep 14

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12

  Thursday, Sep 14
  Enhanced Data Security and Compliance for IT
  Discover how Salesforce security and privacy products protect your data and help you stay compliant. Learn how to maintain customer trust through interactive sessions with product experts.
  Sessions are first come, first seated: Sessions are first come, first seated
  Required equipment: Please bring your own computer/device
  • Session Ended
    Tuesday, Sep 1212:30 PM - 1:30 PM PDT

    (7:30 PM - 8:30 PM GMT)

    IT Workshops (Moscone South, Lodge Village)
• Theater

  Administrator

  Operations

  Communications

  Technology

  Agentforce Revenue Management

  Agentforce Sales

  Automation

  Yes

  Testing Only

  Intermediate

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Find Automation Bliss for Perfect Documents with T-Mobile
  Buying assets is tough, but divesting? So complicated. Organized communication and execution are crucial. Enter automated document creation with accurate data. See how T-Mobile aced it with Conga.

  Alyssa Schirmer , Sr. Project Manager, T-Mobile USA, Inc. – Spectrum Policy and the Dish Divestiture & Decommissioning Program

  Courtney Finger , Principal, Product Marketing Operations, Conga

  • Session Ended
    Tuesday, Sep 1212:30 PM - 12:50 PM PDT

    (7:30 PM - 7:50 PM GMT)

    Theater Two (Moscone South, Campground)
• Roundtable

  Commerce

  Marketing

  Retail

  Consumer Goods

  Agentforce Commerce

  Agentforce Media

  Data

  Yes

  Testing Only

  Intermediate

  Sessions are first come, first seated

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Fueling Growth: Retail Media Insights from Retailers & CPGs
  Discover how retailers and consumer goods companies leverage retail media to ignite growth. Hear insights, strategies, and success stories shared by industry experts.
  Sessions are first come, first seated: Sessions are first come, first seated

  Devin Kunysz , Senior Director, Industry Advisor, Salesforce

  Jonathan Lustig , Head of Revenue, Walgreens Advertising Group, Walgreens Advertising Group

  Lindsey Nelson , Retail Industry Advisor, Salesforce

  • Session Ended
    Tuesday, Sep 1212:30 PM - 1:10 PM PDT

    (7:30 PM - 8:10 PM GMT)

    Room 2012 (Moscone West, Level 2)
• Breakout

  Commerce

  Retail

  Agentforce Commerce

  Data

  Yes

  Testing Only

  Introductory

  In this Dreamforce session, James Murphy, Ludivine Gaboriaud, and Neeraj Yadav emphasized the importance of data in driving business growth and customer loyalty. They highlighted how companies that leverage data effectively are growing faster than those who do not. The speaker also discussed the challenges of using data effectively, despite having access to vast amounts of it. They introduced Salesforce's solution to this challenge: the Data Cloud. This tool not only stores data but also connects and harmonizes it, providing a unified model for the e-commerce ecosystem. Neeraj also introduced Commerce Intelligence, a solution built on the Data Cloud that provides actionable insights for personalization and automation. The session concluded with a discussion with Krishnan Venkateswaran, CIO at Titan, a company that has successfully implemented Salesforce's solutions, demonstrating the real-world impact of these tools.

  <ol><li>• The session emphasized the importance of data in driving business growth, with companies that leverage data effectively growing faster than those that don't. This includes using data to drive customer experience, loyalty, and personalization.</li><li>• Salesforce is working on a solution called Commerce Intelligence, which aims to provide a unified data model for the entire e-commerce ecosystem. This includes integrating data from all directions, generating actionable insights, and automating business processes based on these insights.</li><li>• The session also highlighted the success of Titan, India's largest consumer lifestyle products company, in using Salesforce's CRM and Data Cloud to improve customer experience and engagement. This includes personalizing interactions based on individual customer data and automating processes like abandoned cart recovery.</li></ol>

  Yes

  Yes

  No

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Grow Loyalty with Personalized Commerce and Marketing
  66% of customers expect companies to know them but only 32% of executives are able to turn data into personalized experiences. Learn how to harness your data to personalize from discovery to delivery.

  Neeraj Yadav , Director Product Manager, Commerce Cloud, Salesforce

  Kemberly Gong , VP, Product Marketing, Salesforce

  James Murphy , Sr. Manager, Retail Industry Advisor, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 1212:30 PM - 1:10 PM PDT

    (7:30 PM - 8:10 PM GMT)

    Room 2005 (Moscone West, Level 2)
• Theater

  IT

  Sales

  Healthcare and Life Sciences

  Agentforce Health

  Data

  Yes

  Testing Only

  Introductory

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  How Real-Time Data Improves Commercial Operations in MedTech
  Learn how medtech organizations are using AI and data to find efficiencies within their operations to help reduce revenue leakage and increase productivity.

  Eugene macey , Partner; APAC Front Office Transformation Leader, PwC APAC

  Prashant Bhuttan , Solution Architect, Olympus

  Andrew Boucher , Transformation Consultant, Business Transformation, Olympus

  • Session Ended
    Tuesday, Sep 1212:30 PM - 12:50 PM PDT

    (7:30 PM - 7:50 PM GMT)

    InterContinental Ballroom B (InterContinental, L5)
• Breakout

  Marketing

  Service

  Financial Services

  Agentforce Marketing

  Data

  Yes

  Testing Only

  Intermediate

  In this Dreamforce session, the speakers discussed the implementation and operationalization of Salesforce's Data Cloud at the Texas Rangers. The team at the Texas Rangers has been using Tableau for about ten years, starting with ticket sales data and expanding to include marketing metrics, guest services, fan relations, and real-time operational reports. The team has also been able to enhance the fan experience by tracking and analyzing data on everything from parking and gate scans to concessions and retail sales. Looking ahead, the team is excited about the potential of Tableau Pulse to provide deeper insights into their data. The session emphasized the importance of understanding and utilizing relevant data to drive business decisions and enhance customer experiences.

  <ol><li>• Salesforce's AI mission is to build a trusted AI platform for customer companies, prioritizing trust and integration to ensure all applications work well together.</li><li>• William Sonoma, a customer of Salesforce, uses AI to enhance customer engagement and create personalized shopping experiences online that mirror in-store experiences.</li><li>• Implementing and operationalizing Data Cloud can be challenging, but it is crucial for enabling AI and generating insights from data. It requires a strong partnership between business and IT, a clear understanding of data, and a focus on change management.</li></ol>

  No

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Innovate Experiences and Drive Growth with Data Cloud and AI
  Discover how AI and automation are accelerating Data Cloud implementations and CRM platform integrations, creating a foundation for Generative AI, to enable innovative customer experiences and growth.

  Enrique Aceves , MD, Global Head of Marketing Technology, TIAA

  Christine Duque , Global Partner | Customer Transformation - Data, AI & CX Delivery, IBM

  Mark Wanish , Head of IT Enterprise Client Services & Technology, Tiaa

  Len Polhemus , Executive Partner, IBM

  • Session Ended
    Tuesday, Sep 1212:30 PM - 1:10 PM PDT

    (7:30 PM - 8:10 PM GMT)

    Room 3020 (Moscone West, Level 3)
• Breakout

  Data Analyst

  IT

  Einstein

  Artificial Intelligence

  Yes

  Testing Only

  Intermediate

  In this Dreamforce session, Salesforce discussed the importance of trust in AI technology, particularly in the context of their Einstein platform. The session highlighted the company's commitment to building a trusted AI platform for customer companies, with a focus on prioritizing trust, integration, intelligence, automation, and openness. The session also featured a discussion with Peter Burns of Heathrow Airport and James Parker from Capgemini, who shared insights on how the company uses Salesforce to secure the multitude of sensitive data they have being an airport, while starting their generative AI journey. The session concluded with a discussion on the role of trust, data security, and data privacy within the context of generative AI, and how Salesforce's Einstein Trust Layer secures customer data.

  <ol><li>• The Einstein Trust Layer securely retrieves customer data to enrich the prompts the instruct LLMs and masks that data from Large Language models. </li><li>• With Zero Retention, OpenAI is contractually unable to store and use customer data to train their large language models. </li><li>• Heathrow Airport is using Salesforce as trusted partner to implement generative AI for their Service use cases while maintaining trust. </li></ol>

  Yes

  Yes

  No

  12:00 p.m. Tuesday, Sep 12

  4:00 p.m. Wednesday, Sep 13

  Wednesday, Sep 13

  Tuesday, Sep 12
  Learn how Einstein Secures your Customer Data
  Join us as we discuss how the Einstein Trust Layer will securely provide Generative AI capabilities without any compromise to our #1 Value here at Salesforce - Trust.

  Peter Tsapatsaris , Lead Counsel, AI Legal, Salesforce

  Peter Burns , Director of Marketing and Digital, Heathrow

  Ryan Schellack , Director, Product Marketing, Salesforce

  James Parker , European Salesforce CTO, Capgemini

  Gene Becker , Product Management Senior Director, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 1212:30 PM - 1:10 PM PDT

    (7:30 PM - 8:10 PM GMT)

    Room 3016 (Moscone West, Level 3)
• Breakout

  Administrator

  Operations

  Sales

  Agentforce Revenue Management

  Agentforce Sales

  Sales Performance Management

  Artificial Intelligence

  Yes

  Testing Only

  Intermediate

  In this Dreamforce session, Ketan Karkhanis, the GM for Sales Cloud, discussed the latest innovations in Salesforce's Sales Cloud, including the introduction of a unified data layer, AI, and automation to fuel new jobs in sales organizations. The team also delved into the roadmap for Sales Cloud, discussing the data foundation and modern selling. They introduced the Sales Cloud Everywhere extension, a seller-focused mobile experience, and lead, contact, and account intelligence views. The session also covered the latest feature highlights, including new forecasting and activity reporting capabilities. They also introduced the Salesblazer, a community for sellers focused on sales excellence. The session concluded with a discussion on sales planning and partner management.

  <ol><li>• Salesforce has introduced a new seller-focused mobile experience that brings data, AI, and signals together in a clean, simple, and modern interface that sellers will love. This new mobile application will provide an opinionated sales view where sellers can manage their to-dos, follow-ups, and access copilot updates.</li><li>• Salesforce has launched Sales Planning, a unified platform for yearly planning, carving, territory setting, and quota management. This new feature allows for more accurate and efficient planning by incorporating factors such as ramp time, potential attrition, and supporting roles into capacity planning.</li><li>• Salesforce is enhancing its AI capabilities with the introduction of Einstein Copilot for sellers. This AI assistant can analyze customer data at scale, provide context-relevant output, and is powered by skills that range from simple CRM updates to more complex tasks like account summarization and quote generation.</li></ol>

  Yes

  Available on Salesforce+

  Yes

  No

  <a href="https://www.salesforce.com/plus/experience/dreamforce_2023/series/Sales_at_Dreamforce_2023/episode/episode-s1e7">Watch now</a>

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12

  9:00 a.m. Thursday, Sep 14

  Thursday, Sep 14
  Sales Cloud Roadmap: Data + AI Innovations to Unleash Growth
  Learn from Sales Cloud product leaders on upcoming product enhancements and how the latest innovations from the #1 AI CRM will continue to transform how you sell and grow.

  Michael Kuszczak , Director, Product Management, Salesforce

  Andy Kung , Sr. Director, Product Management, Salesforce

  MaryAnn Patel , SVP, Product Management, Sales Cloud, Salesforce

  Ben Brantly , GM & VP, Product, Salesforce

  Ketan Karkhanis , EVP & GM, Sales Cloud, Salesforce

  Karen Otuteye , Sr. Director, Product Management, Salesforce

  Rami Segal , Senior Director of Product Management, Salesforce

  Dustin Parker , Senior Product Manager, Salesforce

  Nithya Lakshmanan , VP, Product Management, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 1212:30 PM - 1:10 PM PDT

    (7:30 PM - 8:10 PM GMT)

    Room 2011 (Moscone West, Level 2)
• Breakout

  Sales

  Service

  Communications

  Agentforce Communications

  Yes

  Testing Only

  Intermediate

  In this Dreamforce session, the speakers discussed the importance of reducing operational costs, ensuring trust and compliance, and harnessing the power of data and AI in the communications industry. They highlighted the use of digital self-service and automation to improve internal processes and customer satisfaction. The session also touched on the challenges of staying on top of local and global compliances in a heavily regulated industry. The speakers shared how Salesforce is innovating to solve these challenges, with a focus on data, AI, CRM, and trust. They showcased new features and functionalities in the upcoming Winter 24 release, including a predictive AI for order fulfillment, bulk configuration for B2B sales, and a new pricing engine for communications. The session concluded with a Q&A segment. They also showcased upcoming innovations powered by Einstein’s Predictive AI, and Generative AI capabilities, around Pricing, Field Service, and Billing.

  <ol><li>• The session highlighted the importance of reducing operational costs through digital self-service and automation, which not only increases efficiency but also enhances customer satisfaction.</li><li>• Ensuring trust and compliance in the heavily regulated communications industry is crucial, especially with the increasing use of data and AI, which must be handled responsibly.</li><li>• The session also emphasized the power of predictive and generative AI in improving business processes, from predicting customer churn to enhancing order fulfillment, and the importance of making these tools easy to use and integrate, and shared upcoming innovations.</li></ol>

  Yes

  Yes

  No

  12:00 p.m. Tuesday, Sep 12

  Tuesday, Sep 12
  Scale Faster with Communications Cloud: Product Roadmap
  Hear from product leadership and dive into the latest performance enhancements and AI and data-focused innovations that will help you innovate faster and grow revenue efficiently.

  Meenakshi Ganesh , Product Marketing Manager, Salesforce

  David Fan , VP & GM, Communications Cloud, Salesforce

  Thomas Jenket , Principal Solution Engineer, Salesforce

  Session Summary by Einstein
  • Session Ended
    Tuesday, Sep 1212:30 PM - 1:10 PM PDT

    (7:30 PM - 8:10 PM GMT)

    Grand Ballroom B (InterContinental, Level 3)