2024 Sessions

Explore
Dreamforce 2024
sessions.

View 1,500+ sessions by role, topic, or industry to see an example of what's to come at Dreamforce 2025.

You are currently viewing sessions from Dreamforce 2024.
Open List
  • Tue, Sep 17

8:00 AM PDT - Tuesday, Sep 17

  • Yes
    Administrator
    Service
    Communications
    Education
    Healthcare and Life Sciences
    Agentforce Service
    Einstein
    Agentforce
    Artificial Intelligence
    Intermediate
    Breakout
    Yes
    The Salesforce conference session provided insights into enhancing customer service through AI and automation, emphasizing the critical role of AI agents in delivering personalized, efficient, and satisfying customer experiences. With a focus on AI's potential to automate mundane tasks and empower agents, the session showcased how Salesforce products like Service Cloud, Data Cloud, and AI solutions such as Einstein AI can revolutionize service delivery. Demonstrations highlighted the integration of various Salesforce tools to streamline workflows, reduce agent workloads, and improve customer satisfaction, with statistics reflecting significant improvements in efficiency and case resolution metrics.
    <html><head></head><body><p>• AI agents play a pivotal role in managing customer interactions, allowing human agents to focus on more complex issues and creating opportunities for upselling and cross-selling.</p><p>• Salesforce's AI solutions, including Einstein AI, are designed to work seamlessly with existing workflows, providing agents with the necessary tools and data to offer personalized service and enhance customer experiences.</p><p>• Companies implementing Salesforce AI and automation have seen remarkable efficiency gains, such as a 40% increase in case resolution and saving agents over 90 hours per week.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915941343001QGjO
    Learn the basics of getting started with AI in Customer Service.
    Understand how AI creates business value and opportunities.
    Hear from a customer panel about their journey with Einstein for Service: deployment, lessons learned, successes, and vision.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915941343001QGjO">Report a Concern</a>
    Breakout
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/service_at_dreamforce_2024/episode/episode-s1e14">Watch now</a>
    12:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Strong relationships start with strong interactions. AI empowers fast and personalized end-to-end support. Hear how to set your team up for success and delight customers with intelligent experiences.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Tuesday, Sep 178:30 AM - 9:15 AM PDT
      (3:30 PM - 4:15 PM GMT)
      Moscone West, L3, Room 3018
  • Yes
    Administrator
    IT
    Sales
    Slack
    Artificial Intelligence
    Beginner
    Theater
    Yes
    At Dreamforce, the Slack team unveiled a slew of AI-driven enhancements designed to revolutionize workplace collaboration within Slack, aiming to make work more efficient and integrated, especially with Salesforce. The session highlighted the integration of AI to streamline searching and summarizing conversations, the new template catalog for ease of use, and the expansion of Slack Connect functionalities. Emphasis was placed on how Slack serves as an all-encompassing work interface, not just for messaging but also for project management and workflow automation, with the integration of Salesforce data making CRM actions actionable directly within Slack. With over 600 million messages summarized since February, saving an estimated 1.3 million hours, Slack's AI capabilities have shown a significant impact on productivity.
    <html><head></head><body><p>• Slack's AI now assists with meeting note-taking, offers plain text search for corporate knowledge, and provides conversation summaries and recaps to save time and enhance productivity.</p><p>• Salesforce Channels and Agentforce integration with Slack enable seamless collaboration and CRM data accessibility, ensuring all customer-related actions and insights are centrally located within the Slack platform.</p><p>• The session introduced new Slack features tailored for frontline workers and expanded Slack Connect capabilities, paving the way for more inclusive and efficient communication across all levels of an organization.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720474194707001ZBlI
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720474194707001ZBlI">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/how_business_works_with_slack_at_dreamforce_2024/episode/episode-s1e11">Watch now</a>
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    See the vision for Slack and Salesforce come to life as we launch new product innovations. Reimagine how work can happen with Slack AI and Einstein Copilot, Salesforce channels, and much more.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 178:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone West, L2, Room 2000
  • Yes
    Administrator
    Einstein
    Artificial Intelligence
    Beginner
    Hands-on Training
    Yes
    Hands-on Training
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Laptops are provided for all attendees.
    Yes
    Visible
    Marriot Marquis
    2:00 p.m. Wednesday, Sep 18
    8:00 a.m. Wednesday, Sep 18
    10:00 a.m. Thursday, Sep 19
    Wednesday, Sep 18
    2:00 p.m. Tuesday, Sep 17
    8:00 a.m. Thursday, Sep 19
    Thursday, Sep 19
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Discover Agent capabilities and learn standard actions like Query Records, Identify Records by Name, and Summarize Records to enhance your workflow.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Equipment provided: Laptops are provided for all attendees.
    Session Type: Hands-on Training
    • Tuesday, Sep 178:30 AM - 9:30 AM PDT
      (3:30 PM - 4:30 PM GMT)
      Marriott, Level B2, Salon 9
  • Yes
    Administrator
    IT
    Agentforce Sales
    Agentforce Service
    Agentforce
    Artificial Intelligence
    Beginner
    Theater
    Yes
    At DreamForce 2024, attendees were introduced to Agentforce, the evolved version of Einstein Copilot, showcasing its capabilities to revolutionize workspaces by reducing low-value tasks and increasing productivity. The session emphasized Agentforce's intuitive conversational AI, which allows users to interact in natural language across various Salesforce clouds such as Sales Cloud, Service Cloud, and Commerce Cloud, leveraging existing MuleSoft APIs and APEX code for customization. Demonstrating the power of Agentforce, examples included accelerating sales processes, swiftly resolving service cases, and enhancing marketing strategies. The session culminated with a live demo, highlighting Agentforce's seamless integration with CRM data, web searches for actionable insights, and the drafting and revising of emails, all underscored by Salesforce's commitment to customer data trust and security.
    <html><head></head><body><p>• Agentforce's AI orchestrates intelligent actions to mimic human decision-making, bridging gaps between systems and teams to streamline business tasks.</p><p>• Custom actions in Agentforce enable businesses to personalize AI functionalities by integrating with existing Salesforce workflows, MuleSoft APIs, and external services.</p><p>• Agentforce ensures data security and trust through a rigorous process that includes secure data retrieval, zero data retention with LLM providers, and comprehensive audit trails for user interactions.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915827780001Qzop
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915827780001Qzop">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    12:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Einstein Copilot is now Agentforce! Discover how to get started deploying assistive AI agents today by using out-of-the-box actions and learning how to customize assistive agents to your business.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 178:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone West, L2, Einstein Theater
  • Yes
    Administrator
    Developer
    Technology
    Agentforce 360 Platform
    Slack
    Artificial Intelligence
    Intermediate
    Hands-on Training
    Yes
    Learn how to build automation with Workflow Builder and connect Salesforce to Slack.
    Learn how to build a workflow with a third-party integration, custom function, and Slack built-in function.
    Use the Slack CLI and Salesforce Model Builder to bring AI summaries into your workflow.
    Hands-on Training
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Laptops are provided for all attendees.
    Yes
    Visible
    Marriot Marquis
    12:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Learn how to build AI-powered solutions using Slack Workflow Builder, custom functions, and Salesforce Flow.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Equipment provided: Laptops are provided for all attendees.
    Session Type: Hands-on Training
    • Tuesday, Sep 178:30 AM - 9:30 AM PDT
      (3:30 PM - 4:30 PM GMT)
      Marriott, Level B2, Salon 10
  • Yes
    Administrator
    Slack
    Artificial Intelligence
    Beginner
    Campfire
    Yes
    Campfire
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Want to optimize your Slack data for the AI revolution? Learn five tips for making your Slack workspace AI-ready and one bonus tip to prepare your data for success.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Campfire
    • Tuesday, Sep 178:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone West, L1 Forest, Community Cove Campfire
  • Yes
    Administrator
    Einstein
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    8:00 a.m. Wednesday, Sep 18
    1:00 p.m. Thursday, Sep 19
    4:00 p.m. Wednesday, Sep 18
    10:00 a.m. Wednesday, Sep 18
    8:00 a.m. Thursday, Sep 19
    11:00 a.m. Wednesday, Sep 18
    Thursday, Sep 19
    3:00 p.m. Wednesday, Sep 18
    11:00 a.m. Thursday, Sep 19
    10:00 a.m. Thursday, Sep 19
    1:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    3:00 p.m. Thursday, Sep 19
    1:00 p.m. Tuesday, Sep 17
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Learn how to create trusted prompt templates grounded in your customer data to unlock generative AI in your applications.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 178:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone West, L1 Forest, AI + Data Theater
  • Yes
    Administrator
    Agentforce Sales
    Data
    Beginner
    Hands-on Training
    Yes
    Hands-on Training
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Laptops are provided for all attendees.
    Yes
    Visible
    Marriot Marquis
    Wednesday, Sep 18
    10:00 a.m. Wednesday, Sep 18
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Enhance your Salesforce data quality with validation and automation. Discover how to choose the right tools to effectively tackle common data challenges and keep your organization running smoothly.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Equipment provided: Laptops are provided for all attendees.
    Session Type: Hands-on Training
    • Tuesday, Sep 178:30 AM - 9:30 AM PDT
      (3:30 PM - 4:30 PM GMT)
      Marriott, Level B2, Salon 7
  • Yes
    Administrator
    Product Management
    Financial Services
    Agentforce Financial Services
    Data
    Intermediate
    Breakout
    Yes
    The recent Salesforce conference showcased a plethora of product innovations and strategic insights, emphasizing the importance of understanding customer needs across various sectors of financial services. Attendees were presented with data-driven stories that illustrate how Salesforce's enhancements in Einstein are reshaping client engagement and driving impact in Salesforce's 32,000 financial services customers. The sessions highlighted the significance of integrating various Salesforce products, such as Data Cloud and Einstein, to leverage actionable insights and improve user experiences at every touchpoint. Moreover, the conference underscored the continuous growth and adoption of Salesforce technologies, including the Agentforce Platform, demonstrating their impact on streamlining business processes and enhancing customer interactions.
    <html><head></head><body><p>• Salesforce has made significant investments in the financial services sector, resulting in improved client engagement and satisfaction.</p><p>• The integration of Salesforce products, including Einstein Semantics, provides businesses with actionable insights and a comprehensive view of customer interactions.</p><p>• The conference highlighted the importance of aligning business strategies with customer needs, utilizing Salesforce technologies to optimize operations and drive growth.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915838472001QEV1
    See demonstrations of upcoming features built for banking and wealth management firms in Financial Services Cloud.
    Learn how banks and wealth management firms can increase efficiency with AI in Financial Services Cloud.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915838472001QEV1">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    InterContinental
    12:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Explore the Salesforce product vision and roadmap for banking and wealth management. Be the first to see our future products in action, with live demos provided by our product managers.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Tuesday, Sep 178:30 AM - 9:15 AM PDT
      (3:30 PM - 4:15 PM GMT)
      InterContinental, L5, InterContinental Ballroom B
  • Yes
    Administrator
    Architect
    Developer
    AppExchange
    Agentforce
    Artificial Intelligence
    Beginner
    Breakout
    Yes
    The session highlighted an innovative integration between Slack and the Copado AI platform, demonstrating a streamlined process for creating feature records and user stories directly within Copado CI/CD from a Slack conversation. The integration leverages Salesforce metadata API to automate code deployment to the development sandbox, with Copado Build identifying and resolving deployment errors without human intervention. Furthermore, the session showcased the capability of Copado's AI to generate test scripts compatible with the Copado Robotic Testing platform, emphasizing the continuous enhancement of productivity tools and the company's commitment to expanding support for various metadata types over time.
    <html><head></head><body><p>• The integration between Slack and Copado AI enables automatic generation of feature records and user stories, reflecting a significant leap in efficiency for development operations.</p><p>• Copado Build's capacity to autonomously rectify deployment errors illustrates the advanced level of automation achievable within Salesforce's ecosystem.</p><p>• Future developments for Copado AI include the ingestion of git repositories to further refine the AI's context awareness and the potential extension into industry-specific tools like Omni Studio.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916017974001QLg9
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916017974001QLg9">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Metreon AMC
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Explore how AI is revolutionizing Salesforce DevOps. Learn how Copado AI and our DevOps Agents leverage expertise from thousands of deployments to help customers succeed.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Tuesday, Sep 178:30 AM - 9:15 AM PDT
      (3:30 PM - 4:15 PM GMT)
      Metreon AMC, L3, Theater 7
  • Yes
    Administrator
    AppExchange
    Beginner
    Theater
    Yes
    Learn about Salesforce Labs on AppExchange.
    Discover the top 7 Salesforce Labs apps that can supercharge your daily operations as an Awesome Admin
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    12:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    As a Salesforce admin, your job is to match business needs with solutions. Salesforce Labs is here to assist you in becoming an admin rockstar with employee-built solutions for free.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 178:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone West, L1 Forest, AppExchange Theater
  • Yes
    Administrator
    Architect
    IT
    Agentforce Sales
    Agentforce Service
    Einstein
    Artificial Intelligence
    Intermediate
    Breakout
    Yes
    The recent Salesforce conference unveiled Agentforce as a centerpiece, emphasizing Salesforce's commitment to AI and machine learning since 2016, with a focus on generative AI to enhance business process automation. The advancements in AI, particularly in the Agentforce platform, highlighted the integration of Hyperforce, Data Cloud, and large language models, underpinned by a trust layer to ensure secure and efficient operations. Innovations in Einstein Copilot, now a conversational assistant within Salesforce and Slack, were showcased, with improvements in performance and flexibility, including the capability to search the web for the latest data. The session provided a comprehensive walkthrough of the AI stack, demonstrating how attendees can leverage Salesforce's tools to create, customize, and deploy AI agents effectively, ensuring their alignment with Salesforce's broader ecosystem.
    <html><head></head><body><p>• Agentforce introduces a new era of AI-driven business process automation, allowing for more autonomous agents with human oversight.</p><p>• Einstein Copilot's evolution into a conversational assistant and its integration with Slack represents Salesforce's expansion into assistive AI, improving user engagement and productivity.</p><p>• Salesforce's AI stack, including the trust layer and Agent Builder, enables users to build, test, and deploy AI agents with enhanced control, security, and compliance.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915823637001QE6T
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915823637001QE6T">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Campground
    Moscone North
    Metreon AMC
    4:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Discover what's coming next for Einstein and Agentforce. Get a sneak peek at the product roadmap and hear about Salesforce's AI strategy from product leaders and experts.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Tuesday, Sep 178:30 AM - 9:15 AM PDT
      (3:30 PM - 4:15 PM GMT)
      Moscone North, LL, Campground, Theater 3
  • Yes
    Administrator
    Einstein
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    The Salesforce conference session emphasized the critical importance of AI governance and data quality as foundational steps for organizations looking to implement AI effectively and ethically. It highlighted Salesforce's own efforts in establishing an Office of Ethical and Humane Use, underscoring the necessity for policies and practices driven by an organization's mission and values, fairness, and transparency. The session provided a comprehensive guide on how to approach AI projects, starting from identifying stakeholders and assessing risks to monitoring AI models and ensuring data integrity. It illustrated the continuous nature of AI projects, requiring diligent preparation, monitoring, and iteration, while also advocating for the use of AI to enhance fundamental organizational structures rather than waiting for AI to be a panacea for all business challenges.
    <html><head></head><body><p>• Salesforce's work on AI governance serves as a template for organizations to develop their own AI use policies, focusing on ethical and transparent applications aligned with their core values.</p><p>• A recommended first AI project is data cleanup, which uses AI to improve data quality, thereby setting a strong foundation for future AI endeavors within the organization.</p><p>• AI implementation is not a 'set it and forget it' process but requires ongoing monitoring, analysis, and adjustments to ensure its outputs remain accurate and beneficial as data sources evolve.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915658564001QtFF
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915658564001QtFF">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    Wednesday, Sep 18
    11:00 a.m. Wednesday, Sep 18
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Explore powerful AI applications for business, employee support, and nonprofit missions. Learn how to lead with trust and maintain transparency in your AI use.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 178:30 AM - 8:50 AM PDT
      (3:30 PM - 3:50 PM GMT)
      Moscone West, L1 Forest, Admin Theater

9:00 AM PDT - Tuesday, Sep 17

  • Yes
    Administrator
    Sales
    Manufacturing
    Technology
    Experience Cloud
    Agentforce Sales
    Data
    Beginner
    Theater
    Yes
    The recent DreamForce session provided an insightful exploration into the ways data and AI can enhance partner relationships and revenue growth within the Salesforce ecosystem. Attendees discovered how leveraging Salesforce's CRM, along with Slack and Einstein AI, can create a more efficient and hospitable partner experience, akin to the warmth of a well-hosted home stay. The session showcased new functionalities like Partner Tracks, Pipeline Inspection, and the co-selling feature called Partner Connect that enables real-time collaboration between partner CRMs. A recent survey highlighted in the session found that 89% of selling organizations use partners, underscoring the importance of optimizing partner relationship management to drive growth.
    <html><head></head><body><p>• Salesforce's new enablement functionality, Partner Tracks, allows for personalized, outcome-based partner engagement and efficient scaling across multiple partners.</p><p>• Einstein AI can provide actionable insights and recommended actions directly within the CRM, ensuring data-driven decisions and enhancing partner collaboration.</p><p>• The co-selling feature presented offers a seamless integration between vendor and partner CRMs, fostering transparency and real-time updates on shared deals.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915928993001QQB2
    Understand how to drive faster marketing, selling, and support by extending data and AI from your CRM to your PRM.
    See and hear how Sales Cloud customers are more productive with partners via PRM.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915928993001QQB2">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Campground
    Moscone North
    Moscone West, Level 2
    Moscone West, Level 3
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/sales_at_dreamforce_2024/episode/episode-s1e34">Watch now</a>
    9:00 a.m. Tuesday, Sep 17
    1:00 p.m. Thursday, Sep 19
    Wednesday, Sep 18
    Thursday, Sep 19
    Tuesday, Sep 17
    3:00 p.m. Wednesday, Sep 18
    Uplevel partner selling and improve productivity. Learn how to infuse the partner sales process, from enablement to close, with context rich data and trusted AI so partners can close more deals fast.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone North, LL, Campground, Theater 1
  • Yes
    Administrator
    Developer
    AppExchange
    Productivity
    Beginner
    Theater
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    9:00 a.m. Tuesday, Sep 17
    1:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    Learn from a Salesforce MVP about their favorite AppExchange apps and how they solve key challenges. Discover how AppExchange apps save time, effort, and cost while increasing productivity.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L1 Forest, AppExchange Theater
  • Yes
    Administrator
    Slack
    Productivity
    Beginner
    Theater
    Yes
    During DreamForce, presenters from Slack unveiled how the platform transcends mere messaging, serving as a work operating system that integrates with Salesforce, enhancing productivity by uniting people, apps, and data. They highlighted Slack's function as a powerful user interface for Salesforce, demonstrating real-time updates and data editing within Slack that sync back to Salesforce CRM. Moreover, the session covered Slack Connect, Slack's fastest-growing product, which allows businesses to extend their work operating system beyond their organization's walls, representing the largest business network in the world. Statistics were shared, including an 80% adoption rate of Slack among Microsoft Teams users, indicating its complementary role to other communication tools and its capacity to amplify the value of existing enterprise software investments.
    <html><head></head><body><p>• Slack is leveraged not just as an app but as a comprehensive work operating system, resulting in up to 50% increased productivity for organizations adopting this approach.</p><p>• Innovative features such as Salesforce Channels and Elevate are transforming Slack into a dynamic conversational interface for Salesforce, allowing for enhanced collaboration and data-driven decision-making.</p><p>• With Slack Connect, companies are able to collaborate with external partners securely, streamlining communication and fostering a more interconnected business environment.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915965851001QTvn
    Understand what makes Slack a work operating system and why this is differentiated from a point solution or messaging app.
    See the value of Salesforce and Slack in providing customer data in the flow of work.
    Take away real customer examples of how Slack runs its business and drives simplicity and tangible results.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915965851001QTvn">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 3
    Moscone West
    9:00 a.m. Tuesday, Sep 17
    2:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    Drive business outcomes in Slack. Let Teams handle basic collaboration. Learn why companies choose Slack as their comprehensive operating system to move work forward while they meet in Teams.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L3, Slack Theater
  • Yes
    Administrator
    Data Analyst
    Tableau
    Success Plans
    Intro to Salesforce
    Beginner
    Theater
    Yes
    This session focused on the unveiling of Salesforce Success Plans for Tableau, emphasizing the Premier Success Plan's ability to enhance customer data and AI objectives. The presenters showcased the plan's personalized approach to customer onboarding and success, detailing one-on-one onboarding sessions, expert coaching, and support models designed to expedite issue resolution. A highlight of the session was the discussion of a Total Economic Impact Report, which found that customers experienced a 115% return on investment and a 95% reduction in issue resolution time with the Premier Success Plan. Additionally, the session highlighted upcoming features like success reviews and expert coaching in one-on-one and group formats, all aimed at fostering a deeper understanding of Tableau's capabilities and ensuring customer success.
    <html><head></head><body><p>• Salesforce's Premier Success Plan for Tableau includes personalized onboarding, expert coaching, and a dedicated support model, providing a comprehensive approach to customer success.</p><p>• Customers using the Premier Success Plan reported significant benefits, including a 115% ROI and a 95% reduction in time to issue resolution, according to an in-depth Total Economic Impact Report.</p><p>• The session introduced new features such as success reviews and expert coaching, which are part of Salesforce's commitment to continuous customer enablement and success.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915761289001QbCH
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915761289001QbCH">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    9:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Learn how to get the most out of your Tableau investment with insights from experts and exclusive Premier Success Plan benefits, including expedited support and training discounts.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L2, Astro Theater
  • Yes
    Administrator
    Einstein
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    1:00 p.m. Thursday, Sep 19
    10:00 a.m. Wednesday, Sep 18
    Thursday, Sep 19
    3:00 p.m. Wednesday, Sep 18
    9:00 a.m. Wednesday, Sep 18
    9:00 a.m. Tuesday, Sep 17
    12:00 p.m. Tuesday, Sep 17
    12:00 p.m. Wednesday, Sep 18
    1:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    3:00 p.m. Thursday, Sep 19
    1:00 p.m. Tuesday, Sep 17
    12:00 p.m. Thursday, Sep 19
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    9:00 a.m. Thursday, Sep 19
    Learn how to extend Agentforce Agents with custom topics and actions powered by Flows and Apex.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L1 Forest, AI + Data Theater
  • Yes
    Administrator
    Architect
    Developer
    Einstein
    Artificial Intelligence
    Beginner
    Theater
    Yes
    In a dynamic Salesforce conference session, the lead developer advocate provided practical insights into selecting the right large language model (LLM) for CRM applications, emphasizing the importance of speed, memory, and modality in the decision-making process. The Salesforce CRM benchmark was introduced as a tool for making data-driven decisions when choosing LLMs, with a live demonstration showcasing how to evaluate models based on task complexity, cost, and performance. The session highlighted real-world CRM use cases where LLMs can enhance personalization and problem-solving, such as drafting personalized emails, analyzing sentiment, and summarizing lengthy transcripts. Attendees were guided through a four-step process to identify the ideal LLM for their specific CRM use case, leveraging the benchmark's insights into accuracy, cost, speed, and trust and safety metrics.
    <html><head></head><body><p>• The three critical factors to consider when selecting an LLM for CRM are speed (inference speed), memory (context window size), and modality (types of inputs the model can handle).</p><p>• The Salesforce CRM benchmark facilitates an apples-to-apples comparison of LLMs, focusing on CRM-specific tasks and enabling evidence-based decisions for model selection.</p><p>• A model's performance should be evaluated not just on its 'smartness' or the latest trends, but on how well it aligns with the specific use case's requirements, including task frequency, complexity, and necessary modalities.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915809616001QOBc
    Learn key differences in Language Learning Models (LLMs), like context window size, inference speed, and generation style.
    Get a solid framework to choose the best LLM for different situations to improve decision-making for admins and developers.
    Learn to compare models using the Salesforce CRM benchmark for accuracy, cost, and safety to select the best models.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915809616001QOBc">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Trailblazer Forest
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/developers_at_dreamforce_2024/episode/episode-s1e15">Watch now</a>
    9:00 a.m. Tuesday, Sep 17
    12:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    Tame the LLM landscape. We'll clarify key factors (context window size, speed) and present our new CRM benchmark for comparing accuracy, cost, and safety for practical model selection insights.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L1 Forest, Developer Theater
  • Yes
    Administrator
    IT
    Financial Services
    Agentforce Financial Services
    Einstein
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    At DreamForce, Salesforce introduced turnkey AI solutions for financial services, designed to simplify AI integration for banking, addressing security, compliance, and complexity concerns. With only 20% of financial services customers actively using generative AI, despite 91% of leaders recognizing its benefits, Salesforce's solutions aim to bridge this gap by providing pre-built, customizable AI tools secured with the Einstein Trust Layer. These tools can significantly reduce the time spent on tasks like transaction disputes, offering tangible productivity gains. Demonstrations included the Fins Prompt template Use Case library and the Agentforce suite, which autonomously handles more complex banking jobs, both of which are integral to the future vision Salesforce has for financial services.
    <html><head></head><body><p>• Salesforce's turnkey AI solutions for financial services aim to overcome common industry roadblocks by offering pre-configured, easily integrated tools that ensure data security and compliance.</p><p>• The session showcased how the Fins Prompt template Use Case library can streamline banking processes and tasks, illustrating the AI's ability to condense preparation time from hours to seconds.</p><p>• Future innovations like Agentforce look to extend AI's autonomy in financial services, enabling more complex tasks to be handled efficiently and seamlessly integrating with human agents when necessary.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720474183296001ZDxa
    Discover the concept of embedded AI and explore how it can enhance productivity and efficiency in the banking sector.
    Experience firsthand how embedded AI can be applied to common banking use cases.
    Gain insight into Salesforce's AI vision for banking and the advanced roles it can support.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1720474183296001ZDxa">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    9:00 a.m. Tuesday, Sep 17
    4:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Tuesday, Sep 17
    Learn how to integrate AI into your banking workflows, simplifying processes from routine to complex. Whether starting or advancing AI, this session offers actionable steps to empower your AI future.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L2, Einstein Theater
  • Yes
    Administrator
    Agentforce 360 Platform
    Automation
    Intermediate
    Theater
    Yes
    The session on user access policies provided a comprehensive guide to automating user assignments to various permissions within Salesforce, emphasizing the importance of careful planning and execution. Attendees were walked through the process of analyzing user access needs, defining personas, and iterating on feedback, showcasing the necessity of a structured approach to manage tech debt effectively. By leveraging user access policies, Salesforce administrators can automate assignments to permission sets and groups, potentially saving significant time and reducing manual errors. The speakers highlighted strategies to build a business case for leadership buy-in, underscoring the quantifiable business value and potential security improvements gained through automation.
    <html><head></head><body><p>• User access policies can be automated for efficiency, but require a detailed analysis of user roles and needs to ensure precise access management.</p><p>• Building a business case for implementing user access policies involves demonstrating the time saved and potential security risks mitigated by automation.</p><p>• Iterative feedback and thorough documentation are crucial for refining user access policies to adapt to changing business needs and additional user personas.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915658933001QDgj
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915658933001QDgj">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    9:00 a.m. Tuesday, Sep 17
    Wednesday, Sep 18
    11:00 a.m. Wednesday, Sep 18
    Tuesday, Sep 17
    User access policies are a great way to automate permissions. In this session, we explore the full set of features and don our business analyst hats to know what to ask when setting them up.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 179:00 AM - 9:20 AM PDT
      (4:00 PM - 4:20 PM GMT)
      Moscone West, L1 Forest, Admin Theater

10:00 AM PDT - Tuesday, Sep 17

  • Yes
    Administrator
    Architect
    IT
    Einstein
    Data 360
    Artificial Intelligence
    Beginner
    Keynote
    Yes
    The recent Salesforce keynote showcased the transformative power of Agentforce, an AI-driven platform designed to augment employee capabilities and enhance customer interactions across various Salesforce applications. With the integration of Data Cloud, Agentforce enables agents to intelligently reason, plan, and execute actions, leveraging existing Salesforce data, metadata, and workflows. The platform's innovative features include low-code prompt engineering with Agent Builder, the Atlas reasoning engine, and seamless integration across the entire Customer 360 including Slack and Tableau, resulting in improved accuracy and efficiency in customer service, marketing, and sales operations.
    <html><head></head><body><p>• Agentforce is a new AI platform that augments employee productivity and customer engagement by leveraging Salesforce's vast data and metadata resources.</p><p>• The platform's Atlas reasoning engine and low-code approach allow for the rapid deployment of intelligent agents that can reason, plan, and act within the Salesforce ecosystem.</p><p>• Agentforce's integration with the entire Salesforce Platform including all applications, such as Slack and Tableau, enables a seamless transition from digital to physical customer experiences, enhancing service delivery and driving customer success.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915646300001QUTm
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915646300001QUTm">Report a Concern</a>
    Keynote
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/best_of_dreamforce_2024/episode/episode-s1e1">Watch now</a>
    10:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Join Marc Benioff and guests to discover how every business can become an AI enterprise.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Keynote
    • Tuesday, Sep 1710:00 AM - 12:00 PM PDT
      (5:00 PM - 7:00 PM GMT)
      Moscone South, LL, Keynote Room

12:00 PM PDT - Tuesday, Sep 17

  • Yes
    Administrator
    Einstein
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    1:00 p.m. Thursday, Sep 19
    10:00 a.m. Wednesday, Sep 18
    Thursday, Sep 19
    3:00 p.m. Wednesday, Sep 18
    9:00 a.m. Wednesday, Sep 18
    9:00 a.m. Tuesday, Sep 17
    12:00 p.m. Tuesday, Sep 17
    12:00 p.m. Wednesday, Sep 18
    1:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    3:00 p.m. Thursday, Sep 19
    1:00 p.m. Tuesday, Sep 17
    12:00 p.m. Thursday, Sep 19
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    9:00 a.m. Thursday, Sep 19
    Learn how to extend Agentforce Agents with custom topics and actions powered by Flows and Apex.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 1712:00 PM - 12:20 PM PDT
      (7:00 PM - 7:20 PM GMT)
      Moscone West, L1 Forest, AI + Data Theater
  • Yes
    Administrator
    Agentforce 360 Platform
    Security
    Beginner
    Breakout
    Yes
    The recent Salesforce conference session focused on the critical aspects of data protection and management, highlighting the rapid growth of data volume, which is expected to reach over 291 zettabytes by 2027. The session emphasized the challenges faced by organizations in safeguarding data amidst increasing privacy regulations and cybersecurity threats, and introduced Salesforce's suite of Trusted Services, including Salesforce Backup, Privacy Center, and the upcoming Salesforce Archive. Demonstrations showcased how these tools enable automatic backups, data minimization, and efficient offloading of inactive data to improve org performance, all while adhering to Salesforce's robust security policies.
    <html><head></head><body><p>• Salesforce Backup allows for automatic, scheduled backups and has recently introduced features like bulk restore improvements and advanced filtering with a query builder.</p><p>• Privacy Center enables organizations to manage privacy requests, consent forms, and data retention with new architecture, providing options to delete or mask data and manage files and attachments.</p><p>• The soon-to-be-released Salesforce Archive will help organizations improve performance by offloading inactive data, with features like archive policies and Salesforce Connect integration for viewing archived data within Salesforce.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915665561001Q7CN
    Learn how to protect business critical data from loss with Salesforce Backup.
    Learn how to delete unnecessary data with Privacy Center.
    Learn how to offload inactive data into cold storage with Salesforce Archive.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915665561001Q7CN">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Metreon AMC
    Moscone West, Level 3
    Moscone West
    12:00 p.m. Tuesday, Sep 17
    2:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    Learn how to protect and manage your data with Salesforce. Secure vital data Salesforce Backup, reduce unnecessary data with Privacy Center, and offload inactive data with the new Salesforce Archive.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Tuesday, Sep 1712:30 PM - 1:15 PM PDT
      (7:30 PM - 8:15 PM GMT)
      Metreon AMC, L3, Theater 15
  • Yes
    Administrator
    AppExchange
    Productivity
    Beginner
    Theater
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    12:00 p.m. Tuesday, Sep 17
    Thursday, Sep 19
    Tuesday, Sep 17
    9:00 a.m. Thursday, Sep 19
    New to AppExchange or curious about the latest innovations? Drive business success on the leading enterprise cloud marketplace with best practices for app discovery, evaluation, and trials.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L1 Forest, AppExchange Theater
  • Yes
    Administrator
    IT
    Education
    Agentforce Education
    Beginner
    Keynote
    Yes
    The Education Keynote showcased a significant shift in education technology, emphasizing the transformative role of AI to support both students and staff. With predictive AI being a Salesforce staple for over a decade, the focus has now moved to generative AI and the introduction of autonomous agents, specifically Agentforce, which promises to work alongside staff to scale operations and automate tasks. This is where purpose-built AI that addresses critical education use cases is key. Institutions like Old Dominion University, CalArts, and Occidental College are leveraging Salesforce with a focus on AI, Data, and Action to gain insights from 'islands of trapped data,' enhancing the student experience and advancing their digital transformations. Meanwhile, the unveiling of Data Cloud for Education and new Education Cloud features to support the entire education journey indicate a strong future trajectory with Salesforce as the platform to drive both learner and institution success.
    <html><head></head><body><p>• Salesforce's Agentforce represents a new era of AI, transitioning from assistance to partnership, aiming to scale educational staff efforts and automate tasks.</p><p>• Old Dominion University, CalArts, and Occidental College are using the Salesforce platform to unify disparate data sources, creating a comprehensive view of student and alumni information that drives more effective engagement and operational efficiency.</p><p>• The introduction of Data Cloud for Education and the continuous innovation within Education Cloud, including AI-driven insights and advanced analytics, are set to revolutionize the way educational institutions interact with data and their constituents.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915817254001Q5Fu
    Learn how to more efficiently connect data and deliver impactful experiences across your institution.
    Hear how education Trailblazers are using Salesforce to support learners and constituents at every stage of their journey.
    See the latest product innovations in action, including embedded generative AI purpose-built for education.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915817254001Q5Fu">Report a Concern</a>
    Keynote
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    InterContinental
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/nonprofit_&_education_at_dreamforce_2024/episode/episode-s1e4">Watch now</a>
    12:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Dream big in education and connect with your constituents in a whole new way. Discover how to unify data, gain powerful insights, and increase productivity all on the #1 AI CRM for education.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Keynote
    • Tuesday, Sep 1712:30 PM - 1:20 PM PDT
      (7:30 PM - 8:20 PM GMT)
      InterContinental, L3, Grand Ballroom ABC
  • Yes
    Administrator
    Service
    Agentforce Service
    Einstein
    Artificial Intelligence
    Intermediate
    Roundtable
    Yes
    Learn about a new pilot, Service Plans, and how it will help drive productivity, compliance, and onboarding.
    Hear how your peers are using AI to drive business value and KPIs.
    Roundtable
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Lodge Village
    Moscone West
    12:00 p.m. Tuesday, Sep 17
    8:00 a.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    Join us to discuss AI automation’s impact on agent efficiency, case deflection, CSAT, and more. Hear how service leaders are preparing for this shift.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Roundtable
    • Tuesday, Sep 1712:30 PM - 1:30 PM PDT
      (7:30 PM - 8:30 PM GMT)
      Moscone West, L2, Service Lodge Roundtable 3
  • Yes
    Administrator
    Data 360
    Data
    Beginner
    Hands-on Training
    Yes
    Hands-on Training
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Laptops are provided for all attendees.
    Yes
    Visible
    Marriot Marquis
    12:00 p.m. Tuesday, Sep 17
    12:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    2:00 p.m. Tuesday, Sep 17
    8:00 a.m. Thursday, Sep 19
    12:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    3:00 p.m. Wednesday, Sep 18
    Unify your data with Data Cloud. Learn to connect and ingest diverse data sources to define and unify your customers’ profiles.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Equipment provided: Laptops are provided for all attendees.
    Session Type: Hands-on Training
    • Tuesday, Sep 1712:30 PM - 2:00 PM PDT
      (7:30 PM - 9:00 PM GMT)
      Marriott, Level B2, Salon 9
  • Yes
    Administrator
    Einstein
    Artificial Intelligence
    Intermediate
    Hands-on Training
    Yes
    Hands-on Training
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Laptops are provided for all attendees.
    Yes
    Visible
    Marriot Marquis
    12:00 p.m. Tuesday, Sep 17
    Wednesday, Sep 18
    2:00 p.m. Tuesday, Sep 17
    8:00 a.m. Thursday, Sep 19
    11:00 a.m. Wednesday, Sep 18
    12:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    3:00 p.m. Wednesday, Sep 18
    Discover how to use Prompt Builder with grounding techniques like merge fields and flows to create effective prompts for LLM interactions using the Field Generation Template.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Equipment provided: Laptops are provided for all attendees.
    Session Type: Hands-on Training
    • Tuesday, Sep 1712:30 PM - 2:00 PM PDT
      (7:30 PM - 9:00 PM GMT)
      Marriott, Level B2, Salon 8
  • Yes
    Administrator
    Data 360
    Data
    Intermediate
    Theater
    Yes
    The recent session at the Salesforce conference focused on teaching Salesforce administrators about the capabilities and applications of Data Cloud, including how to leverage it within Salesforce automation and flows. The speaker, an expert in flow builder on Trailhead, emphasized the importance of understanding Data Cloud as it allows work with external data in tandem with Salesforce data, without importing, but rather through syncing and mapping to Salesforce's data structures. They highlighted the new 'Data Cloud and Flows' Trailhead badge and provided a detailed walkthrough of Data Cloud's functionalities, such as data streaming, data lake objects, and the Customer 360 model, as well as the integration with Einstein and other Salesforce automation tools. The session concluded with a Q&A, offering further insights into the practical uses and connections of Data Cloud with other data management systems like MuleSoft and Tableau.
    <html><head></head><body><p>• Data Cloud enables Salesforce admins to manage external data through syncing and mapping, without needing to import the data into Salesforce.</p><p>• The session introduced a new Trailhead badge 'Data Cloud and Flows' that focuses on the integration of Data Cloud with Salesforce automation, underscoring the educational resources available for admins to upskill.</p><p>• There was a discussion on the distinctions and use cases among Data Cloud, MuleSoft, and Tableau, clarifying their different roles in data manipulation, visualization, and transfer.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915653487001QRH7
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915653487001QRH7">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    12:00 p.m. Tuesday, Sep 17
    1:00 p.m. Thursday, Sep 19
    Thursday, Sep 19
    Tuesday, Sep 17
    As a Salesforce admin, are you prepared to work with large amounts of data? Join Flow Builder expert and Trailhead writer Mark Ross as we explore the ways that Data Cloud and Flow Builder interact.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L1 Forest, Admin Theater
  • Yes
    Administrator
    Data Analyst
    Tableau
    Salesforce on Salesforce
    Beginner
    Theater
    Yes
    The recent session at DreamForce showcased the deployment of Tableau Pulse within Salesforce, a journey that involved establishing a center of excellence, architecting data, and connecting it to Tableau to deliver insights to Salesforce executives. The presentation demonstrated how a data-driven culture, powered by Tableau and Data Cloud, can enable organizations to make decisions based on trusted data, with 85% of leaders expecting AI to boost productivity. By integrating AI into development processes and focusing on metrics that matter, the session exemplified how Salesforce uses its own products to navigate data and AI transformations, ultimately enhancing decision-making across various leadership roles within the company.
    <html><head></head><body><p>• Salesforce's use of its own product, Tableau Pulse, exemplifies its commitment to a data-driven culture and the importance of trusted, harmonized data for effective AI use.</p><p>• The session highlighted the critical role of people, processes, and products in bridging the gap between complex data systems and actionable insights, with only 30% of people currently using data to make decisions.</p><p>• Tableau Pulse, as an AI innovation, brings personalized metrics and AI to the fingertips of executives, with features like natural language querying and integration with Slack and Salesforce, promoting timely and informed decision-making.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916133689001QI5P
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916133689001QI5P">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Moscone West, Level 2
    Moscone West, Level 3
    Content Pavilion
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/data_&_analytics_at_dreamforce_2024/episode/episode-s1e14">Watch now</a>
    12:00 p.m. Tuesday, Sep 17
    1:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Thursday, Sep 19
    Tuesday, Sep 17
    9:00 a.m. Thursday, Sep 19
    Intelligent insights are even more powerful when delivered in the flow of work. Learn how Tableau Pulse brings Salesforce teams together around common business goals with shared metrics.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 1712:30 PM - 12:50 PM PDT
      (7:30 PM - 7:50 PM GMT)
      Moscone West, L3, Tableau Theater
  • Yes
    Administrator
    IT
    Sales
    Financial Services
    Media and Entertainment
    Technology
    Agentforce Sales
    Slack
    Einstein
    Productivity
    Beginner
    Keynote
    Yes
    The recent Salesforce conference showcased a transformative era of work, emphasizing the integration and innovation of AI within the Salesforce ecosystem, including Slack, MuleSoft, and Agentforce. With 41% of work time spent on mundane tasks and 70% of enterprise applications not connected, the introduction of AI aims to streamline workflows and enhance productivity. Demonstrations revealed a 47% increase in productivity through Slack workflows, while the integration of Salesforce channels and Agentforce into Slack indicates a shift towards a more collaborative and efficient work environment. Notably, Slack has evolved into a conversational interface, acting as an operating system that connects humans, applications, and now robots, driving significant improvements in response times and work management.
    <html><head></head><body><p>• AI advancements within the Salesforce ecosystem are addressing data fragmentation and cognitive load by surfacing information and enabling actions directly within the flow of work.</p><p>• Slack's role as a conversational interface has expanded to include CRM data integration, facilitating a 47% productivity boost through Slack workflows and enabling the connection of 43 back-end applications.</p><p>• The introduction of Agentforce within Slack, alongside other third-party agents, exemplifies the convergence of structured and unstructured data, enhancing CRM capabilities and team collaboration.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915963534001QY11
    Learn how customers are using Slack and AI to connect, collaborate, and get work done.
    Build your plan for bringing conversational interfaces like Slack into your enterprise or organization.
    See how the most innovative companies and partners are betting on Slack and AI to modernize their work.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915963534001QY11">Report a Concern</a>
    Keynote
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 3
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/how_business_works_with_slack_at_dreamforce_2024/episode/episode-s1e2">Watch now</a>
    12:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    AI is fundamentally changing how we work. Use the combined power of people, data, apps, AI, and agents in Slack, the conversational interface that transforms productivity for every line of business.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Keynote
    • Tuesday, Sep 1712:30 PM - 1:20 PM PDT
      (7:30 PM - 8:20 PM GMT)
      Moscone West, L3, Keynote Room
  • Yes
    Administrator
    Data 360
    Data
    Intermediate
    Hands-on Training
    Yes
    Hands-on Training
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Laptops are provided for all attendees.
    Yes
    Visible
    Marriot Marquis
    12:00 p.m. Tuesday, Sep 17
    1:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    Tuesday, Sep 17
    Unify data from Amazon RedShift and Data Cloud with our powerful zero copy integration. Leverage an AI model from Amazon SageMaker to create AI-powered experiences that will transform your business.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Equipment provided: Laptops are provided for all attendees.
    Session Type: Hands-on Training
    • Tuesday, Sep 1712:30 PM - 2:00 PM PDT
      (7:30 PM - 9:00 PM GMT)
      Marriott, Level B2, Golden Gate A

1:00 PM PDT - Tuesday, Sep 17

  • Yes
    Administrator
    IT
    Success Plans
    Professional Services (Products)
    Productivity
    Intermediate
    Breakout
    Yes
    This session showcased a comprehensive dialogue on the customer journey of Fisher and Paykel, a longtime Salesforce customer with a rich history of innovation and a global presence. The discussion highlighted the company's strategic use of Salesforce products, including Sales Cloud, Service Cloud, and Commerce Cloud, to support their complex multi-currency, multi-language operations across various business models (B2B, B2B2C, B2C). Emphasizing the importance of platform health and the pivotal role of Signature Success in ensuring efficient deployments and proactive monitoring, the session provided insights into the company's approach to leveraging Salesforce's infrastructure and expertise to drive business transformation and scale operations effectively.
    <html><head></head><body><p>• Fisher and Paykel have utilized Salesforce for over a decade, employing multiple clouds to support their end-to-end product lifecycle and addressing the complexities of operating globally.</p><p>• Signature Success played a crucial role in enhancing platform health by enabling more disciplined and expert-reviewed design and implementation processes.</p><p>• The introduction of free virtual Trailhead Academy instructor-led courses as part of Signature Success is seen as a major benefit for employee growth and retention.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915727574001QSc8
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915727574001QSc8">Report a Concern</a>
    Breakout
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone South
    Metreon AMC
    Content Pavilion
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/customer_success_&_partners_at_dreamforce_2024/episode/episode-s1e7">Watch now</a>
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Discover how a luxury appliances retailer achieves 80% fewer critical issues, enhances its platform health, and automates processes by using the Signature Success Plan.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Breakout
    • Tuesday, Sep 171:00 PM - 1:45 PM PDT
      (8:00 PM - 8:45 PM GMT)
      Metreon AMC, L3, Theater 14
  • Yes
    Administrator
    IT
    Agentforce 360 Platform
    Data
    Beginner
    Roundtable
    Yes
    Learn how to review your organization to identify issues and assess your technical debt.
    Discover how to create a plan of action to tackle your technical debt.
    Complete an organizational health assessment to help you optimize your organization.
    Roundtable
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Marriot Marquis
    11:00 a.m. Thursday, Sep 19
    Wednesday, Sep 18
    10:00 a.m. Wednesday, Sep 18
    1:00 p.m. Tuesday, Sep 17
    Thursday, Sep 19
    Tuesday, Sep 17
    In this Circle of Success, learn about technical debt and common traits of a messy org. Learn best practices for untangling your org using proven tools and methods while networking with peers.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Session Type: Roundtable
    • Tuesday, Sep 171:00 PM - 1:40 PM PDT
      (8:00 PM - 8:40 PM GMT)
      Marriott, Level B2, Salon 4
  • Yes
    Administrator
    Agentforce 360 Platform
    Automation
    Beginner
    Theater
    Yes
    The recent Salesforce conference session focused on a comprehensive approach to evaluating solutions for new Salesforce admins, emphasizing the need for considering user experience, maintenance, and scalability when implementing solutions. The speaker provided a detailed exploration of these aspects, including the importance of understanding user workflows, minimizing user errors, and ensuring alignment with business processes. Attention was also given to the admin and support experience, highlighting the need to challenge requirements and build proof of concepts to validate solutions. Furthermore, the session underscored the significance of scalability, addressing the ability of solutions to grow with business needs, user and licensing support, and cross-functional usage.
    <html><head></head><body><p>• In solution evaluation, it's essential to go beyond the initial problem-solving to assess user experience, solution maintenance, and scalability for long-term success.</p><p>• Admins should engage with users and stakeholders to understand their technical abilities and business processes, which informs better design and fosters solution adoption.</p><p>• Regularly challenging and iterating on existing solutions is key to leveraging Salesforce's evolving capabilities and aligning with the company's growth and changing needs.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915653839001QzWO
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915653839001QzWO">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    1:00 p.m. Thursday, Sep 19
    1:00 p.m. Tuesday, Sep 17
    Thursday, Sep 19
    Tuesday, Sep 17
    Since there are many ways to approach the same problem, this session advises three lenses that have been effective when evaluating potential solutions: user experience, maintenance, and scalability.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L1 Forest, Admin Theater
  • Yes
    Administrator
    Data Analyst
    Tableau
    Data 360
    Data
    Beginner
    Campfire
    Yes
    Campfire
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Are you an expert in Salesforce but also passionate about data and AI? Join a former Salesforce admin turned analytics leader for tips on kickstarting your data career.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Campfire
    • Tuesday, Sep 171:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L1 Forest, Community Cove Campfire
  • Yes
    Administrator
    Education
    Nonprofit
    Agentforce Education
    AppExchange
    Data
    Beginner
    Theater
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    Wednesday, Sep 18
    10:00 a.m. Wednesday, Sep 18
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Cloud for Good founder Tal Frankfurt shares expert strategies to enhance business outcomes with the power of data and partner apps.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 171:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L1 Forest, AppExchange Theater
  • Yes
    Administrator
    Designer
    Technology
    Einstein
    Data 360
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    This session focused on the fundamental building blocks of Agents, exploring recent upgrades Salesforce made to make Agents more accurate, efficient, and capable of delivering better outcomes. The new Agentforce platform introduces improved planning capabilities through fundamental building blocks like topics, descriptions, instructions, and actions that streamline agent responses. Topics create boundaries for agents, allowing them to focus on the user's intent, while descriptions guide the Large Language Models (LLMs) in topic selection, ensuring relevance and scope. Instructions and actions then dictate the specific tasks and steps the LLM must execute to provide tailored, context-aware responses. The talk emphasized the importance of designing Agents with principles like inclusivity, transparency, and relevance in mind. Techniques for crafting effective agent prompts include using "must" and "strictly" to convey strong obligations for more authoritative instructions.
    <html><head></head><body><p>• Agentforce's new components like topics and descriptions help AI agents to maintain focus and context, improving the efficiency and capability of agents on the platform.</p><p>• Design principles such as inclusivity, transparency, and relevance are vital in creating agent experiences that cater to diverse users and build trust through clear and relevant interactions.</p><p>• Specific techniques for prompt engineering, like using "must" over "should" were shared to help attendees craft more effective instructions for their AI agents, ensuring precise agent behavior and desired outcomes.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1724710618483001ugtK
    Learn to integrate Topics, Actions, and Advanced Planner to create Agents that optimize contextual interactions.
    Learn advanced techniques for error handling and response management to ensure Agents provide accurate and reliable answers.
    Get insights on how to design Agents with a seamless conversational flow to anticipate user needs and maintain engagement.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1724710618483001ugtK">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Discover how to create next-generation agents by using Topics, Actions, and Advanced Planner. Enhance error handling, ensure accurate responses, and achieve seamless conversational flow.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L1 Forest, Redwood Theater
  • Yes
    Administrator
    Einstein
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    8:00 a.m. Wednesday, Sep 18
    1:00 p.m. Thursday, Sep 19
    4:00 p.m. Wednesday, Sep 18
    10:00 a.m. Wednesday, Sep 18
    8:00 a.m. Thursday, Sep 19
    11:00 a.m. Wednesday, Sep 18
    Thursday, Sep 19
    3:00 p.m. Wednesday, Sep 18
    11:00 a.m. Thursday, Sep 19
    10:00 a.m. Thursday, Sep 19
    1:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    3:00 p.m. Thursday, Sep 19
    1:00 p.m. Tuesday, Sep 17
    8:00 a.m. Tuesday, Sep 17
    Tuesday, Sep 17
    3:00 p.m. Tuesday, Sep 17
    Learn how to create trusted prompt templates grounded in your customer data to unlock generative AI in your applications.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 171:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L1 Forest, AI + Data Theater
  • Yes
    Administrator
    Architect
    Data Analyst
    Tableau
    Data
    Beginner
    Workshop
    Yes
    Please bring your own laptop to participate.
    Workshop
    Reserved seating
    By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Yes
    Visible
    Moscone West, Level 2
    Moscone West
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Tune in as we dive into a symphony of data with Tableau Pulse. Discover how to orchestrate datasets using AI, uncovering hidden melodies that make your data resonate more than ever before.
    Important: By selecting “Schedule” you are reserving a seat. Please show up 10 mins prior to the session or we will release your seat. If a session is full, you still can join the standby line onsite.
    Required equipment: Please bring your own laptop to participate.
    Session Type: Workshop
    • Tuesday, Sep 171:00 PM - 2:00 PM PDT
      (8:00 PM - 9:00 PM GMT)
      Moscone West, L2, Room 2004
  • Yes
    Administrator
    Architect
    IT
    Agentforce 360 Platform
    Einstein
    Data 360
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    At the recent DreamForce conference, attendees were introduced to the next frontier in AI, focusing on how to harness its full potential while ensuring data security and trust. Presenters discussed the introduction of Agentforce, an autonomous conversational AI experience embedded in Salesforce's trusted platform, which boasts robust data protection mechanisms and seamless integration with customer 360 use cases. They highlighted that 41% of employees' time could be saved by automating repetitive tasks, enhancing productivity and customer satisfaction. The session also delved into the importance of AI governance and data defense, offering a comprehensive suite of tools and controls for administrators to secure sensitive data and prevent unauthorized access, ensuring a responsible and ethical use of AI technologies.
    <html><head></head><body><p>• Agentforce offers an autonomous AI experience that can automate 41% of time-consuming, low-value tasks, improving employee productivity and customer interactions.</p><p>• Salesforce provides a multi-layered trust architecture, including system policies, prompt injection models, and sensitive data protection, to secure data within the AI environment.</p><p>• The session emphasized the shared responsibility in AI governance and provided insights into tools and capabilities for administrators to effectively manage and mask sensitive data.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915829301001QhaE
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915829301001QhaE">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    Wednesday, Sep 18
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    3:00 p.m. Wednesday, Sep 18
    Understand how your data is used to ground Einstein generative AI, including Agentforce, and the Einstein Trust Layer guardrails in place to protect it.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L2, Einstein Theater
  • Yes
    Administrator
    IT
    Einstein
    Data 360
    Artificial Intelligence
    Intermediate
    Theater
    Yes
    The session highlighted the partnership between Salesforce and Box, focusing on unlocking unstructured content with Copilot Data Cloud and Box AI to enhance data management and customer relationship management. An IDC study revealed that unstructured content comprises 90% of enterprise data, yet it remains largely untapped due to fragmentation and security concerns. Box's mission, as discussed, is to address this by offering robust permissions, security, governance, and AI-powered insights, allowing Salesforce customers to leverage content across Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud effectively. Demonstrations included the integration of Box AI with Salesforce's Data Cloud and Einstein Copilot, showcasing metadata extraction, content summarization, and intelligent query handling that can enrich Salesforce records and streamline workflows.
    <html><head></head><body><p>• Box AI's metadata extraction capabilities allow users to summarize documents and extract key insights, which are then harmonized with Salesforce records for increased efficiency.</p><p>• Integration between Box AI and Einstein Copilot enables Salesforce users to query and interact with unstructured data, turning it into actionable insights directly within the Salesforce platform.</p><p>• The demonstrated technology ensures that data security and permissions are strictly enforced, with Box managing access to content based on user privileges and document-specific permissions.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916076398001Q85c
    Learn how Box and Data Cloud's Zero Copy architecture unleashes the power of AI on unstructured data.
    Explore RAG as a service, content optimization, and how to improve LLM responses and secure content sharing.
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916076398001Q85c">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Campground
    Moscone North
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Learn how Box and Data Cloud’s zero copy architecture unleashes the power of AI on unstructured data. Explore RAG as a service, enhancing content, improving LLM responses & securing content sharing.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone North, LL, Campground, Theater 2
  • Yes
    Administrator
    Developer
    IT
    Einstein
    Artificial Intelligence
    Beginner
    Theater
    Yes
    The recent session at the Salesforce conference unveiled Prompt Builder, a tool that allows users to create generative experiences within their workflow using no-code prompt templates, and enhances prompts by integrating data from CRM, Data Cloud, and external sources like MuleSoft APIs. The presentation demonstrated the feature-rich Prompt Builder, including Record Snapshot for aggregating relevant fields into a JSON object, and Einstein Search, which utilizes retrievers from Data Cloud for augmented generation. Trust and security were emphasized with new features like field-based data masking and performance metrics, while the expansion of localization services showcased Prompt Builder's global accessibility by supporting multiple languages, ensuring outputs match the user's org language. The session concluded with a reminder of Salesforce's status as a publicly traded company and an offer for a Starbucks gift card for attendees.
    <html><head></head><body><p>• Prompt Builder simplifies the creation of custom prompts with no-code templates and easy data integration, boosting efficiency and user experience.</p><p>• Salesforce places a high priority on trust and security with Prompt Builder, introducing field-based data masking and performance metrics for end-user feedback.</p><p>• Prompt Builder's commitment to global accessibility is evident in its support for ten languages, with recent additions including Mexican Spanish and Brazilian Portuguese.</p></body></html>
    Available on Salesforce+
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915831886001QRaq
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915831886001QRaq">Report a Concern</a>
    Theater
    Available on Salesforce+
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Moscone West, Level 2
    Moscone West
    <a href="https://www.salesforce.com/plus/experience/Dreamforce_2024/series/agentforce_&_data_cloud_at_dreamforce_2024/episode/episode-s1e21">Watch now</a>
    2:00 p.m. Wednesday, Sep 18
    Wednesday, Sep 18
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Learn about the latest enhancements and innovations to Prompt Builder, including advanced analytics, expanded language support, grounding data support, Einstein Search, and more.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:00 PM - 1:20 PM PDT
      (8:00 PM - 8:20 PM GMT)
      Moscone West, L2, Room 2000
  • Yes
    Administrator
    Operations
    Service
    Agentforce Field Service
    Agentforce Service
    Artificial Intelligence
    Beginner
    Theater
    Yes
    Discover techniques for remotely solving simple problems to reduce onsite visits and improve overall efficiency.
    Use tools for appointment transparency and self-scheduling to boost customer satisfaction and operational efficiency.
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Moscone West, Level 3
    Moscone West
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Exceed customer expectations — and reduce truck rolls in the process — by providing transparency into field service appointments (including self-scheduling) and solving simpler problems remotely.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 171:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L3, Cloudy Theater
  • Yes
    Administrator
    Developer
    Sales
    AppExchange
    Productivity
    Beginner
    Theater
    Yes
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Trailblazer Forest
    Moscone West
    9:00 a.m. Wednesday, Sep 18
    Wednesday, Sep 18
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Learn how a Salesforce MVP boosts team productivity with AppExchange apps, saving time and cost. Explore top productivity apps like admin tools, project management, document generation, and more.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 171:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L1 Forest, AppExchange Theater
  • Yes
    Administrator
    Operations
    Technology
    Agentforce 360 Platform
    Beginner
    Theater
    Yes
    The conference session focused on the pervasive challenge of technology adoption, particularly highlighting Salesforce as a cornerstone system facing such hurdles. The session underscored the growing digital transformation spend, projected to reach $5.1 trillion by 2024, with AI playing a significant role in this surge. A customer's story illustrated their journey to improve Salesforce adoption, utilizing Whatfix to cut onboarding training time by 75%, reduce basic support requests by the same margin, and enhance data quality within their systems. The discussion emphasized the importance of in-application support and digital dexterity to bridge the gap between technology introduction and employee adaptation.
    <html><head></head><body><p>• Organizations are investing heavily in digital transformation, with IT spending expected to hit $5.1 trillion by 2024, and AI investments growing at a 99% compound annual growth rate.</p><p>• Whatfix was highlighted as a successful tool for improving Salesforce adoption, offering features like in-system workflows, contextual guidance, and integrated knowledge bases that led to substantial reductions in onboarding and training times.</p><p>• The session presented a real-world case where the adoption of Whatfix not only improved operational efficiency but also positively impacted data quality and allowed help desk resources to focus on more complex issues.</p></body></html>
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916061633001QzOI
    Understand key strategies for improving Salesforce user adoption and minimizing support tickets.
    Explore techniques to enhance data accuracy within Salesforce, ensuring reliable CRM insights.
    Learn how to align Salesforce optimization efforts with your organization's broader objectives to maximize impact.
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718916061633001QzOI">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Visible
    Yes
    Campground
    Moscone North
    1:00 p.m. Tuesday, Sep 17
    Tuesday, Sep 17
    Discover how a top organization enhanced Salesforce adoption & improved data accuracy. Gain actionable strategies to optimize Salesforce & achieve key goals in a dynamic environment.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Type: Theater
    • Tuesday, Sep 171:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone North, LL, Campground, Theater 1
  • Yes
    Administrator
    Agentforce 360 Platform
    Data
    Beginner
    Theater
    Yes
    The session focused on the importance of conducting data audits in Salesforce to identify and rectify 'data gremlins', which can significantly impact the health of an organization's data ecosystem. By drawing parallels to routine health inspections in restaurants, the speaker highlighted the discovery phase of an audit, where both the 'front of the house'—processes and reports—and the 'back of the house'—objects and fields—are scrutinized. The narrative illustrated the perils of duplicate disorder through a case study, emphasizing the cascading effects of bad data on automation, reporting, and ultimately, business operations. The methodology shared included ranking objects by priority, refining criteria for identifying duplicates, and creating exception reports and dashboards for ongoing monitoring to prevent and remedy data issues.
    <html><head></head><body><p>• The 'duplicate disorder' case study underscored the potential financial risks of neglecting data quality, as duplications could lead to erroneous transactions.</p><p>• Effective data audits require a methodology that includes ranking data objects by priority, reevaluating criteria to identify data gremlins, and using exception reports and dashboards for continuous monitoring.</p><p>• The session provided practical strategies for Salesforce administrators to ensure data integrity, which is critical for reliable automation triggers and accurate reporting.</p></body></html>
    Session Summary by Einstein
    https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915654555001QMSQ
    Yes
    <a href="https://docs.google.com/forms/d/e/1FAIpQLSfnK-8TwV1n7FqNXmJnsQAT6hYTDBRTShgx1CTXvB4mjgEV6w/viewform?usp=pp_url&entry.996201328=1718915654555001QMSQ">Report a Concern</a>
    Theater
    This session is first come, first seated. You do not have a reserved seat.
    Yes
    Yes
    Trailblazer Forest
    Moscone West
    2:00 p.m. Thursday, Sep 19
    1:00 p.m. Tuesday, Sep 17
    Thursday, Sep 19
    Tuesday, Sep 17
    Unlock your data audit skills and uncover hidden data chaos with tips and tricks gleaned from real-life (eye-opening) examples of data gone wrong. Learn first steps, take away an audit cheat sheet.
    Important: This session is first come, first seated. You do not have a reserved seat.
    Session Summary by Einstein arrow-forward
    Session Type: Theater
    • Tuesday, Sep 171:30 PM - 1:50 PM PDT
      (8:30 PM - 8:50 PM GMT)
      Moscone West, L1 Forest, Admin Theater

With sessions and hands-on activities led by product experts, visionaries, and fellow Trailblazers, Dreamforce offers a deep dive into the latest in CRM + AI + Data + Trust.

Merlinda Lu

Salesforce Developer, IBM

Get a free front-row seat to the future of business.

Tune in for three days of epic innovation and announcements. Watch Dreamforce 2024 live from anywhere on Salesforce+.

Watch now
Einstein-shaped hot-air balloon holding Salesforce mascots floating over the Golden Gate bridge